We believe in the power of blogging. It’s what fuels our mission to democratize publishing by providing a relevant and accessible domain name for bloggers around the world. With each .blog registration, we view it as one more voice being amplified through the power of the internet.
That’s why we’re especially excited to have hit 200,000 .blog registrations. For us, it’s more than just a number. It’s a growing number of bloggers actively sharing their thoughts, beliefs, experiences, and expertise with the world.
Our business model has been driven by our ideal that each .blog should be home to a unique, active website. We work closely with our channel of registrars, who sell .blog domains, to effectively reach bloggers who would benefit from being a part of the .blog namespace. So far, we’re on the right path.
In addition to usage, another metric we look at to determine our success is our renewal rate – the number of people who choose to keep their .blog. Someone who renews their site is more likely to have an active website with unique content. In other words, if you’re using your domain, you’re not going to want to let it go! To date, our renewal rate averages 72.74% – that’s over 145,000 people electing to keep their .blog for yet another year.
We hope awareness and registrations will continue to grow along with our many efforts to make .blog accessible to even larger audiences. We’ve partnered with WordPress.com to provide free .blog subdomains for large verticals like photo.blog and art.blog. Through our dotblogger Program, we continue to provide free .blog domains – including those that are premium or reserved – to online influencers.
We’ve always said we’re in this for the long haul. We celebrate the milestones, but never forget that with every registration, another voice finds its platform. We’re honored to be a part of that for more than 200,000 .blog domains!