Welcoming Jebidiah Burnett as KKWT’s Premium Domain Name Portfolio Manager

KKWT, the registry subsidiary of Automattic, is excited to announce another addition to the team. Jebidiah Burnett is well known in the premium domain namespace.  He is a true sales professional with over 10 years of direct Premium Domain Name experience, having spent time at Above.com, GoDaddy, and Donuts Inc.

Jebediah comes with a wealth of nTLD premium domain name experience and knowledge involved with strategy, execution, and sales throughout his career. In addition, he has some record-setting premium domain name sales!

Jebidiah will work alongside Don Ruiz and Leanne Hogben to develop a premium domain names strategy for inbound and outbound premium domain name sales. His skill set and the role will complement our ongoing work offering .blog to the world. 

Working for Automattic certainly has its benefits, like the ability to work anywhere in the world. Jebidiah has decided to stay in Seattle, Washington where he resides with his wife and four children and can spend his spare time traveling around the US quarter-midget racing circuit in which his son competes.

5 Ways a Site Benefits from a Premium Domain Name

A vital part of a site’s branding is the domain name. It can seriously impact a website’s ability to stand out. When competition is fierce, creating the right first impression is crucial for attracting visitors and setting a site apart; this is where a premium domain name comes in. 

What is a Premium Domain Name? 

A domain name is the digital equivalent of a street address. But with nearly 2 billion websites in existence, the streets are crowded and finding one that fits your business is getting harder.

A premium domain name helps your business stand out. Premium domain names are valuable because they use popular, highly recognizable keywords for better branding and marketability. They are often shorter in length, like our three character premium names released in October last year. 

What Makes a Premium Domain Name Valuable? 

Domain names considered “premium” are categorized as such based on the following four characteristics.

Length: Premium domain names are quite often shorter than regular domain names. This makes them more memorable and appeals to a broader audience. It’s also easier for someone to type your URL directly into their browser instead of having to search for it. 

Brandability: Being shorter, premium domains often have better branding potential. They’re punchy, to the point, and effectively communicate your brand (i.e. sam.blog or food.blog). This makes it easier for your audience to connect immediately and know what to expect.

Keywords: The importance of effective keyword placement for SEO is well understood, but an often overlooked place for them is in the domain name. Premium domain names contain popular keywords that are highly searchable, which may help them show up in search results.  

Marketability: Premium domain names work with a business’s branding efforts, not against them. Domain names containing keywords clearly communicate the content to the visitor and are easier to market. 

The purchase price reflects the value that a premium domain can add to a company. Premium domains sell for more than regular domains, starting at a few hundred dollars to over $100k a year. The good news for anyone thinking of investing in one is that premium domains often appreciate over time. So, not only can they add value to your business day-to-day, but they may even sell for a healthy profit if you decide to move on to a different venture. 

Who Should Have a Premium Domain? 

For website owners looking to monetize their site, premium domains have a particular appeal. Having a premium domain name makes it easier to stand out. If you’re relying on visitors to earn an income, having a memorable name makes it easier for them to, well, remember you. Then, the next time they need something you offer, they know where to go. For example, the website mallorca.blog effectively uses a premium domain to become the go-to online destination for all things relating to the Spanish island. If you’re looking for information related to Mallorca, where better to look than a website specifically dedicated to the topic? And with the help of a premium domain, the site’s intent is demonstrated without even needing to click through. 

5 Benefits of Premium Domain Names

Buying a premium domain isn’t necessarily the cheapest decision, but it can provide an excellent ROI for those willing to invest in their brand. Here are just five of the ways a business can benefit from a premium domain name. 

  1. They help to build a strong brand reputation.

Whatever your site offers, whether it’s ecommerce, content, coaching, or one of the many SaaS offerings, the ultimate goal is to become the go-to destination in your niche. Aside from having a quality offering, the way to do that is by building a memorable brand name that becomes synonymous with your product. Premium domain names allow you to carry your brand name into your website’s address, further cementing your reputation. 

  1. They convey trust.

Having a clear, to-the-point domain name builds trust with a user. This trust becomes even more critical if you’re asking them to purchase something from the site. 

Premium domains show you’ve invested time and effort into making a quality, well-built site. In an age of spam sites and higher fraud risk, reputation and appearance are everything. 

  1. They are more memorable. 

The shorter the URL, the easier it is to remember. While the goal is to attract new visitors through organic search results, ideally, you want them returning to the site directly. This way, there’s less chance they might stumble across a competitor while trying to find you again. 

Having a memorable domain name feeds back into the first point about building a strong brand reputation too. Anything you can do to stay top of customers/visitors’ minds is only going to help a business thrive. 

  1. They are more shareable. 

Premium domains, due to their shorter length, easy brand-ability, and use of keywords, are much more likely to pass the podcast test. In other words, if you hear the site being discussed, you’re more likely to be able to spell it without seeing it written down. This is important as word-of-mouth advertising is a free and effective way to grow your audience and boost authority. Recommendations are one of the most powerful resources in marketing. 

Optimizing your brand for shareability also lets you take advantage of the power of social media, and may even make it easier to form partnerships with other businesses. As of 2020, 3.6 billion people are using social media platforms, a number forecast to hit 4.41 billion by 2025. Premium domains, with their podcast test compatibility, are easier to share across social media as people can easily find your handles. 44.8% of internet users use social media to find information about a brand so having a strong presence is key. 

  1. They may have SEO benefits.

SEO is the key to a website’s success. Though algorithms and bots determine what a site is about and whether it’s relevant to search queries, premium domain names, in conjunction with relevant content, may contribute to higher search result placement.

How to Purchase a .blog Premium Domain Name

You can find and purchase a .blog premium domain name at most of the same domain registrars you’d use to find a regular name. Click here to find a .blog premium domain name registrar. 

.blog Three-Character Premium Domain Names

.blog three-character premium domain names are coming soon – here’s what you need to know!

We are excited to launch over 47,000 premium domain names on October 7th, 2020, at 15.00 UTC. You can now join the likes of Seth Godin (Seths.blog) and Tim Ferriss (Tim.blog) with your very own premium three-character domain. 

Our premium domain names will sell at prices ranging from a few hundred dollars to over $100K / year. All premium domain names will renew at the premium retail pricing.

So, what makes a domain name “premium”? And why should you consider securing one for your blog? We have summarized the need-to-know information for you below to help you select the best domain name for your blog.

What is a premium domain name?

Certain domain names are “premium” because they are more sought-after and hence more valuable than the average domain name. There are several factors at play that increase the value of a premium domain name:  

Length: They can be exceptionally short. For our release on October 7th, domain names will be three-characters in length. 

Keywords: They may include recognizable keywords that can drive traffic. For example, NFL.blog.  

Brandability: They may be catchy or memorable, like 420.blog, for the cannabis industry. 

Popularity: Events, products, or even catch phrases that are popular, have present day appeal, or are trending will certainly be more valuable. 

Marketability: Domain name that contains words or phrases attractive to pay-per-click advertisers will bring more traffic and be more sought after as well.

As they carry a higher value, premium domain names are also sold at a higher price than average domains and often appreciate in value over time.

What are the advantages of premium domain names?

A domain name is one of the first things your audience sees and it can influence how they perceive you. Selecting a premium name shines the best possible light onto your brand and gives you three main advantages:

Brand building: Having an ultra-short domain name can boost your authority in your space. You’d certainly stand out. Besides, a premium domain name allows you to claim the best keyword in your niche that your audience recognizes instantly.

Impact on SEO: While quality content is still the most important factor for ranking well on search engines, a premium domain name with a popular keyword can have a positive effect. People are more likely to click on your site in the search results if your domain name seems relevant and credible. 

Maximize on direct traffic: Some people still bypass search engines by entering a domain name that they believe will take them to a relevant website. If your domain name includes the most obvious keyword, you can benefit from this direct traffic to your site. 

Who are premium domain names for?

In general, anybody can purchase a .blog premium domain name when they are available. But three groups benefit from them the most.

Bloggers: Choosing a premium domain name gives bloggers instant credibility and builds trust with their space. With a premium domain name they are more likely to be perceived as a trusted voice.

Companies: When launching new brands or products, businesses are on the lookout for the perfect domain name match. Choosing a less than ideal domain name can severely impact the success of their brand or product.

Investors: Investors buy premium domain names, expecting that their purchase will increase in value over time. Whether they develop the domain into a website or just hold it for a while, investors see the value premium domain names have for future buyers. 

How much are premium domains? Are they worth it?

While standard domain names cost between $10 and $30, premium domains are typically priced higher. For example, our .blog three-character premium names will start at a few hundred dollars and can cost up to $100K per year. .Blog premium domains renew annually at premium retail pricing.

Think of a premium domain name as an investment in your brand. If you find a premium domain that is perfect for the brand you’re building, then spending the extra money is a smart move and well worth it. 

How to buy a premium domain name?

Our three-character premium names will be available from October 7th, 2020, 15.00 UTC. Buying a premium domain works just the same way as purchasing a regular one. Head over to my.blog to check the availability of your desired domain name. If it’s still available, choose a retailer from our list of partners and complete the purchase on their site. 

Secure your dream premium domain on October 7th, 2020 

We recommend that you purchase your premium domain name as soon as possible. Once someone else has bought it, it might be difficult to convince the buyer to sell it to you, and you’ll likely have to pay an even higher price. 

If you have any questions about premium domain names, feel free to reach out to us at welcome@my.blog.

How to Pick the Right Premium Name

What’s in a (domain) name?

Starting a blog is easier than you might think and it all begins with the perfect name. Building your site is a big task and there is a lot to think about when selecting your domain name. After all, your name is a big part of your brand and the first thing your customer will see when they first search your company or land on your page. The right domain name can help your business by being memorable, understandable, and brandable. That’s why investing in a premium domain name can be so valuable.

Why are premium domain names important?

A premium domain ensures that your business has a name that can help drive success and brand recognition with your customer base. There are so many premium domain names available to use so it’s important for you to know how to find the best domain name for you. 

We want to make sure you understand why a premium domain name could be a major asset to your brand and voice. We shared an article recently called 5 Ways a Site Benefits from a Premium Domain Name that explains the benefits of a premium domain name and how the right name can help your business. 

Premium domain names sound fancy but the right one can set you apart from the crowd. Investing in the right name from the get-go ensures that your blog is easy to find and easy to remember. The ideal name is easy to navigate to directly because the last thing you want is to be hard to find or unsearchable. Think about something that is easy to type in and easy to remember. 

Because premium domain names are often short and clear, they can help you gain brand recognition, credibility, authority, and customer trust. When a domain name is catchy, it makes it easy for customers to find your business. The right name can immediately tell your customers who you are and make it easy for them to find you any time.

Last October, we introduced three-letter premium domain names and published some great tips and advice for securing the right premium domain names for your business. The article includes information on how to find and secure domain names and why premium domain names are worth the investment. Whether you are going for a three-letter name or longer, there are some important things highlighted in the article that you should consider. You can read our article at https://my.blog/2020/09/24/blog-three-character-premium-domain-names/

Finding the premium domain name that’s right for you

To make the process easy, we have tools to discover and learn where to secure .blog premium domain names. Our site has an easy-to-navigate section where you can search all available .blog premium names, see what names have been registered by fellow bloggers and gain insight to how others are using their .blog premium names. Need help shaping your name? You can search keywords for inspiration (ie. fashion, travel, fitness). With links to previously purchased premium domain names, you can also pick up a pre-loved name. Once you’ve found your .blog premium domain name, we can help you find a registrar and check pricing to get you going.  

Check out our resources with inspiration and information on premium domain names.

https://get.my.blog/

https://get.my.blog/list/available

Once you’ve started searching for the right name, keep in mind the four pillars of a successful premium domain name.

4 things to look for in your premium domain name

1. Consider the length of your name – brevity can be best!

A short domain name is easy to remember, succinct and clear. The last thing you want is for your customer to struggle with spelling out your name. The longer the name, the more opportunity there is to make an error when typing it into a browser. Shorter names have the benefit of being more recognizable and being more user friendly.  

2. Make it clear, make it concise and make it clean

Your domain name should be easy to understand and pronounce for anyone visiting your site. Ideally, your name should speak to the business you have. Say your name out loud. Is it easy to say? If you’re having trouble speaking it out loud, chances are your customer will have trouble remembering it or typing it out. Your name should be easy to say and easy to spell. A clear and concise name can be extremely beneficial in gaining brand recognition and trust from your desired audience.

3. If you want customers to remember your site, make it memorable

A memorable name is one that is catchy, clear and speaks to your business. It can be hard to name your business but think about a name that is unique but also can tell the story of your brand in a succinct way. Remember to keep it short and clear to create a name that no one will forget.

4. Consider using the right extension to make your domain name pop

If you’re creating a business, the best way to ensure recognition is to end your domain name with the appropriate ending. Gone are the days of .com being the only option. Using an extension like .blog signals to your audience that your site is blog focused and helps to add that clarity and memorability that you are looking for.

You can read about more tips for choosing the domain name that’s right for you here:  https://my.blog/2020/06/18/5-tips-for-selecting-the-best-domain-name-for-your-blog

Your premium domain name is just a click away.

Ready to get started? With resources available to guide you through finding the best premium name, we have you covered. Remember to keep length, clarity, recall and the right extension at the top of your domain name wish list. Investing in your business name is the first step to success and with so many available options, the right name is just a click away.

Check out my.blog for all our resources and get ready to find your new name today.

.blog Featured Site: mgs.blog

Next up in our Featured Bloggers series is mgs.blog. In our last blog article, we covered why premium domain names matter. This is a great example of a blogger with a short, memorable, and easy to type premium domain. The domain consists of the blogger’s initials. He is an influential leader in the tech space with many followers, who has chosen to aggregate his writing, thoughts, and content using a .blog domain name.

The writer behind mgs.blog

M.G. Siegler is a self-proclaimed “writer turned investor turned investor who writes”.

His career began in front-end web development. But it was his hobby that propelled him forward. While working as a developer, he dove into the world of blogging. Eventually he was hired to blog for VentureBeat and eventually TechCrunch.

In time, he became a General Partner at CrunchFund before becoming a General Partner at Google Ventures, now known as GV. As an investor, he’s worked with big brands like Airbnb, Square, Uber, and Vine.

He also invested in content and social media startups like Medium and Secret. The app Secret was designed to allow people to share secrets anonymously with their phone connections. It was an original idea meant to help normalize and level social media interactions. And while it did not last, Medium took off.

Siegler has also continued writing. He has a Medium blog called 500ish Words. He believes online content is “too verbose” so he keeps posts close to just 500 words.

What’s different about mgs.blog

What truly makes mgs.blog stand out is the way in which it’s written. When you’re blogging purely to share and express thoughts, you don’t have to worry about those guidelines. For example, long-form blog posts tend to out-perform shorter blogs for SEO. But Siegler keeps his posts short because he’s not writing for search engines. He’s writing as a way to think and share ideas.

Another thing that stands out about mgs.blog is it’s a collection of writings. This is not the only place where Siegler writes. He includes links to articles he has written elsewhere. If you’re interested in following him, it’s an easy way to do so.

He also has well over 200K followers that engage with his blog posts. His posts tend to read more like social media updates and the engagement follows. The short posts with personal flair are refreshing. He’s not writing to please anyone. He’s writing to express himself.

mgs.blog takes us back to the beginning

Blogs started as a way for people to share thoughts and information online. They’ve grown into effective marketing tools for businesses and a source of income for individuals. And while this is good, it’s not the only way that blogs can or should be used.

mgs.blog takes us back to where we started. It shows how a blog can be a useful and fun way to ponder, reflect, and share thoughts and opinions.

If you’re looking for a way to reflect and share your thoughts, becoming a dotblogger is a great option. 

2020 .blog Review and What to Expect in 2021

We could have never predicted what 2020 was going to bring for the domain sales industry. While it was a rough year for many industries, the slow down of the world caused many to turn to the internet. Businesses were practically forced into making the leap into the digital world in order to stay open. People that were stuck in lockdown decided to take that leap of starting the blog that’s always been on the back burner. 

Now that we have closed what has often been referred to as the “unprecedented year”, we want to spend a little time in reflection. While 2020 may have been unprecedented, some great things happened at .blog and we have some exciting plans in place to partner with our Registrars in the new year. 

2020 .blog highlights

While we do want to share some specific wins that we had in 2020, we don’t want to overlook the most important thing — .blog users. They are the reason we do what we do and the reason our great registrar partners do what they do. 

In 2020, we saw .blog users expand into even more blogging categories. There are individual bloggers and businesses using the domain. There are large blogs and small blogs along with new ones and old ones. And, we’re excited for all of them!

Here are some of the specific business highlights from 2020:

Three-character premium domains launched

Short domain names are valuable for several reasons, but largely because they’re easy to remember. In October, we released new premium domain names that are three characters long (think NFL.blog as an example).

These premium domain names are highly sought after due to marketability, branding, and popularity of the keywords. We’re excited to share that it was a successful launch with domain prices ranging from a few hundred dollars up towards $100k annually.

Leanne Hogben joined our team as the Head of Registry Services

In 2020, we were thrilled to announce a new hire for the position of Head of Registry Services. Leanne Hogben joined the team and brought with her a wealth of knowledge and expertise in the field.

She previously worked to help launch and grow the .shop domain. This gives her extensive personal experience in the market and a thorough understanding of the challenges that new domains face as they grow. We’re happy she’s leveraging that experience with .blog.

.blog turned 4!

Birthday celebrations may have looked a little different in 2020, but we didn’t let that get in our way of celebrating .blog’s 4th birthday!

After 4 years in business, we’ve learned a lot. We continue to learn and are dedicated to staying active to ensure continued growth going forward. We’ve also refined our vision and mission so we can work laser-focused in future years as we continue to expand to provide an accessible way for all people and companies to share their stories with the world.

We can’t wait to see what year 5 brings!

Successful flash sale in December

‘Test before invest’ is one of our business practices. We like testing the market to see what works and what doesn’t. In 2020, we ran a flash-sale on .blog domains in mid-December. We even went so far as to offer the largest discounts we ever have.

We invited our partners to join us in promoting the event. And we even made it easy for them by providing access to promotional materials and messaging they could use on their own websites. These highlighted the many benefits that come with the .blog domain.

And though we won’t know the full impact until renewals are due next year, the flash sale does look promising. 

Things for Registrars to watch for in 2021

Now that you know some of the things that went well for us in 2020, here are some things that we’re excited about for 2021:

We are launching an email newsletter

We know you’re busy. Also, it can be tricky to stay on top of tracking down the latest domain news and events to promote. That’s why we decided to create an email newsletter to help keep you up to date. It will provide everything you need to know in one easy-to-access place — your inbox. Here’s a few things you can expect: 

  • Latest news and important announcements
  • Upcoming events and promotions that should be on your radar
  • Blog posts that you can re-purpose and use on your website

Registrars are pivotal in helping bloggers that are excited to share their ideas and stories with the world access .blog domains. So we want to further partner with you to make it easier than ever. 

We’re crossing our fingers for in-person events

As soon as it is safe to return to travel, and in-person events return, you’ll be able to find .blog at industry conferences. Social events during conferences are an effective way to get the most out of your conference experience with networking and something we enjoy doing

We’re going to help make it easy and fun for you with our social events. Once we’re able to provide more details on this, we’ll make sure to make our partners aware. This is just one more reason why you’ll want to check out our newsletter (see above).

More collaborations

We truly believe that we are better together. That’s a message that hit the world in 2020 when everyone was staying “safer at home”, but we believe that the same message applies to our business and industry as well.

In 2021, we are planning even more collaboration with our channel and registrar partners. In fact, our first channel promotion is already underway.

Get ready for a great year

We hope you’ve been able to spend some time reflecting on your business achievements from 2020. We know it was probably not the year that you expected it to be, but it’s important to make sure you reflect on the good too, and not just the challenges.

As we move into this new year, we’d like to invite you again to check out our new email newsletter. This will help you stay connected with the latest news and events coming from .blog, including promotional opportunities that Registrars will not want to miss out on!

.blog Featured Site: micro.blog

If you’re tired of popular social media platforms, this week’s featured dotblogger is for you. Micro.blog creates an easy way for microbloggers to share and connect. We featured this blog back in 2017 and it’s great to see how much it’s grown.  

It’s also the perfect example of the benefits of using a premium domain name. Micro.blog clearly communicates exactly what the website is—a space for microblogging. It’s a highly intuitive URL. 

What is microblogging?

To understand the significance of this dotblogger site, you need to know about microblogging.

Much like they sound, microblogs are quick and short blogs. They consist of short sentences, images, or video links. And they’re extremely popular among individuals who feel the blogosphere is verbose. They’re also popular among individuals who don’t consider themselves “bloggers”.

Many people use microblogging platforms every day without knowing it. Posting on popular social media platforms like Twitter, Instagram, Facebook, and LinkedIn are examples of microblogging. Reddit is another popular platform.

What is micro.blog? 

Micro.blog seeks to provide a platform to those who want to share. And so they have created their own, removing much of what people dislike about mainstream social media platforms.

The platform enforces strong community guidelines. It’s not a place for fake news, hate comments, or advertisements. It’s a community of independent microbloggers. Here’s why that matters.

When blogging first grew in popularity, many people had their own websites where they shared their thoughts and opinions. As the web grew and expanded, there was a big shift to using social networking sites instead of personal websites. But with that transition, bloggers gave up some of their freedom.

By sharing on social networking sites you lose a degree of control over your content. Your post or even your account could be deleted. Ultimately, if the platform closes, you may lose access to all of your past posts. In a world where many people are storing their personal images and stories on these platforms, there’s a lot at risk.

How micro.blog works

Micro.blog has a different approach. It allows you to connect your personal blog through their free plan and receive a username. There are also several paid plans that provide you with additional benefits. For example, there are affordable plans that include hosting if you don’t already have a blog up and running.

You can also choose from different plans that allow for cross-posting to other platforms, meaning you can post once and have it appear on Twitter, Medium, Tumblr, LinkedIn, and Mastodon automatically. This gives you the advantage of being active across the platforms while allowing you to keep your content, images, and videos on your own site.

Overall, micro.blog makes it easier to blog and share varying post sizes, videos, and podcasts with the world. You maintain full control of your content, with the advantage of using a platform to easily connect with others.

Check out this video from their site describing how it works.

Conclusion

Blogging comes in a variety of styles. Micro.blog has created a place to bring microbloggers together and offers an alternative to social media platforms.

If you’re ready to start sharing your content or you’re tired of popular social networking sites, a micro.blog account might be the right fit for you.

Registrar Premium Domain Name Factsheet

Three Character Premium Name Launch Schedule

Registry website: nic.blog
Registrar support hours: 24/7
Registrar support email: support@centralnic.com
Registrar support phone: +44 (0)20 33 88 0600
CentralNic: Support Page

DateOctober 7th, 2020
Time15.00 UTC

Premium Domain Name Pricing

6 Tiers$200 – $100,000
RenewalsPremium Priced Renewals
Restore fee$40 USD

Billing

KKWT uses CentralNic’s registry backend, billing and invoicing platform . Please refer to CentralNic for more information regarding their billing and available payment options.

Download the Premium names list and price tiers

Technical Specs

Eligibility Restrictionsnone
IDN supportnone at launch
Whois proxy/privacyallowed
Whois serverwhois.nic.blog
EPP hostnameepp.centralnic.com

Domain lifecycle:

Registration1-10 years
Add grace5 days
Auto renew grace period45 days
Redemption grace period30 days
Pending delete5 days

Time to Celebrate! It’s our 5th Anniversary

Once again, it’s time to celebrate! KKWT is celebrating our fifth year since launching .blog to the world. And what better way to celebrate than sharing five of our favorite Top 5 lists!

Top 5 .blogs for throwing a party

Since it’s our birthday, we thought it would be fun to share some of our favorite dotbloggers and posts to help you throw a great party.

1. Let them eat cake

What would a birthday party be without cake or cupcakes to help celebrate the occasion? Here are a few delicious-looking options. 

2. Party Decorations

Every party needs some decorations to help create the right atmosphere for a celebration. Bubblegum Balloons.blog’s gallery shows how much fun and excitement balloons can add to a room.

3. Party Planning

When you want your party to come out perfect, you have to be aware of issues that might come up. This sweetlife.blog article shares 5 Common Mistakes Made When Planning a Party (and How to Avoid Them).

4. Party Music

When you want to find the right music for your celebration, iHeart.blog has you covered. Check out their featured artists and playlists for some ideas on songs to add to your party!

5. Party food ideas

Food helps make a party great. Sophieskitchen.blog has recipes for dips and spreads you can use for appetizers to keep your party guests fed. 

Top 5 blogging niches on .blog

We love how blogs are effective in any industry and for any topic. With the growing number of bloggers, it’s likely you can find a blog on almost any topic. Here are 5 of the more popular .blog niches:

1. Art

From selling personal art products to teaching and inspiring others to create, art blogs cover a wide range of creative purposes. For example, the Leica-camera.blog combines showcasing stunning photographs from artists along with sharing tips on improving your photography skills. 

2. Travel

Even with travel restrictions in place in many parts of the world over the past year and a half, the travel niche has continued to grow. Some bloggers focus on specific locations while others focus on types of travel. Goingsomewhere.blog shares stories on the culture and people in countries around the world.

3. Video

With the increasing popularity of video content from YouTube to TikTok comes the need for resources and experts teaching others how to get started and grow. There has also been an increase in the number of blogs choosing to incorporate video content to teach others “how-to” accomplish certain tasks in their industry. For example, here is a post on bucketlisty.blog explaining how to make great travel videos

4. Food

The food niche covers recipe blogs to travel cuisine and everything in between. Foodandmood.blog combines a love for delicious food with a passion for and enjoyment of the cooking process. 

5. Design

The world of design is constantly evolving whether it’s web and graphic design or architecture and fashion. That helps make this a popular niche for blogs in 2021 and beyond. Check out this cool blog on interior design thehome.blog.

Top 5 reasons to use a .blog domain

We don’t want you to use a .blog domain just because we like them. We want you to use one because of the many benefits. Here are five key reasons for using a .blog domain name.

1. It’s a High-Quality Top Level Domain 

.blog has both high usage rates and high renewal rates. This helps signify to readers that your blog is credible and trustworthy which helps your readers feel comfortable visiting your website from the start.

2. The audience knows what the site is right away 

The .blog domain helps your readers to identify what your website is from the start. This helps you attract the right audience. You’ll have fewer people bouncing from your website when they know what to expect. 

3. It’s easy to remember 

You want your domain name to be something familiar to your audience so it’s easy to remember. Since people are familiar with the word “blog” it helps make your domain name easier to remember.  

4. It’s highly brandable 

While .blog is growing fast, there are still many popular domain names available making it more likely you can get the brandable name you want. This is the difference between choosing the domain that makes sense for your blog versus trying to find ways to alter the name to find an available domain.

5. Premium names are available

Premium domains can help you build your brand, boost SEO, and maximize traffic to your website.

The blogosphere is constantly changing and evolving. Staying on top of trends is important to assure your blog remains relevant. These are five of our favorite trends from 2021 and heading into 2022.

1. Long-Form Quality Blog Content

As the blogosphere continues to expand, the need for high-quality content is growing. If you want your content to stand out in the crowd, focus on quality posts over the number of posts. Create blog posts with well-developed ideas instead of staying on the surface level of a topic. 

2. Research As Content

An educated audience is searching for new and reliable information instead of the same recycled statistics that everyone else is using. Finding ways to conduct original research helps your blog stand apart. 

3. Supplement Your Blog Posts With Visual Content

Visual content has grown from simple stock photographs to all means of visual content. Embedded videos, gifs, and infographics are popular options that help your audience consume your content more easily. 

4. Partnerships & Guest Blogging

With more bloggers in more niches, there are more opportunities than ever to collaborate with others. This can be a fun way to share new information with your audience while also reaching a new audience you might not have access to otherwise.

5. Cross-Platform Distribution & Multimedia

Bloggers are finding new ways to get exposure with cross-platform distribution. Instead of sharing blog posts in one place, they are sharing the same content on other platforms to expand their reach. 

Watch for a blog post in December sharing more about each of these trends.

Top 5 things we’re looking forward to for next year

Five is a big anniversary, but we’re not stopping here! We have big plans for what’s to come. Here are some things to watch for in the coming year:

1.  More partnerships

Our partners—both registrars and bloggers—are the reason we do what we do. In 2022, we’re going to continue focusing on additional ways we can partner with registrars to continue to grow the blogging industry. We’re also excited to continue to partner with new bloggers to help them pursue their blogging dreams and achieve their goals.

2. More .blog content

One of the ways we’re going to continue to focus on our partnerships is to continue creating helpful content. We’re going to keep on sharing tips and inspiration for those looking to grow their blogging skills on our own blog. We’ll also continue to share with domain registrars the many ways you can market to bloggers around the world.  

3. Reconnecting

We’re excited to get back out in the world and begin connecting with professionals in the industry. As restrictions begin to lift, we’re looking forward to seeing and reconnecting with some old faces while also getting to know new ones. 

4. Discovering new dotbloggers

We’ve enjoyed featuring some of our dotbloggers and how they’re utilizing their domains on our blog throughout the year. We’re looking forward to continuing to discover new dotbloggers to share with you in the coming year along with all they have to offer. 

5. Growing the .blog blogosphere

There is nothing quite like the blogosphere! We enjoy being a part of how people are able to share their experiences and passions while connecting with others around the world. We’re excited to see more .blog registrations leading to more dotbloggers and more people sharing on .blog. There’s nothing we’d rather do than be part of the blogging evolution! 

Now that we’ve shared five of our top 5’s, we invite you to celebrate with us. We’re excited to see blogging and .blog continue to grow. 

Here’s to another great year!

Top 5 tips to be a successful blogger!

Successful bloggers have one, great thing in common – they’re authentic. Sure, it’s a word we hear online all the time – ‘be authentic, just be yourself, etc, etc’, but what does it actually mean for your blog?

First up, it’s a good idea to consider why people read blogs, specifically, your blog. There are millions of them out there, so what’s going to make yours unique? Sometimes, it’s not about doing the right thing (because the right thing  is for you to figure out), but about avoiding following the crowd. Find your style and let people see the real you. We’ve put together these five tips to becoming a successful blogger. 

  1. Find your voice

Here’s where the authenticity comes in, right at the start. Try visiting your own blog or website from the perspective of a stranger. How does your personality come across? What keywords would you use to sum up the person behind this blog? Are these words a reflection of who you really are? It’s a great exercise to do, not just now but regularly. Keep yourself on track and ask friends you trust to do the same thing too for extra valuable feedback.

If your blog is surrounding a particular niche or branding, make sure this is instantly recognisable too. Web visitors (particularly new ones) don’t hang around for long, so it’s crucial to make that impact right away and deliver a strong message of ‘This is who I am and this is what you can expect from my blog’. Blogger, Stephanie Cristi does this well here.

Just like Stephanie, lots of bloggers choose to blog under their own name, mirroring this in their domain. It’s a quick and easy way for your audience to identify with you and make a connection with your individuality. Make sure you check out .blog for availability. We recently released 3-character premium domain names – your perfect domain name could be available so grab it before someone else does. 

OK, so you’ve got your first impression nailed, now what? When you’re blogging, remember that readers might see you as a brand just as much as a person, and while you’ve spent your whole life defining who you are as a person, you might not have given so much time to figuring out who you are as a brand. 

Traditionally, brands spend a ton of time figuring out what makes them who they are. This includes everything from a mission statement to company values you can find on most brand websites. We’re not suggesting you go this far and have documents written up on this stuff if you don’t want to, but take a little time to consider how you might want to present yourself. Your blog’s tone and voice is a key part of this. 

By making blogging a part of who you are, you’ll have regular opportunities to check in with your authenticity. If your brand starts to feel like a real effort to project, you can probably bet something isn’t right and you might need to go back to the drawing board to figure out the kind of voice you are communicating to your audience. 

  1. Build an online community

If you’re a blog reader and not just a blogger (and you should be, it’s a great way to learn from the best), you’ll know that blogging doesn’t solely take place on your website. Your blog needs to extend to your whole community, to draw in new audiences and reach people who might not otherwise find you. 

By thinking of yourself as part of a wider community, you’ll find loads of opportunities to share your work with others, build loyal readers and allow people to get to know you in micro doses. Yes, we’re talking about social media here. Whether you’re active several times a day, or choose to schedule your content ahead of time, social media is a great tool for giving people bitesize chunks of your blog (and therefore your brand) in a quick, engaging way which invites more web traffic. 

If you do opt for the latter and prefer the scheduling option, make sure you still dip in regularly and respond to comments in real time. When you’re new to blogging, that back-and-forth rapport between you and your readers is key to building a reputation as someone active, who engages with their community and is there for their audience and not just the opportunities that blogging brings. 

Blogger, Andrea Badgley has written some great further tips on networking here.

  1. Write, write, and write some more

There’s a saying amongst creators: Done is better than perfect. Why? It’s simple, because perfect often isn’t done! If you’re waiting to create a flawless blog post, your audience will get bored and move on. By providing consistent, regular content, you’re feeding their appetite and practicing your craft. This perfectly imperfect method is demonstrated here really well by blogger, Tess.

Let’s get honest here – you might look back at your early blog posts in a few years’ time and cringe – but that’s OK! What we’re looking for here is development and practice. You can only achieve that by doing and refining your work as you go. 

Find a rhythm to your writing, or let one find you. By writing regularly and keeping yourself in check with your brand (see back to tip #1), it will feel more natural the more you do it. 

Think about the way you work best too – is there a time of day you enjoy writing? Could you schedule an hour every week or more to regularly commit yourself to writing at this time?

If writing your content still feels daunting at times, remember that it’s not the only content you can offer. Break up your blog posts with relevant and engaging images, videos, and graphics to highlight your brand further, and connect with your audience visually. 

  1. SEO

Those three little letters you will definitely have heard of, but how much do you know about them?

SEO stands for Search Engine Optimization. It’s basically Google’s and other search engines’ way of figuring out what your blog is about to be able to present it to the right audiences.

Once you’re confident that you’ve started out on the right foot with your blog, giving some time to exploring SEO is a great idea and a tool that will benefit you enormously if done well. 

People often make the mistake of thinking that you need a ton of keywords in your blog to hit as many audience opportunities as possible, but in reality just honing in on one or two is often more successful.

Consider what your next blog post is about, and do some keyword research around that. Tools like Google AdWords and Answer the Public let you see the real-world phrases people are using to find content on your topic, and you can use them to build the strength of your blog post. 

As well as this, take a moment to go into the SEO settings in your blog with each post. You’ll have the opportunity to add meta tags, keyword listings and SEO summaries that help Google understand what your blog post covers and how helpful it will be to people searching your topics. 

  1. Enjoy the process

If there is one thing to remember in blogging, it’s that it is meant to be fun. Sure, if your blog takes off and you build a great community there’ll be times that you feel the pressure to create, but overall, blogging is something to enjoy. Building a blog takes time, so don’t fret if it feels like nothing much is happening right away, just focus on your achievements and celebrate every milestone, however small they start off. 

What’s enjoyable right at the start might be different to what’s enjoyable six months from now, but whatever stage you’re at, keep it light, keep it up, and enjoy the process. 

Want more great blogging tips? Check out our post on the best blogging tips and tricks here.

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