5 Ways a Site Benefits from a Premium Domain Name

A vital part of a site’s branding is the domain name. It can seriously impact a website’s ability to stand out. When competition is fierce, creating the right first impression is crucial for attracting visitors and setting a site apart; this is where a premium domain name comes in. 

What is a Premium Domain Name? 

A domain name is the digital equivalent of a street address. But with nearly 2 billion websites in existence, the streets are crowded and finding one that fits your business is getting harder.

A premium domain name helps your business stand out. Premium domain names are valuable because they use popular, highly recognizable keywords for better branding and marketability. They are often shorter in length, like our three character premium names released in October last year. 

What Makes a Premium Domain Name Valuable? 

Domain names considered “premium” are categorized as such based on the following four characteristics.

Length: Premium domain names are quite often shorter than regular domain names. This makes them more memorable and appeals to a broader audience. It’s also easier for someone to type your URL directly into their browser instead of having to search for it. 

Brandability: Being shorter, premium domains often have better branding potential. They’re punchy, to the point, and effectively communicate your brand (i.e. sam.blog or food.blog). This makes it easier for your audience to connect immediately and know what to expect.

Keywords: The importance of effective keyword placement for SEO is well understood, but an often overlooked place for them is in the domain name. Premium domain names contain popular keywords that are highly searchable, which may help them show up in search results.  

Marketability: Premium domain names work with a business’s branding efforts, not against them. Domain names containing keywords clearly communicate the content to the visitor and are easier to market. 

The purchase price reflects the value that a premium domain can add to a company. Premium domains sell for more than regular domains, starting at a few hundred dollars to over $100k a year. The good news for anyone thinking of investing in one is that premium domains often appreciate over time. So, not only can they add value to your business day-to-day, but they may even sell for a healthy profit if you decide to move on to a different venture. 

Who Should Have a Premium Domain? 

For website owners looking to monetize their site, premium domains have a particular appeal. Having a premium domain name makes it easier to stand out. If you’re relying on visitors to earn an income, having a memorable name makes it easier for them to, well, remember you. Then, the next time they need something you offer, they know where to go. For example, the website mallorca.blog effectively uses a premium domain to become the go-to online destination for all things relating to the Spanish island. If you’re looking for information related to Mallorca, where better to look than a website specifically dedicated to the topic? And with the help of a premium domain, the site’s intent is demonstrated without even needing to click through. 

5 Benefits of Premium Domain Names

Buying a premium domain isn’t necessarily the cheapest decision, but it can provide an excellent ROI for those willing to invest in their brand. Here are just five of the ways a business can benefit from a premium domain name. 

  1. They help to build a strong brand reputation.

Whatever your site offers, whether it’s ecommerce, content, coaching, or one of the many SaaS offerings, the ultimate goal is to become the go-to destination in your niche. Aside from having a quality offering, the way to do that is by building a memorable brand name that becomes synonymous with your product. Premium domain names allow you to carry your brand name into your website’s address, further cementing your reputation. 

  1. They convey trust.

Having a clear, to-the-point domain name builds trust with a user. This trust becomes even more critical if you’re asking them to purchase something from the site. 

Premium domains show you’ve invested time and effort into making a quality, well-built site. In an age of spam sites and higher fraud risk, reputation and appearance are everything. 

  1. They are more memorable. 

The shorter the URL, the easier it is to remember. While the goal is to attract new visitors through organic search results, ideally, you want them returning to the site directly. This way, there’s less chance they might stumble across a competitor while trying to find you again. 

Having a memorable domain name feeds back into the first point about building a strong brand reputation too. Anything you can do to stay top of customers/visitors’ minds is only going to help a business thrive. 

  1. They are more shareable. 

Premium domains, due to their shorter length, easy brand-ability, and use of keywords, are much more likely to pass the podcast test. In other words, if you hear the site being discussed, you’re more likely to be able to spell it without seeing it written down. This is important as word-of-mouth advertising is a free and effective way to grow your audience and boost authority. Recommendations are one of the most powerful resources in marketing. 

Optimizing your brand for shareability also lets you take advantage of the power of social media, and may even make it easier to form partnerships with other businesses. As of 2020, 3.6 billion people are using social media platforms, a number forecast to hit 4.41 billion by 2025. Premium domains, with their podcast test compatibility, are easier to share across social media as people can easily find your handles. 44.8% of internet users use social media to find information about a brand so having a strong presence is key. 

  1. They may have SEO benefits.

SEO is the key to a website’s success. Though algorithms and bots determine what a site is about and whether it’s relevant to search queries, premium domain names, in conjunction with relevant content, may contribute to higher search result placement.

How to Purchase a .blog Premium Domain Name

You can find and purchase a .blog premium domain name at most of the same domain registrars you’d use to find a regular name. Click here to find a .blog premium domain name registrar. 

.blog Three-Character Premium Domain Names

.blog three-character premium domain names are coming soon – here’s what you need to know!

We are excited to launch over 47,000 premium domain names on October 7th, 2020, at 15.00 UTC. You can now join the likes of Seth Godin (Seths.blog) and Tim Ferriss (Tim.blog) with your very own premium three-character domain. 

Our premium domain names will sell at prices ranging from a few hundred dollars to over $100K / year. All premium domain names will renew at the premium retail pricing.

So, what makes a domain name “premium”? And why should you consider securing one for your blog? We have summarized the need-to-know information for you below to help you select the best domain name for your blog.

What is a premium domain name?

Certain domain names are “premium” because they are more sought-after and hence more valuable than the average domain name. There are several factors at play that increase the value of a premium domain name:  

Length: They can be exceptionally short. For our release on October 7th, domain names will be three-characters in length. 

Keywords: They may include recognizable keywords that can drive traffic. For example, NFL.blog.  

Brandability: They may be catchy or memorable, like 420.blog, for the cannabis industry. 

Popularity: Events, products, or even catch phrases that are popular, have present day appeal, or are trending will certainly be more valuable. 

Marketability: Domain name that contains words or phrases attractive to pay-per-click advertisers will bring more traffic and be more sought after as well.

As they carry a higher value, premium domain names are also sold at a higher price than average domains and often appreciate in value over time.

What are the advantages of premium domain names?

A domain name is one of the first things your audience sees and it can influence how they perceive you. Selecting a premium name shines the best possible light onto your brand and gives you three main advantages:

Brand building: Having an ultra-short domain name can boost your authority in your space. You’d certainly stand out. Besides, a premium domain name allows you to claim the best keyword in your niche that your audience recognizes instantly.

Impact on SEO: While quality content is still the most important factor for ranking well on search engines, a premium domain name with a popular keyword can have a positive effect. People are more likely to click on your site in the search results if your domain name seems relevant and credible. 

Maximize on direct traffic: Some people still bypass search engines by entering a domain name that they believe will take them to a relevant website. If your domain name includes the most obvious keyword, you can benefit from this direct traffic to your site. 

Who are premium domain names for?

In general, anybody can purchase a .blog premium domain name when they are available. But three groups benefit from them the most.

Bloggers: Choosing a premium domain name gives bloggers instant credibility and builds trust with their space. With a premium domain name they are more likely to be perceived as a trusted voice.

Companies: When launching new brands or products, businesses are on the lookout for the perfect domain name match. Choosing a less than ideal domain name can severely impact the success of their brand or product.

Investors: Investors buy premium domain names, expecting that their purchase will increase in value over time. Whether they develop the domain into a website or just hold it for a while, investors see the value premium domain names have for future buyers. 

How much are premium domains? Are they worth it?

While standard domain names cost between $10 and $30, premium domains are typically priced higher. For example, our .blog three-character premium names will start at a few hundred dollars and can cost up to $100K per year. .Blog premium domains renew annually at premium retail pricing.

Think of a premium domain name as an investment in your brand. If you find a premium domain that is perfect for the brand you’re building, then spending the extra money is a smart move and well worth it. 

How to buy a premium domain name?

Our three-character premium names will be available from October 7th, 2020, 15.00 UTC. Buying a premium domain works just the same way as purchasing a regular one. Head over to my.blog to check the availability of your desired domain name. If it’s still available, choose a retailer from our list of partners and complete the purchase on their site. 

Secure your dream premium domain on October 7th, 2020 

We recommend that you purchase your premium domain name as soon as possible. Once someone else has bought it, it might be difficult to convince the buyer to sell it to you, and you’ll likely have to pay an even higher price. 

If you have any questions about premium domain names, feel free to reach out to us at welcome@my.blog.

Time to Celebrate! It’s our 5th Anniversary

Once again, it’s time to celebrate! KKWT is celebrating our fifth year since launching .blog to the world. And what better way to celebrate than sharing five of our favorite Top 5 lists!

Top 5 .blogs for throwing a party

Since it’s our birthday, we thought it would be fun to share some of our favorite dotbloggers and posts to help you throw a great party.

1. Let them eat cake

What would a birthday party be without cake or cupcakes to help celebrate the occasion? Here are a few delicious-looking options. 

2. Party Decorations

Every party needs some decorations to help create the right atmosphere for a celebration. Bubblegum Balloons.blog’s gallery shows how much fun and excitement balloons can add to a room.

3. Party Planning

When you want your party to come out perfect, you have to be aware of issues that might come up. This sweetlife.blog article shares 5 Common Mistakes Made When Planning a Party (and How to Avoid Them).

4. Party Music

When you want to find the right music for your celebration, iHeart.blog has you covered. Check out their featured artists and playlists for some ideas on songs to add to your party!

5. Party food ideas

Food helps make a party great. Sophieskitchen.blog has recipes for dips and spreads you can use for appetizers to keep your party guests fed. 

Top 5 blogging niches on .blog

We love how blogs are effective in any industry and for any topic. With the growing number of bloggers, it’s likely you can find a blog on almost any topic. Here are 5 of the more popular .blog niches:

1. Art

From selling personal art products to teaching and inspiring others to create, art blogs cover a wide range of creative purposes. For example, the Leica-camera.blog combines showcasing stunning photographs from artists along with sharing tips on improving your photography skills. 

2. Travel

Even with travel restrictions in place in many parts of the world over the past year and a half, the travel niche has continued to grow. Some bloggers focus on specific locations while others focus on types of travel. Goingsomewhere.blog shares stories on the culture and people in countries around the world.

3. Video

With the increasing popularity of video content from YouTube to TikTok comes the need for resources and experts teaching others how to get started and grow. There has also been an increase in the number of blogs choosing to incorporate video content to teach others “how-to” accomplish certain tasks in their industry. For example, here is a post on bucketlisty.blog explaining how to make great travel videos

4. Food

The food niche covers recipe blogs to travel cuisine and everything in between. Foodandmood.blog combines a love for delicious food with a passion for and enjoyment of the cooking process. 

5. Design

The world of design is constantly evolving whether it’s web and graphic design or architecture and fashion. That helps make this a popular niche for blogs in 2021 and beyond. Check out this cool blog on interior design thehome.blog.

Top 5 reasons to use a .blog domain

We don’t want you to use a .blog domain just because we like them. We want you to use one because of the many benefits. Here are five key reasons for using a .blog domain name.

1. It’s a High-Quality Top Level Domain 

.blog has both high usage rates and high renewal rates. This helps signify to readers that your blog is credible and trustworthy which helps your readers feel comfortable visiting your website from the start.

2. The audience knows what the site is right away 

The .blog domain helps your readers to identify what your website is from the start. This helps you attract the right audience. You’ll have fewer people bouncing from your website when they know what to expect. 

3. It’s easy to remember 

You want your domain name to be something familiar to your audience so it’s easy to remember. Since people are familiar with the word “blog” it helps make your domain name easier to remember.  

4. It’s highly brandable 

While .blog is growing fast, there are still many popular domain names available making it more likely you can get the brandable name you want. This is the difference between choosing the domain that makes sense for your blog versus trying to find ways to alter the name to find an available domain.

5. Premium names are available

Premium domains can help you build your brand, boost SEO, and maximize traffic to your website.

The blogosphere is constantly changing and evolving. Staying on top of trends is important to assure your blog remains relevant. These are five of our favorite trends from 2021 and heading into 2022.

1. Long-Form Quality Blog Content

As the blogosphere continues to expand, the need for high-quality content is growing. If you want your content to stand out in the crowd, focus on quality posts over the number of posts. Create blog posts with well-developed ideas instead of staying on the surface level of a topic. 

2. Research As Content

An educated audience is searching for new and reliable information instead of the same recycled statistics that everyone else is using. Finding ways to conduct original research helps your blog stand apart. 

3. Supplement Your Blog Posts With Visual Content

Visual content has grown from simple stock photographs to all means of visual content. Embedded videos, gifs, and infographics are popular options that help your audience consume your content more easily. 

4. Partnerships & Guest Blogging

With more bloggers in more niches, there are more opportunities than ever to collaborate with others. This can be a fun way to share new information with your audience while also reaching a new audience you might not have access to otherwise.

5. Cross-Platform Distribution & Multimedia

Bloggers are finding new ways to get exposure with cross-platform distribution. Instead of sharing blog posts in one place, they are sharing the same content on other platforms to expand their reach. 

Watch for a blog post in December sharing more about each of these trends.

Top 5 things we’re looking forward to for next year

Five is a big anniversary, but we’re not stopping here! We have big plans for what’s to come. Here are some things to watch for in the coming year:

1.  More partnerships

Our partners—both registrars and bloggers—are the reason we do what we do. In 2022, we’re going to continue focusing on additional ways we can partner with registrars to continue to grow the blogging industry. We’re also excited to continue to partner with new bloggers to help them pursue their blogging dreams and achieve their goals.

2. More .blog content

One of the ways we’re going to continue to focus on our partnerships is to continue creating helpful content. We’re going to keep on sharing tips and inspiration for those looking to grow their blogging skills on our own blog. We’ll also continue to share with domain registrars the many ways you can market to bloggers around the world.  

3. Reconnecting

We’re excited to get back out in the world and begin connecting with professionals in the industry. As restrictions begin to lift, we’re looking forward to seeing and reconnecting with some old faces while also getting to know new ones. 

4. Discovering new dotbloggers

We’ve enjoyed featuring some of our dotbloggers and how they’re utilizing their domains on our blog throughout the year. We’re looking forward to continuing to discover new dotbloggers to share with you in the coming year along with all they have to offer. 

5. Growing the .blog blogosphere

There is nothing quite like the blogosphere! We enjoy being a part of how people are able to share their experiences and passions while connecting with others around the world. We’re excited to see more .blog registrations leading to more dotbloggers and more people sharing on .blog. There’s nothing we’d rather do than be part of the blogging evolution! 

Now that we’ve shared five of our top 5’s, we invite you to celebrate with us. We’re excited to see blogging and .blog continue to grow. 

Here’s to another great year!

2020 .blog Review and What to Expect in 2021

We could have never predicted what 2020 was going to bring for the domain sales industry. While it was a rough year for many industries, the slow down of the world caused many to turn to the internet. Businesses were practically forced into making the leap into the digital world in order to stay open. People that were stuck in lockdown decided to take that leap of starting the blog that’s always been on the back burner. 

Now that we have closed what has often been referred to as the “unprecedented year”, we want to spend a little time in reflection. While 2020 may have been unprecedented, some great things happened at .blog and we have some exciting plans in place to partner with our Registrars in the new year. 

2020 .blog highlights

While we do want to share some specific wins that we had in 2020, we don’t want to overlook the most important thing — .blog users. They are the reason we do what we do and the reason our great registrar partners do what they do. 

In 2020, we saw .blog users expand into even more blogging categories. There are individual bloggers and businesses using the domain. There are large blogs and small blogs along with new ones and old ones. And, we’re excited for all of them!

Here are some of the specific business highlights from 2020:

Three-character premium domains launched

Short domain names are valuable for several reasons, but largely because they’re easy to remember. In October, we released new premium domain names that are three characters long (think NFL.blog as an example).

These premium domain names are highly sought after due to marketability, branding, and popularity of the keywords. We’re excited to share that it was a successful launch with domain prices ranging from a few hundred dollars up towards $100k annually.

Leanne Hogben joined our team as the Head of Registry Services

In 2020, we were thrilled to announce a new hire for the position of Head of Registry Services. Leanne Hogben joined the team and brought with her a wealth of knowledge and expertise in the field.

She previously worked to help launch and grow the .shop domain. This gives her extensive personal experience in the market and a thorough understanding of the challenges that new domains face as they grow. We’re happy she’s leveraging that experience with .blog.

.blog turned 4!

Birthday celebrations may have looked a little different in 2020, but we didn’t let that get in our way of celebrating .blog’s 4th birthday!

After 4 years in business, we’ve learned a lot. We continue to learn and are dedicated to staying active to ensure continued growth going forward. We’ve also refined our vision and mission so we can work laser-focused in future years as we continue to expand to provide an accessible way for all people and companies to share their stories with the world.

We can’t wait to see what year 5 brings!

Successful flash sale in December

‘Test before invest’ is one of our business practices. We like testing the market to see what works and what doesn’t. In 2020, we ran a flash-sale on .blog domains in mid-December. We even went so far as to offer the largest discounts we ever have.

We invited our partners to join us in promoting the event. And we even made it easy for them by providing access to promotional materials and messaging they could use on their own websites. These highlighted the many benefits that come with the .blog domain.

And though we won’t know the full impact until renewals are due next year, the flash sale does look promising. 

Things for Registrars to watch for in 2021

Now that you know some of the things that went well for us in 2020, here are some things that we’re excited about for 2021:

We are launching an email newsletter

We know you’re busy. Also, it can be tricky to stay on top of tracking down the latest domain news and events to promote. That’s why we decided to create an email newsletter to help keep you up to date. It will provide everything you need to know in one easy-to-access place — your inbox. Here’s a few things you can expect: 

  • Latest news and important announcements
  • Upcoming events and promotions that should be on your radar
  • Blog posts that you can re-purpose and use on your website

Registrars are pivotal in helping bloggers that are excited to share their ideas and stories with the world access .blog domains. So we want to further partner with you to make it easier than ever. 

We’re crossing our fingers for in-person events

As soon as it is safe to return to travel, and in-person events return, you’ll be able to find .blog at industry conferences. Social events during conferences are an effective way to get the most out of your conference experience with networking and something we enjoy doing

We’re going to help make it easy and fun for you with our social events. Once we’re able to provide more details on this, we’ll make sure to make our partners aware. This is just one more reason why you’ll want to check out our newsletter (see above).

More collaborations

We truly believe that we are better together. That’s a message that hit the world in 2020 when everyone was staying “safer at home”, but we believe that the same message applies to our business and industry as well.

In 2021, we are planning even more collaboration with our channel and registrar partners. In fact, our first channel promotion is already underway.

Get ready for a great year

We hope you’ve been able to spend some time reflecting on your business achievements from 2020. We know it was probably not the year that you expected it to be, but it’s important to make sure you reflect on the good too, and not just the challenges.

As we move into this new year, we’d like to invite you again to check out our new email newsletter. This will help you stay connected with the latest news and events coming from .blog, including promotional opportunities that Registrars will not want to miss out on!

2021 Super Bowl Commercials: An Unprecedented Year Made for Creative Advertising

This year became a historical year for the Super Bowl when Tom Brady (aka, the G.O.A.T.), who entered the NFL in 2000, the same year Google sold their very first search ad, led the Tampa Bay Buccaneers to become the only city to play in, host, and win the big game!!!

As we know watching the Super Bowl isn’t just about football. It’s the one day a year when people actually watch TV for the commercials. Like most things in the past year, this year’s Super Bowl commercials were a little “unprecedented”. Some of the iconic symbols were missing like the Budweiser Clydesdales (although Sam Adams capitalized on the Clydesdales) and the Coca-Cola Polar Bears. The effects of the pandemic caused several major brands to sit this year out as they shifted finances to other areas. Some of the other brands that we didn’t see this year were Avocados from Mexico, Audi, Hershey’s and Pepsi (who did sponsor the halftime show).

But when one door closes, another one opens. With some of the major players stepping out, advertising space opened up for new brands. And we continued to see examples of TLDs being highlighted during the commercials. Here were some of the highlights from the night.

Super Bowl lineup rookies

Being a rookie in the Super Bowl is a huge deal, so we want to highlight a few of the brand rookies we saw during the Big Game.

Miracle-Gro: Not only did Miracle-Gro make this the first year they advertised during the Super Bowl, they brought in some big names to do it including John Travolta and Martha Stewart to name a few. The company saw growth last year due to the pandemic, which made this a great year to stay in front of their audience.

Vroom: Another Super Bowl rookie was vroom.com. They used their ad spot to show how they take the pain out of the car buying experience. As a digital company, they made sure to mention their domain to make it easy for people to find them.

Fiverr: Fiverr also advertised for the first time during Super Bowl LV. The company is a digital freelance marketplace that has provided solutions for both employers and workers during 2020. With many still looking for answers, this was a good year to get more eyes on how the company can help.

While these rookies got in the game for the first year ever, much like the Kansas City Chiefs, there were some missed opportunities. Getting creative with their TLDs could have helped reinforce their brand online. For example, Vroom might have spoken to the experience they provide, but they could have “driven it home” if they would have ended the commercial with something like “experience.vroom”.

Ads that spotlighted domains

While we feel like the domain level could have been elevated in many areas, there were still plenty of brands that made sure to include their domain in the advertising. This included companies like Jimmy Johns, Jeep, Klarna, Squarespace, and Dr. Squatch. 

Ford used their ad spot to send a message of hope and strength to people after a long and emotional year. At the end of the commercial, they chose to highlight their fordfund.org domain instead of encouraging people to buy Ford. While the ad showcased their vehicles, the message was to #FinishStrong.

We also have to highlight the preview for the movie Old written and directed by M. Night Shyamalan. The preview was what we’ve come to expect from the director. It piqued our interest, and then ended with the URL “old.movie”. This is the perfect example of what we expect to see happening more and more when it comes to domains. It’s simple and easy to remember. And it tells us exactly what we can expect to find on the website. If they had used something like “oldthemovie.com” it wouldn’t have had the same impact.

The one ad we can’t NOT mention

Tampa Bay may have won the Super Bowl, but we also noticed a different winner before Sunday night even arrived. In the days leading up to the game, we started watching for creative uses of TLDs in marketing, and one company nailed it—Miller Lite. They created an 836-character URL and promised free beer to anyone that successfully typed in the URL during Michelob Ultra’s commercial.

While this might be the exact opposite of the 3-character premium URLs we launched in the fall, the focus of using the long URL for marketing was very creative! They got in front of their target market with a challenge, offered a prize, highlighted a unique URL, and stole attention away from a competitor. That’s tough to beat.

New TLD adoption is becoming mainstream 

While dotcom has long been the TLD that people are most familiar with, things are changing as new TLD adoption is continuing to become more mainstream. There are almost 30 million new TLD domains in the marketplace today.

A domain name is no longer an afterthought for businesses. Companies are creating domains to help set their brand apart. And it’s a good thing that they are. The research shows that almost twice as many people will check out a company’s website compared to a physical location. Therefore, using a memorable (and brandable) domain is effective at helping businesses reach their target market.

As we saw during the Super Bowl preview of Old, a company can use a new TLD in their marketing to add brand awareness. And this is a trend that we expect to see more of. There is already a steady growth curve that we’re seeing in the registration and use of new TLDs.

While we did see plenty of brands that included their URLs in their Super Bowl marketing, there were only a few brands that truly capitalized on the opportunity to include branding and memorability in their domains. In a world that is increasingly turning online for all business purposes, these are opportunities that you don’t want to miss.

So, congratulations are in order for the Tampa Bay Buccaneers as Super Bowl Champs as well the brands with successful ads for rising above the competition on Sunday evening.

Now Powering 200,000 .blogs

We believe in the power of blogging. It’s what fuels our mission to democratize publishing by providing a relevant and accessible domain name for bloggers around the world. With each .blog registration, we view it as one more voice being amplified through the power of the internet.

That’s why we’re especially excited to have hit 200,000 .blog registrations. For us, it’s more than just a number. It’s a growing number of bloggers actively sharing their thoughts, beliefs, experiences, and expertise with the world.

Continue reading “Now Powering 200,000 .blogs”

365 Days of .blog

It’s hard to believe that it’s already been a year, and that it’s only been a year, since we took our first step towards making .blog available to everyone. Exactly one year ago today, .blog domains were released to companies and people with trademarks — a required step called the Sunrise phase — and were later opened up to the whole world.

What’s happened since?

  • During the Sunrise claims period, companies like Amazon, Apple, and Soundcloud grabbed their .blog addresses and started using them right away.
  • Tim Ferris (tim.blog), Stack Overflow (stackoverflow.blog), Miss Lauryn Hill (misslaurynhill.blog), and many more joined our dotblogger program, which makes premium and reserved domain names available to online influencers.
  • Within the first 8 months 100,000 people registered a .blog — and even better, .blog domains have a 66.5% usage rate. Our goal remains to see as much unique content published in the .blog namespace, creating global awareness for new TLDs.
  • We expressed our commitment to stability and reliability to registrars, resellers, and customers by updating the .blog Registry-Registrar Agreement to include a clause specifying that the renewal fees for .blog domains will not increase once they’re registered.

When we decided to launch .blog, we hoped it would find a natural home in the blogging community, helped built by our parent company, Automattic, Inc, and their mission to democratize publishing on the web. While Knock Knock WHOIS There (KKWT), the company behind .blog, and Automattic are separate entities, our philosophies remain tightly intertwined.

As we continue to move forward, we appreciate having the time to reflect on all that we’ve accomplished, both at .blog and the new TLD (top-level domain) community at large. We’re looking forward to seeing where the next year takes .blog.

dotblogger Application for Registrars

Thank you for your interest in our dotblogger program. A good domain is key to creating a memorable online brand. Yet, for many years, bloggers, marketers, and brand owners have settled for domains that are long and unintuitive, contain unnecessary qualifiers, and, in some cases, are littered with misspellings and dashes. This is no longer the case with the introduction of new domain extensions like .blog – available, short, memorable, and relevant.

At Knock Knock WHOIS There (KKWT), we accept the responsibility to help bloggers, brand owners, and marketers find their best possible online identity and navigational signpost so they can share stories, interests, and passions with more people. After all, that is the purpose of blogging, isn’t it? And that is why we are now offering the “dotblogger program” to registrars which encompasses not only available and premium names but also all reserved names including highly sought after 1, 2, and 3 character domains.

To be eligible for consideration as dotblogger you must:

  • Possess a level of influence that furthers KKWT’s goals of democratizing publishing on the web, as determined by KKWT. This can be through a large online or social media audience, or simply a high profile brand or person in a specific vertical.
  • Have an existing website or a plan to launch a new website.
  • If approved, use the .blog domain as the primary domain for the proposed website.

To apply, please complete the following application.

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