.blog Featured Site: 35hunter.blog

Blogging has evolved over the years to mean different things to different people. Blogging can be a passion, a profession, a way to add income streams to a business, or a way to engage with clients, prospects, or a community. This week our featured dotblogger, 35hunter.blog, is a personal photography blog that maintains an authentically personal feel.

35hunter.blog is a photography blog started by a photographer using his 35 mm camera to hunt for the best shots. The tagline of the blog is “Hunting for beauty and balance, camera in hand”. 

Who is the blogger?

35hunter.blog is the creation of photographer Dan James. He has an open dialogue with his blog readers, which he maintains by being extremely active in the comments and interacting regularly with his audience. He also shares little pieces of himself throughout his blog posts.

The About page on the blog shares updates on what’s happening in his life at the moment. This includes aspects of his personal life such as what music he’s listening to, what he’s reading, exercise updates, and more. Dan remains relatively physically unseen on his blog but you still feel like you get to know him through his blog posts. 

Who is the blog for and what’s it about?  

This blog is for those who are passionate about photography and those who enjoy art. Dan shares tips for readers who wish to improve their own photography skills, including the type of camera he’s currently using and how he’s using it. 

35hunter.blog is also a platform for Dan to share his own photographs. Recently, he decided to give priority to quality over quantity on the number of images he’s taking, and so, shares fewer than before but each image is unique, creative, and serves a purpose.

Dan also shares his thoughts and perspectives on photography and other areas of life as they relate to his posts and photographs. It’s both educational and entertaining.

What makes it special?

The simplicity of this blog is part of what makes it so appealing. Like other personal blogs, 35hunter.blog maintains the intimate feel people have enjoyed since blogging began. In addition, there is a sense of mystery that draws you into the blog. There is a level of anonymity that exists, even though you’re able to learn about different aspects of his life. He tells you enough about himself that it makes you want to learn more, which helps you connect with the blog over the long term. 

What can we learn?

35hunter.blog keeps people reading. There are lots of internal links in each blog post that make it easy to lose track, as you move from one blog post to another. This keeps readers on the website longer, and also lowers the bounce rate which in turn helps to improve SEO for the blog.

This blog also reminds us that blogs don’t need to be over-the-top with design to engage readers. There is a simplicity in the design of the blog that allows the photography and content to shine. A common challenge that many bloggers have is getting readers to comment on blogs and engage with the posts. Dan accomplishes that by staying active in the comments section for each of his blog posts.

35hunter.blog is an incredible example of a successful passion/hobby-based blog by an individual blogger. We appreciate the photojournalistic approach. It’s a unique way to present a photography blog that connects with the reader. 

.blog Featured Site: thehome.blog

If you want a modern and organized space, but feel overwhelmed on how to get there, thehome.blog might be the answer. This week we feature an interior design blog that teaches readers how to organize and design personal spaces to create spaces where they can thrive.

Who is the blogger?

Thehome.blog was founded by home organization enthusiast Adam Jernigan. He believes that happiness starts at home and is passionate about helping others enjoy their home, including apartments or other small spaces. 

Who is the blog for and what’s it about?  

The blog is a go-to for home organization tips, especially for those looking to rent an apartment, organize their home, style their rooms, and more. Adam shares the best tips to help people turn their space into a home that makes them proud. 

The blog is full of advice: moving and decluttering tips, modern home design and home organization advice, as well as more general interior design. In addition, there are tips for first-timers and advice for those renting apartments. As well as traditional home interior tips, the blog also shares advice on organizing and decorating your home office.

It is worth noting that thehome.blog takes advantage of affiliate marketing, one of the sources of passive income available to bloggers. The blog includes affiliate marketing links for many of the products recommended on their website and mentioned in their blog posts. 

What makes it special?

Interior design and home organization is a niche with many different categories. Thehome.blog has found a way to narrow the niche even further by focusing mainly on those with smaller spaces and those who are renting. This helps make it easier for readers to identify the relevance of the blog, since all of the content is focused on the same area.

Focusing on a narrow niche like this is also an effective way to keep readers engaged in the blog for longer. If they’re interested in one blog post, they’re likely to be interested in others, since they are similarly focused. However, where thehome.blog really succeeds is in continuing to cover several different topics while sticking within that narrower niche.

This blog is also special because it’s a great example of someone starting a blog from their passion. This blogger started out by creating content around a topic he was interested in and then sharing helpful information that attracted those interested in that same topic. This broad audience includes people in desperate need of help organizing their space along with those who share the passion and hobby of organization and interior design. 

What can we learn?

Thehome.blog shows us a number of key concepts in blogging. The first is how to turn a passion into a blog. Adam created content he was interested in, related to a passion he had, and it allowed other people to find and connect with him. The global reach of the blogosphere makes connecting with others who have shared passion easier. It gives you a platform at your fingertips to share your experience and expertise. 

In addition, the blog shows us how to diversify within a niche. There are many topics similar to interior design where you can further narrow the niche. This can help you focus on a specific area, making it easier for your target audience to find you and engage in your blog. 

If you’re interested in starting a blog based on the niche you’re passionate about, check out our previous article on the topic.  

.blog Featured Site: thefeed.blog

There are many ways a blog can be utilized by companies with existing websites. thefeed.blog is a perfect example. The blog works seamlessly with the Tyson Foods website, allowing clients and consumers to easily navigate between the two sites.

Who is the blogger?

thefeed.blog is run by Tyson Foods. You probably recognize the name because they are the company behind popular brands like Tyson, JimmyDean, BallPark, SaraLee, Nature Raised Farms, Raised & Rooted, and more.

The blog posts are written by a variety of Tyson Foods staff such as Registered Dietician Nutritionists, the President & CEO, Chief Medical Officer, VP of Live Operations, and Director of Marketing, among others. The diversity of individuals behind the blog helps the company cover a wide range of topics while sharing the expertise present in each of their teams.

Who is the blog for and what’s it about? 

Tyson Foods uses its blog to share general company information, including new product information, sustainability efforts, animal welfare, and more. The blog is a communication tool to reach and engage with several different audience segments including job candidates, employees, consumers, and retailers. 

Content on the blog aimed at current employees or those interested in working for the company includes team member profiles along with employee programs. They also highlight farmers who work with their different brands.

thefeed.blog also covers topics of interest to consumers. This can include information to help people understand what to look for when shopping or solutions to common food challenges like how to plan meals. A few examples can be found in posts like Making Sense of Labels at the Meat Case and Get Back to School With Easy Meal Planning.

Tyson Foods also creates and shares messages that are relevant to their retailers and potential retailers. This includes things like Leading the Future of Plant Protein and Tyson Foods Enters Kids’ Snack Food Category with Hillshire Farm SNACKED!.

What makes it special?

Tyson Foods effectively uses thefeed.blog to personalize its brand and engage with a number of different audiences. They share lots of content related to awareness days and topics that will interest consumers. This allows people to connect with the brand, which can help them feel more reassured about choosing to buy Tyson Foods’ products to feed their families.

They also use the blog to create a positive image of the company and the people who make up their teams. They show a more personal side of the brand and clearly communicate an appreciation for their teams and the work they do. In addition, they highlight the many ways their company and employees are volunteering and making a positive impact in the world.

Allowing employees at different levels within the company to write for the blog helps show their authority in the marketplace and builds trust with potential retailers and consumers. The blog creates a “behind the scenes” feel and allows people to make a more personal connection with the brand. 

thefeed.blog creates an opportunity for Tyson Foods to show people the image and values of the company, without directly selling to them. 

What can we learn?

A .blog extension is effective for adding digital real estate to your existing brand. The design of tysonfoods.com and thefeed.blog is identical. Site visitors may not even realize that they’re moving back and forth between two different domains as they browse the blog posts and look for additional information on the company.

This is a great example of how a .blog domain can work seamlessly with your existing digital marketing efforts to grow your brand and company. 

.blog Featured Sites: Registrars Using .blog

We have a fresh new take on our featured dotblogger series this week. We are featuring some of our partners! Just a few of the .blog domain registrars that have recognized the value of using a .blog domain to communicate with their customers. 

We’ve covered many different people and businesses using blogs to educate their audience while also highlighting their products or services. Now, we’re going to introduce some domain registrars that are using their blogs in different ways. 

Here are some of the registrars using .blog:

Hover

Hover is the retail division of Tucows, a domain registrar based in Toronto, Ontario, Canada. Through Hover, you can purchase a domain name, set up email inboxes, or email forwarding services.

What’s on the blog

Hover.blog allows the registrar to share helpful information for prospective domain purchasers. Posts are split into the following categories:

  • Insights – Everything from running a business to industry news and trends
  • Behind the domain – Specific information on different extensions
  • Inspiration – Stories and tips to inspire you 
  • Hover Updates – Updates and news specific to Hover

Blacknight

Blacknight Internet Solutions Ltd is an Irish-owned ICANN accredited registrar and hosting company. They provide a complete service, from presales to technical advice. 

What’s on the blog

Blacknight.blog shares a wealth of information in multiple formats. They have posts sharing sales and promotions, updates, blogging tips, and Irish bloggers of interest.

In addition to written content, Blacknight hosts a podcast for fans. The episodes feature topics ranging from technology and innovation to Irish business news and creativity.

The blog is rounded out by easy access to the company’s support section along with a clear link for purchasing a domain.

OnlyDomains

OnlyDomains is a New Zealand-based registrar founded in 2009. More than “only domains”, the company also provides WordPress hosting, website building, professional email, and SSL certificates.

What’s on the blog

Onlydomains.blog covers a variety of topics including:

  • Branding – Tips on brand awareness and choosing the right domain for you
  • Business – General information and tips for businesses
  • Domains – Information on new extensions and how to choose the right one
  • How-to – Diverse advice including SEO tips, designing a website, growing traffic, and more

The website is easy to navigate, with a categories section and a “most read” section in the sidebar.

Netim

Netim is a registrar company based in Lille, France. The company was founded in 2004 and is an accredited ICANN registrar. They provide domain name registration, web hosting, email service, site builders, and security certificates.

What’s on the blog

Netim.blog is an active blog with frequent posts broken down into several categories including:

  • Spotlight on!
  • Our favorites!
  • Most viewed articles
  • Netim takes on the news!
  • Did you know?
  • News Netim!

The index at the top of each post allows you to skip to what matters most to you. They also include their TrustPilot score in the footer to help build trust with their audience.

bNamed

bNamed is a Belgium domain registrar founded in 1999. They pride themselves on their ability to provide access to all domain extensions. They provide domain names, email management, and SSL certificates. They also work with resellers.

What’s on the blog

Bnamed.blog has a clean design making it easy to scroll through recent blog posts. Their posts fall into the following categories:

  • Tips and tricks – Offers creative ways to use extensions and general website information
  • News – Shares extension and industry news
  • About registrar – Introduces new team members and company news
  • Extensions in the spotlight – Highlights different domain name options to consider

Gransy

Gransy is a registrar based in the Czech Republic. This ICANN accredited registrar was founded in 2008. They provide domains, hosting, and registry and currently manage over 400k domains.

What’s on the blog

Gransy.blog has a simple format that keeps the focus on the information they are sharing. Posts are split into categories including:

  • News – Highlights trends and general industry news
  • Special offers – Shares special pricing on extensions
  • Cyber security – Latest news on cyber security and how to be aware
  • Tips and tricks – Information and tips for choosing a domain name
  • About Gransly services – News related to the services offered by the registrar

Club

Club is not a registrar like the others. It’s a top-level domain (TLD) that became available in 2014. They are creatively using a .blog domain to bring attention and awareness to their own domain.

What’s on the blog

Club.blog readers can easily register for a .club domain in the menu. They also make it easy for registrars to access information about their domain extension.

The posts focus on the following categories:

  • Press
  • Registrars
  • Live sites
  • Events
  • Podcasts
  • Case studies
  • Guest reports
  • Brand protection

Other ways to use .blog

In addition, some registrars are also using .blog domains to redirect to their existing blog. This allows them to own a .blog domain to protect their brand while sending traffic back to their primary domain. 

Examples of registrars with redirects include:

  • Domain.blog
  • GoDaddy.blog
  • enom.blog

Multifunctional use of a .blog domain

These blogs show how domain registrars successfully use a .blog to build awareness around their business while highlighting the benefits that a .blog domain offers. They offer great examples of how .blog can be successfully used.

As we sign off on what marks our final post for 2021, we take this opportunity to thank these registrars and all of the registrars who supported us throughout the year, and we look forward to working together next year!

How to Make Your Blog Stand Out in 2022

Blogging continues to be an integral part of digital marketing strategies, helping to grow businesses, brands, and careers. The face of blogging has evolved over the years, with new trends like live streaming and social media only fuelling the growth of written blogs.

On Google alone, it’s estimated that there are roughly 63,000 search queries every second and a large chunk of those first-page results are blog articles. This shows us that blogging has become more popular over the years. 

Considering that over 500 million blog posts are published each day, it shouldn’t come as a surprise that bloggers are looking for creative ways to build audiences and keep readers coming back to their websites. 

With 2022 around the corner, why not start revamping your blog strategy with this round-up of trends.

1. Partnerships & Guest Blogging

Guest blogging is a growing trend as it offers a lot of benefits to both the writer and the host blog. 

For the host blog, you get quality content to add to your website. You also get added exposure if the guest blogger cross promotes the piece on their own blog and social channels. 

Guest blogging can also have benefits for your overall website performance through backlinking. Backlinking is when another website adds a hyperlink to your webpage. The more backlinks you build from websites similar to your own, the more credible your website becomes to search engines improving your rankings.

The host blog isn’t the only one who benefits though. The guest blogger does as well. They get exposure to a new audience which helps build authority as an expert and thought leader. 

To maximize the impact of these types of partnerships, blogging guests should ideally be in the same industry so that each writer can promote their expertise to a similar audience and broaden their reach. 

2. Writing Long-Form Quality Blog Content

The top-performing blog posts that appear on Google’s first page of search results have 1,500–2,000 words on average. Longer blog posts allow more opportunities to use more keywords (terms people type into the search engines). 

Not only do longer blog posts have the potential to attract more organic traffic, but you often can also dive deeper into your subject and provide more value to readers. 

But, don’t make the mistake of writing longer posts just for the sake of hitting a word count.

If you’re struggling to write longer content pieces, check out Answer The Public, a tool that helps you discover what people are searching for related to your article topic, which can help you cover a wider scope of your topic.  

Another free tool to help you generate more content ideas is Google Trends. Google created this tool by collecting data from Google searches and tracking keyword usage over time. In the Related Queries section, you can discover other search terms related to your topic to help fill in any content gaps in your article. 

This information can help you generate new headings for your blog post and provide your readers with more valuable insight, putting you ahead of your competition. 

Rather than your reader bouncing around to other blogs for their answers, you can answer all their questions in one long-form blog post, becoming the go-to expert. 

Another way to increase your word count without adding fluff to your article is by supplementing your insights with statistics and white papers. What’s even better, and we’ve seen trending in recent years, is bloggers conducting original research, leading us to our next trend. 

3. Conduct Research to Present in a Blog Post

Research content pieces have increased in the last couple of years because they turn blog posts into a primary source of information.   

By conducting and sharing research, you are creating original content that is more useful to your readers—Think of it as storytelling backed with evidence.

Orbit Media publishes many research blog posts on content marketing and has become an authority blog on the subject. As a result, its research articles are often referenced in other blog posts. 

If the thought of conducting a study seems daunting, don’t fret. 

Some examples of simple yet effective original research content pieces can include opinion surveys and sharing your business’ case studies for proven success, which work especially well for “how-to” style blog posts. 

To make this information easier for your reader to understand, always present data visually, through graphics.

4. Supplement Your Blog Posts With Visual Content

As your blog posts get longer, it’s a good idea to supplement your text with visual elements. 

Visuals encourage a faster and stronger emotional response than walls of text on a screen and help readers engage with the written content on a much deeper level. 

Nearly 50% of our brain is involved in visual processing. In a study investigating the impact of illustrations alongside text for data retention, researchers found that participants performed 323% better than those who read the instructions without images. 

Visuals don’t always have to be photos. 

Including videos, infographics, and memes can give your reader’s eyes a break from long blocks of text, enriching your blog’s story and keeping readers scrolling the page.

Some of the best practices to follow for including visuals in your blog post include: 

  • Keeping the visuals relevant to the topic surrounding it.
  • Creating your own unique digital assets instead of using stock images.
  • Properly sizing your image—if the file is too big, it can slow down the page, negatively affecting the reader’s experience. 

5. Cross-Platform Distribution & Multimedia

The rise of social media has changed the way people consume information online, and since web-logging (blogging) emerged in 1994, creators have adapted written blogs for people to listen to and watch, from podcasts to Youtube videos, and now TikToks and Instagram reels. 

Posting written content to your website should remain a top priority as you own the platform and don’t have to wrestle with the constantly changing social media algorithms to fight for attention, but you still should consider cross-platform distribution in your 2022 blogging strategy. 

The effort you put into your blog posts can be shared across different content channels to extend your reach in building an audience. 

For example, one blog post can turn into a YouTube video, Instagram carousel post, a Tweet, or TikTok. However, it’s important to remember that not all blog posts will translate well onto all channels. 

You may have to reformat your content to make it successful depending on the platform, which will require a bit of research on the types of content that will perform well on each social media channel. 

For example, Instagram has recently announced that it’s transforming into a video-first app, which means the algorithm will favor video content such as reels and stories over static images. 

Instead of posting an image with a quote from your blog post, you may have better luck reaching more users if you distill key points of your blog article into a 30-second reel with a trending sound. 

You can also promote your blog content through email marketing. Email marketing helps you to reach your audience without struggling with algorithms. When you blast an email, it’s delivered almost instantaneously, keeping you and your brand top-of-mind. 

The Takeaway: 2022 Blogging Trends

An expert content creator will tell you, the single most important thing in building an audience is to post high-quality content consistently.

Your blog holds so much potential for personal and professional growth by connecting to an audience and building relationships with other industry influencers. However, to achieve those goals, you need to keep your blog well-maintained and ahead of the trends. 

It’s important to develop creative content ideas based on how readers adapt their internet use alongside social media to see continued growth in your blog in the new year. 

Whether you’re blogging professionally or personally, you can find new ways to stand out from the crowd with these outlined tips, and if you need more inspiration or need help starting up your blog, you can find more resources here on my.blog.

.blog Featured Site: amazonfiretv.blog

You are sure to recognize the name of our next featured dotblogger, amazonfiretv.blog. As you might expect, the American multinational conglomerate that focuses on industries such as ecommerce, cloud computing, digital streaming, and artificial intelligence understands how to run a successful blog.

Why we love the domain name

Amazonfiretv.blog clearly communicates what the website is all about because it is an exact match with the brand. There is no question that it’s a blog with information related to Amazon Fire TV. 

The .blog extension lets you know you’ll be reading a blog. The combination of these two creates a domain name that is on brand and easy to remember.

Who is the blogger?

If you’re unfamiliar with Amazon Fire TV, it’s a streaming platform similar to a “department store”. It allows you to stream almost anything you want in one place. It offers the top streaming apps and channels across movies, live TV, music, and more. Recently, they shared the announcement on the blog that they had added TikTok to the platform for viewers in the U.S. and Canada.

You may have guessed that the blogger behind this featured blog is Amazon, and more specifically Amazon Fire TV. The company has a large team of contributing writers working together to produce content for the blog, with each writer sharing information related to a particular niche. Having a team of writers can make it easier to keep up with a steady stream of new and interesting content.

Who is the blog for and what’s it about?

Amazonfiretv.blog is for anyone looking to stay up to date with the latest news from Amazon Fire TV, including what’s new in streaming. This means existing Amazon Fire TV customers and potential customers interested in learning more.

The blog shares:

Product News

Amazon Fire TV uses its blog to educate people about the latest developments related to its products and streaming services. This includes sharing new features being released as well as the development of products soon to be released on the market.

What to Watch

Anyone interested in streaming services is going to be interested in what’s new in the world of television and movies. Amazon Fire TV shares news and updates about the upcoming series on different channels, how to watch your favorite sports team, and recommendations of shows to try. If you’re looking for your next binge-worthy series, you’ll find plenty of options on this blog.

Fire TV Tips & Tricks

Amazon also uses the blog to share tips and tricks on how to make Fire TV an easy and enjoyable viewing experience. They share tips on features that can improve your experience and help you stay up-to-date on all that Fire TV offers you, such as two-way video calling.

What makes it special?

Amazon Fire TV creatively uses its blog as an additional way to engage its audience. The blog allows them to provide information to their customers that they can’t share on their Amazon product page. This helps them to spread awareness about other topics their audience might be interested in.

The blog also provides Amazon Fire TV with an additional way to reach potential customers. Posts covering their latest products or the latest trends related to streaming and media can help attract new eyes to their platform. The increased visibility may translate into new streamers on Amazon Fire TV.

What can we learn?

Amazonfiretv.blog shows how a team of contributing bloggers is an effective option for covering a range of topics within a niche. This helps to draw from different areas of expertise in the industry while also making it possible to publish new posts on a more regular basis.

Why it is Worth Starting a Blog in 2022!

With the growing prevalence of social media (Linkedin, Instagram, Tiktok, Facebook), you may be wondering if starting a blog in 2022 is still worth the effort. 

The answer is yes!

Remember when Facebook and Instagram went down on October 4th, 2021, leaving social media first businesses disconnected from their customers? This incident proved how important it is to own a piece of the web rather than being at the mercy of these platforms. 

While social media isn’t going anywhere soon, blog content still plays a crucial role in digital marketing strategies, driving organic content and establishing authority in a niche. This kind of exposure can also open doors for your career. 

Starting a Blog in 2022?

If you’re still on the fence about starting a blog in 2022 because you feel that “everything has already been said and done,” think again.  

Internet users are constantly searching for new content. 77% of internet users read blogs daily to shop, learn, be entertained, or find inspiration.

While it may be harder to stand out now with over 570 million blogs (and growing) on platforms like WordPress, Tumblr, Blogger, Squarespace, and Medium, it’s still worth sharing your opinion, knowledge, and experiences. Remember, no one can share a story or express ideas the way you do.

Millions of people are online every day—blogging can be the bridge that allows you to connect with people you would never encounter in real life. If your content could help a handful of those millions of online users, wouldn’t that make it worthwhile?  

Starting a blog will not only help you refine your authentic voice but also find a niche audience that connects with your unique message. 

You don’t need everyone reading your blog, just the right type of people. 

Still not convinced? 

Let’s get into the top reasons to start a blog and why it’s worth the effort. 

A Blog Gives You More Control Over Your Content

While many people have found success building an audience on social media platforms and microblogs, publishing content on your website is still a must. 

For starters, there are strict design and community guidelines placed on social media platforms, which may hinder how your content is presented. On Instagram, you’re limited to a 1080 x 1080 pixel image and 2,200 characters in the caption. Not to mention, you’ll be fighting with its constantly changing algorithms for views.

When you publish on other platforms, you don’t own the space where your article lives, which means that your post can be taken down at any time. 

Think of it like owning a home versus renting—When you have your own blog, you’re 100% in control of your content and aren’t at the mercy of algorithms, design, monetization guidelines, or left in the dark in the rare instances the platform becomes compromised or disappears altogether. 

Starting a Blog Promotes Your Business

​​“If people like you, they will listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar

No matter what industry you’re in, blogging is a reliable tool to boost your business’ visibility as a trusted resource. People are more likely to work with or purchase from someone with an established online presence, over faceless advertisements. 

Instead of spending money on ads and crossing your fingers that they will capture passerbys’ attention, blogging can help to attract a relevant audience.

Search engines are your friend in this regard. Users rely on a keyword search to find the most trusted sources of information. With the right approach, your blog will come out on top.  

Put all the stats aside, and think about your own experiences on the internet. Whether you’re shopping or learning a new skill, you’re likely spending time researching where your money’s best spent. 

Imagine you’re searching for reviews and advice on Google, and you come across a blog post that answers your question. If you find yourself learning something valuable from that article, you’re more likely to trust the source and return for more information or be ready to buy. 

Blogging Builds Your Expertise and Authority

Blogging can establish your credibility as a professional—no matter where you are in your career. Sharing your knowledge online gives readers a peek into your experience and skillset. 

If you’re an expert on a subject or have a specific qualification, sharing content through high-quality blog posts can open new career opportunities. You can work as a mentor, coach, speaker, and even teach courses. 

For students and recent graduates who don’t necessarily call themselves experts yet, starting a blog can help you build a portfolio to include in applications for jobs and internships. 

Blogging showcases your personality, communication skills, dedication, and creativity to help you stand out. 

Blogging Propels Long-Term Growth Over Social Media and Ads

While, you can expect to spend more time creating quality blog content than you would a social media post, the hard work pays off in the long run. 

The lifespan of a blog post is much longer than that of a social media post. After you hit “publish,” your blog could funnel in more readers for months and potentially years, without much upkeep.

You can’t say the same for platforms like Instagram, Facebook, and TikTok that require you to constantly upload new content to stay relevant, or spend on paid advertising to remain visible. 

Your blog post stays live and searchable for as long as you decide. The effort you put into writing long-form blog posts can compound into more leads over time. 

Make Money From Your Blog

Many bloggers have found creative ways to earn a living with their content. 

Some of the most popular ways successful bloggers generate income from their websites include: 

  • Affiliate marketing
  • Ads 
  • Sponsorship 
  • Selling digital products (ebooks, online courses, workshops, templates) 
  • Starting an ecommerce brand with physical products

Starting a blog can potentially lead to money-making opportunities in your future while you share what you love with others. 

The Takeaway: It’s Not Too Late to Start a Blog

Blogging is constantly evolving. Creating content for your website provides you with a creative outlet to express your unique experiences, ideas, and values to a wider online audience. 

With effort and consistency in your blogging, it can become more than a hobby—opening new doors to self-growth and career development opportunities. 

The good news is that setting up a blog on your website isn’t as daunting as you think. 

Start with a .blog domain name, and because .blog is newer than .com, there’s a good chance you’ll be able to register your selected name.

.blog Featured Site: blonded.blog

Blogs have adapted over the years into effective marketing tools used by companies, businesses, and entrepreneurs. However, blogs remain a fun and satisfying way to explore and share your hobbies or interests with others. Our next featured dotblogger is blonded.blog. This is a fan-driven blog dedicated to all things Frank Ocean, one of the defining artists of our time.

Who are the bloggers?

Blonded.blog is a group effort run by three Frank Ocean fans who have each taken on a different role within the blog. They are listed on the website as:

  • curb: Web Master / Designer / Editor in Chief
  • Mónaco Sheikh: Research / Archivist / Social
  • Mayday: Historian / Archivist

In addition, the bloggers encourage and invite other Frank Ocean fans to contribute their own pieces of content about the artist and his work.

If you’re unfamiliar with him, Frank Ocean is a singer, songwriter, record producer, rapper, photographer, and visual artist. He got his start by writing songs for artists like Beyoncé before becoming wildly successful on his own. He is known for his ability to cover deep topics with a fresh new perspective that keeps his fans always wanting more. 

Who is the blog for and what’s it about?

This blog is an unofficial site about Frank Ocean. It’s not connected to any of his official sites. The purpose of the blog is to share and preserve the works of Frank Ocean as a singer, songwriter, record producer, rapper, photographer, and visual artist.

Blonded.blog acts as an archive of all Frank Ocean’s work, which makes it easy for fans to follow along while learning more about his life’s work. In addition, the blog lists all upcoming shows once they have been announced.

The blog also reshares information about and from Frank Ocean. This includes bits and pieces such as his Instagram updates. The section of the blog titled 365 provides a space for contributors to share opinion articles about his work and finished pieces. 

What makes it special?

One reason this blog stands out is the contribution of multiple individuals working together behind the scenes. This blog was originally created from a series of Frank Ocean preservation projects which began on several separate blogs. Blonded.blog combined all of the individual efforts into one platform, allowing it to expand into something greater.

Blonded.blog has brought fans together in more ways than one. While the blog itself is a space for fans to come together over their shared passion and interest in Frank Ocean, the process of creating the blog has provided the same benefit to the contributing bloggers. 

What can we learn? 

Frank Ocean’s work is diverse. There are many different ways in which you can enjoy what he has created from music to jewelry. Blogs are also designed to embrace variety. They can cover any number of different topics and reach a wide audience. 

Blonded.blog shows that you don’t have to be an expert in all areas to run a blog. This blog exists thanks to the collective effort of multiple people helping to keep things running. If you’ve been feeling overwhelmed at the thought of all the tasks involved with running and growing a blog, consider working on a team together. 

Time to Celebrate! It’s our 5th Anniversary

Once again, it’s time to celebrate! KKWT is celebrating our fifth year since launching .blog to the world. And what better way to celebrate than sharing five of our favorite Top 5 lists!

Top 5 .blogs for throwing a party

Since it’s our birthday, we thought it would be fun to share some of our favorite dotbloggers and posts to help you throw a great party.

1. Let them eat cake

What would a birthday party be without cake or cupcakes to help celebrate the occasion? Here are a few delicious-looking options. 

2. Party Decorations

Every party needs some decorations to help create the right atmosphere for a celebration. Bubblegum Balloons.blog’s gallery shows how much fun and excitement balloons can add to a room.

3. Party Planning

When you want your party to come out perfect, you have to be aware of issues that might come up. This sweetlife.blog article shares 5 Common Mistakes Made When Planning a Party (and How to Avoid Them).

4. Party Music

When you want to find the right music for your celebration, iHeart.blog has you covered. Check out their featured artists and playlists for some ideas on songs to add to your party!

5. Party food ideas

Food helps make a party great. Sophieskitchen.blog has recipes for dips and spreads you can use for appetizers to keep your party guests fed. 

Top 5 blogging niches on .blog

We love how blogs are effective in any industry and for any topic. With the growing number of bloggers, it’s likely you can find a blog on almost any topic. Here are 5 of the more popular .blog niches:

1. Art

From selling personal art products to teaching and inspiring others to create, art blogs cover a wide range of creative purposes. For example, the Leica-camera.blog combines showcasing stunning photographs from artists along with sharing tips on improving your photography skills. 

2. Travel

Even with travel restrictions in place in many parts of the world over the past year and a half, the travel niche has continued to grow. Some bloggers focus on specific locations while others focus on types of travel. Goingsomewhere.blog shares stories on the culture and people in countries around the world.

3. Video

With the increasing popularity of video content from YouTube to TikTok comes the need for resources and experts teaching others how to get started and grow. There has also been an increase in the number of blogs choosing to incorporate video content to teach others “how-to” accomplish certain tasks in their industry. For example, here is a post on bucketlisty.blog explaining how to make great travel videos

4. Food

The food niche covers recipe blogs to travel cuisine and everything in between. Foodandmood.blog combines a love for delicious food with a passion for and enjoyment of the cooking process. 

5. Design

The world of design is constantly evolving whether it’s web and graphic design or architecture and fashion. That helps make this a popular niche for blogs in 2021 and beyond. Check out this cool blog on interior design thehome.blog.

Top 5 reasons to use a .blog domain

We don’t want you to use a .blog domain just because we like them. We want you to use one because of the many benefits. Here are five key reasons for using a .blog domain name.

1. It’s a High-Quality Top Level Domain 

.blog has both high usage rates and high renewal rates. This helps signify to readers that your blog is credible and trustworthy which helps your readers feel comfortable visiting your website from the start.

2. The audience knows what the site is right away 

The .blog domain helps your readers to identify what your website is from the start. This helps you attract the right audience. You’ll have fewer people bouncing from your website when they know what to expect. 

3. It’s easy to remember 

You want your domain name to be something familiar to your audience so it’s easy to remember. Since people are familiar with the word “blog” it helps make your domain name easier to remember.  

4. It’s highly brandable 

While .blog is growing fast, there are still many popular domain names available making it more likely you can get the brandable name you want. This is the difference between choosing the domain that makes sense for your blog versus trying to find ways to alter the name to find an available domain.

5. Premium names are available

Premium domains can help you build your brand, boost SEO, and maximize traffic to your website.

The blogosphere is constantly changing and evolving. Staying on top of trends is important to assure your blog remains relevant. These are five of our favorite trends from 2021 and heading into 2022.

1. Long-Form Quality Blog Content

As the blogosphere continues to expand, the need for high-quality content is growing. If you want your content to stand out in the crowd, focus on quality posts over the number of posts. Create blog posts with well-developed ideas instead of staying on the surface level of a topic. 

2. Research As Content

An educated audience is searching for new and reliable information instead of the same recycled statistics that everyone else is using. Finding ways to conduct original research helps your blog stand apart. 

3. Supplement Your Blog Posts With Visual Content

Visual content has grown from simple stock photographs to all means of visual content. Embedded videos, gifs, and infographics are popular options that help your audience consume your content more easily. 

4. Partnerships & Guest Blogging

With more bloggers in more niches, there are more opportunities than ever to collaborate with others. This can be a fun way to share new information with your audience while also reaching a new audience you might not have access to otherwise.

5. Cross-Platform Distribution & Multimedia

Bloggers are finding new ways to get exposure with cross-platform distribution. Instead of sharing blog posts in one place, they are sharing the same content on other platforms to expand their reach. 

Watch for a blog post in December sharing more about each of these trends.

Top 5 things we’re looking forward to for next year

Five is a big anniversary, but we’re not stopping here! We have big plans for what’s to come. Here are some things to watch for in the coming year:

1.  More partnerships

Our partners—both registrars and bloggers—are the reason we do what we do. In 2022, we’re going to continue focusing on additional ways we can partner with registrars to continue to grow the blogging industry. We’re also excited to continue to partner with new bloggers to help them pursue their blogging dreams and achieve their goals.

2. More .blog content

One of the ways we’re going to continue to focus on our partnerships is to continue creating helpful content. We’re going to keep on sharing tips and inspiration for those looking to grow their blogging skills on our own blog. We’ll also continue to share with domain registrars the many ways you can market to bloggers around the world.  

3. Reconnecting

We’re excited to get back out in the world and begin connecting with professionals in the industry. As restrictions begin to lift, we’re looking forward to seeing and reconnecting with some old faces while also getting to know new ones. 

4. Discovering new dotbloggers

We’ve enjoyed featuring some of our dotbloggers and how they’re utilizing their domains on our blog throughout the year. We’re looking forward to continuing to discover new dotbloggers to share with you in the coming year along with all they have to offer. 

5. Growing the .blog blogosphere

There is nothing quite like the blogosphere! We enjoy being a part of how people are able to share their experiences and passions while connecting with others around the world. We’re excited to see more .blog registrations leading to more dotbloggers and more people sharing on .blog. There’s nothing we’d rather do than be part of the blogging evolution! 

Now that we’ve shared five of our top 5’s, we invite you to celebrate with us. We’re excited to see blogging and .blog continue to grow. 

Here’s to another great year!

How Long Should my Blog Post be?

Blogs play a huge role in driving website traffic. Quality content builds brand awareness, credibility, and shows search engines, like Google, that your website has useful information to share, making it easier for potential customers and clients to find you. Content length is one of the key SEO ranking factors, but there is no specific word count that ranks highest in search engines.

This article will discuss how you can determine your ideal blog post length and current trends in blog writing practices that attract more readers to your website.

What’s The Average Blog Post Length?

On average, blog post pages have anywhere between 1,500–2,000 words, but there are exceptions—from short update posts consisting of a few paragraphs to in-depth guides with over 5,000 words.

Backlinko analyzed over 11 million search results and found the average word count of a blog post that appears on the first page of Google search results is 1,447 words —but that doesn’t mean that all your posts should be 1,447 words.

If you have a personal blog, anything goes for word count. However, when it comes to writing blog content for search engine optimization, long-form blog posts typically perform better.

Bigger Posts Don’t Always Mean Better

You don’t have a lot of time to capture and maintain a reader’s attention, so not all topics will warrant long-form blog posts. Creating a successful blog is about writing content that provides high-quality, practical information that’s quick and easy to understand.

While stats indicate that Google generally prefers longer blogs, that doesn’t always mean you have to sit down and write epic sized posts..

For example, suppose someone is searching on Google for a quick answer for converting one tablespoon to grams for a baking recipe. In this case, they’re probably not looking for an article that explains the history of these measurement systems. They’re looking for a quick answer so that they can get back to baking.

To find out the perfect blog post length based on the reader’s intent, analyze your competition. 

It can be as simple as Googling the topic and seeing what comes up at the top of the search results. There are typically four types of blog posts you’ll notice.

1. Pillar Pages

Pillar pages are the longest blog post format and generally 2,000–5,000 words. These blog posts provide a broad overview of a specific topic that links to smaller, in-depth subtopic articles.

Examples of pillar pages are the “Ultimate Guides” and “Bibles Of” posts.

2. How-To Posts

How-To blog posts describe how to accomplish something step-by-step. It should be as long as necessary to teach the reader your methods for success.

When planning how-to posts, make your steps replicable and clearly label each step so that it’s easy for the reader to skim the article. 

3. Listicles

Listicles are a popular blog article format for long-form content, and they’re one of the easiest to write because you can break down complex ideas into manageable chunks. Instead of writing a pillar post on everything you need to know about eating healthy, you can break this topic down into “5 Tips For Eating Healthier While Traveling.” 

The length of listicles can be anywhere from 1,500–2,500 words, depending on the subject—generally, the more relevant examples you can include in your list post, the better.

These are great for product round-ups like “Gift Ideas For The Person Who Has Everything” and inspirational topics like “7 Ideas To Bust Out Of A Creative Rut.” Make sure that your listicles include valuable take-aways and are relevant to your industry.

4. What-Is Post

It is more difficult to determine the ideal length of  “What is” blog posts because it will depend on the subject. 

Examples of “what is” article headlines are “What Is The Best Time Of Day To Work Out?” and “What Are The Benefits Of…” 

Some explanations require fewer words than others. Try not to fluff up your article with unnecessary words—only write about what’s relevant to the topic at hand.

What’s The Ideal Blog Post Length For SEO?

Andy Crestodina from Orbit Media claims that the optimal length for SEO ranking is 1,500 words.

If one of your goals for your blog is to drive more search engine traffic, longer blog posts are generally better as you have more opportunities to spotlight relevant keywords. 

Your blog post should aim to cover the topic sufficiently, but there is no one-size-fits-all magic word count.

Write For Humans First, Search Engines Second

Blog post length isn’t the only factor that helps your page move up the search engine ranks.

A common mistake we see in blog writers is concentrating too heavily on hitting the 1,000 words rather than making it easy for their readers to consume.

Google’s job is to provide the best answers to reader’s search queries, and it’s getting much more efficient at sorting page relevance to searches. You shouldn’t focus on the blog length—but rather on the quality of the information in your post.

For example, you may want to consider adding photos to break up the text, infographics, and videos to demonstrate your ideas further and eliminate unnecessary industry jargon that limits who can understand your content.

Struggling To Make Longer Posts?

If you’re struggling to find more to write about to hit your ideal length, here are some strategies you can implement that won’t reduce the quality of your post.

  • Use Google to help you find related topics. Google has a “people also ask” section that shows other relevant searches. This might give you some new ideas for headers in your blog post.
  • Include statistics and quotes from industry experts and white papers. Doing this not only increases your word count, but it adds legitimacy to your posts.
  • Write a” key takeaways” section. How many times have you skimmed an article to find the main points? Writing a concise and organized key takeaways conclusion at the end of your blog post gives you more opportunities to include keywords in your post and give your readers a quick summary of your articles.

Key Takeaways: Ideal Blog Post Length

Blog posts can vary from a few words to 5000+ or more.

The sweet spot tends to be somewhere between 1,500 words to 2,000 words for informative posts, but it’s important to consider the reader’s intent and your competition before you sit down to write, as not all keywords will require an epic article.

Rather than stressing about the ideal length, focus on the quality and accuracy of your information and the frequency of your posts to gain the most advantages in your blogging efforts.

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