About reserved domains

As we move forward on the road to General Availability, which will start on Monday, Nov 21st at 15.00 UTC, we’d like to take a moment to explain the process behind the decision to activate domains in our Founder’s Program while reserving some others.

Founder Program, or Qualified Launch Phase (QLP)

As a registry, we had the option to activate up to 100 domain names, either for our use or to give to third parties to promote .blog.

We offered some these domains to third parties, and you can see a showcase of these sites on our Founders page. We also decided to offer a list of 25 very generic domains to WordPress.com, so that they could be shared for free among millions of users instead of being owned by single entities.

Reserved Domains

Reserved domains are domain names that are not registered, and cannot be registered until released. As a registry, we can decide to reserve as many domains as we want.

We reserved all one-, two- and three-character domains from being registered by anyone and will probably release them in the future. In addition, we allowed employees of our parent company, Automattic, many of whom are bloggers and passionate about blogging, to reserve a single domain each, some of which were first names.

Landrush Applications

Many registrars started taking pre-registrations for the Landrush period as early as last August. We do realise that some users were disappointed when they discovered that the domain names they had applied for were in fact attributed as part of the Founder’s program, or reserved, and wouldn’t be possible to register or auction at the end of Landrush.

We would like to apologise to these users, but as the lists of Founder domains and Reserved ones weren’t final until just before Landrush, we couldn’t communicate them to registrars in advance (there is nothing registrars hate more than ever-changing lists of reserved domains) .

In addition, domains were removed as well as added to the lists, and we didn’t want to take the risk for registrars to refuse applications in September for domains that would be released in October.

To mitigate the downside of such uncertainty, we structured our fees in a way that registrars are charged only for successful registrations, giving them the opportunity to refund their clients in full for failed applications.

.blog Concludes a Successful Sunrise Phase, Beating Expectations

Yesterday marked the end of the .blog Sunrise Launch Phase, a period where trademark owners could make their domain claims. We are pleased to announce that since beginning the Sunrise Phase on August 18th, more than 1,000 .blog domain sites have been activated, signaling growing interest and enthusiasm for our Top Level Domain (TLD).

The response to the availability of .blog has been extremely positive. As Elliot Silver wrote on DomainInvesting.com, “.blog is one of the few extensions I could see having a major impact on the entire new gTLD space.”

Thus far, interest has been particularly high among major tech companies, but spans brands across industries, from banks and automobile manufacturers, to hotels and household consumer products.

What we are hearing from early subscribers is that .blog is valuable because it means something without explanation. It’s short, it’s easy to remember and easy to say. .blog provides a solid foundation to build something that can grow and be shared independently regardless of what’s happening in the social space.

The next phase of the .blog TLD launch will be Landrush, open to everyone where early adopters can reserve domains freely from November 2nd through November 9th at a slightly higher price. Following Landrush, General Availability for all will begin on November 21st when the domains are offered on a first-come, first-serve basis at standard prices

Sign up now

Trademark owners, check out our list of registrars at my.blog/registrars and reserve your .blog name today.

The Domain Industry Adopts .blog

Prior to the .blog launch on August 18th for trademark holders we had many groups and individuals contact us regarding participation into our exclusive founder’s program. This program is a unique opportunity to be one of the first in the world to use a .blog domain.


A few weeks ago we announced dave.blog, design.blog and blacknight.blog during launch week. Blacknight was our first “Domain and Hosting” founder, and we are now pleased to announce these additional new domain industry founders leading the way with their very own .blog:

Bluehost.blog: Bluehost is a US based web hosting company owned by Endurance International Group. It is one of the largest web hosting brands in the marketplace, powering millions of websites.

Hostpapa.blog: HostPapa is a Canadian based hosting company with a global presence. They provide fully-featured hosting packages with top customer service, powered by green renewable energy.

Nominet.blog: The registry operator of .uk, .wales and .cymru, and the backend operators for 28 new TLDs from Minds and Machines as well as .blog.

Club.blog: A fellow registry (and close friends) responsible for one of the most successful new TLDs to date, .club.

ICANN activated over 1000 TLDs since January 2014, but the ability to capture the industry’s attention has eluded many new registries. Since blogging is a universal activity performed by individuals to large corporations, the interest in .blog has been high, particularly from the domain industry itself. Our ability to work with such renowned industry notables from across the globe demonstrates the value of using a .blog domain and significantly strengthens the power of new TLDs on the internet.

More founders to come. Stay tuned.

Sign up now
Trademark owners, check out our list of registrars at nic.blog/registrars and reserve your .blog name today.

Want to Become a .blog Registrar?
If you would like to sell .blog domains, click on the “Become a Registrar” button below.

.Blog Domains Are Now Available for All Trademark Owners

Now’s your chance to become one of the first people in the world to own a .blog domain name.

Starting today and until October 17th, trademark holders can apply to register their .blog domain through a certified trademark agent. Trademark owners get first priority during this, the “Sunrise” phase of our rollout. Continue reading “.Blog Domains Are Now Available for All Trademark Owners”

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