.blog Web Addresses Now Open for Everyone

We are excited to announce that .blog web addresses are now available! For individuals, businesses, or brands, this is the perfect time to get the name you want.

To purchase a .blog domain, just  visit our registrars page where you will find a list of retailers offering .blog addresses for sale. The .blog domains are now available to the public on a first come, first serve basis.

We are enthusiastic about the thousands of .blog addresses reserved during our initial sales periods known as Sunrise and Landrush. Some early .blog adopters included musicians like Ms. Lauryn Hill (MsLaurynHill.blog), JustBlaze (JustBlaze.blog), tech industry insiders like Om Malik (Om.blog) and companies like Stack Overflow (stackoverflow.blog). We expect many more to come online in the coming weeks.


Why .blog?

– Stand out from the crowd. There are several benefits to securing your .blog site. One of the reasons we are enthusiastic about .blog is because it truly stands out among the crowd.  .blog is an unmistakable way to communicate what your website is about.

– More names that fit your needs.
.blog opens up millions of new names that would otherwise be unavailable on .com or .org. With a .blog domain, you now have the opportunity to get the name you really want, without compromises.

– Where originality wins.
We believe the .blog domain will enable people to revisit a tradition of sharing original thoughts. With a blog there are no parameters around the types of content you publish whether it is video, illustration, long-form articles or photography. It’s your space to create, publish and you are the owner.

.blog presents a unique opportunity for internet users, and we are excited to open up a new avenue where people can refresh and rebrand, or create something completely new under an address that makes perfect sense for them. Don’t hold off on claiming your .blog domain. Visit our registrars page here to get started.

.blog Hosts Launch Party at ICANN57

On Tuesday, November 7th we hosted our official launch party at ICANN57 and it will definitely go down as a night to remember. Leading up to the event, ICANN had been a wonderful host to us in Hyderabad, India as our team enjoyed attending the various meetings and discussions. The opportunity to interact with so many partners, industry experts, and decision makers has been invaluable to us, so the fact that so many came out to show their support was incredibly inspiring.

Hyderabad, India

In case you’re not familiar with ICANN (Internet Corporation for Assigned Names and Numbers), they are a nonprofit organization that is responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the internet. ICANN meetings are held three times throughout the year in different regions of the world enabling attendees from around the globe to attend.

While the conference days center around policy discussions and relationship building, ICANN attendees were clearly ready to let loose by the time our party was kicking off. The launch party took place at the Banyan Tree, a spacious outdoor location where, in addition to music, there were magicians, fire dancers and mad scientists working the crowds. Attendees had their minds blown by unique performances while they sipped cocktails and enjoyed tasty bites to eat.

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One additional attraction at the event was the photo booth where party goers could snap fun shots. We asked people to share photos throughout the night, tag @dotblog and use hashtag #dotblogICANN57 in order to enter the contest. At the end of the night, we announced Anil Kumar Peddireddy as the winner and he walked away with a brand new Apple Watch Series 2 as his prize!

If you missed out on the Apple Watch the first time around, don’t worry… there is still one more chance to win. Continue to post photos on Twitter, Instagram and Facebook using hashtag #dotblogICANN57 up until November 21st and we will announce a second winner shortly thereafter.

One thing we learned about some of our new friends was that when the music is pumping, there’s no holding back on the dance floor. The .blog team had a wonderful time hosting the launch party last night and again, we are moved and inspired by everyone who came out to help us celebrate.

Check out photos and highlights of the party (here).

.blog Domains: Let the Landrush Begin

Today we’re excited to announce the launch of the Landrush Phase for purchasing .blog web addresses.

This phase marks the first time non-trademark owners can apply for early access to a .blog domain name. That means anyone can now apply to claim a name.

To get started, visit one of the many registrars now participating in .blog Landrush.

Landrush lasts for only 7 days — .blog addresses open up to everyone at regular prices starting November 21 — so demand can be high and therefore you may pay a little more to be first in line for the name you want.

If more than one brand or person wants the same .blog domain, then the registration will go to auction.

The Landrush Period will end on November 9 at 14:59 UTC. After that deadline, here’s what you can expect to happen:

– November 10: Any domains for which there was only one application will be registered. All other domains with multiple applicants will then go to auction. These applicants are sent to a web marketplace, and our auction provider, called Sedo. Sedo will then set up the auctions and notify the bidders via email.

– November 11: Sedo will send out the actual schedule for the auctions to the bidders.

– November 14-17: Sedo carries out the auctions and collects any auction-related proceeds.

– November 18: Sedo exports the winning Application IDs to Nominet (our back-end infrastructure provider) where they are then finalized. Any applications where payment has not been made will remain pending to be processed.

– November 21: Nominet registers the winning applications and charges normal fees against registrar’s accounts. Nominet systems issue poll notifications to successful and unsuccessful registrars.

Any outstanding applications not completed by November 21 will be registered once approved.

Because the .blog space at the moment is virtually untouched, now is your chance to get a more memorable domain than what is probably available to you on a .com or .net. Just visit our registrars page to get started.

Why Marketers Should Care About Claiming Their .blog Domain

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You shouldn’t have to compromise when it comes to your brand and the stories you want to tell. A .blog domain can help you, as a marketer, create a simplified experience and a feeling that your content is tailored just for your audience.

Beyond the homepage:

The word “blog” is something that Internet users already have an understanding of. People expect blogs to be a source of information, creativity, entertainment and honesty. But for brands it can be difficult to provide all of these things on a corporate website. That’s why an extension like .blog great. It’s flexible and enables you to tell your story in ways that wouldn’t feel natural on your homepage.

Making your content easy to find:

Having a place to publish your content is important, but what’s the point if it’s not easily accessible. If you want your audience to consume your content again and again, it’s important to have a domain that’s memorable and that will remain top of mind. It’s unlikely that a consumer would remember your blog if the address was brand.com/corporate/insights/stories… you get the point. A .blog domain can cut to the chase and enable you to have something more eye-catching and descriptive. Whether it’s a product update or influencer advice on a specific topic, your domain should match that uniqueness of your brand and your content.

On your own terms:

Having a social presence is critical for brands today. Social media has provided a way to connect, share and hear from audiences unlike any channel before. But at the end of the day you’re on their turf and therefore at the mercy of their platform updates, character limitations and image requirements.  A .blog domain means owning your content and publishing it exactly the way you want.  

Click here for more information on how you can reserve your .blog domain today.