7 Secrets to Building a Successful Blog

Creating a content calendar for your blog can feel daunting. Many bloggers and businesses write content as the ideas come to them. While there’s nothing wrong with this strategy, the results may be frustrating at times, if, for example, the post you spent so much time writing is not read or shared by the people you wrote it for.

How do you solve this? For starters, put together a content strategy for your blog. According to the Content Marketing Institute, 60% of individuals and businesses with a written content strategy have effective blogs, compared to only 32% of those without one..

Here is our step-by-step guide to building a content calendar. Get started now and take the stress out of content creation in 2022.

1. Set Goals

You need to be very clear about your goals before you even begin to build your content calendar. Content goals can include things like:

  • Generating online sales
  • Building overall brand awareness
  • Getting people to visit your physical store
  • Building your personal brand through thought leadership

It’s best to focus on one or two goals to keep your blog content as clear as possible. Take your top 1-2 objectives and transform them into SMART goals to make them even more actionable. To do this, you need to define your goals in the following ways:

  • Specific (simple, sensible, significant)
  • Measurable (meaningful, motivating)
  • Achievable (agreed, attainable)
  • Relevant (reasonable, realistic and resourced, results-based)
  • Time bound (time-based, time limited, time/cost limited, timely, time-sensitive)

Rather than simply saying, “I want to generate leads”, the SMART goal for your blog content would be, “I want to generate 100 new leads per month through entertaining blog posts that can be easily shared on my social media profiles 4 times a month.”

While tackling this step, it can also be helpful to define your call to action. This is what you want someone to do immediately after reading your blog, such as “sign up for my newsletter” or “place an order”.

2. Do a Brain Dump

This is the best way to start your content strategizing ー write down all of your ideas, no matter how big or small. It’s through this “brain dump” that you will discover the topics you are most passionate (and knowledgeable) about, and which will bring the best visibility to your brand. 

During this exercise, you’ll likely find yourself returning to similar themes. This is an effective way to discover keywords for your content ー to help your blog get found on search engines. Yes, we’re talking search engine optimization (SEO), the often misunderstood art of crafting content in a way that boosts your ranking on Google (or Bing). 

Once you’ve got a few themes and ideas down, you can input them into SEO tools to discover the keywords people are using to find similar content. There are plenty of free keyword research tools available to you, such as AnswerThePublic, Ubersuggest, and Keyword Surfer.

Choose a few keywords to focus on per blog post and include them throughout your content. Resist the temptation to add the keywords to every sentence; that’s called “keyword stuffing” and you’ll find that Google and other search engines actually punish websites and content creators that do that. Rather, simply add the keywords 3-7 times, depending on the length of your post.

3. Get Inspired By Others 

Don’t know who your competitors are? It’s time to find out. Not only will 

Check out your competitors’ content and how people are responding to it. This will help you stay on top of trends and serve to inspire the content you create. Are they getting a lot of shares or comments? What topics do they cover on their social media accounts that get a lot of engagement? Read reviews of their products or services to see what pain points they are solving for their customers. 

Remember, however, that being authentic to your brand and your story is key. It’s great to be inspired and informed by the content your competitors are creating, but to differentiate yourself from them you need to be yourself.

4. Use the Ingredients You Already Have 

If you have been creating content for a while you already have analytics to draw from. Take some time to review content you’ve already published and how it performed. You might discover surprising facts about how your blog performs. Dig into the numbers to uncover what your customers and readers are consuming. 

You can also repurpose old content to fit with your new strategy. Spruce up blog posts from a few months or years ago to take into account new information, and add your new-found keywords to give old blog content a new life.

5. Explore Other Ways to Share Content

Blogs don’t have to be only written content. Find where your customers are online and meet them there. This could be TikTok Videos or Instagram Stories that share quotes and images from your latest blog post, with a link to read the entire piece on your website. Instagram allows anyone to share links through Stories making your blog more discoverable. It could also look like video content, infographics, podcasts, custom emojis, and more.

6. Set Up a Content Calendar 

Now that you have identified your ideas and your keywords. It is time to plan your content calendar. 

A content calendar can help you plan a month, a quarter, or even a year into the future. This is a great way to keep yourself (and your team) on track. By using a content calendar, you can better manage your time and plan sales or other promotions.

You can easily find free content calendar templates online. Your calendar can also be something that you create yourself in an Excel spreadsheet or something you share with your team via Google Docs.

HubSpot is a great example that you can download directly for free or use as a template to create your own. You can also try out paid options (many of which have free trials) for content calendars that are more interactive and easier to share with a team, such as Trello.

You can also use content calendars to store the backlog of ideas that you don’t yet want to include in your content strategy, but that you also don’t want to forget about. A tool like CoSchedule will keep track of this content, or simply create a Word document.

7. Get Scheduling 

Now that you have planned out your content you are ready to write. 

However, your content strategy doesn’t end when you hit “publish” ー you need to actually promote your new content. The easiest way to do this is by using scheduling tools.

Get the word out through your social media accounts without even having to think about it, by scheduling posts to go out several times a month promoting your new content. Remember to use the keywords you identified for the content to stand out in the crowded online landscape. 

Social media scheduling tools such as Hootsuite, Later, and Buffer are great for scheduling or you can use some of the native tools provided by social platforms.


By using the tips and tricks we’ve laid out here, you’ll have a solid calendar of planned content to support the building of your brand or business. 

Remember: the secret to success is creating a plan and sticking to it. Here’s to making it happen ー in 2022 and beyond.

How to Make Your Blog Stand Out in 2022

Blogging continues to be an integral part of digital marketing strategies, helping to grow businesses, brands, and careers. The face of blogging has evolved over the years, with new trends like live streaming and social media only fuelling the growth of written blogs.

On Google alone, it’s estimated that there are roughly 63,000 search queries every second and a large chunk of those first-page results are blog articles. This shows us that blogging has become more popular over the years. 

Considering that over 500 million blog posts are published each day, it shouldn’t come as a surprise that bloggers are looking for creative ways to build audiences and keep readers coming back to their websites. 

With 2022 around the corner, why not start revamping your blog strategy with this round-up of trends.

1. Partnerships & Guest Blogging

Guest blogging is a growing trend as it offers a lot of benefits to both the writer and the host blog. 

For the host blog, you get quality content to add to your website. You also get added exposure if the guest blogger cross promotes the piece on their own blog and social channels. 

Guest blogging can also have benefits for your overall website performance through backlinking. Backlinking is when another website adds a hyperlink to your webpage. The more backlinks you build from websites similar to your own, the more credible your website becomes to search engines improving your rankings.

The host blog isn’t the only one who benefits though. The guest blogger does as well. They get exposure to a new audience which helps build authority as an expert and thought leader. 

To maximize the impact of these types of partnerships, blogging guests should ideally be in the same industry so that each writer can promote their expertise to a similar audience and broaden their reach. 

2. Writing Long-Form Quality Blog Content

The top-performing blog posts that appear on Google’s first page of search results have 1,500–2,000 words on average. Longer blog posts allow more opportunities to use more keywords (terms people type into the search engines). 

Not only do longer blog posts have the potential to attract more organic traffic, but you often can also dive deeper into your subject and provide more value to readers. 

But, don’t make the mistake of writing longer posts just for the sake of hitting a word count.

If you’re struggling to write longer content pieces, check out Answer The Public, a tool that helps you discover what people are searching for related to your article topic, which can help you cover a wider scope of your topic.  

Another free tool to help you generate more content ideas is Google Trends. Google created this tool by collecting data from Google searches and tracking keyword usage over time. In the Related Queries section, you can discover other search terms related to your topic to help fill in any content gaps in your article. 

This information can help you generate new headings for your blog post and provide your readers with more valuable insight, putting you ahead of your competition. 

Rather than your reader bouncing around to other blogs for their answers, you can answer all their questions in one long-form blog post, becoming the go-to expert. 

Another way to increase your word count without adding fluff to your article is by supplementing your insights with statistics and white papers. What’s even better, and we’ve seen trending in recent years, is bloggers conducting original research, leading us to our next trend. 

3. Conduct Research to Present in a Blog Post

Research content pieces have increased in the last couple of years because they turn blog posts into a primary source of information.   

By conducting and sharing research, you are creating original content that is more useful to your readers—Think of it as storytelling backed with evidence.

Orbit Media publishes many research blog posts on content marketing and has become an authority blog on the subject. As a result, its research articles are often referenced in other blog posts. 

If the thought of conducting a study seems daunting, don’t fret. 

Some examples of simple yet effective original research content pieces can include opinion surveys and sharing your business’ case studies for proven success, which work especially well for “how-to” style blog posts. 

To make this information easier for your reader to understand, always present data visually, through graphics.

4. Supplement Your Blog Posts With Visual Content

As your blog posts get longer, it’s a good idea to supplement your text with visual elements. 

Visuals encourage a faster and stronger emotional response than walls of text on a screen and help readers engage with the written content on a much deeper level. 

Nearly 50% of our brain is involved in visual processing. In a study investigating the impact of illustrations alongside text for data retention, researchers found that participants performed 323% better than those who read the instructions without images. 

Visuals don’t always have to be photos. 

Including videos, infographics, and memes can give your reader’s eyes a break from long blocks of text, enriching your blog’s story and keeping readers scrolling the page.

Some of the best practices to follow for including visuals in your blog post include: 

  • Keeping the visuals relevant to the topic surrounding it.
  • Creating your own unique digital assets instead of using stock images.
  • Properly sizing your image—if the file is too big, it can slow down the page, negatively affecting the reader’s experience. 

5. Cross-Platform Distribution & Multimedia

The rise of social media has changed the way people consume information online, and since web-logging (blogging) emerged in 1994, creators have adapted written blogs for people to listen to and watch, from podcasts to Youtube videos, and now TikToks and Instagram reels. 

Posting written content to your website should remain a top priority as you own the platform and don’t have to wrestle with the constantly changing social media algorithms to fight for attention, but you still should consider cross-platform distribution in your 2022 blogging strategy. 

The effort you put into your blog posts can be shared across different content channels to extend your reach in building an audience. 

For example, one blog post can turn into a YouTube video, Instagram carousel post, a Tweet, or TikTok. However, it’s important to remember that not all blog posts will translate well onto all channels. 

You may have to reformat your content to make it successful depending on the platform, which will require a bit of research on the types of content that will perform well on each social media channel. 

For example, Instagram has recently announced that it’s transforming into a video-first app, which means the algorithm will favor video content such as reels and stories over static images. 

Instead of posting an image with a quote from your blog post, you may have better luck reaching more users if you distill key points of your blog article into a 30-second reel with a trending sound. 

You can also promote your blog content through email marketing. Email marketing helps you to reach your audience without struggling with algorithms. When you blast an email, it’s delivered almost instantaneously, keeping you and your brand top-of-mind. 

The Takeaway: 2022 Blogging Trends

An expert content creator will tell you, the single most important thing in building an audience is to post high-quality content consistently.

Your blog holds so much potential for personal and professional growth by connecting to an audience and building relationships with other industry influencers. However, to achieve those goals, you need to keep your blog well-maintained and ahead of the trends. 

It’s important to develop creative content ideas based on how readers adapt their internet use alongside social media to see continued growth in your blog in the new year. 

Whether you’re blogging professionally or personally, you can find new ways to stand out from the crowd with these outlined tips, and if you need more inspiration or need help starting up your blog, you can find more resources here on my.blog.

Why it is Worth Starting a Blog in 2022!

With the growing prevalence of social media (Linkedin, Instagram, Tiktok, Facebook), you may be wondering if starting a blog in 2022 is still worth the effort. 

The answer is yes!

Remember when Facebook and Instagram went down on October 4th, 2021, leaving social media first businesses disconnected from their customers? This incident proved how important it is to own a piece of the web rather than being at the mercy of these platforms. 

While social media isn’t going anywhere soon, blog content still plays a crucial role in digital marketing strategies, driving organic content and establishing authority in a niche. This kind of exposure can also open doors for your career. 

Starting a Blog in 2022?

If you’re still on the fence about starting a blog in 2022 because you feel that “everything has already been said and done,” think again.  

Internet users are constantly searching for new content. 77% of internet users read blogs daily to shop, learn, be entertained, or find inspiration.

While it may be harder to stand out now with over 570 million blogs (and growing) on platforms like WordPress, Tumblr, Blogger, Squarespace, and Medium, it’s still worth sharing your opinion, knowledge, and experiences. Remember, no one can share a story or express ideas the way you do.

Millions of people are online every day—blogging can be the bridge that allows you to connect with people you would never encounter in real life. If your content could help a handful of those millions of online users, wouldn’t that make it worthwhile?  

Starting a blog will not only help you refine your authentic voice but also find a niche audience that connects with your unique message. 

You don’t need everyone reading your blog, just the right type of people. 

Still not convinced? 

Let’s get into the top reasons to start a blog and why it’s worth the effort. 

A Blog Gives You More Control Over Your Content

While many people have found success building an audience on social media platforms and microblogs, publishing content on your website is still a must. 

For starters, there are strict design and community guidelines placed on social media platforms, which may hinder how your content is presented. On Instagram, you’re limited to a 1080 x 1080 pixel image and 2,200 characters in the caption. Not to mention, you’ll be fighting with its constantly changing algorithms for views.

When you publish on other platforms, you don’t own the space where your article lives, which means that your post can be taken down at any time. 

Think of it like owning a home versus renting—When you have your own blog, you’re 100% in control of your content and aren’t at the mercy of algorithms, design, monetization guidelines, or left in the dark in the rare instances the platform becomes compromised or disappears altogether. 

Starting a Blog Promotes Your Business

​​“If people like you, they will listen to you, but if they trust you, they’ll do business with you.”

– Zig Ziglar

No matter what industry you’re in, blogging is a reliable tool to boost your business’ visibility as a trusted resource. People are more likely to work with or purchase from someone with an established online presence, over faceless advertisements. 

Instead of spending money on ads and crossing your fingers that they will capture passerbys’ attention, blogging can help to attract a relevant audience.

Search engines are your friend in this regard. Users rely on a keyword search to find the most trusted sources of information. With the right approach, your blog will come out on top.  

Put all the stats aside, and think about your own experiences on the internet. Whether you’re shopping or learning a new skill, you’re likely spending time researching where your money’s best spent. 

Imagine you’re searching for reviews and advice on Google, and you come across a blog post that answers your question. If you find yourself learning something valuable from that article, you’re more likely to trust the source and return for more information or be ready to buy. 

Blogging Builds Your Expertise and Authority

Blogging can establish your credibility as a professional—no matter where you are in your career. Sharing your knowledge online gives readers a peek into your experience and skillset. 

If you’re an expert on a subject or have a specific qualification, sharing content through high-quality blog posts can open new career opportunities. You can work as a mentor, coach, speaker, and even teach courses. 

For students and recent graduates who don’t necessarily call themselves experts yet, starting a blog can help you build a portfolio to include in applications for jobs and internships. 

Blogging showcases your personality, communication skills, dedication, and creativity to help you stand out. 

Blogging Propels Long-Term Growth Over Social Media and Ads

While, you can expect to spend more time creating quality blog content than you would a social media post, the hard work pays off in the long run. 

The lifespan of a blog post is much longer than that of a social media post. After you hit “publish,” your blog could funnel in more readers for months and potentially years, without much upkeep.

You can’t say the same for platforms like Instagram, Facebook, and TikTok that require you to constantly upload new content to stay relevant, or spend on paid advertising to remain visible. 

Your blog post stays live and searchable for as long as you decide. The effort you put into writing long-form blog posts can compound into more leads over time. 

Make Money From Your Blog

Many bloggers have found creative ways to earn a living with their content. 

Some of the most popular ways successful bloggers generate income from their websites include: 

  • Affiliate marketing
  • Ads 
  • Sponsorship 
  • Selling digital products (ebooks, online courses, workshops, templates) 
  • Starting an ecommerce brand with physical products

Starting a blog can potentially lead to money-making opportunities in your future while you share what you love with others. 

The Takeaway: It’s Not Too Late to Start a Blog

Blogging is constantly evolving. Creating content for your website provides you with a creative outlet to express your unique experiences, ideas, and values to a wider online audience. 

With effort and consistency in your blogging, it can become more than a hobby—opening new doors to self-growth and career development opportunities. 

The good news is that setting up a blog on your website isn’t as daunting as you think. 

Start with a .blog domain name, and because .blog is newer than .com, there’s a good chance you’ll be able to register your selected name.

Time to Celebrate! It’s our 5th Anniversary

Once again, it’s time to celebrate! KKWT is celebrating our fifth year since launching .blog to the world. And what better way to celebrate than sharing five of our favorite Top 5 lists!

Top 5 .blogs for throwing a party

Since it’s our birthday, we thought it would be fun to share some of our favorite dotbloggers and posts to help you throw a great party.

1. Let them eat cake

What would a birthday party be without cake or cupcakes to help celebrate the occasion? Here are a few delicious-looking options. 

2. Party Decorations

Every party needs some decorations to help create the right atmosphere for a celebration. Bubblegum Balloons.blog’s gallery shows how much fun and excitement balloons can add to a room.

3. Party Planning

When you want your party to come out perfect, you have to be aware of issues that might come up. This sweetlife.blog article shares 5 Common Mistakes Made When Planning a Party (and How to Avoid Them).

4. Party Music

When you want to find the right music for your celebration, iHeart.blog has you covered. Check out their featured artists and playlists for some ideas on songs to add to your party!

5. Party food ideas

Food helps make a party great. Sophieskitchen.blog has recipes for dips and spreads you can use for appetizers to keep your party guests fed. 

Top 5 blogging niches on .blog

We love how blogs are effective in any industry and for any topic. With the growing number of bloggers, it’s likely you can find a blog on almost any topic. Here are 5 of the more popular .blog niches:

1. Art

From selling personal art products to teaching and inspiring others to create, art blogs cover a wide range of creative purposes. For example, the Leica-camera.blog combines showcasing stunning photographs from artists along with sharing tips on improving your photography skills. 

2. Travel

Even with travel restrictions in place in many parts of the world over the past year and a half, the travel niche has continued to grow. Some bloggers focus on specific locations while others focus on types of travel. Goingsomewhere.blog shares stories on the culture and people in countries around the world.

3. Video

With the increasing popularity of video content from YouTube to TikTok comes the need for resources and experts teaching others how to get started and grow. There has also been an increase in the number of blogs choosing to incorporate video content to teach others “how-to” accomplish certain tasks in their industry. For example, here is a post on bucketlisty.blog explaining how to make great travel videos

4. Food

The food niche covers recipe blogs to travel cuisine and everything in between. Foodandmood.blog combines a love for delicious food with a passion for and enjoyment of the cooking process. 

5. Design

The world of design is constantly evolving whether it’s web and graphic design or architecture and fashion. That helps make this a popular niche for blogs in 2021 and beyond. Check out this cool blog on interior design thehome.blog.

Top 5 reasons to use a .blog domain

We don’t want you to use a .blog domain just because we like them. We want you to use one because of the many benefits. Here are five key reasons for using a .blog domain name.

1. It’s a High-Quality Top Level Domain 

.blog has both high usage rates and high renewal rates. This helps signify to readers that your blog is credible and trustworthy which helps your readers feel comfortable visiting your website from the start.

2. The audience knows what the site is right away 

The .blog domain helps your readers to identify what your website is from the start. This helps you attract the right audience. You’ll have fewer people bouncing from your website when they know what to expect. 

3. It’s easy to remember 

You want your domain name to be something familiar to your audience so it’s easy to remember. Since people are familiar with the word “blog” it helps make your domain name easier to remember.  

4. It’s highly brandable 

While .blog is growing fast, there are still many popular domain names available making it more likely you can get the brandable name you want. This is the difference between choosing the domain that makes sense for your blog versus trying to find ways to alter the name to find an available domain.

5. Premium names are available

Premium domains can help you build your brand, boost SEO, and maximize traffic to your website.

The blogosphere is constantly changing and evolving. Staying on top of trends is important to assure your blog remains relevant. These are five of our favorite trends from 2021 and heading into 2022.

1. Long-Form Quality Blog Content

As the blogosphere continues to expand, the need for high-quality content is growing. If you want your content to stand out in the crowd, focus on quality posts over the number of posts. Create blog posts with well-developed ideas instead of staying on the surface level of a topic. 

2. Research As Content

An educated audience is searching for new and reliable information instead of the same recycled statistics that everyone else is using. Finding ways to conduct original research helps your blog stand apart. 

3. Supplement Your Blog Posts With Visual Content

Visual content has grown from simple stock photographs to all means of visual content. Embedded videos, gifs, and infographics are popular options that help your audience consume your content more easily. 

4. Partnerships & Guest Blogging

With more bloggers in more niches, there are more opportunities than ever to collaborate with others. This can be a fun way to share new information with your audience while also reaching a new audience you might not have access to otherwise.

5. Cross-Platform Distribution & Multimedia

Bloggers are finding new ways to get exposure with cross-platform distribution. Instead of sharing blog posts in one place, they are sharing the same content on other platforms to expand their reach. 

Watch for a blog post in December sharing more about each of these trends.

Top 5 things we’re looking forward to for next year

Five is a big anniversary, but we’re not stopping here! We have big plans for what’s to come. Here are some things to watch for in the coming year:

1.  More partnerships

Our partners—both registrars and bloggers—are the reason we do what we do. In 2022, we’re going to continue focusing on additional ways we can partner with registrars to continue to grow the blogging industry. We’re also excited to continue to partner with new bloggers to help them pursue their blogging dreams and achieve their goals.

2. More .blog content

One of the ways we’re going to continue to focus on our partnerships is to continue creating helpful content. We’re going to keep on sharing tips and inspiration for those looking to grow their blogging skills on our own blog. We’ll also continue to share with domain registrars the many ways you can market to bloggers around the world.  

3. Reconnecting

We’re excited to get back out in the world and begin connecting with professionals in the industry. As restrictions begin to lift, we’re looking forward to seeing and reconnecting with some old faces while also getting to know new ones. 

4. Discovering new dotbloggers

We’ve enjoyed featuring some of our dotbloggers and how they’re utilizing their domains on our blog throughout the year. We’re looking forward to continuing to discover new dotbloggers to share with you in the coming year along with all they have to offer. 

5. Growing the .blog blogosphere

There is nothing quite like the blogosphere! We enjoy being a part of how people are able to share their experiences and passions while connecting with others around the world. We’re excited to see more .blog registrations leading to more dotbloggers and more people sharing on .blog. There’s nothing we’d rather do than be part of the blogging evolution! 

Now that we’ve shared five of our top 5’s, we invite you to celebrate with us. We’re excited to see blogging and .blog continue to grow. 

Here’s to another great year!

How Long Should my Blog Post be?

Blogs play a huge role in driving website traffic. Quality content builds brand awareness, credibility, and shows search engines, like Google, that your website has useful information to share, making it easier for potential customers and clients to find you. Content length is one of the key SEO ranking factors, but there is no specific word count that ranks highest in search engines.

This article will discuss how you can determine your ideal blog post length and current trends in blog writing practices that attract more readers to your website.

What’s The Average Blog Post Length?

On average, blog post pages have anywhere between 1,500–2,000 words, but there are exceptions—from short update posts consisting of a few paragraphs to in-depth guides with over 5,000 words.

Backlinko analyzed over 11 million search results and found the average word count of a blog post that appears on the first page of Google search results is 1,447 words —but that doesn’t mean that all your posts should be 1,447 words.

If you have a personal blog, anything goes for word count. However, when it comes to writing blog content for search engine optimization, long-form blog posts typically perform better.

Bigger Posts Don’t Always Mean Better

You don’t have a lot of time to capture and maintain a reader’s attention, so not all topics will warrant long-form blog posts. Creating a successful blog is about writing content that provides high-quality, practical information that’s quick and easy to understand.

While stats indicate that Google generally prefers longer blogs, that doesn’t always mean you have to sit down and write epic sized posts..

For example, suppose someone is searching on Google for a quick answer for converting one tablespoon to grams for a baking recipe. In this case, they’re probably not looking for an article that explains the history of these measurement systems. They’re looking for a quick answer so that they can get back to baking.

To find out the perfect blog post length based on the reader’s intent, analyze your competition. 

It can be as simple as Googling the topic and seeing what comes up at the top of the search results. There are typically four types of blog posts you’ll notice.

1. Pillar Pages

Pillar pages are the longest blog post format and generally 2,000–5,000 words. These blog posts provide a broad overview of a specific topic that links to smaller, in-depth subtopic articles.

Examples of pillar pages are the “Ultimate Guides” and “Bibles Of” posts.

2. How-To Posts

How-To blog posts describe how to accomplish something step-by-step. It should be as long as necessary to teach the reader your methods for success.

When planning how-to posts, make your steps replicable and clearly label each step so that it’s easy for the reader to skim the article. 

3. Listicles

Listicles are a popular blog article format for long-form content, and they’re one of the easiest to write because you can break down complex ideas into manageable chunks. Instead of writing a pillar post on everything you need to know about eating healthy, you can break this topic down into “5 Tips For Eating Healthier While Traveling.” 

The length of listicles can be anywhere from 1,500–2,500 words, depending on the subject—generally, the more relevant examples you can include in your list post, the better.

These are great for product round-ups like “Gift Ideas For The Person Who Has Everything” and inspirational topics like “7 Ideas To Bust Out Of A Creative Rut.” Make sure that your listicles include valuable take-aways and are relevant to your industry.

4. What-Is Post

It is more difficult to determine the ideal length of  “What is” blog posts because it will depend on the subject. 

Examples of “what is” article headlines are “What Is The Best Time Of Day To Work Out?” and “What Are The Benefits Of…” 

Some explanations require fewer words than others. Try not to fluff up your article with unnecessary words—only write about what’s relevant to the topic at hand.

What’s The Ideal Blog Post Length For SEO?

Andy Crestodina from Orbit Media claims that the optimal length for SEO ranking is 1,500 words.

If one of your goals for your blog is to drive more search engine traffic, longer blog posts are generally better as you have more opportunities to spotlight relevant keywords. 

Your blog post should aim to cover the topic sufficiently, but there is no one-size-fits-all magic word count.

Write For Humans First, Search Engines Second

Blog post length isn’t the only factor that helps your page move up the search engine ranks.

A common mistake we see in blog writers is concentrating too heavily on hitting the 1,000 words rather than making it easy for their readers to consume.

Google’s job is to provide the best answers to reader’s search queries, and it’s getting much more efficient at sorting page relevance to searches. You shouldn’t focus on the blog length—but rather on the quality of the information in your post.

For example, you may want to consider adding photos to break up the text, infographics, and videos to demonstrate your ideas further and eliminate unnecessary industry jargon that limits who can understand your content.

Struggling To Make Longer Posts?

If you’re struggling to find more to write about to hit your ideal length, here are some strategies you can implement that won’t reduce the quality of your post.

  • Use Google to help you find related topics. Google has a “people also ask” section that shows other relevant searches. This might give you some new ideas for headers in your blog post.
  • Include statistics and quotes from industry experts and white papers. Doing this not only increases your word count, but it adds legitimacy to your posts.
  • Write a” key takeaways” section. How many times have you skimmed an article to find the main points? Writing a concise and organized key takeaways conclusion at the end of your blog post gives you more opportunities to include keywords in your post and give your readers a quick summary of your articles.

Key Takeaways: Ideal Blog Post Length

Blog posts can vary from a few words to 5000+ or more.

The sweet spot tends to be somewhere between 1,500 words to 2,000 words for informative posts, but it’s important to consider the reader’s intent and your competition before you sit down to write, as not all keywords will require an epic article.

Rather than stressing about the ideal length, focus on the quality and accuracy of your information and the frequency of your posts to gain the most advantages in your blogging efforts.

30 posts in 30 days. Are you up for the challenge?

Did you know? November is National Blog Posting Month, and it’s the perfect time to join a blog writing challenge. What’s the challenge all about? The National Blog Posting Month Challenge or NaBloPoMo invites creators to commit to creating more content by posting a new blog piece every day for the entire month. The challenge is all about encouraging experts and novices alike to exercise and flex their writing muscles and make a commitment to creating content every single day. The rules are simple and easy to follow. 30 days to create 30 new posts. You do not have to write a perfectly crafted blog post and there are no rules as to what can be posted, but you do have to commit to posting something. That something can be a blog, a picture, a recipe, an interview, or a video. It’s an opportunity to explore your creative side and take some creative liberties on your blog. This challenge is a great way for anyone to start a blog with a .blog domain name or commit to posting daily on the one you already have. If it sounds daunting, don’t be nervous. We have some great tips on getting started and sticking to a schedule of 30 days of blogging.

Get your ideas ready: read and connect

Social media can be a big and wonderful place, especially for a blogger. It’s also an incredible and vast resource to find other bloggers, read their work, and let your imagination run wild. Chances are, you’ll find some inspiration out there for your own content while you’re searching around. A great way to look for inspiration is to check out who your favorite bloggers are reading. Want to look further? Check out the .blog showcase of established .blog domains and see how other .bloggers are creating unique content.

Another way to get your creative juices flowing is to think outside the box. Try looking up topics that you don’t usually read about and see what resonates with you. You might pick up a new interest or topic that you want to dig into and that can be the best kind of inspiration. Lean in to learning new things and see where it takes you.

Sharing is caring: connect and engage

Once you’ve done some reading, it’s time to start connecting to the blogging community. Social channels are a great ways to open dialogue about different topics and ideas. Join the conversation. If you are loving an article, let the author know. Feel free to ask questions, voice your opinions and engage with the members of their communities. To help keep you accountable and enthusiastic about posting, find other bloggers out there who are also participating in the challenge, and work together. Every connection is another source of inspiration and these are the people who will keep you going as you work through your National Blog Posting Month challenge.

Once you’re connecting and engaging, make sure to share what you love. Chances are if you love it, your audience will enjoy it and as the saying goes, sharing is caring.  

Get your blog on: write and promote

No doubt you are feeling inspired from the blogs you’ve read and the new community you’ve met. Now take that inspiration and create! To keep yourself in the challenge mind frame, try setting aside some focused time where you work on content daily. Forming a new habit (like posting a blog every day) takes dedication and commitment so assigning yourself daily work is a great way to keep on track.  One way to keep inspired is to stick to what you know but play with your format. Are you usually text heavy? Try a visual post. Don’t get caught up in creating the same thing every day, give yourself permission to explore and play with length and style. There are no posting rules so play with what kind of content you create. Exploring post styles is a great way to learn what you like and what content resonates with your audience.

Once you’ve done the work, share it with your community. To gain the most insight into how to best utilize your blog moving forward and connect with your audience. Get their feedback on what they want to see from you. Promote your posts and encourage your readers to offer feedback. By spreading the word, you also invite bloggers who might be new to the National Blog Posting Month Challenge to join forces and build out your blogging community. After all, the more, the merrier.

The Challenge Opportunity

November’s National Blog Posting Month challenge is an opportunity for creators to find new inspiration, strengthen their content and get into the habit of consistent posting. By searching the web for inspiring content, you are on track to find new and creative ways to post daily. Working with new styles and formats is a great way to expand your offerings and learn more about what you like, and what content resonates with your audience. Creating a blogging community or continuing to build one is a great way to ensure that you stay connected, motivated, and encouraged to post your content all month long.

Above all, don’t give up! Stick with the challenge!

Top Email Platforms to Keep Blog Readers Coming Back

If you are looking to build an online community of like-minded people who are loyal to your blog, you need to do more than just write inspiring and engaging content. Your posts may be finely tuned and well-written, but without readers, your blog exists in a vacuum. How do you build a relationship with casual visitors to your blog and keep them coming back for more? 

One option is using an email marketing platform. With the help of email marketing, you can boost engagement, foster loyalty, monitor data and trends, and automate your email marketing strategy. By sending out regular emails or newsletters to readers of your blog, you are maintaining their interest in your content and strengthening your relationship. There are plenty of email marketing services to choose from, and we are going to have a closer look at how to choose the best platform for your individual needs.

Why use an email marketing platform?

People trust email marketing more than other online channels, meaning they are more likely to open your email and read it. With all the digital noise and communication these days, email is considered to be a more personalized form of online communication. For example, according to Marketing Sherpa 61% of consumers enjoy receiving promotional emails weekly, and 38% would like emails to come even more frequently. 79% of B2C marketers rely on email to spread their new articles or blog posts.

Amazingly, 4.03 billion people worldwide now use email, giving impressive reach to your emails. By using an email platform, you will have access to built-in data analytics tools (open rates, click through rates, etc), which will allow you to learn more about your subscribers/readers. You can then use this information to better engage with your readers and grow your audience. They, in turn, will maintain their interest and keep coming back to your blog.

Use an email marketing platform to send emails/newsletters to your readers alerting them to new content, to promote your blog posts, or just stay in touch. An email allows you to ‘own’ the relationship and email is more personal than anonymous traffic. Automate your emails to make life easier. Regular/personalized contact with your readers will lead to a greater connection and loyalty

How to choose the best email marketing platform to fit your needs?

When selecting your email marketing platform, there are certain criteria to keep in mind. Your own individual situation will have a bearing on how you prioritize the following:

○  Price – some have free plans or pricing based on numbers of subscribers.

○  Ease of use – how easy it is to navigate and master the platform?

○  Availability of customer support or paid experts to help you throughout your email campaigns – if you have an issue you can’t solve on your own or you need some expert advice, reliable and immediate support will be reassuring.

○  Marketing automation features – this will save you time and make your life easier. Everything from sending welcome emails to new subscribers or sending out emails with new blog content, automation can help get the right message at the right time to your audience. 

Five email marketing platforms for bloggers

Keep your readers interested and informed by communicating with them via an email newsletter. You can share new posts, interesting information, a call-to-action, and a link back to your blog. By bringing the content to them in an email, you will spark their interest and encourage them to revisit your blog.

Here are some options you might want to try for yourself:


Link: https://convertkit.com/

Popular with bloggers, podcasters, and YouTubers, Convertkit aims to help creators connect with their community, build their following, and earn an income.

It is recommended for its email types, automation, and flexibility in managing subscribers as well as the landing page editor. Plus, it offers quick, friendly support.

However, it doesn’t have a lot of free features or email template designs available and can be expensive.


Link: https://www.mailerlite.com/

MailerLite is one of the best available options for newsletter creation and is recommended by bloggers, creatives, but also small businesses.

It is known for being easy-to-use, with a good selection of email types and customizable template designs. You can easily automate your emails, manage your subscriber lists, and get good support if you have any issues. On top of that, it is one of the most affordable email marketing platforms on offer.

The only drawback is a lack of detailed reporting.


Link:  https://mailchimp.com/

This email newsletter service is one of the most well-known, and is still one of the best. Bloggers, ecommerce, and small businesses recommend Mailchimp for its feature-rich, easy-to-use interface, as well as the extensive availability of integrations (WordPress, Shopify etc.).

Essential tools such as email types, email automation, and subscriber list management ensure the smooth running of your email newsletters.  

However, it is worth noting that customer support is limited to paid plans, the free plan offers fewer email templates and segmentations and automation is not as robust as some other platforms.

Campaign Monitor 

Link: https://www.campaignmonitor.com/

Campaign monitor is a good option for personal bloggers, small business, and professional use to easily create, send, and manage email newsletters.

It is recommended for its user-friendly experience, well-designed email templates, good automation, and easy email list management.

Some minor cons include, no native social sharing features, not many integrations available, and can be expensive.


Link: https://www.drip.com/

Aimed primarily at ecommerce marketers and professional bloggers, Drip offers personalized, easy-to-use email newsletter automation.

Email template designs are intuitive and responsive, and there are good integration options.

There is no free version, and pricing is based on the size of your email list.

There are also online forums such as https://www.g2.com/categories/email-marketing which provide excellent user experience feedback to help you evaluate the options available and find the best fit for your needs.

Of course, personal recommendation is invaluable. If you know anyone else who is active in the blogosphere, get them to share their experience, and what they have learned along the way.

Start somewhere (but start)

Whether you are sending out emails or newsletters or just your personal tips and tricks, by sending regular emails to your readers, you are maintaining a connection with the audience of your blog. Building a lasting relationship requires regular contact. These email marketing platforms will help you sustain interest in your blog. Evaluate the different platforms available to see which one best meets your needs – you may even need to do some trial-and-error before you find the perfect fit. Engage readers more directly by email. This will create a loyal audience for your blog and promote return traffic. Take a look at the options available and once you have made your choice, you will be quickly up and running. By nourishing your online relationships with your readers your blog will continue to grow and thrive.

The History of Blogging – 1994 to Today

Since the first blog post appeared in 1994, blogging has become an important and influential part of the online landscape. From its start as an online diary to becoming an indispensable part of any communication strategy, a blog exists to share information or start a discussion around common interests or passions. It is a platform that has grown in influence, and taken on a  commercial role. With cross-platform publication, sponsorship, and endorsement, these days a blog is for not only individuals, but small business, companies, brands, associations, think tanks, media outlets, and much more.

When Justin Hall started what has become known as the world’s first blog, it wasn’t even called a blog. He was just writing about his life on a website – lots of text and links. The term ‘weblog’ wasn’t coined until 1997. A lot has happened since then.

Where did blogging start?

People have been journaling or keeping a diary for centuries. They are often a deeply personal account of life, purely from the writer’s perspective. Journals are written to keep a record of events and experiences and to help in working through personal issues. But without an audience.

In 1994 a college student, Justin Hall, started Justin’s Links from the Underground. He shared snippets from his life with an unknown audience, and it was his way of documenting his daily activities. It is widely believed to be the first weblog or blog and was the first of many online diaries and journals. It started as a way of sharing information and with time, it became a more personal account of his life. Each journal entry was a webpage. Unlike the visuals, infographics, embedded video clips we know today, early blogs were text-based and existed to share the writers’ personal interests or details of their lives.

A brief history of blogs

The timeline of the evolution of blogging features a few key dates when technology took a big step forward. Essentially, as more blogging tools and platforms were developed, blogging became more mainstream. Initially, bloggers created their web pages in HTML which limited blogging to only those who could code or program. With the launch of blog hosting platforms, access opened up significantly. Here is a quick look at the arrival of these platforms and their launch dates:

1998 Open Diary

1999 Blogger (later acquired by Google) and LiveJournal 

2003 WordPress and TypePad

2012 Medium

These platforms and other blog hosting services democratized the practice of blogging by making it accessible and user-friendly. Knowing how to code HTML was no longer a requirement to blog. The subject areas also broadened, with Huffington Post and Buzzfeed introducing politics and news into the blogosphere. 

Benefits of blogging – now and then

Just like the first bloggers, individuals are still writing online diaries and sharing their interests, convictions, and daily activities with the blogosphere. Blogging gives the blogger a way of sharing their opinions and these days, participating in a community of like-minded people online. It creates communities and a strong connection is built between the blogger and his/her audience. In the comments section, there is interaction and exchange. 

However, as blogs became more popular, blogging evolved and expanded to become an important marketing tool used by both businesses and influencer bloggers. Blogging now plays a key role in building corporate brands and promoting products and services. It allows companies to have a more human relationship with their consumers.

There are now many resources available around how to write a blog and produce engaging content. There are training courses on how to start a blog, make it interesting, and maintain it. Advice is available on topics such as how regularly to post and how to make money blogging.

Over time, bloggers have also become more digitally savvy and even blogs on niche subjects can be monetized. This enables bloggers to be paid for their passion. The content is authentic, and that appeals to the audience but also attracts sponsors who want to be associated with a blogger known for their true passion.

 Why is blogging still so popular – for bloggers and readers?

The popularity of blogs continues to grow. Whether readers are seeking general advice and information or they follow a particular individual and their content, it is safe to say that blogs are an important part of the digital landscape. The desire to belong to a community is also key. It fulfils this need for both blogger and reader.  

What’s next for blogging?

In 2021, blogging is still relevant, and it continues to evolve. Some of the most popular subject areas are food blogs, parenting blogs, travel blogs, financial blogs, political blogs, news blogs, pet blogs.

These days, blogs have become much more visual, and the content is sometimes even repurposed from a podcast, such as an interview transcript. Videos are often embedded, and you will notice the use of infographics and GIFs. Additionally, the focus has shifted from blogging solely around personal experiences and interests. Blogs can feature anything from human resources topics to compliance and architecture. It is no longer just puppy dogs and personal accounts of travel adventures. The sheer number of internet users has meant that if content is engaging and appealing, it will find an audience.

Since the beginning, a blog post has been a way of sharing a passion or providing a platform to discuss, vent, or educate via an online diary. Blogging is a mode of communication open to all, regardless of gender, social status, color, or religion. Blogging tools continue to evolve, making blogs more mainstream and accessible to even the least tech-minded individuals. Readers turn to the blogosphere for advice, opinion, entertainment, distraction, information, news, free expression, discussion, and increasingly, revenue. Blogging has become an enormous interconnected online community of writers and readers, creating an influential communication tool for both individuals and businesses.

With 31.7 million bloggers in the U.S. alone, this popular form of expression is clearly only getting bigger.

Four Ways to Use your Blog and Podcast Together

Did you know that podcasts and blogs make a perfect pairing when you’re thinking about creating content? Once you’ve set up your blog at .blog (using our helpful tips on securing a perfect domain name) and you’ve recorded your first podcast, it’s time to make them work together. 

If you’ve never incorporated podcasting into your blog before or if you’re looking to optimize your content, look no further. We have four key tips on how to make your podcast and blog shine – separately or together – to help your brand achieve the results you want.

Take notes

In the world of blogging, content is king. But you don’t want just any content, you want great content. Using your podcast to help create content is a way to make sure that you are putting your best messages out there. The first step is to transcribe your podcast. It may seem like a no brainer, but a blog post is a great way to repurpose your podcast content. In addition to being used on your blog, which may help draw a different audience than your podcast, you can also edit then share the transcribed copy on social media. Powerful quotes and snippets of conversation can contribute new content for your feed, thus helping draw your social media audience to your blog AND podcast.

Highlight SEO keywords in your transcription notes and create content around these keywords, to help maximize your visibility on search engines. Google can’t listen to your podcast to pick out keywords (yet) so include them in your notes when you transcribe. For example, ensure your guest’s name and the overall theme are highlighted and easily searchable – especially if you are featuring an expert on your podcast.

Finally, you can also embed your podcast into the blog itself to reinforce the cross-pollination of your themes and ideas. Your blog audience will have the opportunity to find and listen to your podcast in an organic way and possibly become your new podcast audience.

Expand on a topic 

You’ve spent the time recording your podcast and you’ve transcribed the conversation, but you can go even further in optimizing your use of this content. Why plan two separate topics when you can save time and boost viewership by creating blog posts and podcast topics that complement each other? Blogging and podcasting can work hand-in-hand, which is a bonus for your audience and overall growth on both platforms. Use your podcast to interview an expert and write a blog that goes into detail about the topic you discussed. Or write a blog about a topic you want to explore and invite experts to dive deeper during the podcast. Either way, you give your audience extra content and it is an effective way of drawing blog readers toward the podcast and encouraging podcast listeners to discover your blog. If you’re doing it right, each content piece should be able to stand alone but also create synergy when paired together.

Create a new article or blog post based around the transcript, inspired by the notes you take. Staying within a theme helps to establish your brand as an expert on a given topic. Using this approach will allow you to keep on track with your theme, providing you with lots of focused content for your audience to consume.

Cross-pollinate your work

Once you’ve transcribed your podcast, pulled the best quotes, and created SEO optimized content, it’s time to get people to read and listen. Because you have spent time carefully extracting the best parts of your podcast and blog, you are now sure to be in possession of several amazing pieces that you are ready to share with the world. 

Podcasts and blogs are their own platforms and you likely have a social media platform as well. Using all your content to collectively spread the word about your brand via repurposed content is a great way to reach a wider, more diverse audience. A preview of your podcast can draw readers into the audio world, and providing even more written content that plays off your podcasts can invite listeners to become readers too. The podcast promotes the blog and the blog promotes the podcast, working together to create greater brand awareness.

Find the perfect place

You already have your .blog domain, so the last step is adding the podcast content to the blog in a seamless and easily accessible way. If you plan to add your podcast to your blog, make sure you understand and utilize the best plugins for an optimal user experience. Seriously Smart Podcasting, and Powerpress are two plugin apps that are user-friendly and easy to install on your blog to cross-promote your posts.

You should also ensure that your podcast is accessible on the best channels so people can easily find your content. You will need a description of your podcast to start as well as appealing cover art that is 1400 x 1400 JPEG and under 500 kb in size. There are three great tools to use to add your podcast to Spotify’s directory: Pocket Casts, Spotify for Podcasters, Captivate, and Buzzsprout. Once you’ve uploaded your podcast, take the link and share it far and wide! Use our helpful tips to promote your work and make sure you diffuse it across all channels.

Ready to go?

By sharing your content across different platforms with different audiences in an optimal way, you are setting yourself up for a successful podcast and blog duo that is searchable and easy to engage with. 

The Who, What, Where & How of .blog and Blogging

As the internet continues to transform and adapt, the market for .blog domains continues to grow. The following infographics show how the blogging industry is growing across the board. This data was put together with the help of our friends at Pandalytics, and is supported by our own .blog data. 

Blogging just keeps growing… 

The number of blogs online is constantly increasing. The majority of people online spend time reading blog posts. 

Popular Blog Niches 

The popularity of blogs span many niches—personal and business. If there’s a topic someone is interested in, there’s likely to be a .blog domain covering it.

Bloggers by Country 

Our dotblogger community spans the globe. Blogging is universal and connects people from around the world.

Blogs by Language  

The blogging industry breaks the language barrier. .blog websites are written by people around the world in many different languages. 

Blogs by Platform  

You can find .blog domains across a number of popular blogging platforms. These are some of the favorite platforms for bloggers worldwide.   

Most popular WordPress Plugins  

There are many WordPress plugins making it easier than ever for new bloggers to start and run a blog. This makes blogging even more attractive to those curious about getting started.

Domain Usage rates  

.blog is a high-quality domain yielding high renewal rates, usage rates, and attachment to paid services rates. 

Blogs are used as a platform to share personal stories, educate clients about products and services, and connect with others around shared interests among other things. 

Over the last year, the need for connection has only grown and many people are looking to find communities to be a part of again. Blogging lets you tell your story and connect with people around the world. It’s no surprise we continue to see it grow broader and deeper in so many ways.  

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