How To Make Your Blog and Social Media Work Together

You probably already know how valuable blogs are. And, if you’re reading this, it’s likely you also know that social media is a great marketing tool. What you may not be aware of is the importance of combining the two. We’re going to look at the benefits and how to make your blog and social media channels work together.

Why You Should Coordinate Your Blog and Social Media Channels

All bloggers want traffic to their sites. Having an active social media presence can help with that goal, improve engagement, and give you greater insights into your audience. 

People are more likely to comment on social media posts than in a blog’s comment section, so an active presence gives you more opportunities to communicate with your readers. The more places they have to connect, the more attached they feel, and therefore, the more engaged they are.

What Does Online Cohesiveness Look Like?

It’s not enough to simply have a blog and social media accounts. To maximize their benefits, it’s important to have an active, connected, and cohesive presence across platforms. 

There are many creative ways bloggers can use social media to direct followers to their posts. Of course, your social media platforms should contain a link to your blog, but don’t stop there! Update your profiles regularly to direct readers to your most recent posts. You can even use tools that allow you to merge multiple links into a single page with a unique URL. Include creative and engaging video content, photos, and graphics with a call to action that guides viewers to your blog.

Rather than considering them as two separate entities, it helps to think of your online presence as a single unit. Your blog is the content, and your social media is its distribution channel. Therefore, all your profiles and websites should have similar branding and a consistent voice.

Embed social media into your blog posts, with links to your accounts and easy sharing integration for a user-friendly experience. Doing so encourages readers to follow your blog on multiple platforms and gives them an easy way to share posts, which increases traffic and engagement.

How to Make Your Blog and Social Media Channels Work Together

A simple way to create cohesiveness is to make sure your brand name, logo, and taglines match across channels. Whenever possible, the blog’s name, website, and social media tag should be the same, so do your best to make them match. If you’re a new blogger, you can browse platforms for available usernames are available before committing to a domain name.

Twitter is a popular place to broadcast information and interact with people. Adding tweetable quotes from the post you’re sharing makes users more likely to read and retweet a blog. 

Social media is also an easy way to market to a target audience. Use keywords in hashtags so users interested in your specific topics are more likely to come across you. Boosting or sponsoring a post can provide further visibility because social media platforms have perfected algorithms that target them to the right people.

Creating polls on social media can help bloggers learn about their audience. They’re a great way to receive insight into what your readers care about and the topics they’d like you to cover. On top of that, when a blogger asks for feedback, it makes followers feel included and valued.

Not all people are drawn to the same content. Especially when you’re first getting started, it’s important to diversify your social media content to learn what leads to the most views and engagement. Posts that share the same links can be adapted into many different formats: gifs, videos, comics, memes, quotes, and images. By diversifying your content, you can reach more people and learn what type of marketing your audience is most drawn to. 

Stay active and post regularly. One of the most efficient ways to drive content creation and keep an audience engaged is to have a social media and content calendar. It helps keep you organized and ensures consistency across platforms.

The Takeaway

On the surface, blogging and social media marketing may seem like two separate strategies. But the best way to maximize the benefits of each is to treat them as one cohesive unit. When both platforms work together, bloggers get thr advantage of both mediums. Combining them lets bloggers expand their brands, increase engagement, and drive site traffic. By keeping your blog and social media accounts aligned, you’ll improve both channels and accelerate progress toward your goals.

Why Your Nonprofit Needs A Blog

It’s widely recognized that businesses benefit from blogs. In fact, companies are often leaving money on the table if they don’t blog. But what about nonprofit organizations and charities? If their goal isn’t to make a profit, does having a blog advance their goals in the same way it does for a for-profit business? The answer is yes! Below we will outline why these types of organizations also benefit from having an active blog.

Free Publicity for Your Cause

Although charities don’t operate to make a profit, they must bring in money. Nonprofits rely on donors and regular contributions to stay alive and serve their mission. Blogs are an excellent way to bring awareness to your organization and inform people about the goals and mission of your nonprofit. The more people you reach, the more potential donors you will find.

Publishing good content also increases your credibility and helps position your organization as an expert in the field. Readers will see that you are educated about your cause and trust you with their time and money. Other organizations may also see what you’re doing for the community and want to help promote your mission, especially if they consider your blog as an opportunity to gain visibility for their own work.

Share Events

Unlike newsletters, information on a blog isn’t limited to your existing audience. Events shared on a blog can be found by anyone, which expands your reach and opens the door for more fundraising opportunities, a larger volunteer pool and more attention in general. 

Without a blog, you may find yourself waiting for others to write about your organization, and you are often forced to rely on local journalists to share news about your events. With a blog, you control the narrative. Relying on press releases to promote your events takes away from your voice and personal touch. You know your charity better than any outsider could, and as a result, your words are more likely to share the heart of your organization in a meaningful and impactful way.

Interact With Your Audience

If you rely on others, e.g., donors and volunteers, for your organization’s success, the more forums that you have to connect with your audience, the better. Blogs give you the opportunity to engage in two-way conversations with your audience and make it easy for those who are interested in your nonprofit to connect with you through comments on your posts. They also provide a place for you to receive timely feedback and give you an easy way to keep your donors and supporters regularly informed.

Have a Place to Share News

As part of a charity or nonprofit organization, you can leverage your blog to educate donors about your progress and any goals that you’re trying to reach. You get to choose what’s important and unique about your organization and what’s worthy of highlighting and sharing.

An active blog gives you content for all your other platforms, as well. News and information that you highlight in your blog can easily be shared across emails, newsletters, and social media. Not only does having multiple mediums through which people can find you benefit your organization, but people are more likely to share blog posts than information on a static website, further increasing your visibility.

Drive Traffic to Your Website Through Search Engine Optimization (SEO)

As a nonprofit, two of the most important goals of your organization are getting new donors and making an impact in your community. Having a blog positively impacts both of these goals. Each article you post serves as an additional page on your site, increasing the chances of your website being seen and promoted, even without considering the added benefit of readers sharing your content.

Blog posts naturally increase the number of keywords on your site and provide opportunities for others to share information about your organization, giving you backlinks and helping improve your Google ranking.

The Takeaway

Just because your organization’s goal isn’t to make a profit, your fundraising and marketing goals are no different than they are in a for-profit business. Just as a for-profit business benefits from having a blog, it can also advance the goals of any nonprofit. By providing free publicity, a place to share events and news, and driving traffic to your website through SEO, a blog is a valuable tool for facilitating nonprofit success.

Welcoming Jebidiah Burnett as KKWT’s Premium Domain Name Portfolio Manager

KKWT, the registry subsidiary of Automattic, is excited to announce another addition to the team. Jebidiah Burnett is well known in the premium domain namespace.  He is a true sales professional with over 10 years of direct Premium Domain Name experience, having spent time at, GoDaddy, and Donuts Inc.

Jebediah comes with a wealth of nTLD premium domain name experience and knowledge involved with strategy, execution, and sales throughout his career. In addition, he has some record-setting premium domain name sales!

Jebidiah will work alongside Don Ruiz and Leanne Hogben to develop a premium domain names strategy for inbound and outbound premium domain name sales. His skill set and the role will complement our ongoing work offering .blog to the world. 

Working for Automattic certainly has its benefits, like the ability to work anywhere in the world. Jebidiah has decided to stay in Seattle, Washington where he resides with his wife and four children and can spend his spare time traveling around the US quarter-midget racing circuit in which his son competes.

7 Ways to Make Your Blog Stand Out

Blogging is useful for both businesses and people looking to have a voice online. Blogging is a valuable marketing tactic that many businesses see as an essential way to drive traffic to their site and increase sales. Anyone can start a blog, so people looking for a way to share their content with others often turn to blogging. Blogging has become so popular, that millions of blog posts are published every day. With so many blogs and bloggers, people sometimes wonder how to get attention for their blog. In this article, we will discuss seven ways to make your blog stand out.

  1. Choose a Niche

Before starting a blog, you must first decide what it will be about. Make sure your topic is focused. The more you can pinpoint your niche and define your subject matter, the better.

In life, you can have as many interests as you want – cooking, exercising, gardening, marketing, fashion, travel – but, in blogging, it’s best to choose one topic of interest to guide your blog. If your blog is too broad, it’s much harder to capture a dedicated target audience. Your readers may love to cook but don’t care about marketing trends. Having a focus helps you grow an audience quicker and stand out as an expert in your niche.

  1. Know Your Audience

Once you’ve identified the purpose of your blog, you then want to determine who your target audience is. Think about who you want to reach, and be specific. What’s the age range and gender of your target audience? How much money do they make? What do they care about? What problems are they facing? What time of day are they accessing your information? What tone of voice do they prefer, more professional or more casual? Do they like longer or shorter posts? Higher word counts may appeal to Google, but does your audience prefer them?

Once you know who they are, you need to know what they want to read. Again, don’t make assumptions. Learn about your audience, do the research, and apply what you learn to your blog. 

And finally, engage with your audience. Appreciate that they’re taking time to read what you write. When you make them feel valued by interacting with them on social media and in your comments section, you increase their feelings of goodwill and loyalty.

  1. Have Great Content 

Having a niche is essential, but having great content is what sets your blog apart from others in the same niche. A great blog starts with a good, well-thought-out headline to catch people’s attention. With content everywhere, it’s crucial to grab your reader quickly. And once they’ve noticed you, you will want to keep them.

Successful blogs have information that people want. Rather than just guessing what your audience wants, do your research. Sites like Google Trends and Answer The Public can give insight into what people are searching for. Ask yourself: “What do people in my niche want to know?”

Scoping out your competitors can also provide valuable insight. Is there a popular blog within your niche? Read it, learn what they’re writing about, and notice how they engage with their followers. Your goal is not to be a carbon copy of another site but to take cues from their success and make it your own.

It’s also important to ensure your site is filled with accurate information. Reference reputable sources, include data, and maybe even add some of your own research. Remember to update your blog posts when new information becomes available.

Another way to capture your audience is to make some of your content exclusive. Require readers to leave their email addresses to access certain features of your site. Doing so gives you another way to reach your audience and gives them the feeling of getting special access — and who doesn’t like to feel like a VIP?

  1. Make It Visually Appealing

First impressions go a long way. When people access a site, and it’s difficult to navigate or isn’t visually appealing, it’s easy for them to click away and get their information elsewhere. Start by using a good website template to create your design, and make sure that your website is easy to navigate.

In your blog posts, incorporate visuals into your articles and use headings. Both break up the text and make your posts easy to scan. Also, remember to stay to date on trends. What worked in the past, doesn’t always continue to fuel success. You can remain authentic to who you are while adding elements, like videos or infographics, to your blog to keep it modern and relevant.

  1. Show Your Personality

It’s important to learn from successful people, but don’t just try to replicate them. Your uniqueness makes you exciting and interesting, and when you show your personality on your blog, it makes it similarly exciting and interesting.

Have a personal writing style and share stories that show your personality. When people read your blog, you want them to know that they can count on a consistent voice. There are many different ways to present yourself online, but make sure that there’s consistency throughout your site. 

  1. Keep Search Engine Optimization (SEO) in Mind

Be educated on SEO and keywords, but don’t fall trap to keyword overloading. Knowledge of how to improve your ranking on Google will benefit you, and actively using those tools to increase your blog’s success will help you get noticed in a crowded market. At the same time, remember that keywords should complement great content, not dictate it. Choose a certain number of keywords to incorporate into each article, remembering that longer posts will naturally contain more, and then focus on making your content engaging.

Getting “backlinks” from reputable websites has become an important factor to improve your search rankings. Remember that relationships matter. Build relationships with other bloggers in your niche, and reach out to them about guest posting and highlighting your blog. Include links in your own posts to other blogs, and more importantly seek out links back to yours. 

  1. Be Consistent

One of the most undervalued tips for creating a successful blog is consistency. Have a regular publishing schedule so your audience knows when to expect posts, and so you continue building a library of articles.

Remember your brand voice and keep language, imagery, and color schemes consistent across posts. Extend the same theme to other accounts that are connected to your blog, such as any social media accounts, to make your blog instantly recognizable across platforms.

And finally, don’t give up. Many new bloggers give up before their blogs have time to gain traction. Give yourself and your blog time to find your stride, learn the ropes, and see what makes your unique site successful.

The Takeaway

No matter how great a blog is, no blogger has ever become famous overnight. Blogging is a long-term commitment, but there are ways to help your blog gain traction and stand out from the rest. Choose a niche, have great content, know your audience, make your blog visually appealing, show your personality, keep SEO in mind, and be consistent. 

Continue to practice these strategies to help your blog stand out, and trust that your dedication will pay off.

Why Infographics are Still Important for Blogging

Are infographics a thing of the past or are they still important? Infographics were once seen as an easy way to convey information clearly and concisely. But are they still worth incorporating in a blog post today? We say yes to the debate on infographics and their value today. Here’s why infographics are still essential for bloggers today.

Infographics in the Past

Infographics first gained popularity as an innovative way to display complex data in a captivating and easily understandable way. Rather than only relying on words to present information, bloggers turned to infographics to visually represent their material. Readers were drawn to this visually appealing format, and infographics took off.

The prevalence of infographics grew significantly in the 2010s, seeing the biggest increase in marketing budgets in 2015-2016. Google Trends shows a peak in searches for infographics from 2010 to 2014, with the frequency of searches lowering some since then but still indicating broad interest.

Historically, infographics were often long and information-dense. Much of the knowledge being shared was summarized within the graphic. As businesses began noticing that infographics were an appealing way to display data, many included them in their blogs. Some came to rely on visitors sharing infographics to drive traffic to their sites. However, perhaps, with so many bloggers and websites relying on infographics, they no longer stood out and were no longer guaranteed to produce results.

Infographics in the Present

Numbers don’t lie, and data shows that humans are inherently visual learners. People retain significantly more information when it is presented visually compared. Infographics combine information with the visual imagery that our brains crave.

Sites with visual content in their blog posts see better results than those without, and visual content is shared at a much greater frequency than other content. Even as the trends have changed, infographics continue to be shared at a rate three times higher than any other content on social media. In addition, articles spotlighting infographics receive 72% more views than articles without them.

The key to making an infographic that doesn’t get lost in the shuffle is adapting to current trends. Previously, it was common to produce longer, more complex infographics. Today, with so much content competing for our attention, readers may not stop to take in a more detailed infographic. The good news is that great infographics continue to produce results.

So, what makes a great infographic? Successful infographics provide high-quality, accurate information in a visually appealing way. 

In the age of social media, readers are often used to getting information quickly and concisely. Very few people are reading every single blog post from beginning to end. Some skim for the information they want, and infographics fill that demand. Today’s infographics are shorter than they were in the past and are often broken up for easy sharing on social media.

In 2022, videos are leading content, with reels and TikTok seeing huge popularity, and successful infographics are following this trend. Successful modern infographics are much more likely to include a video or interactive component. In place of more static infographics, those with dynamic parts are often preferred. In recent years, we have witnessed the rise of gif infographics, real-time data visualization, and interactive infographics, with these new forms often enjoying more popularity and shares than the older style.

Infographics in the Future

Blogging is always evolving, and, like all content creators, successful bloggers will continue to adapt to changing trends.

While we can’t predict future shifts, we can stay informed and learn new skills. Bloggers can benefit from rethinking the way they use infographics to reach current audiences and adapt to modern attention spans.

The Takeaway

Regardless of the form they take, infographics remain an effective way to clearly and concisely present information. Visually appealing infographics entice the parts of our brain that seek out and retain visual input. They also are attractive to individuals looking for a simple synopsis instead of reading a full article. Infographics are easy to share and can increase traffic.

Finally, infographics can reflect your brand voice. Bloggers can tailor infographics to their niche, choose fonts and colors, and utilize language that is consistent with their brand. So yes, we say infographics are still important and can be an effective tool in engaging the reader and driving more traffic to your post.

2 Years In: How Has Covid-19 Changed Blogging?

“All great changes are preceded by chaos.” – Deepak Chopra

2020 was a turning point. Without warning, COVID-19 entered our daily lives and suddenly changed our way of living. Many of these changes were ones we could never have anticipated. We saw an unprecedented rise in the number of people working from home and a significantly reduced ability to travel and spend time together. 

The blogging industry also experienced several shifts and we witnessed some bloggers pivot while others decided this was the perfect time to start their blogging journey.

Workplace Changes Impacted Blogging

With COVID-19, remote work became the norm. Many companies restructured their organizations to accommodate their employees working from home indefinitely. Besides that, people who normally sought entertainment outside of the home were forced to be creative inside. Unable to engage in their normal hobbies, many people took to blogging as a way to process what they were feeling, connect with others, and find a creative outlet for their energy. Many people who lost their jobs also turned to blogging for added income. 

Online interests shifted as well, as searches for DIY and home improvement projects skyrocketed. People wanted to learn how to beautify the spaces they were spending so much time in. They decided to take on projects that they had either put off before or that they would normally have hired others to do. As a result, several blogs highlighting DIY hacks and home improvement like, were born, and many existing sites grew in popularity.

The increase in blogging didn’t stop there. Those impacted by the pandemic were looking for information about how to make money from home, like Others searched for ways to entertain and educate their children. And many more went online for help managing their stress, protecting their mental health, and coping with life during a pandemic. Some bloggers noticed this increase in demand and focused on content in these areas. 

The Focus on Healthcare Impacted Blogging

Blogging also saw a huge interest in healthcare-related information. Almost overnight, epidemiologists became “famous.” Everyone wanted to learn as much as they could about what a pandemic was and how it would impact everyday life. Learning about the COVID-19 virus and how to protect ourselves filled people’s minds and search engines.

There was also an increase in the amount of people blogging about the pandemic. Some wanted to document this historic time, while others sought to share their expertise. And some people simply looked to connect virtually with those they could no longer see in person. What resulted was a shift both in the types of blogs being read and published.

Travel Restrictions Impacted Blogging

COVID-19 forced travel to a screeching halt. As a result, travel blogging was one of the niches that saw the greatest shift. Travel bloggers were unable to travel like normal, and travel-related searches took a substantial hit.

Many travel bloggers were forced to pivot. They shifted their focus from exclusively highlighting their travels to writing about travel-adjacent topics or entirely different fields. is an example of a travel blog that pivoted successfully. Before COVID-19, this blog was dedicated to documenting their family’s global travels. During the pandemic, they shifted to feature more stories about the Philippines. They also began covering other COVID-19 -related topics.

While some adjusted the focus of their blogs to adapt, others decided to continue providing their readers with an escape from reality. Regardless of approach, a shift in blogging was undeniable.

What This Means For The Future of Blogging

COVID-19 changed our world. That is a fact. But, change always has and always will exist. So, the question is: What do we do with that change? Do we resent it or view it as an opportunity to reset?

The beauty of blogging is that it is flexible and always changing . We saw a big shift due to COVID-19 that resulted in growth. Bloggers can continue to use this time as an opportunity to expand and evolve. They can adapt their blogs to meet the demands of the time.

Some bloggers might be inspired to shift to new topics, expand their repertoire, and seek new knowledge and skills. Others might use this time as an opportunity to grow their connections by reaching out to other bloggers. Perhaps they can find ways to collaborate or learn from one another.

Changes in blogging may encourage some to search out new sources of income. Bloggers who previously shied away from affiliate and influencer promoting might recognize the advantages in this form of marketing. Others who have avoided selling products and courses may be inspired to branch out. 

The Takeaway

From the number of bloggers to the topics that people search for and write about, blogging has changed as a result of COVID-19. As it continues to evolve, bloggers are growing and adapting. While some of the changes initiated by COVID-19 may begin to shift back, (e.g., increase in travel, return to in-person work, etc.) bloggers in the pandemic and post-pandemic era can still use this period as an opportunity to expand and grow.

What Is Guest Posting And Why Is It Important To Your Blog?

Any blogger knows there are two essentials to being successful: you have to create engaging content, then get people to read it! Guest posting, or “guest blogging,” is a simple way to do both.

What is Guest Posting?

As the name implies, guest posting is writing a blog post for another person’s blog. There are a number of reasons a blog might want a guest writer and a lot of benefits to creating content for someone else’s blog. It can be mutually beneficial to both parties, and we’ll explore some of those advantages.

How Does Guest Posting Benefit the Writer?

  • Build relationships

It is important to build relationships with other influential bloggers in your area of expertise. In doing so you will gain knowledge, share ideas and open the door to future collaborations. You’ll learn skills to help you grow as a blogger and a leader in your field.

  • Establish yourself as an expert

When you position yourself alongside other leaders in your industry, you become a part of that group. If a reader trusts the site you’re posting on; you’ll also be perceived as trustworthy. Guest posting on a well-respected site increases your authority. Readers know you’ve been appropriately vetted and assume your content is accurate and worth reading. You also grow your blogging portfolio, thereby enhancing your credentials.

  • Get seen by a new audience

When you post on someone else’s blog, you open yourself up to a whole new audience. Not only is your work read by more people, but by people who are already interested in your specialty. Therefore, the odds of them following you after reading your guest post are relatively high. The host site may even share your post on their social media pages, further driving your visibility and converting their followers into yours.

  • Drive traffic to your blog

Search engine optimization (SEO) is important for any blog. When you post on a popular website and provide a link to your own blog content, not only do others view you with increased authority, search engines, like Google, do too! Increasing your rank on search engines is essential to getting your content seen by more people. As more sites reference your blog, your search ranking improves, potentially driving more visitors to your site. 

Ultimately, allowing other sites to host your posts increases the amount of your work that’s available online and raises the likelihood that your content will be found and read.

How Does Guest Posting Benefit the Blog?

  • Build relationships with other bloggers

The benefits of relationship-building go both ways. We discussed how bloggers benefit from building relationships with other industry leaders; the same is true for hosting sites. No matter your career, who you know is just as important as what you know. Blogging is no different. 

The more contacts you have, the more opportunities you create for yourself. When people know who you are, they are more likely to refer to you and link to your work. This creates more traffic and networking opportunities, thereby resulting in a positive feedback loop.

  • Get fresh content

Great blogs have great content. Guest posting is a wonderful way to get new voices on your blog. Every blogger has their own style, and your readers can benefit from hearing relatable information in a new way. 

By inviting other bloggers, especially those with different expertise, to contribute to your blog, you add fresh and engaging content to your site. Your subscribers are more likely to stay engaged and committed when they know they can rely on your site to stay up to date and receive relevant information.

  • Grow your audience

Having engaging content on your site is only half of the equation. You also need readers to find you. When you invite a guest blogger to post on your site, they bring some of their following to you. They’ll often share posts with their audience and on social media, creating more organic traffic. 

Overlap between followers may exist, but there will also be people who have never heard of you or your blog. Because this new audience will already be interested in the topic area you’re writing about, they’ll be more inclined to become a regular visitor to your site as well.

  • Save time and energy

Blogging requires time and energy. You can love it and be great at it but still find yourself struggling with writer’s block or lacking motivation from time to time. Guest posting brings fresh content to your site. Readers get access to new information, and you get additional content at a fraction of the effort. Furthermore, you can continue creating content while guest bloggers work on posts for your blog, increasing the number of posts written within the same time period.

Try Guest Posting

Guest posting is mutually beneficial and something all bloggers should consider. Whether you’re the host site or the guest writer, you can greatly benefit from participating in guest blogging.

Both guest bloggers and hosts establish new relationships while simultaneously growing their respective audiences. Guest posters can expand their reach, build their following, and grow as an authority in the field professionally and through SEO. Host sites can also expand their current reach while providing inspiring information to existing subscribers with less effort.

Ultimately, if you want to add to your marketing repertoire, give guest posting a try. It can provide blogs with good content, and help you grow professionally and personally.

Social Media Marketing Tips for Bloggers

It’s never been easier to start a blog. There are many tools and resources that make it simple to get up and running. Growing your blog audience is more challenging but not impossible. Thankfully, social media can help bridge the gap and get your blog the attention it deserves.

Social media’s role in growing your blog

If you want to get new readers to your blog, you need to get your content in front of new people. There are more than 4.55 billion people scrolling through social media platforms every day, meaning the platforms are full of potential readers.

People use social media platforms to connect with others with common interests and share information they find important, helpful, or entertaining. When you post your content and interact with others through social media, it increases your online presence and the chance of others sharing your content as well. Social media helps improve your SEO by people sharing your content. This leads to more readers and an increase in revenue opportunities for your blog. 

You can use the platforms to drive traffic back to your blog directly through shared links. Social media accounts also allow you to share your blog link in your profile so people who find your posts interesting can read your profile and easily visit your website.

Staying active on social media provides you with an additional opportunity to interact with your audience and potential readers. Their posts and comments afford you instant access to key reader insights, including their interests and needs. It allows you to stay up-to-date with the trends and see what areas you can create additional content in to further engage your target audience.

Creating a social media strategy that works 

Now that you understand the impact social media can have on your blog, it’s time to create a social media strategy. 

Choose your social media platforms

Don’t try to be everywhere at once. It’s easy to overwhelm yourself and burn out if you try to create a presence on every social media platform. Do research to discover where your target audience is spending their time. Each platform is unique, so it’s important to choose the ones that make the most sense for your niche.

Limit yourself to one or two platforms to get started. Once you have a good understanding of the platform and are consistently posting, you can explore the idea of adding platforms if it makes sense for your blog. 

Set specific goals

It’s easy to waste time and effort on social media when you don’t have goals in place. Choose one or two specific goals to focus on, such as:

  • Get X number of visitors from social media to the blog by [date]
  • Get X number of followers and engagement by [date] 

When choosing goals for social media, make sure they align with your overall blogging goals. Having thousands of followers on social media is not as useful as you may think. If you’re not purposeful in how you’re interacting with followers, that number becomes a vanity metric. 

Get to know your target audience

Understanding your target audience is vital to the success of your blog. You want to have a good understanding of their online behaviors and what keeps their attention. Some audiences prefer short-form videos such as TikTok and Instagram Reels. Other demographics and audiences prefer reading useful content. Some watch videos with the sound on, and others read the subtitles. 

The better you know your audience, the easier it will be for you to create social media content that connects with them. It’s helpful to browse other social media channels to get a feel for what’s trending, what’s working, and what’s not. 

Create a social media calendar

Once you determine what content your audience loves to connect with on social media, you’ll want to create a scheduling calendar. Similar to blogging, consistency is key on social platforms. You will not benefit from posting once and then disappearing for weeks at a time.

Create a calendar on a monthly or quarterly basis so you can batch your content as you go. Include content ideas and topics along with what social media platform you will post on. Pay attention to the best times to post on each social media platform for the best reach and engagement.

Remember to schedule in time to interact with your followers as well. The key to success on social media is being social. Interacting in the comments allows you to build relationships with your followers which helps them trust you more. It also allows you to show your expertise as you answer questions.

Don’t be shy when it comes to engaging with your online community. It’s not a one-way street, so make sure you like, comment, and repost their content as well (when it makes sense in your niche). You can even collaborate with others in your industry to help expand your reach.

Track your results

Data is only valuable when you use it to your benefit. Tracking performance across your social media platforms can help you understand how your brand is performing with your ideal audience, how they are engaging, and how you are growing. This will help formulate plans for future content.

For tracking, analytics will be essential! Most social media platforms have this built into their site to make it easy for you. You should review this data to help make educated business decisions for your content and blog.

When something doesn’t deliver the way you planned, you can use data to understand how to improve your approach. Don’t worry if your numbers aren’t immediately where you want them to be. With consistency and dedication, you will get where you want to go.

Tools for your social media strategy

There are many tools that can make implementing your social media strategy faster and easier. Here are just a few examples from an article we wrote previously on the topic:

  • SparkToro is an intelligent tool to help you discover what your ideal audience likes to read, listen to, and watch. It even provides information on who they like to follow, what they are likely to share, and what they’re talking about online. 
  • Ritetag will keep you on-trend with the latest buzzwords and hashtags so your post lands right in front of your intended audience. This is really helpful for seeing what kind of exposure you have the potential of getting without doing a lot of labor-intensive research.
  • Socialbakers compares your social media content to that of others, to really highlight just how well your content is performing in terms of engagement. It also shows you what keywords, content, and information is being well-received across the web.
  • Social Media Schedulers help with content planning and help you save time by batching your work. Popular options include Hootsuite, SproutSocial, and Tailwind.

Being Social

The best way to learn about your blog’s new best friend, social media, is to simply get started! With practice and time, you will learn how social media platforms can help grow your blog. Finding and interacting with the right audience is an important step in growing your blog into a trustworthy, fan-favorite destination. 

5 Reasons Why You Need Visual Content on Your Blog

Blogging is a powerful tool for everyone from influencers, to content marketers, photographers, et al. Blogs have evolved from simple websites to being a key channel for businesses and individual bloggers to connect to their target audiences and build their digital presence.  

As blogs have evolved, there has been a growing trend for more imagery and other visuals to also be included in blog articles. 

It’s important to define what we mean by visuals. Visuals can mean a lot more than photos. And depending on the type of blog you’re writing, each can be impactful in its own way.

Here are some examples of visual content for blogs: 

  • High-quality still images 
  • GIFs 
  • Quote cards or other graphics 
  • Infographics 
  • Short-form videos 
  • Long-form videos 
  • Embedded tweets or Facebook posts also can act as a visual 
  • Interactive graphs or charts
  • Slideshow presentations 
  • Annotated Screenshots – especially for tutorial blogs 

We’ll explore some of the reasons why visuals like these are becoming more important and how they can help enhance your blog.  

1. Keep the reader’s attention

Keeping someone’s attention in today’s digital world is a challenge. It’s estimated that it takes a user an average of 8 seconds to decide whether or not to stay on the page. 8 seconds! That is short for a decision on whether or not to read a 1000+ word blog article. 

Having visuals in your blog is crucial for maintaining a reader’s attention. When they scroll through the content, you want to grab their attention. Visuals can give your blog the added boost to convince a reader to continue. They also serve to break up the text and increase readability. 

Visuals can also aid in easily answering readers’ questions. For example, if you’re a food blogger, images really help the audience understand recipes and how the final product should look when you do it right. This applies to any type of education-based blog with tutorials or how-to guides. 

2. Build brand equity, awareness, and trust

`Brand equity’ is a phrase that is thrown around a lot. It is about building trust with your readers, viewers, and customers. The more you build trust and authority in the space, the more brand equity you’ve built. 

Adding professional-looking visuals to your blog can help build trust with your audience by signaling that they’ve found a high-quality site. When visuals are unique and help readers understand the content on the blog, it’s even better. Instead of stock-sourced photos, you are the source. Authenticity and original content adds value to your blogs and builds authority and trust.

3. More effective communication

Everyone learns differently. Some people are visual learners and need help by seeing the concepts being discussed. Understanding people learn different ways allows you to plan content that reaches a broader audience. 

For example, some people will skip right over headers and look at the images, while others will focus on the headings and written content as they read. Having content on your blog that grabs the attention of all learning types lets you reach a broader audience. 

Here are some examples of how visual content can help:

  • Use infographics to explain data and trends
  • Use video content to demonstrate a process
  • Use screenshots and gifs to illustrate concepts 

4. More organic traffic to your site 

Visuals on your blog also enhance SEO.  It creates more opportunities for search engines, like Google, to crawl your site and rank it higher on result pages. Organic traffic is ideal because it doesn’t cost you anything besides, of course, the time you’re putting into writing the blog. 

Image Alt Text

Search Engines don’t crawl the text on an image. That is why you should always include image alt text when adding visuals to your blog, otherwise, you lose the opportunity to help crawlers understand what that content is. When you do a Google image search, Google uses the alt image text of photos, so if you do not have them, your images won’t rank on its results page. 

More Efficient Content Repurposing

Visuals also allow you to increase organic traffic to your site through repurposed content. You can easily repurpose images for posts on visually-focused platforms like Instagram or LinkedIn, and you can repurpose videos on Instagram, Snapchat, and TikTok. Beyond repurposing on your own social media channels, visuals also help increase sharing of your content from others. 

5. Increase conversions and ROI 

If your blog exists to sell a product or service, then adding visuals to your blog can increase your conversions or Return On Investment (ROI). For brands with products, a blog with photos and videos showcases the products and inspires future purchases. 

Even if you don’t sell a product, blogs can convert subscribers to an email list through a newsletter sign-up or for different downloads (i.e. e-books, whitepapers). In this case, visuals help grab the reader’s attention and convert them to your subscriber lists. 

Thinking Outside the Visual Box 

Visual content can help enhance your blog by communicating more effectively while building trust and authority. When done well, they can also help increase website conversions and drive more traffic to your blog. 

Getting and keeping people’s attention is becoming harder over time. Visuals provide another tool for bloggers to use to keep their audience engaged and readers coming back for more.

6 Questions Every New Blogger Asks

Running a blog is a fun and rewarding experience, but it also takes time, resources, and effort. Many new bloggers realize they need a little help figuring out the best ways to get their blog off the ground. 

They don’t just want to know how to start a blog; they have questions on everything from generating traffic to creating content and making money.

Here, we’ll show you what new bloggers are searching for online, what type of content works best, and the tools required to get started and run a successful blog.

1. How do I start a blog?

This is the most commonly asked question for new bloggers. They have great ideas and feel the urge to write, but don’t know where to begin. For businesses, they want to know how they can add a blog that works with their existing website and marketing plans. 

This seemingly simple question often prevents new bloggers from getting started. Sometimes the hardest part of starting something new is just getting started. 

There are a number of easy-to-understand guides on everything from choosing a domain name to building a website. Here at .blog, we’ve written a number of step-by-step guides to enable aspiring bloggers to get online. Here are just a few recent examples:

How to Start a Blog in 5 Simple Steps

5 Tips for Selecting the Best Domain Name for Your Blog

In addition to articles like these, you can also find a number of helpful podcasts or videos showing step-by-step how to do things like choosing a blog theme, buying a domain name, and setting up web hosting.

2. How do I choose a niche?

Choosing what to write about is one of the next most-searched-for questions by new bloggers. They want to know several things:

  1. What is a niche?
  2. Does my blog need one?
  3. How do I choose one?

While some bloggers come into the industry with a clear idea about their goals, many new bloggers need help to refine their vision. One way to build clarity is to start by asking a few key questions.

In our guide Why Your Blog Needs a Niche and How to Find the Right One, we ask aspiring bloggers the following:

  • What is your passion?
  • What do you do in your free time for fun?
  • What are your hobbies?
  • What do you enjoy talking about?
  • What do you enjoy learning?
  • What are you good at?
  • Which topics do you know well?
  • In which areas do other people constantly ask for your help?
  • About which topics could you talk to your friends and even strangers for hours?

All of these questions are designed to help bloggers define and refine their goals and, ultimately, their niche. 

This process does not need to feel overwhelming for new bloggers, finding your niche can be simple and fun by exploring your own passions and strengths. 

3. How do I get traffic?

Another top question for new bloggers, especially those blogging for business, is how to get people to read their content. 

Bloggers can attract traffic to their website in a number of ways and there is a variety of content on topics ranging from:

  • Building up a social media following
  • Search Engine Optimization (SEO)  
  • Paid advertising

It’s a good idea to review content that covers a number of topics like 5 Essential Steps to Grow Your Audience. More in-depth blogs for each tactic are also helpful as bloggers move to implement a few of the ideas.

Likely, not every piece of advice will apply to every blogger. Bloggers can identify which ones are most interesting and applicable to them.

Beyond just reading articles it is a good idea to review real-world examples of blogs using each tactic to see it come to life. 

4. What tools do I need to be a blogger?

Many new bloggers are looking for help through third-party tools that will help them craft the best possible content. 

Some of the most popular tools used by bloggers include:

Grammarly – A cloud-based writing assistant that reviews spelling, grammar, punctuation, and clarity.

Canva – A graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. 

Hootsuite or Buffer – A social media management platform that supports integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.

Moz or SEMRush – A keyword research tool that helps maximize SEO, inbound marketing, link building, and content marketing.

In our blog posts, ​​12 Tools To Create Stunning Visuals For Your Blog and 12 Social Media Tools Every Blogger Should Know About, we list some popular tools by category so readers can compare features.  

5. What should I write about?

This question may seem to go hand-in-hand with the question about choosing a niche, but it’s actually quite different. It’s one thing to know what your niche is, but it’s another to know what you should be writing about within that niche.

Using tools like Keyword Tool, Google Trends, and Answer the Public will help new bloggers to find the most-searched-for topics in their particular niche. Doing keyword research with tools like Moz or SEMRush will also be helpful for new bloggers to uncover the ways readers currently find their content.

It’s not just what a new blogger should write about, though, it’s how they write about it. This is where a guide to blog formats will be useful. In our post Blog Post Formats: 10 Different Types and When You Should Use Them, we break down the different ways a blogger can write, including:

  • Lists
  • Interviews
  • Reviews
  • Personal stories (including longform content)

Once bloggers have decided what they want to write about, they’ll need ways to keep track of all their ideas. Content calendar templates – or links to third-party tools, like Google Calendar or Hubspot – to help them better manage their ideas and stay on track with their publishing goals.

6. Can bloggers make money?

Last, but certainly not least, one of the biggest questions new bloggers have is if they can monetize their blog. The answer is, of course – but how they get there is another thing altogether. There are a number of ways bloggers can make money, including:

  • Selling products
  • Sharing sponsored content
  • Selling services (such as photography)
  • Including affiliate links

In our blog How to Make Money Blogging, we cover each of these topics and provide some actionable steps to take. 

As you can see, new bloggers have plenty of questions when starting out. But it’s a lot easier than you may think. The internet is full of helpful resources that answer these questions and getting started is often the biggest hurdle. By using different tools and guides bloggers can learn what they need to start their new blogs. A blog can also evolve over time so new bloggers shouldn’t get too hung up on making the perfect decisions. Nothing is set in stone and the more you blog, the more you’ll learn. 

%d bloggers like this: