Top Email Platforms to Keep Blog Readers Coming Back

If you are looking to build an online community of like-minded people who are loyal to your blog, you need to do more than just write inspiring and engaging content. Your posts may be finely tuned and well-written, but without readers, your blog exists in a vacuum. How do you build a relationship with casual visitors to your blog and keep them coming back for more? 

One option is using an email marketing platform. With the help of email marketing, you can boost engagement, foster loyalty, monitor data and trends, and automate your email marketing strategy. By sending out regular emails or newsletters to readers of your blog, you are maintaining their interest in your content and strengthening your relationship. There are plenty of email marketing services to choose from, and we are going to have a closer look at how to choose the best platform for your individual needs.

Why use an email marketing platform?

People trust email marketing more than other online channels, meaning they are more likely to open your email and read it. With all the digital noise and communication these days, email is considered to be a more personalized form of online communication. For example, according to Marketing Sherpa 61% of consumers enjoy receiving promotional emails weekly, and 38% would like emails to come even more frequently. 79% of B2C marketers rely on email to spread their new articles or blog posts.

Amazingly, 4.03 billion people worldwide now use email, giving impressive reach to your emails. By using an email platform, you will have access to built-in data analytics tools (open rates, click through rates, etc), which will allow you to learn more about your subscribers/readers. You can then use this information to better engage with your readers and grow your audience. They, in turn, will maintain their interest and keep coming back to your blog.

Use an email marketing platform to send emails/newsletters to your readers alerting them to new content, to promote your blog posts, or just stay in touch. An email allows you to ‘own’ the relationship and email is more personal than anonymous traffic. Automate your emails to make life easier. Regular/personalized contact with your readers will lead to a greater connection and loyalty

How to choose the best email marketing platform to fit your needs?

When selecting your email marketing platform, there are certain criteria to keep in mind. Your own individual situation will have a bearing on how you prioritize the following:

○  Price – some have free plans or pricing based on numbers of subscribers.

○  Ease of use – how easy it is to navigate and master the platform?

○  Availability of customer support or paid experts to help you throughout your email campaigns – if you have an issue you can’t solve on your own or you need some expert advice, reliable and immediate support will be reassuring.

○  Marketing automation features – this will save you time and make your life easier. Everything from sending welcome emails to new subscribers or sending out emails with new blog content, automation can help get the right message at the right time to your audience. 

Five email marketing platforms for bloggers

Keep your readers interested and informed by communicating with them via an email newsletter. You can share new posts, interesting information, a call-to-action, and a link back to your blog. By bringing the content to them in an email, you will spark their interest and encourage them to revisit your blog.

Here are some options you might want to try for yourself:

Convertkit 

Link: https://convertkit.com/

Popular with bloggers, podcasters, and YouTubers, Convertkit aims to help creators connect with their community, build their following, and earn an income.

It is recommended for its email types, automation, and flexibility in managing subscribers as well as the landing page editor. Plus, it offers quick, friendly support.

However, it doesn’t have a lot of free features or email template designs available and can be expensive.

MailerLite 

Link: https://www.mailerlite.com/

MailerLite is one of the best available options for newsletter creation and is recommended by bloggers, creatives, but also small businesses.

It is known for being easy-to-use, with a good selection of email types and customizable template designs. You can easily automate your emails, manage your subscriber lists, and get good support if you have any issues. On top of that, it is one of the most affordable email marketing platforms on offer.

The only drawback is a lack of detailed reporting.

Mailchimp

Link:  https://mailchimp.com/

This email newsletter service is one of the most well-known, and is still one of the best. Bloggers, ecommerce, and small businesses recommend Mailchimp for its feature-rich, easy-to-use interface, as well as the extensive availability of integrations (WordPress, Shopify etc.).

Essential tools such as email types, email automation, and subscriber list management ensure the smooth running of your email newsletters.  

However, it is worth noting that customer support is limited to paid plans, the free plan offers fewer email templates and segmentations and automation is not as robust as some other platforms.

Campaign Monitor 

Link: https://www.campaignmonitor.com/

Campaign monitor is a good option for personal bloggers, small business, and professional use to easily create, send, and manage email newsletters.

It is recommended for its user-friendly experience, well-designed email templates, good automation, and easy email list management.

Some minor cons include, no native social sharing features, not many integrations available, and can be expensive.

Drip:

Link: https://www.drip.com/

Aimed primarily at ecommerce marketers and professional bloggers, Drip offers personalized, easy-to-use email newsletter automation.

Email template designs are intuitive and responsive, and there are good integration options.

There is no free version, and pricing is based on the size of your email list.

There are also online forums such as https://www.g2.com/categories/email-marketing which provide excellent user experience feedback to help you evaluate the options available and find the best fit for your needs.

Of course, personal recommendation is invaluable. If you know anyone else who is active in the blogosphere, get them to share their experience, and what they have learned along the way.

Start somewhere (but start)

Whether you are sending out emails or newsletters or just your personal tips and tricks, by sending regular emails to your readers, you are maintaining a connection with the audience of your blog. Building a lasting relationship requires regular contact. These email marketing platforms will help you sustain interest in your blog. Evaluate the different platforms available to see which one best meets your needs – you may even need to do some trial-and-error before you find the perfect fit. Engage readers more directly by email. This will create a loyal audience for your blog and promote return traffic. Take a look at the options available and once you have made your choice, you will be quickly up and running. By nourishing your online relationships with your readers your blog will continue to grow and thrive.

The History of Blogging – 1994 to Today

Since the first blog post appeared in 1994, blogging has become an important and influential part of the online landscape. From its start as an online diary to becoming an indispensable part of any communication strategy, a blog exists to share information or start a discussion around common interests or passions. It is a platform that has grown in influence, and taken on a  commercial role. With cross-platform publication, sponsorship, and endorsement, these days a blog is for not only individuals, but small business, companies, brands, associations, think tanks, media outlets, and much more.

When Justin Hall started what has become known as the world’s first blog, it wasn’t even called a blog. He was just writing about his life on a website – lots of text and links. The term ‘weblog’ wasn’t coined until 1997. A lot has happened since then.

Where did blogging start?

People have been journaling or keeping a diary for centuries. They are often a deeply personal account of life, purely from the writer’s perspective. Journals are written to keep a record of events and experiences and to help in working through personal issues. But without an audience.

In 1994 a college student, Justin Hall, started Justin’s Links from the Underground. He shared snippets from his life with an unknown audience, and it was his way of documenting his daily activities. It is widely believed to be the first weblog or blog and was the first of many online diaries and journals. It started as a way of sharing information and with time, it became a more personal account of his life. Each journal entry was a webpage. Unlike the visuals, infographics, embedded video clips we know today, early blogs were text-based and existed to share the writers’ personal interests or details of their lives.

A brief history of blogs

The timeline of the evolution of blogging features a few key dates when technology took a big step forward. Essentially, as more blogging tools and platforms were developed, blogging became more mainstream. Initially, bloggers created their web pages in HTML which limited blogging to only those who could code or program. With the launch of blog hosting platforms, access opened up significantly. Here is a quick look at the arrival of these platforms and their launch dates:

1998 Open Diary

1999 Blogger (later acquired by Google) and LiveJournal 

2003 WordPress and TypePad

2012 Medium

These platforms and other blog hosting services democratized the practice of blogging by making it accessible and user-friendly. Knowing how to code HTML was no longer a requirement to blog. The subject areas also broadened, with Huffington Post and Buzzfeed introducing politics and news into the blogosphere. 

Benefits of blogging – now and then

Just like the first bloggers, individuals are still writing online diaries and sharing their interests, convictions, and daily activities with the blogosphere. Blogging gives the blogger a way of sharing their opinions and these days, participating in a community of like-minded people online. It creates communities and a strong connection is built between the blogger and his/her audience. In the comments section, there is interaction and exchange. 

However, as blogs became more popular, blogging evolved and expanded to become an important marketing tool used by both businesses and influencer bloggers. Blogging now plays a key role in building corporate brands and promoting products and services. It allows companies to have a more human relationship with their consumers.

There are now many resources available around how to write a blog and produce engaging content. There are training courses on how to start a blog, make it interesting, and maintain it. Advice is available on topics such as how regularly to post and how to make money blogging.

Over time, bloggers have also become more digitally savvy and even blogs on niche subjects can be monetized. This enables bloggers to be paid for their passion. The content is authentic, and that appeals to the audience but also attracts sponsors who want to be associated with a blogger known for their true passion.

 Why is blogging still so popular – for bloggers and readers?

The popularity of blogs continues to grow. Whether readers are seeking general advice and information or they follow a particular individual and their content, it is safe to say that blogs are an important part of the digital landscape. The desire to belong to a community is also key. It fulfils this need for both blogger and reader.  

What’s next for blogging?

In 2021, blogging is still relevant, and it continues to evolve. Some of the most popular subject areas are food blogs, parenting blogs, travel blogs, financial blogs, political blogs, news blogs, pet blogs.

These days, blogs have become much more visual, and the content is sometimes even repurposed from a podcast, such as an interview transcript. Videos are often embedded, and you will notice the use of infographics and GIFs. Additionally, the focus has shifted from blogging solely around personal experiences and interests. Blogs can feature anything from human resources topics to compliance and architecture. It is no longer just puppy dogs and personal accounts of travel adventures. The sheer number of internet users has meant that if content is engaging and appealing, it will find an audience.

Since the beginning, a blog post has been a way of sharing a passion or providing a platform to discuss, vent, or educate via an online diary. Blogging is a mode of communication open to all, regardless of gender, social status, color, or religion. Blogging tools continue to evolve, making blogs more mainstream and accessible to even the least tech-minded individuals. Readers turn to the blogosphere for advice, opinion, entertainment, distraction, information, news, free expression, discussion, and increasingly, revenue. Blogging has become an enormous interconnected online community of writers and readers, creating an influential communication tool for both individuals and businesses.

With 31.7 million bloggers in the U.S. alone, this popular form of expression is clearly only getting bigger.

Four Ways to Use your Blog and Podcast Together

Did you know that podcasts and blogs make a perfect pairing when you’re thinking about creating content? Once you’ve set up your blog at .blog (using our helpful tips on securing a perfect domain name) and you’ve recorded your first podcast, it’s time to make them work together. 

If you’ve never incorporated podcasting into your blog before or if you’re looking to optimize your content, look no further. We have four key tips on how to make your podcast and blog shine – separately or together – to help your brand achieve the results you want.

Take notes

In the world of blogging, content is king. But you don’t want just any content, you want great content. Using your podcast to help create content is a way to make sure that you are putting your best messages out there. The first step is to transcribe your podcast. It may seem like a no brainer, but a blog post is a great way to repurpose your podcast content. In addition to being used on your blog, which may help draw a different audience than your podcast, you can also edit then share the transcribed copy on social media. Powerful quotes and snippets of conversation can contribute new content for your feed, thus helping draw your social media audience to your blog AND podcast.

Highlight SEO keywords in your transcription notes and create content around these keywords, to help maximize your visibility on search engines. Google can’t listen to your podcast to pick out keywords (yet) so include them in your notes when you transcribe. For example, ensure your guest’s name and the overall theme are highlighted and easily searchable – especially if you are featuring an expert on your podcast.

Finally, you can also embed your podcast into the blog itself to reinforce the cross-pollination of your themes and ideas. Your blog audience will have the opportunity to find and listen to your podcast in an organic way and possibly become your new podcast audience.

Expand on a topic 

You’ve spent the time recording your podcast and you’ve transcribed the conversation, but you can go even further in optimizing your use of this content. Why plan two separate topics when you can save time and boost viewership by creating blog posts and podcast topics that complement each other? Blogging and podcasting can work hand-in-hand, which is a bonus for your audience and overall growth on both platforms. Use your podcast to interview an expert and write a blog that goes into detail about the topic you discussed. Or write a blog about a topic you want to explore and invite experts to dive deeper during the podcast. Either way, you give your audience extra content and it is an effective way of drawing blog readers toward the podcast and encouraging podcast listeners to discover your blog. If you’re doing it right, each content piece should be able to stand alone but also create synergy when paired together.

Create a new article or blog post based around the transcript, inspired by the notes you take. Staying within a theme helps to establish your brand as an expert on a given topic. Using this approach will allow you to keep on track with your theme, providing you with lots of focused content for your audience to consume.

Cross-pollinate your work

Once you’ve transcribed your podcast, pulled the best quotes, and created SEO optimized content, it’s time to get people to read and listen. Because you have spent time carefully extracting the best parts of your podcast and blog, you are now sure to be in possession of several amazing pieces that you are ready to share with the world. 

Podcasts and blogs are their own platforms and you likely have a social media platform as well. Using all your content to collectively spread the word about your brand via repurposed content is a great way to reach a wider, more diverse audience. A preview of your podcast can draw readers into the audio world, and providing even more written content that plays off your podcasts can invite listeners to become readers too. The podcast promotes the blog and the blog promotes the podcast, working together to create greater brand awareness.

Find the perfect place

You already have your .blog domain, so the last step is adding the podcast content to the blog in a seamless and easily accessible way. If you plan to add your podcast to your blog, make sure you understand and utilize the best plugins for an optimal user experience. Seriously Smart Podcasting, and Powerpress are two plugin apps that are user-friendly and easy to install on your blog to cross-promote your posts.

You should also ensure that your podcast is accessible on the best channels so people can easily find your content. You will need a description of your podcast to start as well as appealing cover art that is 1400 x 1400 JPEG and under 500 kb in size. There are three great tools to use to add your podcast to Spotify’s directory: Pocket Casts, Spotify for Podcasters, Captivate, and Buzzsprout. Once you’ve uploaded your podcast, take the link and share it far and wide! Use our helpful tips to promote your work and make sure you diffuse it across all channels.

Ready to go?

By sharing your content across different platforms with different audiences in an optimal way, you are setting yourself up for a successful podcast and blog duo that is searchable and easy to engage with. 

The Who, What, Where & How of .blog and Blogging

As the internet continues to transform and adapt, the market for .blog domains continues to grow. The following infographics show how the blogging industry is growing across the board. This data was put together with the help of our friends at Pandalytics, and is supported by our own .blog data. 

Blogging just keeps growing… 

The number of blogs online is constantly increasing. The majority of people online spend time reading blog posts. 

Popular Blog Niches 

The popularity of blogs span many niches—personal and business. If there’s a topic someone is interested in, there’s likely to be a .blog domain covering it.

Bloggers by Country 

Our dotblogger community spans the globe. Blogging is universal and connects people from around the world.

Blogs by Language  

The blogging industry breaks the language barrier. .blog websites are written by people around the world in many different languages. 

Blogs by Platform  

You can find .blog domains across a number of popular blogging platforms. These are some of the favorite platforms for bloggers worldwide.   

Most popular WordPress Plugins  

There are many WordPress plugins making it easier than ever for new bloggers to start and run a blog. This makes blogging even more attractive to those curious about getting started.

Domain Usage rates  

.blog is a high-quality domain yielding high renewal rates, usage rates, and attachment to paid services rates. 

Blogs are used as a platform to share personal stories, educate clients about products and services, and connect with others around shared interests among other things. 

Over the last year, the need for connection has only grown and many people are looking to find communities to be a part of again. Blogging lets you tell your story and connect with people around the world. It’s no surprise we continue to see it grow broader and deeper in so many ways.  

Blogging Awards: Highlights from Around the Web

If you’ve been following other bloggers for a while, you may have seen some blogs display award badges. 

There are many reasons bloggers seek out awards, which you should consider, too: they can help grow your following, give recognition of your hard work, and increase your visibility. Some awards even offer prizes! Some companies will feature your blog on their website or in their publication.

If you’ve worked hard on your blog, you may want to consider participating in one of the awards below. There are awards for professional bloggers who have gained large followings, some for all types of bloggers, and some that award the best blogs in a certain niche. Take a look and see which one you could win!

For the Pro Blogger

 World Influencers & Bloggers Awards

The World Influencers & Bloggers Awards are run by an honorary advisory board of the Global World Bloggers Awards. This event recognizes opinion leaders and bloggers globally. Winners will be invited to the Gala Ceremony. In addition, they receive special membership privileges, get great PR in international media, are able to partner with high-end services and brands, and earn prizes from luxury brands.

World Bloggers Awards in 2020

Previous winners include Alice, Nadine, and Farah Abdelaziz for the Best Sisterhood award. They have amassed millions of followers on their social media, and each has a website where they promote their beauty and healthcare products.

Rê Andrade, a mommy blogger, and influencer, won for the Best Parenting Blog.

Valentina Nessi, a fashion influencer, won for the Best Philanthropist Blog.

Shorty Awards

The Real Time Academy, leaders in technology, journalism, business, and culture are hosts to the Shorty Awards highlighting leaders in social media, including individuals and companies showing innovative ideas. The blogger category honors bloggers who put out great, consistent, and focused content and use their platform effectively.

The Shorty Awards recognize innovations in sustainability, diversity, global-mindedness, community, and civic engagement.

Maria Popova won with Brain Pickings, a one-woman labor of love exploring what it means to live a decent, substantive, rewarding life.

Previous winners have also included influencers such as Jenna Marbles, Chris Pratt, Malala Yousafzai, and Conan O’Brien. Companies have won the award as well, including HBO, Virgin America, and ESPN.

 Eppy Awards

The Eppy Awards, by Editor and Publisher Magazine, recognize those who display excellence in digital news. With over thirty different categories, these international awards cover everything from college journalism to sponsored content, mobile apps, and photography.

Finalists are announced in a “Daily Exclusives” email newsletter and on EditorandPublisher.com. Winners are announced during a Webinar and are promoted through Editor and Publisher channels. Winners receive an engraved crystal award.

Past winners include The Boston Globe for Best Daily Newspaper Website with more than 1 million unique visitors, CNN for Best Business/Finance Website with more than 1 million unique visitors, and IndyStar.com for Best Investigative/Enterprise Feature on a Website with more than 1 million unique visitors.

Online Journalism Awards

The Online Journalism Awards, hosted by the Online News Association since 2000, awards prizes for journalism excellence in digital news around the world. They honor both independent and major sites for innovative digital storytelling.

Award categories include online journalism excellence, public service, climate change, community engagement and, compelling storytelling.

Past winners for General Excellence in Online Journalism include South China Morning Post, the San Francisco Chronicle, and Publicsource.

#Blogosphere Awards

Run by Blogosphere, a media-tech company in the influencer space, the #Blogosphere Awards comprise twenty-eight categories. Influencer categories include fashion, beauty, parenting, fitness, food, and travel. The awards recognize those who have created quality content and have made an impact through their campaigns.

blogoshphere Awards 2021

Past winners include Jamie Windust, fashion influencer of the year in 2019, and lifestyle influencer of 2019, Poppy Deyes.

Awards for All Bloggers

Infinity Blog Awards

Infinity Blog Awards recognize exceptional blogs across categories including Best Green/ Eco Blog, Best Travel Blog, Best Christian Blog, Newcomer of the Year, Best Internet Marketing Blog, Best Personal Development Blog, Best Automobile Blog, and Best Lifestyle Blog.

The deadline to enter is usually in February, and there is no entry fee.

Winners receive publicity through the Infinity Blog Awards organization.

Past winners include Jimmy Daly at animalz.co as Blog of the Year, Elizabeth Obih-Frank at mirthandmotivation.com as the Most Outstanding Blogger, and Barbara Jacoby at letlifehappen.com won the Founder’s Humanitarian Award.

Web Awards

The Web Awards are run by the Web Marketing Association. They have ninety-seven industry categories. The Best of Industry in each category wins.

The submission deadline is usually late May, and the regular entry fee is $270, or $230 for non-profits.

Winners receive a statue or certificate and marketing and visibility for their website.

Recent winners include Publicis Sapient for the 2020 Best of Show WebAward and Best Automotive Website.

Awards for Blogging Niches

Millésima Blog Awards

These Blog Awards by Millésima celebrate wine enthusiasts. The awards include Wine Travel Award, Wine & Innovation Award, and Food & Wine Pairing Award. Bloggers can submit posts about wine in an international community and receive awards for their writing, photography, videography, and other wine-related content.

The deadline is usually in January, and there are no submission fees.

Winners become part of a prestigious wine network and are invited for an exciting experience in the Bordeaux wine region. The six Grand Prize winners get a trip to Bordeaux during their “En-Primeur” week, in late March or early April.

Past Winners include Marisa Finetti, a food and wine writer, and Miguel Hudin, a wine writer and traveler.

Blogging Awards by Amara

Amara runs many different awards for Interior designers. Each award has its own application process, criteria, and deadlines. 

This Amara Interior Blog Award blog award winners are featured and publicized by Amara.

Amara has many other awards, ranging from “Best Creative Skill Blog” to “Best Company Blog,” “Best Use of Photography Blog” and “Best Written Blog.” Make sure you check out all the blog awards to see if there is one for you! Each has different requirements and prizes.

Bloggers just like you have won these prestigious awards. Whether you’re an individual, a small business, or a big company, there are awards out there for everyone.

How to Pick the Right Premium Name

What’s in a (domain) name?

Starting a blog is easier than you might think and it all begins with the perfect name. Building your site is a big task and there is a lot to think about when selecting your domain name. After all, your name is a big part of your brand and the first thing your customer will see when they first search your company or land on your page. The right domain name can help your business by being memorable, understandable, and brandable. That’s why investing in a premium domain name can be so valuable.

Why are premium domain names important?

A premium domain ensures that your business has a name that can help drive success and brand recognition with your customer base. There are so many premium domain names available to use so it’s important for you to know how to find the best domain name for you. 

We want to make sure you understand why a premium domain name could be a major asset to your brand and voice. We shared an article recently called 5 Ways a Site Benefits from a Premium Domain Name that explains the benefits of a premium domain name and how the right name can help your business. 

Premium domain names sound fancy but the right one can set you apart from the crowd. Investing in the right name from the get-go ensures that your blog is easy to find and easy to remember. The ideal name is easy to navigate to directly because the last thing you want is to be hard to find or unsearchable. Think about something that is easy to type in and easy to remember. 

Because premium domain names are often short and clear, they can help you gain brand recognition, credibility, authority, and customer trust. When a domain name is catchy, it makes it easy for customers to find your business. The right name can immediately tell your customers who you are and make it easy for them to find you any time.

Last October, we introduced three-letter premium domain names and published some great tips and advice for securing the right premium domain names for your business. The article includes information on how to find and secure domain names and why premium domain names are worth the investment. Whether you are going for a three-letter name or longer, there are some important things highlighted in the article that you should consider. You can read our article at https://my.blog/2020/09/24/blog-three-character-premium-domain-names/

Finding the premium domain name that’s right for you

To make the process easy, we have tools to discover and learn where to secure .blog premium domain names. Our site has an easy-to-navigate section where you can search all available .blog premium names, see what names have been registered by fellow bloggers and gain insight to how others are using their .blog premium names. Need help shaping your name? You can search keywords for inspiration (ie. fashion, travel, fitness). With links to previously purchased premium domain names, you can also pick up a pre-loved name. Once you’ve found your .blog premium domain name, we can help you find a registrar and check pricing to get you going.  

Check out our resources with inspiration and information on premium domain names.

https://get.my.blog/

https://get.my.blog/list/available

Once you’ve started searching for the right name, keep in mind the four pillars of a successful premium domain name.

4 things to look for in your premium domain name

1. Consider the length of your name – brevity can be best!

A short domain name is easy to remember, succinct and clear. The last thing you want is for your customer to struggle with spelling out your name. The longer the name, the more opportunity there is to make an error when typing it into a browser. Shorter names have the benefit of being more recognizable and being more user friendly.  

2. Make it clear, make it concise and make it clean

Your domain name should be easy to understand and pronounce for anyone visiting your site. Ideally, your name should speak to the business you have. Say your name out loud. Is it easy to say? If you’re having trouble speaking it out loud, chances are your customer will have trouble remembering it or typing it out. Your name should be easy to say and easy to spell. A clear and concise name can be extremely beneficial in gaining brand recognition and trust from your desired audience.

3. If you want customers to remember your site, make it memorable

A memorable name is one that is catchy, clear and speaks to your business. It can be hard to name your business but think about a name that is unique but also can tell the story of your brand in a succinct way. Remember to keep it short and clear to create a name that no one will forget.

4. Consider using the right extension to make your domain name pop

If you’re creating a business, the best way to ensure recognition is to end your domain name with the appropriate ending. Gone are the days of .com being the only option. Using an extension like .blog signals to your audience that your site is blog focused and helps to add that clarity and memorability that you are looking for.

You can read about more tips for choosing the domain name that’s right for you here:  https://my.blog/2020/06/18/5-tips-for-selecting-the-best-domain-name-for-your-blog

Your premium domain name is just a click away.

Ready to get started? With resources available to guide you through finding the best premium name, we have you covered. Remember to keep length, clarity, recall and the right extension at the top of your domain name wish list. Investing in your business name is the first step to success and with so many available options, the right name is just a click away.

Check out my.blog for all our resources and get ready to find your new name today.

5 Ways a Site Benefits from a Premium Domain Name

A vital part of a site’s branding is the domain name. It can seriously impact a website’s ability to stand out. When competition is fierce, creating the right first impression is crucial for attracting visitors and setting a site apart; this is where a premium domain name comes in. 

What is a Premium Domain Name? 

A domain name is the digital equivalent of a street address. But with nearly 2 billion websites in existence, the streets are crowded and finding one that fits your business is getting harder.

A premium domain name helps your business stand out. Premium domain names are valuable because they use popular, highly recognizable keywords for better branding and marketability. They are often shorter in length, like our three character premium names released in October last year. 

What Makes a Premium Domain Name Valuable? 

Domain names considered “premium” are categorized as such based on the following four characteristics.

Length: Premium domain names are quite often shorter than regular domain names. This makes them more memorable and appeals to a broader audience. It’s also easier for someone to type your URL directly into their browser instead of having to search for it. 

Brandability: Being shorter, premium domains often have better branding potential. They’re punchy, to the point, and effectively communicate your brand (i.e. sam.blog or food.blog). This makes it easier for your audience to connect immediately and know what to expect.

Keywords: The importance of effective keyword placement for SEO is well understood, but an often overlooked place for them is in the domain name. Premium domain names contain popular keywords that are highly searchable, which may help them show up in search results.  

Marketability: Premium domain names work with a business’s branding efforts, not against them. Domain names containing keywords clearly communicate the content to the visitor and are easier to market. 

The purchase price reflects the value that a premium domain can add to a company. Premium domains sell for more than regular domains, starting at a few hundred dollars to over $100k a year. The good news for anyone thinking of investing in one is that premium domains often appreciate over time. So, not only can they add value to your business day-to-day, but they may even sell for a healthy profit if you decide to move on to a different venture. 

Who Should Have a Premium Domain? 

For website owners looking to monetize their site, premium domains have a particular appeal. Having a premium domain name makes it easier to stand out. If you’re relying on visitors to earn an income, having a memorable name makes it easier for them to, well, remember you. Then, the next time they need something you offer, they know where to go. For example, the website mallorca.blog effectively uses a premium domain to become the go-to online destination for all things relating to the Spanish island. If you’re looking for information related to Mallorca, where better to look than a website specifically dedicated to the topic? And with the help of a premium domain, the site’s intent is demonstrated without even needing to click through. 

5 Benefits of Premium Domain Names

Buying a premium domain isn’t necessarily the cheapest decision, but it can provide an excellent ROI for those willing to invest in their brand. Here are just five of the ways a business can benefit from a premium domain name. 

  1. They help to build a strong brand reputation.

Whatever your site offers, whether it’s ecommerce, content, coaching, or one of the many SaaS offerings, the ultimate goal is to become the go-to destination in your niche. Aside from having a quality offering, the way to do that is by building a memorable brand name that becomes synonymous with your product. Premium domain names allow you to carry your brand name into your website’s address, further cementing your reputation. 

  1. They convey trust.

Having a clear, to-the-point domain name builds trust with a user. This trust becomes even more critical if you’re asking them to purchase something from the site. 

Premium domains show you’ve invested time and effort into making a quality, well-built site. In an age of spam sites and higher fraud risk, reputation and appearance are everything. 

  1. They are more memorable. 

The shorter the URL, the easier it is to remember. While the goal is to attract new visitors through organic search results, ideally, you want them returning to the site directly. This way, there’s less chance they might stumble across a competitor while trying to find you again. 

Having a memorable domain name feeds back into the first point about building a strong brand reputation too. Anything you can do to stay top of customers/visitors’ minds is only going to help a business thrive. 

  1. They are more shareable. 

Premium domains, due to their shorter length, easy brand-ability, and use of keywords, are much more likely to pass the podcast test. In other words, if you hear the site being discussed, you’re more likely to be able to spell it without seeing it written down. This is important as word-of-mouth advertising is a free and effective way to grow your audience and boost authority. Recommendations are one of the most powerful resources in marketing. 

Optimizing your brand for shareability also lets you take advantage of the power of social media, and may even make it easier to form partnerships with other businesses. As of 2020, 3.6 billion people are using social media platforms, a number forecast to hit 4.41 billion by 2025. Premium domains, with their podcast test compatibility, are easier to share across social media as people can easily find your handles. 44.8% of internet users use social media to find information about a brand so having a strong presence is key. 

  1. They may have SEO benefits.

SEO is the key to a website’s success. Though algorithms and bots determine what a site is about and whether it’s relevant to search queries, premium domain names, in conjunction with relevant content, may contribute to higher search result placement.

How to Purchase a .blog Premium Domain Name

You can find and purchase a .blog premium domain name at most of the same domain registrars you’d use to find a regular name. Click here to find a .blog premium domain name registrar. 

Blogging vs Content Marketing: What’s the Difference?

Are you a blogger or a content marketer?

The truth is, you can be both. Blogging may be one component of content marketing, but content marketing is more than blogging.

Let’s start by defining blogging. The word “blog” comes from “weblog,” which describes an ongoing log of information on the web. Usually, people look at the most recent posts first, to see the most current information.

Blogging is a way to share interests, business information, or opinions meant to provoke thought in a certain niche. It is also a great way to interact with audiences.

Content marketing is exactly what it sounds like: creating and sharing content to market your product, business, service, or something else. When people talk about content marketing today, they are typically referring to online content.

The best way to think about the relationship between content marketing and blogging is that blogging can be part of a content marketing strategy, but content marketing is a much broader category that includes creating and distributing different types of content to a target audience.

Blogging is one form of content creation, but there is a larger world of content marketing you could explore.

Types of Content to Use in Marketing

If you haven’t delved into content marketing yet, you might want to learn more about it. There are four main forms of content: written, audio, video, and image. Most likely, you’ll be using a combination of these forms in your content marketing. Here are a few examples:

·  White papers – these are reports or guides on issues related to a topic to help educate readers. Often they include problems in that area and discuss possible solutions. White papers are commonly used in B2B content marketing.

·  Case studies – these are accounts of customer experiences, showing the problem a customer had and how your product or service helped them.

·  Videos – videos are used in creative ways for content marketing, not just as advertisements but as customer-created content, to tell a story about your business or service, to share information, to showcase products or people using your products, and more.  

·  Podcasts – podcasts have grown in popularity, as people listen to them on their commute or when they’re working out. Through the use of interesting stories, discussions, and special guests, podcasts can be great tools for spreading the word about your business.

·  Books – Publishing a book that shares valuable information from your field or your unique perspective as a thought leader can be a great form of content marketing. If you make it an eBook or audiobook, you can further expand its reach.

·  Newsletters – sharing updates such as new products or services, new business partners or success stories can let people know you are still active and your business is still thriving. 

·  Infographics – these usually include statistics, graphs, charts, and images or symbols. They are attention-grabbing and easy to understand.

So, Are You Blogging, Content Marketing, or Both? 

To answer that question, look at your strategy. Are you solely focusing on creating articles on your blog? Or are you creating content beyond that and using multiple channels to both distribute it on and create content for? 

When you start to do content marketing, your strategy will be linked to goals such as driving traffic to your website or making sales. You will produce content that is more intentionally tailored to the audience/ customers you are trying to attract. 

Often content marketing strategies use more than one channel. That means, in addition to a blogging website, you will be sharing your content in other forms on multiple platforms. You will also most likely want to create different kinds of content. 

Whether you are blogging for fun or as part of a broader content marketing strategy, you might want to check out some of our tips for growing your blog audience

If you are already blogging, how can you use it for content marketing?

One way is to change your approach to blogging and producing content. Instead of writing about whatever comes to mind, you will want to think about your target audience. What interests them? What topics will catch their attention? How can you offer valuable information to them?  

Once you focus your blogging efforts on creating content to draw in your audience, you can connect your blog to other types of content marketing you’re doing. You can promote your blogs on social media by sharing excerpts, summaries, and teasers about upcoming or recent blog posts.

You can also test out other types of content through some of the channels we mentioned in the last section. Think about who your audience is and the channels they might find you through, and then provide the content they’re craving.

You can use the other types of content previously mentioned, such as books, videos, and newsletters, to get people interested in your brand and voice. Then, you can direct them to your blog where you promote your business and products or services. If your blog is on your website, even better!

If you want to keep track of how effective your efforts are at driving traffic to your blog, you may want to check out our post on blogging feedback.

Conclusion

If you’ve decided that you don’t need to do content marketing or don’t have the time for it, blogging can still be a valuable strategy for getting your voice out there and driving more traffic to your website.

Yet, content marketing, especially when applied to and used in conjunction with blogging, can expand the possibilities and reach for your business. You’ll reach more people, through a variety of channels. 

You have all the tools you need to reach your audience and grow your blog. Why not try doing some content marketing today?

The Best Blogging Courses to Help Grow Your Blog

Blogging is a great way to express yourself, share your passion, or grow your business. As a blogger, you’re always looking for ways to improve your blog. 

If you want to learn how to set up your blog, make changes, and strategize, consider taking a blogging course.

The good news, in this age of online learning, is that there are many well-crafted blogging courses that can provide you with the tools and insight you need to get started or make your blog stand out. You’ll be surprised at how much you can pick up with a few online resources. 

Where to Start

If you’re just getting started, the first thing you need to do is learn how to use your chosen blogging platform.

WordPress 

If you are using WordPress, the most popular platform for blogging, you might want to try one of these courses:

The WordPress.com Blogging for Beginners course allows you to learn everything you need to know about blogging from the most trusted experts in the industry. 

In Understanding WordPress – How to Navigate Self-Hosted WordPress you can learn with instructor Grayson Bell, who has been blogging with WordPress for over 14 years. 

Medium 

Another popular blogging platform is Medium. Casey Boticello, Medium blogger expert and founder of Medium Blogging Guide, has a blogging course for $49.99. If you pay an additional $40, you will also get a one-year subscription to his Blogging Guide, which will help you stay up to date with strategies for monetizing your blog.

Blogger.com

If you plan to use the Blogger.com platform, watch a free tutorial from a blogging expert on Youtube.

Squarespace

Another option popular with bloggers is Squarespace. There is a great free course that breaks down the different components of this platform and shows you some possibilities to explore when you become a more advanced blogger.

Courses for Building Your Blog

Once you’ve chosen your platform and learned basic blog setup, you may like to move on to learning some general blogging tips and strategies. There are countless platforms where you can learn about these.

Free Courses to Grow Your Blog

If you’re looking for some budget-friendly options, try a free blogging course.

Professional blogger Yaro Starak offers email blogging courses. His free 10-day email Foundation course will help you get started and avoid pitfalls. He also has other free resources and email courses, such as how to buy and sell blogs to make a profit.

Another dotblogger offers web design tips and has tailored how-to instructional articles for free. Learn about popular themes for design, how to link to your social media, design tricks, and more.

Popular Blogging Courses to Consider Purchasing

Here we highlight some of the many courses available for purchase.

Problogger

One of the most popular and accessible options is Problogger. Courses range from free to $99.

You could start with Problogger’s free Ultimate Guide to Starting a Blog course, which gives you 12 lessons. From there, check out some of the other courses that help you learn how to create content, find readers, build your community, and make money.

Udemy

Another popular platform to find helpful blogging courses is Udemy. Top courses often include articles and other free resources.

The highly-rated course, Build a Blog in 30 Days is $79.99, but is sometimes on sale for as low as $14.99.

Best-selling course, Blogging Masterclass: How To Build A Successful Blog In 2021, taught by expert, Brad Merill costs $129.99 for 3.5 hours of content, but is sometimes on sale for as low as $25.99.  

LinkedIn Learning 

Another place you can find blogging courses is on LinkedIn Learning. Buy individual courses or sign up for the unlimited plan starting at $19.99.

Try Starshine Roshell’s Writing a Compelling Blog Post course for 45 minutes of content that will help develop your voice and build your brand.

Skillshare 

Skillshare has become a popular place for online experts to share skills. Watch introductory videos for free, but for most courses, you will need to upgrade to a premium plan at $19 a month or $99 a year.

One highly recommended course is Creating Content That People Love to Read (and Google Loves to Rank), by longtime blogger, Raelene Morey.

Moz for SEO Tips

If you’re struggling to gain traction on the web and want to learn SEO for blogging, look at what Moz, a leader in SEO, has to offer.

Moz’s course on SEO fundamentals costs $49 for 67 minutes of content, or the course, Learn Keyword Research is $119 for 84 minutes of content, and they post free video content every week on their Whiteboard Fridays segments.

Courses to Help You Monetize Your Blog

Below is a sample of courses on different monetization strategies for your blog. 

Free Courses 

Alison Reeves Masterclass on The 4-Step Framework for a Money-Making Blog will teach you how to make your blog unique, create great content, and generate a passive income.

Udemy

Udemy course, Blogging for a Living – Perfect Small Budget Project with Theo MacArthur gives you 13 hours of quality content on monetizing your blog with low up-front costs. Normally $129.99, the course is sometimes on sale for as low as $25.99.

Courses for Mommy Bloggers 

Popular Mommy Blogger, Suzi Whitford has a highly recommended and popular Blog By Number course.

For $97, you get 3 hours of content to teach you how to make money, even on a blog that you are starting from scratch. Suzi shares lots of free resources along the way, and shows you how to cut costs and increase profits.

Courses for Travel Bloggers 

Proven Travel Blogger Matthew Kepnes, or “Nomadic Matt,” has a training and mentorship program to help you start, build, and become successful at making a full-time income from blogging.

Nomadic Matt has a team to help you develop a strategy, learn all about the technology, and become an SEO master. Get access to his course for $79 a month, or pay $199 per quarter for full access to his material, including hands-on assistance and a supportive community.

Courses for Food Blogging

If you’re considering this niche, look at Food Blogger Pro and Learn How to Start, Grow, & Monetize Your Food Blog with Lindsay and Bjork Ostrom.

The Ostroms have a free podcast on their website, and an option to buy a membership, which grants you access to expert advice, guidance, and a community of like-minded bloggers.

Conclusion

Taking a blogging course is a great step to starting or improving your blog. Why not try one of the courses and see what you learn?

Also, don’t forget to check out the other resources on our blog. We’ve written a lot of articles and guides for new and experienced bloggers so be sure to browse through them as well! 

Top 5 tips to be a successful blogger!

Successful bloggers have one, great thing in common – they’re authentic. Sure, it’s a word we hear online all the time – ‘be authentic, just be yourself, etc, etc’, but what does it actually mean for your blog?

First up, it’s a good idea to consider why people read blogs, specifically, your blog. There are millions of them out there, so what’s going to make yours unique? Sometimes, it’s not about doing the right thing (because the right thing  is for you to figure out), but about avoiding following the crowd. Find your style and let people see the real you. We’ve put together these five tips to becoming a successful blogger. 

  1. Find your voice

Here’s where the authenticity comes in, right at the start. Try visiting your own blog or website from the perspective of a stranger. How does your personality come across? What keywords would you use to sum up the person behind this blog? Are these words a reflection of who you really are? It’s a great exercise to do, not just now but regularly. Keep yourself on track and ask friends you trust to do the same thing too for extra valuable feedback.

If your blog is surrounding a particular niche or branding, make sure this is instantly recognisable too. Web visitors (particularly new ones) don’t hang around for long, so it’s crucial to make that impact right away and deliver a strong message of ‘This is who I am and this is what you can expect from my blog’. Blogger, Stephanie Cristi does this well here.

Just like Stephanie, lots of bloggers choose to blog under their own name, mirroring this in their domain. It’s a quick and easy way for your audience to identify with you and make a connection with your individuality. Make sure you check out .blog for availability. We recently released 3-character premium domain names – your perfect domain name could be available so grab it before someone else does. 

OK, so you’ve got your first impression nailed, now what? When you’re blogging, remember that readers might see you as a brand just as much as a person, and while you’ve spent your whole life defining who you are as a person, you might not have given so much time to figuring out who you are as a brand. 

Traditionally, brands spend a ton of time figuring out what makes them who they are. This includes everything from a mission statement to company values you can find on most brand websites. We’re not suggesting you go this far and have documents written up on this stuff if you don’t want to, but take a little time to consider how you might want to present yourself. Your blog’s tone and voice is a key part of this. 

By making blogging a part of who you are, you’ll have regular opportunities to check in with your authenticity. If your brand starts to feel like a real effort to project, you can probably bet something isn’t right and you might need to go back to the drawing board to figure out the kind of voice you are communicating to your audience. 

  1. Build an online community

If you’re a blog reader and not just a blogger (and you should be, it’s a great way to learn from the best), you’ll know that blogging doesn’t solely take place on your website. Your blog needs to extend to your whole community, to draw in new audiences and reach people who might not otherwise find you. 

By thinking of yourself as part of a wider community, you’ll find loads of opportunities to share your work with others, build loyal readers and allow people to get to know you in micro doses. Yes, we’re talking about social media here. Whether you’re active several times a day, or choose to schedule your content ahead of time, social media is a great tool for giving people bitesize chunks of your blog (and therefore your brand) in a quick, engaging way which invites more web traffic. 

If you do opt for the latter and prefer the scheduling option, make sure you still dip in regularly and respond to comments in real time. When you’re new to blogging, that back-and-forth rapport between you and your readers is key to building a reputation as someone active, who engages with their community and is there for their audience and not just the opportunities that blogging brings. 

Blogger, Andrea Badgley has written some great further tips on networking here.

  1. Write, write, and write some more

There’s a saying amongst creators: Done is better than perfect. Why? It’s simple, because perfect often isn’t done! If you’re waiting to create a flawless blog post, your audience will get bored and move on. By providing consistent, regular content, you’re feeding their appetite and practicing your craft. This perfectly imperfect method is demonstrated here really well by blogger, Tess.

Let’s get honest here – you might look back at your early blog posts in a few years’ time and cringe – but that’s OK! What we’re looking for here is development and practice. You can only achieve that by doing and refining your work as you go. 

Find a rhythm to your writing, or let one find you. By writing regularly and keeping yourself in check with your brand (see back to tip #1), it will feel more natural the more you do it. 

Think about the way you work best too – is there a time of day you enjoy writing? Could you schedule an hour every week or more to regularly commit yourself to writing at this time?

If writing your content still feels daunting at times, remember that it’s not the only content you can offer. Break up your blog posts with relevant and engaging images, videos, and graphics to highlight your brand further, and connect with your audience visually. 

  1. SEO

Those three little letters you will definitely have heard of, but how much do you know about them?

SEO stands for Search Engine Optimization. It’s basically Google’s and other search engines’ way of figuring out what your blog is about to be able to present it to the right audiences.

Once you’re confident that you’ve started out on the right foot with your blog, giving some time to exploring SEO is a great idea and a tool that will benefit you enormously if done well. 

People often make the mistake of thinking that you need a ton of keywords in your blog to hit as many audience opportunities as possible, but in reality just honing in on one or two is often more successful.

Consider what your next blog post is about, and do some keyword research around that. Tools like Google AdWords and Answer the Public let you see the real-world phrases people are using to find content on your topic, and you can use them to build the strength of your blog post. 

As well as this, take a moment to go into the SEO settings in your blog with each post. You’ll have the opportunity to add meta tags, keyword listings and SEO summaries that help Google understand what your blog post covers and how helpful it will be to people searching your topics. 

  1. Enjoy the process

If there is one thing to remember in blogging, it’s that it is meant to be fun. Sure, if your blog takes off and you build a great community there’ll be times that you feel the pressure to create, but overall, blogging is something to enjoy. Building a blog takes time, so don’t fret if it feels like nothing much is happening right away, just focus on your achievements and celebrate every milestone, however small they start off. 

What’s enjoyable right at the start might be different to what’s enjoyable six months from now, but whatever stage you’re at, keep it light, keep it up, and enjoy the process. 

Want more great blogging tips? Check out our post on the best blogging tips and tricks here.

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