Attracting Bloggers With Content

Bloggers represent a large cross-section of online doers, sharing ideas and views with anybody they can reach. But how do you nail down such an expansive community? For hosting companies, identifying and targeting bloggers isn’t always easy.

In order to reach potential bloggers, you must be like them and create content that speaks to them. One of our .blog reseller partners, Exabytes, is doing just that – speaking the language of bloggers through multimedia content focused on helping new bloggers.

Under their WPWebHost brand they bought bobb.blog, created a persona, Bobb, and developed a microsite to help bloggers build an affordable blog. They didn’t stop there. They are also creating amazing and interesting videos like this one, which explains the benefits of using a domain like .blog:

Creating meaningful, creative content on a regular basis just may be the best way to reach bloggers.

Explore the World with bucketlistly.blog

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

Have you ever thought about traveling the world? Dreamt of collecting as many passport stamps as possible? Pete, from BucketListly Blog, took the leap six years ago to travel the globe full-time as a digital nomad. He catalogs all of his adventures in the form of videos, photos, and detailed guides for other travelers looking to explore every corner of the world — on a budget, no less. On top of that, Pete’s work has been noticed by the likes of National Geographic, Vimeo, and BBC. He was kind enough to share his thoughts with us on the success of his blog and what inspires him to travel. Continue reading “Explore the World with bucketlistly.blog”

Big Business .bloggers: Amazon Fire TV and The Movie Channel

Blogs no longer apply only to individual content creators, hobbyists, and small businesses. Instead, bloggers can count big businesses, such as Apple and Amazon, among them.

Corporate blogs are an effective way to reach customers and share the company’s personality. With a .blog domain, visitors immediately recognize that they’re in for more than just a traditional website. An active blog demonstrates that you’re actively reaching out and connecting with your customers, both potential and existing ones. Continue reading “Big Business .bloggers: Amazon Fire TV and The Movie Channel”

Find Your Voice with roadsbesttraveled.blog

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

Haley and Rachel are two best friends running the lifestyle and travel blog, “Roads Best Traveled.” Ever since meeting on vacation in Croatia, where the two hit it off instantly, they have been collaborating on building their blog into much more than just a hobby. On “Roads Best Traveled,” they’ve created a community of fellow adventure-lovers looking for the best paths to see the world and enjoy the most out of life. Haley and Rachel were kind enough to share with us their experiences on what it takes to bring your blog to the next level. Continue reading “Find Your Voice with roadsbesttraveled.blog”

Crafting Your Community with timescavengers.blog

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

Adriane and Jen are the two masterminds behind Time Scavengers, a blog dedicated to educating the broader public about science, evolution, and climate change. Their site offers an abundance of resources for both beginner and expert scientists alike, ranging from introductory material on science to their “Byte of Life” posts, where they explore what it’s like to be a researcher and take a deep dive into the work they’re doing. They both manage Time Scavangers. along with their diverse community of contributors, in between their full-time studies and work. Continue reading “Crafting Your Community with timescavengers.blog”

Building Your Audience with msirsah.blog

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

Irsah, the woman behind msirsah.blog, is a beauty blogger and influencer who shares makeup reviews and tutorials to her avid audience. Her primary platform is Instagram, where she’s built a massive following of 135,000 fans. She shared her perspective on what inspires her audience and how she’s cultivated social media to boost her fanbase. Continue reading “Building Your Audience with msirsah.blog”

.blog, New and Improved

It’s time for a new look for .blog. Since our launch in November 2016, we’ve kept our branding focused on a style that speaks to the fun and communicative nature of our community: bloggers.

As .blog grew, and our mindset grew along with it, we decided it was time for a branding revamp. Our logo offers a more simple and sleek look, aligned with the overall design and vision of our parent company, Automattic. This more streamlined style brings your focus to our favorite keyword: blog.

In the process of redesigning the .blog logo, we reimagined the .blog website. We’ve introduced a variety of new features, including:

  • A .blog domain availability checker, so you can easily see if the .blog domain you’d like is available to register.
  • True to our bread and butter, we’ve highlighted our blog to be front and center on our site.
  • Our homepage now highlights sites included in our dotblogger program, so you can see all of the influencers and bloggers we’re proud to call members of the .blog family.

The new look is courtesy of Chris Runnells and Kjell Reigstad of the Automattic design team, the folks behind design.blog.

We’re excited to launch this new look and feel it is an excellent representation of our focus for the year to come. Straightforward, streamlined, and, as always, putting bloggers first.

If you’re interested in learning more about the team of designers behind the new look, check out design.blog. For our partners, you can find the new design guidelines under the Marketing tab.

Coming to a Conference Near You

As any seasoned domain industry veteran knows, we’re entering conference season once again. That’s why the .blog team will be dividing and conquering in the next two weeks to attend both CloudFest in Rust, Germany and ICANN61 in San Juan, Puerto Rico.

Paolo Belcastro, the Knock Knock WHOIS There team lead, and Don Ruiz, our Head of Business Development, will be heading to Rust to connect with our registrar partners and promote our new marketing programs to both current, and new, participants. We appreciate opportunities like CloudFest to connect with our registrar channel in person, where we can catch up on everyone’s latest projects, collaborate, and enjoy the exciting atmosphere brainstorming at a conference like CloudFest can bring.

Erica Varlese, our policy and compliance officer, will instead be heading to San Juan, Puerto Rico to attend ICANN’s first public meeting of the year. We’ve attended each meeting since ICANN57 in Hyderabad, India and appreciate the value these conferences bring for staying up-to-date and participating in policy discussions within the ICANN community. Like many others, we’re very eager to see what comes of the conversations around the European General Data Protection Regulation (GDPR) during this first ICANN conference of the year.

While we make our way around the globe to connect with other registries, registrars, and end users, we look forward to seeing what projects and policies we build from these discussions. As always, if you’ll be in attendance as well, drop us a note or come find us if you’d like to meet up!

Featured image via CloudFest.

Higher Awareness for new TLDs

KKWT is teaming up with Automattic, the company behind WordPress.com, to bring a higher awareness and usage of new TLDs through the launch of 26 new websites using .blog domains, thanks to their Global Head, Computational Design and Inclusion, John Maeda, and his unprecedented ability to bring people together to create!

Many of these sites, which represent some of the most popular verticals in the blogging space, were designed by high school students, Automattic’s talented designers, and members of Alliance Graphique Internationale (AGI) to help tackle the diversity problem within the technology and design fields.

Screen Shot 2018-02-07 at 12.30.18 PM

Several sites also incorporate illustrations by artist Tony Ruth and definitions by lexicographer Erin McKean.

  • For artists, Automattic will be launching art.blog, movie.blog, music.blog, photo.blog, poetry.blog, and video.blog.
  • For those passionate about business, finance, and politics, you can now choose from business.blog, finance.blog, law.blog, news.blog, politics.blog, and water.blog.
  • Wanting to show off your passion for your hobby? Fear not, we’ve got you covered too with car.blog, game.blog, fashion.blog, food.blog, and travel.blog.
  • For the lifestyle and fitness-minded, take your pick from family.blog, fitness.blog, health.blog, home.blog, and school.blog.
  • Coders and scientists can unite with code.blog, science.blog, and tech.blog, as well.

Through each of these websites, users can now get free sub-domains that speak to what they do, who they are, or who they aspire to become. So Aunt Mindy, the lawyer, can get mindy.law.blog; Julio, the personal trainer, can get julio.fitness.blog; Katarina, the aspiring photographer, can get kat.photo.blog. The choices are endless. Impressive, right? We think so.

The ability to get online easier is critical to making the web a better place and plays a significant role helping Automattic strive towards their mission of democratizing publishing to the web. For KKWT and other registries offering new top-level domains (TLDs) like .blog, having Automattic offer free sub-domains creates an unprecedented awareness opportunity that will help change the way people view and use new TLDs.

.blog: Measuring Success

It is sometimes difficult to measure the success of a new TLD. Is it registrations, revenue, usage, or renewal rates? For .blog is it the number of posts, blogging activity, or something less obvious like awareness for all new TLDs? Well, maybe it is a combination of all of these things.

We recently completed our first full year offering .blog and things are certainly moving in the right direction. We are pleased to announce that .blog is exceeding our expectations in many areas. With lofty goals, our strategy focuses on usage, uptake, and renewal rates.

The following graphic highlights these important .blog statistics.

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Solid growth, usage, renewal, and paid attachment rates should yield increased revenue, longer-term customers, and higher customer satisfaction for our channel of domain resellers and are great indicators of the potential of .blog as we continue offering it to the world.

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