.blog Featured Site:

    We love that blogs allow people to share their personal experiences in a way that helps others. Our next featured dotblogger is a great example. shares a housekeeping and time management system that the blogger developed out of her own necessity. She built her solution into a brand and blog with a strong following.

    Who is the blogger?

    Gemma Bray is the Organised Mum. As a new mom, she found that the hours of everyday cleaning were taking over her life. She knew things needed to change, so she developed a method to keep the house clean in just 30 minutes a day. No more cleaning on weekends! 

    As she found success with the cleaning method called The Organised Mum Method (TOMM), she began sharing it with others. Eventually, she also created The Organised Time Technique (TOTT) to help busy, overwhelmed moms make the most of their day. Gemma is the author of two books and has developed separate housekeeping and timekeeping apps.

    Who is the blog for and what’s it about? was created for overwhelmed moms looking for some help getting their life in order. The blog covers everything in TOMM and TOTT, including cleaning, eating, and living. Gemma provides specific walkthroughs for readers so they can get started implementing her systems in their own lives. She even provides free printables that moms can use to help remember her system. In addition to her cleaning schedule, Gemma shares tips for recipes, meal planning, and meal prep.

    What makes it special?

    Gemma continues to expand her offerings and meet her audience’s new and existing needs. She has grown her blog and expanded her topic all while staying within a niche.

    The Organised Mum is full of helpful information. There are printables, books, a podcast, and apps catered to her audienced. Because Gemma made these products out of her own necessity as an overwhelmed mom, she knows exactly how to connect with her target audience.

    What can we learn? is full of evergreen content that makes blogging easy. The challenges of learning to balance cleaning, cooking, and living exist for every new mom, meaning her content will always be in demand. Her blogs and products will remain relevant for years.

    The Organised Mum is also a perfect example of using one’s own life experiences to create a blog. Gemma solved a problem for herself and built a blog to share her solution with others like her.

    If you’re thinking about starting a blog, let inspire you. Like Gemma, you can blog and share the solutions you’ve discovered to difficulties in your life. If you have an existing blog, think about ways you can expand your brand through other platforms and resources. Home to all the News on Nordic Domain Days

    After two years of COVID, we’re finally returning to in-person events again. We can see people face to face, shake hands or bump fists, and mingle. Every industry seems to have some new events coming up, and the domain name industry is no different. A lot of people are excited to come back together. This leads us to one of the first industry events to be held in person again — Nordic Domain Days.

    What is Nordic Domain Days (NDD)?

    NDD is one of the first in-person industry events of 2022, with .blog as a sponsor. At this two-day conference, registries, registrars, resellers, services providers, and investors come together to network, learn, and share insights into the domain name industry.

    This year NDD will be held in Stockholm on May 9-10. Topics will range from domain name abuse to email security and Domain Name System Security Extensions (DNSSEC).

    NDD provides a forum for active networking and business building. The event will be led by several keynote speakers from the domain industry. They will share their insights, experience, and expertise directly with participants. Attendees will also have opportunities to network and socialize with peers, competitors, and customers, giving them a great opportunity to evolve and grow their network.

    How the event uses

    We are proud to see front and center in promoting the event. is the go-to source for all the latest information and updates on the event. The blog features speaker and partner spotlights, updates and announcements, and details on the event program and workshops. The NDD blog is regularly updated with posts that keep readers engaged as the event approaches. NDD demonstrates how an event can use its blog to generate excitement.

    The easy-to-navigate blog is divided into five categories: Agenda, Announcements, Information, Partners, and Speakers. Visitors of the site can quickly search for whatever information they need. For example, .blog’s partnership is featured in this post, and information posts share more about registration, update visitors on COVID policies, and introduce the team leading NDD.

    Hosting an event like NDD is a great way to bring industry leaders together. NDD showcases how a site can effectively leverage its blog to communicate with potential participants and attendees. Providing information about an event doesn’t have to be limited to a webpage. A blog can serve as an effective platform for communicating the agenda, providing exciting announcements, and showcasing speakers and partners.

    We’re excited to be sponsoring this event and would love to see you there. Register to attend here, and use sign-up code NDD-BLOG-INVITE for a 20% discount. Don’t forget to come meet us on May 9 at After Work Drinks, hosted by .blog.

    .blog Featured Site:

    March is National Reading Month in schools across the United States. To celebrate, we chose a dotblogger who is behind some of children’s favorite books,

    Who is the blogger?

    The first Berenstain Bear book was published in 1962 by Stan and Jan Berenstain. The series has remained popular with children and parents ever since and grew into a franchise including books, television series, software and video games, and even a stage show.

    The Berenstain couple’s son, Mike Berenstain, took over the franchise when Stan and Jan passed away and continued publishing new books. is written on behalf of the franchise.

    Who is the blog for, and what’s it about? 

    The Berenstain Bear blog is geared toward parents and children that are fans of the books. The posts highlight books in the series that match upcoming holidays. In addition, it shares craft ideas, recipes, and other fun and creative activities for children and families related to the books.

    What makes it special?

    The blog shares personal stories and insights into the Berenstain family. These posts allow readers to connect with the family while seeing that many of the Berenstain Bear family adventures are connected to the authors’ personal stories and memories.

    There is a nostalgic feel to the website for parents who also grew up enjoying the Berenstain Bear books. It also includes trivia and stories behind the creation of the books. Overall, the blog is a fun resource for both parents and children that allows them to take the books a step further with activities readers can do on their own.

    What can we learn? is as timeless as the books. The themes and topics discussed in the books and highlighted on the blog are ones people can relate to and holidays celebrated each year. Creating evergreen content like this can help a blog to remain relevant to readers for years to come.

    This blog is an excellent example of how to further connect with and provide helpful resources for your audience. If you’re looking for fun ideas to do as a family or want to relive some of your favorite childhood stories, this blog has it all.

    .blog Featured Site:

    For a business, creating a blog and finding the right balance between spotlighting its products/services and engaging the consumer can feel like a challenge. However, our next featured dotblogger shows with the right approach, it can feel pretty simple. shows they know their audience, and positions the brand as an expert voice on graffiti and art culture.  

    Who is the blogger? is run by Montana Cans, a German manufacturer of spray cans and other paint products. The founders of Montana Cans have their roots in graffiti and the urban art movement, and they see as a platform to communicate with their community of friends, artists and enthusiasts. 

    Who is the blog for, and what’s it about? is for consumers and artists. The blog shares product news and videos as you might expect. However, the blog also shares everything from DIY projects to murals created by artists using their products. 

    The blog acts as a source of inspiration for artists, while also highlighting how their products meet the unique and constantly evolving needs of graffiti artists.

    What makes it special?

    More than simply highlighting their products, Montana Cans uses their blog to position themselves as an integral part of graffiti culture, which allows them to show their expertise in the field as a lifestyle. They aren’t simply selling products. Instead, readers can see the company is immersed in the world of graffiti art. It shows they have a clear understanding of the needs required by these artists, and how that fits into their everyday lives.

    The in-depth coverage of exhibits and the work of local artists allows them to connect with the graffiti community of artists, while also highlighting what their product lines can do.

    What can we learn?

    It’s apparent the bloggers behind intuitively know what their audience wants, and they are well connected within the art community. In addition to sharing the benefits of their products, they spotlight and feature artists’ work such as the all-female collective SISTERHOOD. Montana Cans’ culture is clearly communicated through inspirational and engaging content. 

    .blog Featured Site:

    This Valentine’s day our featured dotblogger is an expert in creating celebrations of love. is full of fun and unique ways to incorporate balloons into gifts, special events, parties, and more. They will wow you with their balloon creations and illustrate how a blog can showcase products and inspire customers.

    Who is the blogger?

    Bubblegum Balloons is the UK-based business behind the blog. Sisters Laura and Sally and their friend Megan, also known as the Bubblegum Girls, launched the company with the simple idea of creating personalized gifts for special occasions. After diving into gift market research, they identified a gap they could fill with high-end balloons.

    In the past five years, the company has grown to include 26 staff and now delivers over 120 balloons a day. One of their major selling points is their skill and creativity in transforming balloons into showstopping displays. They create displays and installations for all kinds of events and celebrations.

    Who is the blog for and what’s it about? is a space for Bubblegum Balloons to showcase their work and inspire prospective clients. The gallery allows visitors to browse by event type including baby showers, weddings, holidays, corporate celebrations, and more.

    The blog also includes tips and tricks for properly inflating and caring for specialty balloons. It is a helpful resource for clients and a source of inspiration. From the blog, you can easily access their online store to place your order. 

    What makes it special?

    Bubblegum Balloons is a creative company that designs bespoke pieces for clients. It is important that customers can see their past work, and envisage the possibilities for their own creations. A blog is a great way to highlight balloon installations in real-world settings, and the wide range of options available, from corporate branded balloons to seemingly endless wedding ideas.

    The blog encourages visitors to move through the site by sharing related posts at the bottom of each page. You can easily fall down the rabbit hole of balloon decorations that will make you want to find a way to incorporate an installation into your next event or celebration. 

    What can we learn? shows us how photos can be used to share the feelings of joy and excitement associated with a product. It also shows us that posts don’t need to be heavy on text to be effective.  

    Like the blog, the linked social media is characterized by colorful, appealing images of products and displays, offering inspiration and out-of-the-box ideas for a variety of events. 

    Hopefully, will give you the inspiration you are looking for in both blogging and gift-giving. This is a great example of how a business can creatively showcase its products through the strategic use of a blog. In addition, we hope their creative use of balloons provides you with inspiration for your Valentine.

    .blog Featured Site:

    Blogging has evolved over the years to mean different things to different people. Blogging can be a passion, a profession, a way to add income streams to a business, or a way to engage with clients, prospects, or a community. This week our featured dotblogger,, is a personal photography blog that maintains an authentically personal feel. is a photography blog started by a photographer using his 35 mm camera to hunt for the best shots. The tagline of the blog is “Hunting for beauty and balance, camera in hand”. 

    Who is the blogger? is the creation of photographer Dan James. He has an open dialogue with his blog readers, which he maintains by being extremely active in the comments and interacting regularly with his audience. He also shares little pieces of himself throughout his blog posts.

    The About page on the blog shares updates on what’s happening in his life at the moment. This includes aspects of his personal life such as what music he’s listening to, what he’s reading, exercise updates, and more. Dan remains relatively physically unseen on his blog but you still feel like you get to know him through his blog posts. 

    Who is the blog for and what’s it about?  

    This blog is for those who are passionate about photography and those who enjoy art. Dan shares tips for readers who wish to improve their own photography skills, including the type of camera he’s currently using and how he’s using it. is also a platform for Dan to share his own photographs. Recently, he decided to give priority to quality over quantity on the number of images he’s taking, and so, shares fewer than before but each image is unique, creative, and serves a purpose.

    Dan also shares his thoughts and perspectives on photography and other areas of life as they relate to his posts and photographs. It’s both educational and entertaining.

    What makes it special?

    The simplicity of this blog is part of what makes it so appealing. Like other personal blogs, maintains the intimate feel people have enjoyed since blogging began. In addition, there is a sense of mystery that draws you into the blog. There is a level of anonymity that exists, even though you’re able to learn about different aspects of his life. He tells you enough about himself that it makes you want to learn more, which helps you connect with the blog over the long term. 

    What can we learn? keeps people reading. There are lots of internal links in each blog post that make it easy to lose track, as you move from one blog post to another. This keeps readers on the website longer, and also lowers the bounce rate which in turn helps to improve SEO for the blog.

    This blog also reminds us that blogs don’t need to be over-the-top with design to engage readers. There is a simplicity in the design of the blog that allows the photography and content to shine. A common challenge that many bloggers have is getting readers to comment on blogs and engage with the posts. Dan accomplishes that by staying active in the comments section for each of his blog posts. is an incredible example of a successful passion/hobby-based blog by an individual blogger. We appreciate the photojournalistic approach. It’s a unique way to present a photography blog that connects with the reader. 

    .blog Featured Site:

    If you want a modern and organized space, but feel overwhelmed on how to get there, might be the answer. This week we feature an interior design blog that teaches readers how to organize and design personal spaces to create spaces where they can thrive.

    Who is the blogger? was founded by home organization enthusiast Adam Jernigan. He believes that happiness starts at home and is passionate about helping others enjoy their home, including apartments or other small spaces. 

    Who is the blog for and what’s it about?  

    The blog is a go-to for home organization tips, especially for those looking to rent an apartment, organize their home, style their rooms, and more. Adam shares the best tips to help people turn their space into a home that makes them proud. 

    The blog is full of advice: moving and decluttering tips, modern home design and home organization advice, as well as more general interior design. In addition, there are tips for first-timers and advice for those renting apartments. As well as traditional home interior tips, the blog also shares advice on organizing and decorating your home office.

    It is worth noting that takes advantage of affiliate marketing, one of the sources of passive income available to bloggers. The blog includes affiliate marketing links for many of the products recommended on their website and mentioned in their blog posts. 

    What makes it special?

    Interior design and home organization is a niche with many different categories. has found a way to narrow the niche even further by focusing mainly on those with smaller spaces and those who are renting. This helps make it easier for readers to identify the relevance of the blog, since all of the content is focused on the same area.

    Focusing on a narrow niche like this is also an effective way to keep readers engaged in the blog for longer. If they’re interested in one blog post, they’re likely to be interested in others, since they are similarly focused. However, where really succeeds is in continuing to cover several different topics while sticking within that narrower niche.

    This blog is also special because it’s a great example of someone starting a blog from their passion. This blogger started out by creating content around a topic he was interested in and then sharing helpful information that attracted those interested in that same topic. This broad audience includes people in desperate need of help organizing their space along with those who share the passion and hobby of organization and interior design. 

    What can we learn? shows us a number of key concepts in blogging. The first is how to turn a passion into a blog. Adam created content he was interested in, related to a passion he had, and it allowed other people to find and connect with him. The global reach of the blogosphere makes connecting with others who have shared passion easier. It gives you a platform at your fingertips to share your experience and expertise. 

    In addition, the blog shows us how to diversify within a niche. There are many topics similar to interior design where you can further narrow the niche. This can help you focus on a specific area, making it easier for your target audience to find you and engage in your blog. 

    If you’re interested in starting a blog based on the niche you’re passionate about, check out our previous article on the topic.  

    .blog Featured Site:

    There are many ways a blog can be utilized by companies with existing websites. is a perfect example. The blog works seamlessly with the Tyson Foods website, allowing clients and consumers to easily navigate between the two sites.

    Who is the blogger? is run by Tyson Foods. You probably recognize the name because they are the company behind popular brands like Tyson, JimmyDean, BallPark, SaraLee, Nature Raised Farms, Raised & Rooted, and more.

    The blog posts are written by a variety of Tyson Foods staff such as Registered Dietician Nutritionists, the President & CEO, Chief Medical Officer, VP of Live Operations, and Director of Marketing, among others. The diversity of individuals behind the blog helps the company cover a wide range of topics while sharing the expertise present in each of their teams.

    Who is the blog for and what’s it about? 

    Tyson Foods uses its blog to share general company information, including new product information, sustainability efforts, animal welfare, and more. The blog is a communication tool to reach and engage with several different audience segments including job candidates, employees, consumers, and retailers. 

    Content on the blog aimed at current employees or those interested in working for the company includes team member profiles along with employee programs. They also highlight farmers who work with their different brands. also covers topics of interest to consumers. This can include information to help people understand what to look for when shopping or solutions to common food challenges like how to plan meals. A few examples can be found in posts like Making Sense of Labels at the Meat Case and Get Back to School With Easy Meal Planning.

    Tyson Foods also creates and shares messages that are relevant to their retailers and potential retailers. This includes things like Leading the Future of Plant Protein and Tyson Foods Enters Kids’ Snack Food Category with Hillshire Farm SNACKED!.

    What makes it special?

    Tyson Foods effectively uses to personalize its brand and engage with a number of different audiences. They share lots of content related to awareness days and topics that will interest consumers. This allows people to connect with the brand, which can help them feel more reassured about choosing to buy Tyson Foods’ products to feed their families.

    They also use the blog to create a positive image of the company and the people who make up their teams. They show a more personal side of the brand and clearly communicate an appreciation for their teams and the work they do. In addition, they highlight the many ways their company and employees are volunteering and making a positive impact in the world.

    Allowing employees at different levels within the company to write for the blog helps show their authority in the marketplace and builds trust with potential retailers and consumers. The blog creates a “behind the scenes” feel and allows people to make a more personal connection with the brand. creates an opportunity for Tyson Foods to show people the image and values of the company, without directly selling to them. 

    What can we learn?

    A .blog extension is effective for adding digital real estate to your existing brand. The design of and is identical. Site visitors may not even realize that they’re moving back and forth between two different domains as they browse the blog posts and look for additional information on the company.

    This is a great example of how a .blog domain can work seamlessly with your existing digital marketing efforts to grow your brand and company. 

    .blog Featured Sites: Registrars Using .blog

    We have a fresh new take on our featured dotblogger series this week. We are featuring some of our partners! Just a few of the .blog domain registrars that have recognized the value of using a .blog domain to communicate with their customers. 

    We’ve covered many different people and businesses using blogs to educate their audience while also highlighting their products or services. Now, we’re going to introduce some domain registrars that are using their blogs in different ways. 

    Here are some of the registrars using .blog:


    Hover is the retail division of Tucows, a domain registrar based in Toronto, Ontario, Canada. Through Hover, you can purchase a domain name, set up email inboxes, or email forwarding services.

    What’s on the blog allows the registrar to share helpful information for prospective domain purchasers. Posts are split into the following categories:

    • Insights – Everything from running a business to industry news and trends
    • Behind the domain – Specific information on different extensions
    • Inspiration – Stories and tips to inspire you 
    • Hover Updates – Updates and news specific to Hover


    Blacknight Internet Solutions Ltd is an Irish-owned ICANN accredited registrar and hosting company. They provide a complete service, from presales to technical advice. 

    What’s on the blog shares a wealth of information in multiple formats. They have posts sharing sales and promotions, updates, blogging tips, and Irish bloggers of interest.

    In addition to written content, Blacknight hosts a podcast for fans. The episodes feature topics ranging from technology and innovation to Irish business news and creativity.

    The blog is rounded out by easy access to the company’s support section along with a clear link for purchasing a domain.


    OnlyDomains is a New Zealand-based registrar founded in 2009. More than “only domains”, the company also provides WordPress hosting, website building, professional email, and SSL certificates.

    What’s on the blog covers a variety of topics including:

    • Branding – Tips on brand awareness and choosing the right domain for you
    • Business – General information and tips for businesses
    • Domains – Information on new extensions and how to choose the right one
    • How-to – Diverse advice including SEO tips, designing a website, growing traffic, and more

    The website is easy to navigate, with a categories section and a “most read” section in the sidebar.


    Netim is a registrar company based in Lille, France. The company was founded in 2004 and is an accredited ICANN registrar. They provide domain name registration, web hosting, email service, site builders, and security certificates.

    What’s on the blog is an active blog with frequent posts broken down into several categories including:

    • Spotlight on!
    • Our favorites!
    • Most viewed articles
    • Netim takes on the news!
    • Did you know?
    • News Netim!

    The index at the top of each post allows you to skip to what matters most to you. They also include their TrustPilot score in the footer to help build trust with their audience.


    bNamed is a Belgium domain registrar founded in 1999. They pride themselves on their ability to provide access to all domain extensions. They provide domain names, email management, and SSL certificates. They also work with resellers.

    What’s on the blog has a clean design making it easy to scroll through recent blog posts. Their posts fall into the following categories:

    • Tips and tricks – Offers creative ways to use extensions and general website information
    • News – Shares extension and industry news
    • About registrar – Introduces new team members and company news
    • Extensions in the spotlight – Highlights different domain name options to consider


    Gransy is a registrar based in the Czech Republic. This ICANN accredited registrar was founded in 2008. They provide domains, hosting, and registry and currently manage over 400k domains.

    What’s on the blog has a simple format that keeps the focus on the information they are sharing. Posts are split into categories including:

    • News – Highlights trends and general industry news
    • Special offers – Shares special pricing on extensions
    • Cyber security – Latest news on cyber security and how to be aware
    • Tips and tricks – Information and tips for choosing a domain name
    • About Gransly services – News related to the services offered by the registrar


    Club is not a registrar like the others. It’s a top-level domain (TLD) that became available in 2014. They are creatively using a .blog domain to bring attention and awareness to their own domain.

    What’s on the blog readers can easily register for a .club domain in the menu. They also make it easy for registrars to access information about their domain extension.

    The posts focus on the following categories:

    • Press
    • Registrars
    • Live sites
    • Events
    • Podcasts
    • Case studies
    • Guest reports
    • Brand protection

    Other ways to use .blog

    In addition, some registrars are also using .blog domains to redirect to their existing blog. This allows them to own a .blog domain to protect their brand while sending traffic back to their primary domain. 

    Examples of registrars with redirects include:


    Multifunctional use of a .blog domain

    These blogs show how domain registrars successfully use a .blog to build awareness around their business while highlighting the benefits that a .blog domain offers. They offer great examples of how .blog can be successfully used.

    As we sign off on what marks our final post for 2021, we take this opportunity to thank these registrars and all of the registrars who supported us throughout the year, and we look forward to working together next year!

    .blog Featured Site:

    You are sure to recognize the name of our next featured dotblogger, As you might expect, the American multinational conglomerate that focuses on industries such as ecommerce, cloud computing, digital streaming, and artificial intelligence understands how to run a successful blog.

    Why we love the domain name clearly communicates what the website is all about because it is an exact match with the brand. There is no question that it’s a blog with information related to Amazon Fire TV. 

    The .blog extension lets you know you’ll be reading a blog. The combination of these two creates a domain name that is on brand and easy to remember.

    Who is the blogger?

    If you’re unfamiliar with Amazon Fire TV, it’s a streaming platform similar to a “department store”. It allows you to stream almost anything you want in one place. It offers the top streaming apps and channels across movies, live TV, music, and more. Recently, they shared the announcement on the blog that they had added TikTok to the platform for viewers in the U.S. and Canada.

    You may have guessed that the blogger behind this featured blog is Amazon, and more specifically Amazon Fire TV. The company has a large team of contributing writers working together to produce content for the blog, with each writer sharing information related to a particular niche. Having a team of writers can make it easier to keep up with a steady stream of new and interesting content.

    Who is the blog for and what’s it about? is for anyone looking to stay up to date with the latest news from Amazon Fire TV, including what’s new in streaming. This means existing Amazon Fire TV customers and potential customers interested in learning more.

    The blog shares:

    Product News

    Amazon Fire TV uses its blog to educate people about the latest developments related to its products and streaming services. This includes sharing new features being released as well as the development of products soon to be released on the market.

    What to Watch

    Anyone interested in streaming services is going to be interested in what’s new in the world of television and movies. Amazon Fire TV shares news and updates about the upcoming series on different channels, how to watch your favorite sports team, and recommendations of shows to try. If you’re looking for your next binge-worthy series, you’ll find plenty of options on this blog.

    Fire TV Tips & Tricks

    Amazon also uses the blog to share tips and tricks on how to make Fire TV an easy and enjoyable viewing experience. They share tips on features that can improve your experience and help you stay up-to-date on all that Fire TV offers you, such as two-way video calling.

    What makes it special?

    Amazon Fire TV creatively uses its blog as an additional way to engage its audience. The blog allows them to provide information to their customers that they can’t share on their Amazon product page. This helps them to spread awareness about other topics their audience might be interested in.

    The blog also provides Amazon Fire TV with an additional way to reach potential customers. Posts covering their latest products or the latest trends related to streaming and media can help attract new eyes to their platform. The increased visibility may translate into new streamers on Amazon Fire TV.

    What can we learn? shows how a team of contributing bloggers is an effective option for covering a range of topics within a niche. This helps to draw from different areas of expertise in the industry while also making it possible to publish new posts on a more regular basis.