Choosing a niche is one of the first and most important steps in starting and growing a blog. Our next featured blogger, thesightseeingcoeliac.blog, shows us that identifying a niche within a niche and getting really specific will pull the right audience to you. If you’ve ever wondered if niching down will limit you, this blog is the perfect example to learn from.
Who is the blogger?
Rachel Goldsworthy is the blogger behind thesightseeingcoeliac.blog. She was diagnosed with coeliac disease – an autoimmune disorder that restricts her from eating gluten. Her blog takes her love of travel and shares her adventures through the lens of a coeliac.
Who is the blog for and what’s it about?
Many people with coeliac struggle when eating out. Travel also becomes complicated because of dietary restrictions but Rachel does not let this stop her. She’s visited 20 countries since her diagnosis.
After her diagnosis, she researched restaurants and food she could eat while traveling. Soon after, she shared tips with others on eating out in Central London, where she worked at the time. She gradually became more adventurous with the food she was trying, and The Sightseeing Coeliac blog was created.
Rachel shares tips and gluten-free travel guides to help fellow coeliacs enjoy their travels. It’s not just a travel blog, it’s one specifically for people with coeliac disease.
What makes it special?
Thesightseeingcoeliac.blog demonstrates how to find a niche within a niche.
There are many travel blogs on the internet, which can make it hard to stand out from the crowd. Only 1% of people have a coeliac diagnosis. By focusing her blog on travel tips for people with gluten-free diets, Rachel pinpointed a specific niche within travel blogging.
With her extensive travel experience, Rachel has covered a lot of ground literally and figuratively. There are many opportunities and content ideas for her to cover within her niche. All the information she shares is directly related to what her audience expects to find on her blog, and her travel guides are wonderful, detailed resources.
With every post, Rachel helps fellow coeliacs have more positive travel experiences.
What can we learn?
The blogosphere is massive. Bloggers must be intentional about finding the right audience. Sharing information related to a narrow topic helps readers quickly identify if the blog is for them.
Rachel also shows the power of sharing her personal life through a blog allowing her to connect with others like her.
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