.blog Featured Site:

    Author, podcast host, and public speaker, Neil Pasricha has been blogging for over a decade. His career began with a daily blog called 1,000 Awesome Things, which won a Webby Award in 2009. Its success paved the way for the publication of the bestselling, Book of Awesome, and Neil continues to spread positivity by thinking, writing, and speaking about intentional living.

    Who is the Blog for, and What’s It About?

    The overall focus of is intentional living, with themes of gratitude, happiness, failure, resilience, connection, and trust spread throughout his entire site. 

    It also acts as a personal branding tool, bringing together all of Neil’s content, products, and services. Through the blog, readers can join his 100k+ newsletter subscribers, watch his speeches, book him to speak at an event, access his Top 200-rated podcast, and purchase any of his bestselling books.

    What Makes It Special?

    In one word, awesome describes everything about Neil is a Canadian family man whose blogging journey started with a countdown of 1000 awesome things, and this positive theme still underscores everything he does. It’s no wonder that he’s found such success as a writer and speaker. He writes with authenticity, a tenet he advocates for, and he is always engaging.

    All content comes back to his mission and links to his podcasts, books, and YouTube videos, allowing readers to learn more. For example, in a single article, 10 Small Daily Habits to Dramatically Boost Your Productivity, Neil links to speaking engagements and books, references other well-respected books and resources, and shares personal details of his life, such as his daily shake, morning routine, and relatable clothing choices.

    He also hosts a book club where he gives monthly recommendations. He notes that he started the book club as a “public commitment to read more.” Alongside it, he also shares transcripts of speeches that have inspired his work. is an excellent resource for anyone who wants to bring positivity, productivity, and intentional living into their daily lives.

    What Can We Learn? is an excellent example of how a blog can be key to building your personal brand. While Neil earns money through speaking engagements, book sales, and the like, his blog is full of free content. His podcast, articles, and email newsletters are all 100% ad, sponsor, and commercial-free, giving readers an accessible insight into what his brand entails.

    He engages potential email newsletter subscribers by sharing descriptions and examples, so readers know exactly what they’re signing up for. By noting that he reads every email he gets and aims to reply to each personally, he creates a personal connection with his audience.


    .blog Featured Site: is home to the writers of Magnet Quarterly, an original and creative quarterly magazine from Turkey. Each themed edition covers topics like culture, arts, and fashion.

    Who is the Blog for, and What’s It About?

    The Magnet Quarterly blog is an extension of the physical magazine. The publication describes itself as catering to “men and women, typically between the ages of 20 and 40, with a high level of education and income.” is a place to learn about culture—from hotels to space tourism—all types of art, music, and fashion, even fashion in space and virtual reality.

    What Makes It Special?

    As a premium domain, is instantly recognizable and memorable. The one-word name, followed by the .blog TLD makes it easy to identify the site as a blog and further supports the brand

    .blog premium domain names are short and to the point, making it easy for readers to find, recognize, and immediately connect to a brand.

    Aesthetically, the blog feels elevated and visually matches their magazine. Post formats vary to include videos, interviews, and articles, and they offer a unique perspective on topics like arts and fashion, exploring these fields in the virtual domain. appeals to younger, technology-driven people who care about staying on the cutting edge of topics like NFTs, the digital world, and evolving beauty standards.

    What Can We Learn?

    Magnet Quarterly successfully uses blogging as an extension of their brand. Having an online presence that gives readers a taste of who they are, allows to ignite interest in the physical publication and encourages people to subscribe to the magazine or for magazine readers to find them online. 

    Having a premium .blog domain name helps boost online branding as it shares the same name as the magazine.


    .blog Featured Site:

    Kinsume is an influencer marketing platform with an environmental twist. Their passion for sustainable living is supported by a core business connecting influencers and marketers. Their blog, is a resource for both audiences, sharing marketing expertise and industry trends while shining a light on important climate change issues.   

    Who is the Blog for, and What’s It About?

    Kinsume is a platform for businesses of all sizes to find ambassadors for their specific digital marketing needs. The success of both brand and ambassador is critical to Kinsume’s business. The informative content published on targets both key audiences: influencers and marketers. How-to posts, lists, and tips for both groups help them get the most out of their relationships. 

    Simultaneously, the blog supports a climate-positive mission and its goal to plant 10 million trees per year. With content aimed at people interested in affiliate marketing and saving the planet, it’s a wonderful example of a blog with a focused and specific niche.

    What Makes It Special?

    Kinsume shows us that it’s possible to run a business and support a greater mission at the same time. They educate and advance the influencer marketing industry while positively impacting the planet through their pledge to plant one tree for every new subscriber. By connecting influencers with partner brands, they’ve planted over 10,000 trees already and don’t plan on stopping anytime soon. Read more about their mission and plant a tree yourself here.

    What Can We Learn? shows us how a business can use a blog to attract, engage with and support customers. The blog keeps readers engaged with visuals, tables of contents, and infographics, making it easy for marketers and affiliates to learn and browse. With tools like the Kinsume user guide, they show how a blog can serve to advance a company’s mission. 

    In addition to learning from the posts, readers know they’re helping the planet and feel empowered to make a difference in their own communities.


    .blog Featured Site: is run by three friends, Cármen, Francisca, and Caetana. They met on a “great adventure” in 2012 and have been exploring the world together ever since. When the pandemic limited their travels, they created to bring the joys of the outside into people’s homes.

    Who is the Blog for, and What’s It About? is “where happiness begins.” Its adventurous creators encourage readers to find joy in the natural world by sharing their stories and experiences. They focus on yoga, sustainability, and travel while showcasing designs inspired by global nature.

    What Makes It Special?

    Cármen, Francisca, and Caetana’s personalities, experiences, and expertise guide their blog. Though they love traveling, their expansive mission invites anyone who values the outdoors to join their holistic journey.

    The bios, posts, and photos show how a passion for nature can become a creative and sustainable lifestyle, including sustainable travel products, eco-friendly laundry routines, to exercise tips. 

    What Can We Learn? is a wonderful example of a blog that successfully pivoted during the pandemic. It demonstrates how to naturally integrate videos and content marketing, for example, by offering multiple ebooks for readers who join the email list.

    .blog Featured Site:

    Sarah Hodgson is the dog trainer, pet behavior consultant, and media expert behind With over thirty years of experience helping people and their pets and having authored several dog training books, she’s a self-described “pet-obsessed mom.” Sarah lives in New York, where she does in-person dog training, and also offers virtual lessons for clients around the world.

    Who is the Blog for, and What’s It About? is the ultimate resource for pet owners. In addition to sharing her own services, Sarah educates anyone who cares for animals. She discusses everything from cats and dogs to small mammals, birds, fish, and reptiles, and her posts range from serious issues, like “How Toxic is Chocolate for Dogs,” to playful topics, such as “How to Throw a Doggie Birthday Party.”

    What Makes It Special?

    This blog is an excellent example of successful monetization. Sarah includes links to everything she sells, recommended products, relevant training, and course options, and free downloads within her blog posts. A pop-up invites visitors to sign up to receive blog updates, curated pet products, course announcements, ebooks, and videos. To incentivize readers, she uses a free ebook as a lead magnet to sign up.

    Sarah makes it easy to scroll through her feature page and find the exact topic you’re looking for. Each article is tagged with its relevant categories, and the search feature creates a user-friendly experience. Combined with adorable pictures of puppies on every page, it’s hard not to love the blog. 

    What Can We Learn?

    Sarah demonstrates her expertise by providing free content and linking to articles she has written as a HuffPost contributor. She uses visual content effectively. Readers can find links to her YouTube videos throughout her blog, and she integrates her TikTok account, where she has many popular videos.


    How do you stop a dog from swiping food off the counter? 🧐 Watch the find out! #howto #food #dog #counter #jumping #up #asksarah #tips #tricks #dogtraining #dogtrainer

    ♬ original sound – veggibeats

    Sarah has found the perfect balance between informing readers and enticing them to purchase her services. Her blog is highly educational, making it a good resource for any animal lover while providing plenty of opportunities to purchase her books and services for those who want more.


    .blog Featured Site:

    Sarah Grossman is the San Diego-based content creator and event designer behind Polychromist, at The blog brings her passions for design, fashion, and travel to life and combines them with art and nature to create a colorful and engaging blog. Sarah describes her unique style as “eclectic mood-based fashion.”

    Who is the Blog for, and What’s It About?

    Polychromist is “a colorful art fashion blog” where each post is a colorful photo shoot featuring fashion styled by the blogger and set against colorful works of art. The blog seeks to showcase up-and-coming designers and thrifted vintage pieces. Sarah shares vibrant environments on her blog that capture her unique design, and, as its name suggests, it’s home to all things color.

    What Makes It Special?

    The first thing Polychromist visitors notice is how visually captivating it is. The overall format resembles Instagram, which immediately engages readers and makes them want to follow her on social media without needing prompting. This is a wonderful resource for anyone interested in art, fashion, and travel, and she makes it easy for readers to learn more about the clothes and places featured in her posts.

    Along with the images and design, storytelling is at the heart of Sarah weaves stories about events, artists, and her own life to give readers an honest glimpse into her perspective and personality.

    What Can We Learn?

    One of the things that is most striking about is the consistent and familiar format. Each post follows the same format and includes the same elements: a story, a location or event, and an outfit. Readers know they can find details and links for everything she talks about at the end of each post. Everything is consistently tied back to the theme of a “colorful art fashion blog.” is evidence that blogs can be successful without writing long-form posts. The key is to follow your audience: Are they looking for tons of written information, or are images a better way to communicate their interests? For Sarah, short stories and pictures are what keep her blog true to the “colorful art fashion” theme. 

    She includes paid ad space as a simple way to monetize her blog, and around it, every feature of the site ties back to her theme and exemplifies her well-defined niche. 

    .blog Featured Site:

    Our latest featured blogger is a well-known Australian department store. We take a look at how David Jones effortlessly blends content and ecommerce to enhance the online shopping experience. 

    David Jones is a premium retailer. Since it first opened its doors in 1838, the department store has grown and evolved while staying true to its original mission to sell the best and most exclusive goods.

    Who is the Blog for, and What’s It About? is a self-proclaimed home of fashion, culture, and style. The blog features everything from food, home, and fashion to accessories and apparel for the whole family, and even electronics, appliances, and gifts.

    Readers can shop directly from blog posts, and customers can learn about products and events. Posts include tips on topics, including style, decorating, beauty, recipes, and kids, and serve as a place to get inspiration and learn about various brands and the latest trends.

    What Makes It Special? seamlessly integrates blogging and ecommerce strategy by connecting content to the online shopping experience. Posts contain links that guide readers to where they can buy the product, and they’re composed of a great mix of storytelling, advice, and products. 

    The blog stays current by planning out a calendar and featuring holiday-specific content, like Valentine’s Day and Easter. 

    What Can We Learn?

    It’s clear that this blog knows what its consumers care about, so they focus on social responsibility and sustainability, create curated edits for specific demographics, and provide blog posts that address its shopper’s interests.

    Their posts are visually engaging, with pictures that highlight items for sale and links that make them easy to purchase. 

    Overall, is a great example of how a company can use a blog to successfully advance their ecommerce strategy.

    .blog Featured Site:

    This week we take a look at This is a company that has turned its blog into a vast knowledge base supporting its email product, while still connecting with readers on a personal level, and establishing the brand as an expert voice in email security.

    Who is the Blogger?

    Fastmail is a privacy-friendly email hosting provider. Their slogan, “email on your side,” highlights the driving mission of their business and their goal of bringing a human touch back to email.

    Who is the Blog for, and What’s It About? aims to educate consumers about the benefits of their service and the importance of email privacy. Their posts demonstrate how Fastmail is different from other email providers while providing readers with actionable tips to operate better online both personally and professionally. In addition to promoting their own business, they use their blog to share tools for living and working in the digital age.

    What Makes It Special?

    By highlighting the importance of privacy and internet security, persuades potential clients that their product is valuable even when the posts aren’t directly discussing their service.

    The blog is a valuable resource for customers and includes posts that spotlight new features and teach consumers how to better use their products. introduces employees in “Meet Our Team” posts, giving a personal quality and supporting the company values of privacy, security, and a “human touch”.

    What Can We Learn?

    Having a blog can have lots of benefits for businesses. Each post serves as a new page, improving search engine optimization (SEO) and driving traffic. The blog is a rich resource of knowledge on Fastmail products and services. By connecting to their audience through posts that provide tips on productivity and internet security, they build trust in their company as a credible and valuable source of information. Building this foundation paves the way for new customers and helps retain their current customers, all while supporting their mission and reinforcing their brand.

    .blog Featured Site:

    Choosing a niche is one of the first and most important steps in starting and growing a blog. Our next featured blogger,, shows us that identifying a niche within a niche and getting really specific will pull the right audience to you. If you’ve ever wondered if niching down will limit you, this blog is the perfect example to learn from. 

    Who is the blogger?

    Rachel Goldsworthy is the blogger behind She was diagnosed with coeliac disease – an autoimmune disorder that restricts her from eating gluten. Her blog takes her love of travel and shares her adventures through the lens of a coeliac. 

    Who is the blog for and what’s it about?  

    Many people with coeliac struggle when eating out. Travel also becomes complicated because of dietary restrictions but Rachel does not let this stop her. She’s visited 20 countries since her diagnosis.

    After her diagnosis, she researched restaurants and food she could eat while traveling. Soon after, she shared tips with others on eating out in Central London, where she worked at the time. She gradually became more adventurous with the food she was trying, and The Sightseeing Coeliac blog was created.

    Rachel shares tips and gluten-free travel guides to help fellow coeliacs enjoy their travels. It’s not just a travel blog, it’s one specifically for people with coeliac disease. 

    What makes it special? demonstrates how to find a niche within a niche.

    There are many travel blogs on the internet, which can make it hard to stand out from the crowd. Only 1% of people have a coeliac diagnosis. By focusing her blog on travel tips for people with gluten-free diets, Rachel pinpointed a specific niche within travel blogging.

    With her extensive travel experience, Rachel has covered a lot of ground literally and figuratively. There are many opportunities and content ideas for her to cover within her niche. All the information she shares is directly related to what her audience expects to find on her blog, and her travel guides are wonderful, detailed resources.

    With every post, Rachel helps fellow coeliacs have more positive travel experiences. 

    What can we learn?

    The blogosphere is massive. Bloggers must be intentional about finding the right audience. Sharing information related to a narrow topic helps readers quickly identify if the blog is for them. 

    Rachel also shows the power of sharing her personal life through a blog allowing her to connect with others like her.

    .blog Featured Site:

    Who is the blogger?

    Natalie Sullivan is the face and voice behind She is a married, stay-at-home mom of three from Queensland, Australia, and the author of Remember Mama. Remember Mama is a book written to remind mothers of how amazing and loved they are. She exudes a bright and positive outlook that engages her blog readers, and makes them feel like a part of her inner circle.

    Who is the blog for and what’s it about?

    This Sweet Life is a blog written for moms. Featuring family, house, and style, it gives practical advice to women who want to feel even more confident and competent. The posts cover a wide variety of mom-life themes, from ideas for holiday looks, to home organization and makeovers, to chronicles of family birthday parties and travels.

    It is a place to find entertainment, reassurance, and joy. It gives its community of readers the experience of being greeted by a friend that understands them. Natalie’s blog is a resource for all mothers, and she shares photos, as well as advice, which allows her readers to get a genuine look into her personal family life.

    What makes it special?

    Moms want to feel connected, and This Sweet Life creates a space of friendship, shared experiences, and camaraderie. Natalie provides advice that feels attainable to the modern mom. She offers practical ideas and shows how they can be implemented into your own home and life. Her blog is full of links to products and services that she uses and recommends, making it easy for her readers to find exactly what she is referencing. This Sweet Life also shows how a blogger can successfully monetize their blog. In addition to the product reviews and referrals, Natalie has a shop that features gift guides and highlights her book for purchase. She also has a page dedicated to showcasing work she has done for brands and offering other businesses her skills as a content creator.

    What can we learn?

    It is clear that is intentionally designed. It has a cohesive theme that’s expressed from the blog’s name to its sweet, family-focused pictures to the language used throughout the siteThis Sweet Life perfectly caters to its audience, achieving the goals of offering a “warm hug” and being your virtual “gal pal.” Its colorful and clean look leaves us feeling cheerful and ready to incorporate some new ideas into our own lives.