We love it when we come across a fun and unique blog. We’d like to introduce you to a farmer who is excelling with her blog, fresheggsdaily.blog. This is a great example of the different ways a blog can be used to optimize other business opportunities.
Who is Fresh Eggs Daily®?
Fresh Eggs Daily® is a business and blog run by Lisa Steele. Lisa is a 5th generation chicken farmer and has grown a following of almost a million accounts across her social media channels. She’s known as “the Queen of the Coop”.
And if that wasn’t enough, Lisa is also an author, had her own show, and has appeared on many television programs. She also created a line of natural poultry products. It’s safe to say when it comes to chicken farming, Lisa is the guru. Her blog does a great job of sharing valuable information with other chicken farmers while also supporting her business.
How Fresh Eggs Daily® is using their blog
Fresh Eggs Daily® isn’t what you might expect from a chicken farming blog. Lisa has done a fantastic job of sticking to her niche market—people raising chickens—and her blog and business are excelling because of it.
She is using her blog effectively in many different ways to grow her brand. And while there is a lot of information to consume, it’s all directly related to her specific niche.
Here are some of the things Lisa is using her blog for:
Keeping in touch with her audience
A great way to help your audience to engage further with your blog and content is to get them to sign up for your email list. When you do this, you gain their permission to talk to them right in their inbox instead of waiting for them to show up at your blog.
As soon as you get to the Fresh Eggs Daily® blog, she has a popup inviting you to sign up.
In a recent post, we shared the different ways that you can use your blog to make money. Lisa is using several of those strategies on her blog and one of them is advertising space. As you browse her website, you’ll come across multiple ads.
Not only is Lisa using her blog to make money from advertising, she’s also using it to sell products. Her shop pages link out directly to her Amazon store where she sells all kinds of products for raising chickens.
Promoting other products
Lisa has done a great job of putting her blog to use for her business. She had a TV show for a few years along with six books. There are links for everything right on her blog making it easy to buy her book and watch her show.
Offering press and media links
To make it easy for people to reach out to work with her, Lisa includes a Media page on her blog with all the necessary details that anyone would need.
What’s your passion?
There truly is a market out there for just about any topic that you can dream up. If there is something that you’re interested in, there’s a good chance that others are interested in it too. Starting a blog is a great way to pull that community of like-minded people together.