AuthenticCollective.blog is a business offering photo and video services for elopements and small weddings. Run by Sav and Greg, a married couple from Denver, Colorado, Authentic Collective specializes in helping couples capture their wedding day in beautiful places around the US.
A .blog domain may not seem like the obvious choice for a business, but when your business is taking stunning location photography, what better way to showcase your work online than in blog format.
What is the blog about?
Authentic Collective helps couples looking to elope or have an intimate location wedding. Sav and Greg have personal expertise as a couple who eloped.
The blog also offers a number of free resources. These include location inspiration, elopement guides, and timetables, plus details of their photography services. Customers can view past photography work at tiny weddings in beautiful locations. If a couple chooses to work with Sav and Greg for their event, they’ll be guiding them along the way.
Sav and Greg have created an inclusive, friendly, and independent business. They have built it on their passion for offering unique experiences for eloping couples. They also offer mentoring and presets for other photographers.
What makes it special?
Choosing the perfect wedding photographer can be stressful for couples with a vision for their big day. Besides offering their main photography service, Sav and Greg use Authentic Collective as a broad resource for those planning to elope.
As the owners eloped, they can share stories about their own experiences on their blog. They even offer a checklist of 10 questions couples should ask their wedding photographer. They want to educate potential customers before they book.
Sav and Greg use Authentic Collective to lead with being helpful to their audience. Their content helps all couples looking to elope or host a tiny wedding, whether they work with Authentic Collective or not. They artfully balance promotional content with useful tips. This makes them a trusted source in their niche.
What to steal?
- Give your website a personal feel. By sharing their experiences, Sav and Greg offer a more authentic experience for readers and potential clients.
- Don’t just sell. Sav and Greg share guides, info, and free resources. They help readers, even if they aren’t purchasing their paid photography services.
- Aim to educate. Offering info like a checklist to ask photographers allows them to help couples before they’ve even made a choice.