Looking to Become a Blogger? We’ve Got the Tools You Need

Blogs are everywhere. People turn to them for news, inspiration, travel guides, cookbooks, and anything else you can imagine. Even though there are millions of blogs, there’s always room for new bloggers. Everyone has a unique experience, expertise, and energy, and every new blogger adds positively to the blogosphere. 

No matter what stage you’re at as a blogger, we’re here to support you along the way, and .blog has the resources you need. Have you been thinking about starting a blog but waiting for a sign? If so, this is your sign, and this article is for you!

Before You Start

Just thinking about starting a blog? You’re in the right place. Part of building a successful blog is planning ahead. These articles can help answer some of your questions and guide your planning process:

6 Questions Every New Blogger Asks

How do I start a blog? What should I write about? What tools do I need to be a blogger? All beginning bloggers have questions, and this article answers 6 of the most common ones.

How to Choose the Best Blogging Platform for Your Needs

Before you can even start writing, you need a blogging platform. Choosing one can be intimidating, but this article walks you through questions that will help you choose the best place for your blog.

5 Tips for Selecting the Best Domain Name for your Blog

Do you already have a dream domain name in mind? If so, great–read this article to get confirmation that you’ve chosen the right one. If not, no worries–this article will give you the tips and confidence you need to select the best domain name for your blog.

Building Your Blog

Now that you’ve taken the leap into the blogging world, you’re probably working through the details of building a successful blog. These articles guide you through some of the logistical steps of getting going:

How to Start a Blog in 5 Simple Steps

You’re ready to dive in–fantastic! But what next? This article helps you get started in 5 simple steps. You’ll be blogging in no time.

5 Tips to be a Successful Blogger

Who doesn’t want success? Even if you aren’t looking to make a living with your blog, this article will teach you everything you need to know to get the best start.

7 Secrets to Building a Successful Blog

The last article had 5 tips; this one has 7 secrets–shh! This information is for dotbloggers only. We kid, but check out this article to learn the keys to blogging success.

How to Start a Photo Blog: A Quick Guide for Beginners

This article is dedicated to beginning a photo blog, but it can be tailored to any niche. If you have a photo blog, you can’t miss this one, but even if you don’t, the tips are still relevant.

Looking for More Inspiration

We get it: sometimes you need a reminder of why you started in the first place or evidence of why you should. These articles detail why building a blog is worth it:

Why It’s Worth Starting a Blog in 2022

We obviously think blogging is worth it, but don’t just take it from us. This article gives all the evidence you need to jump in.

6 Reasons Why You Should Start Blogging This Year

Answering the question, “should I start a blog?” This article outlines six reasons why blogging can positively add to your life.

You Are A Blogger

Blogging is for everyone. Whether you’re looking to make a career of it, building a blog to support your business, or are simply blogging as a hobby, you can learn how to build a successful blog at .blog. Our commitment to bloggers is ongoing, and we’re always adding new articles to support your success. We can’t wait to see where your blogging journey leads.

.blog Featured Site: neil.blog

Author, podcast host, and public speaker, Neil Pasricha has been blogging for over a decade. His career began with a daily blog called 1,000 Awesome Things, which won a Webby Award in 2009. Its success paved the way for the publication of the bestselling, Book of Awesome, and Neil continues to spread positivity by thinking, writing, and speaking about intentional living.

Who is the Blog for, and What’s It About?

The overall focus of Neil.blog is intentional living, with themes of gratitude, happiness, failure, resilience, connection, and trust spread throughout his entire site. 

It also acts as a personal branding tool, bringing together all of Neil’s content, products, and services. Through the blog, readers can join his 100k+ newsletter subscribers, watch his speeches, book him to speak at an event, access his Top 200-rated podcast, and purchase any of his bestselling books.

What Makes It Special?

In one word, awesome describes everything about Neil.blog. Neil is a Canadian family man whose blogging journey started with a countdown of 1000 awesome things, and this positive theme still underscores everything he does. It’s no wonder that he’s found such success as a writer and speaker. He writes with authenticity, a tenet he advocates for, and he is always engaging.

All content comes back to his mission and links to his podcasts, books, and YouTube videos, allowing readers to learn more. For example, in a single article, 10 Small Daily Habits to Dramatically Boost Your Productivity, Neil links to speaking engagements and books, references other well-respected books and resources, and shares personal details of his life, such as his daily shake, morning routine, and relatable clothing choices.

He also hosts a book club where he gives monthly recommendations. He notes that he started the book club as a “public commitment to read more.” Alongside it, he also shares transcripts of speeches that have inspired his work. 

Neil.blog is an excellent resource for anyone who wants to bring positivity, productivity, and intentional living into their daily lives.

What Can We Learn?

Neil.blog is an excellent example of how a blog can be key to building your personal brand. While Neil earns money through speaking engagements, book sales, and the like, his blog is full of free content. His podcast, articles, and email newsletters are all 100% ad, sponsor, and commercial-free, giving readers an accessible insight into what his brand entails.

He engages potential email newsletter subscribers by sharing descriptions and examples, so readers know exactly what they’re signing up for. By noting that he reads every email he gets and aims to reply to each personally, he creates a personal connection with his audience.

 

.blog Featured Site: Magnet.blog

Magnet.blog is home to the writers of Magnet Quarterly, an original and creative quarterly magazine from Turkey. Each themed edition covers topics like culture, arts, and fashion.

Who is the Blog for, and What’s It About?

The Magnet Quarterly blog is an extension of the physical magazine. The publication describes itself as catering to “men and women, typically between the ages of 20 and 40, with a high level of education and income.” Magnet.blog is a place to learn about culture—from hotels to space tourism—all types of art, music, and fashion, even fashion in space and virtual reality.

What Makes It Special?

As a premium domain, Magnet.blog is instantly recognizable and memorable. The one-word name, followed by the .blog TLD makes it easy to identify the site as a blog and further supports the brand

.blog premium domain names are short and to the point, making it easy for readers to find, recognize, and immediately connect to a brand.

Aesthetically, the blog feels elevated and visually matches their magazine. Post formats vary to include videos, interviews, and articles, and they offer a unique perspective on topics like arts and fashion, exploring these fields in the virtual domain. 

Magnet.blog appeals to younger, technology-driven people who care about staying on the cutting edge of topics like NFTs, the digital world, and evolving beauty standards.

What Can We Learn?

Magnet Quarterly successfully uses blogging as an extension of their brand. Having an online presence that gives readers a taste of who they are, allows magnet.blog to ignite interest in the physical publication and encourages people to subscribe to the magazine or for magazine readers to find them online. 

Having a premium .blog domain name helps boost online branding as it shares the same name as the magazine.

 

What is World Blog Day and How Can You Celebrate?

Did you know there’s a whole day dedicated to celebrating blogs and the bloggers behind them? Since the early 2000s, August 31st has been known as World Blog Day. Naturally, we’re excited to mark this holiday!

What are blogs?

If you’re here, you probably already know the answer to this question, but you might not know about the history of blogging.

In 1994, Justin Hall, a Swarthmore College undergraduate, created links.net and began using it as a diary. He pioneered the practice of documenting thoughts and sharing personal insights online, so he’s often credited with being the world’s first blogger. 

Despite its growing popularity, the word “blog” didn’t come about for a few more years. Jorn Barger described his website “log” as a “weblog” in 1997, and the term was eventually truncated to just “blog” and used as both a noun and a verb.

WordPress launched in 2003, providing an accessible platform for bloggers, and things continued to evolve from there. Sites like Huffington Post and Buzzfeed blurred the line between blogging and journalism, and throughout the early 2000s, blogging continued to gain popularity worldwide.

In 2015, the .blog domain was added, helping bloggers expand their reach and better cater to their target audiences. 

There are now over 600 million blogs online, and millions of new posts are published every day.

Why are they worth celebrating?

Blogs are an exciting, accessible, and noteworthy way to share and receive information. Because anyone can become a blogger, they’re diverse and varied, and they cover a whole host of incredible topics. 

Want to learn something new? You can learn it on a blog!

With so many different topics and styles, there’s a blog out there for everyone. Bloggers pour their time, energy, and hearts into creating desirable content and maintaining their sites, and we think that’s worth celebrating.

How can you celebrate?

1. Have a blogging party

Need an excuse to throw a party? Have one for World Blog Day! Hosting a blogging event, either virtually or in person, is a great way to network, promote your brand, and celebrate. It doesn’t have to be elaborate; you can invite people to join you on social media, host a giveaway, or give out branded swag.

2. Blog about it

Why not celebrate the day dedicated to blogging by writing a blog post? Schedule a special post educating people about the history of blogging or, better yet, outline the history of blogging in your particular niche.

3. Network with other bloggers

Use this day as an opportunity to get to know others in your field. See if any organizations in your niche are hosting events or contact a fellow blogger about guest posting.

4. Try something new

World Blog Day could be your chance to try something new, like adding a new feature to your blog. 

Do you already have a content calendar? If not, look for a free template to bring more organization and planning to your blog. What about video? Have you tried adding this trendy media to your site? If not, let World Blog Day inspire you to give it a try! 

If you need more ideas, check out our post on the latest blogging trends [link to blog trends article]. We’re always working to keep you up to date so your blog remains on the cutting edge.

5. Start a blog

Have you been thinking about starting a blog but haven’t yet? What better day to jump in! The blogging community is a wonderful place, and we’re always here to support you.

Happy World Blog Day

Since their very first appearance almost 30 years ago, blogs have exploded. They’ve grown and evolved from simple online diaries to incredible sources of information and entertainment. We’re thrilled to be part of the blogging community and share its rich history. 

For World Blog Day, we’re celebrating all bloggers and encouraging you to find a fun way to mark this special holiday.

.blog Featured Site: exploratree.blog

Kinsume is an influencer marketing platform with an environmental twist. Their passion for sustainable living is supported by a core business connecting influencers and marketers. Their blog, exploratree.blog is a resource for both audiences, sharing marketing expertise and industry trends while shining a light on important climate change issues.   

Who is the Blog for, and What’s It About?

Kinsume is a platform for businesses of all sizes to find ambassadors for their specific digital marketing needs. The success of both brand and ambassador is critical to Kinsume’s business. The informative content published on exploratree.blog targets both key audiences: influencers and marketers. How-to posts, lists, and tips for both groups help them get the most out of their relationships. 

Simultaneously, the blog supports a climate-positive mission and its goal to plant 10 million trees per year. With content aimed at people interested in affiliate marketing and saving the planet, it’s a wonderful example of a blog with a focused and specific niche.

What Makes It Special?

Kinsume shows us that it’s possible to run a business and support a greater mission at the same time. They educate and advance the influencer marketing industry while positively impacting the planet through their pledge to plant one tree for every new subscriber. By connecting influencers with partner brands, they’ve planted over 10,000 trees already and don’t plan on stopping anytime soon. Read more about their mission and plant a tree yourself here.

What Can We Learn?

Exploratree.blog shows us how a business can use a blog to attract, engage with and support customers. The blog keeps readers engaged with visuals, tables of contents, and infographics, making it easy for marketers and affiliates to learn and browse. With tools like the Kinsume user guide, they show how a blog can serve to advance a company’s mission. 

In addition to learning from the posts, readers know they’re helping the planet and feel empowered to make a difference in their own communities.

 

5 Ways a Blog Can Help You Build Your Personal Brand

Blogging is critical to a strong business marketing strategy, but what about your personal brand? A blog is one of the best ways to solidify your online presence and build positive awareness. Let’s look at what a personal brand is, why it matters, and how blogging can help build yours.

What is a personal brand?

A personal brand answers the following questions:

  • What makes you special?
  • What is your niche? 
  • What are you known for? 
  • Are you a thought leader in a particular field? 

Let’s tease apart a few brand-related terms: 

Your personal brand demonstrates your mission, values, and voice. 

Your brand identity communicates your brand. It involves anything that influences public perception, including all the visual elements that set you apart, like your logo, website, and graphics.

Brand awareness refers to how recognizable your brand is. Bear in mind that brand awareness isn’t always positive! A brand can have high but negative brand awareness, meaning it’s well-known but has a poor reputation. 

The goal is to use your blog to build positive brand awareness.

How can blogging build your personal brand?

Whether you’re a business or an individual, you need to solidify your brand to shape customer perceptions and foster loyalty.

Content marketing, like blogging and social media, can help build brand awareness. To ensure positive awareness (i.e., a good reputation), it’s important to always provide the best possible content.

Tips on using your blog to build your brand:

1. Be clear about your brand and niche

One of the key components of a successful blog is a clearly-defined niche. When you know yours, you can learn about your competition, the bloggers you should be networking with, and which keywords to prioritize. It’s also much easier to provide helpful and engaging content when you know the specific audience you’re targeting. 

Knowing who you are and your goals as a blogger are essential to building your brand.

2. Bring your personality to your blog

Your blog communicates your brand identity before visitors ever read a word of your posts. Everything about your site design tells your audience something about you. Then, your stories and brand voice develop a more complete picture of your brand.

While it’s perfectly fine to get inspiration from other blogs, it’s important to make your blog your own. Keep it as authentic as possible, and don’t try to be someone you’re not. Maintaining a consistent brand will be much easier if you don’t have to remind yourself of who you’re pretending to be!

3. Be consistent

The more you write, the more you define your brand. Publish regularly and provide good content so readers can rely on your blog and increase positive brand awareness. Frequent posting also ensures you’re providing the most up-to-date information.

Make sure to keep your formatting and voice the same across posts. When your posts are consistent, people know what they can expect from you. 

4. Grow your online presence

It helps to think of your blog as part of a larger brand-growing team, so build social media accounts alongside it. When these two platforms work together, you create more opportunities to expand and display your brand. 

Having multiple forums isn’t much more work than just one! You can make small content changes across platforms so that there’s consistency across your blog posts, email, Twitter, Instagram, TikTok, YouTube, and podcasts.

5. Value networking

Getting to know others in your niche is a great way to support brand building. The bigger your network, the more opportunities you’ll have. Invite like-minded bloggers to guest post on your site, and ask if you can post on theirs. 

The Takeaway

Whether you’re a business or an individual, it’s important to think of yourself as a brand and to market yourself accordingly. With focused attention, consistency, and good content, a blog can help create and build your personal brand.

.blog Featured Site: outdoorliving.blog

Outdoorliving.blog is run by three friends, Cármen, Francisca, and Caetana. They met on a “great adventure” in 2012 and have been exploring the world together ever since. When the pandemic limited their travels, they created outdoorliving.blog to bring the joys of the outside into people’s homes.

Who is the Blog for, and What’s It About?

Outdoorliving.blog is “where happiness begins.” Its adventurous creators encourage readers to find joy in the natural world by sharing their stories and experiences. They focus on yoga, sustainability, and travel while showcasing designs inspired by global nature.

What Makes It Special?

Cármen, Francisca, and Caetana’s personalities, experiences, and expertise guide their blog. Though they love traveling, their expansive mission invites anyone who values the outdoors to join their holistic journey.

The bios, posts, and photos show how a passion for nature can become a creative and sustainable lifestyle, including sustainable travel products, eco-friendly laundry routines, to exercise tips. 

What Can We Learn?

Outdoorliving.blog is a wonderful example of a blog that successfully pivoted during the pandemic. It demonstrates how to naturally integrate videos and content marketing, for example, by offering multiple ebooks for readers who join the email list.

Take Your Blog to the Next Level with These 5 Blogging Trends

There are more than 600 million blogs online, and thousands of new posts are uploaded every minute. One of the best ways to make your blog stand out is to understand and adopt current trends. Here are the top five blogging methods, styles, and techniques for you to focus on today:

1. Good Content Always Wins

Prioritize Fact-Driven and Well-Researched Content

Today’s consumers want factual, informative content. With easy access to so much information, readers are drawn to sites they can rely on for accurate and unique insights. As a blogger, it’s important to include well-respected sources and data to keep your readers’ trust.

It can even be worth it to invest in gathering your own data. New insights give your audience something unique while showing you know them and their interests. Taking the time to contribute to your field could lead to other sites referencing your blog, which improves your credibility and SEO (Search Engine Optimization).

Write Quality Long-form Posts

On average, the top posts on the first page of Google are 1500-2000 words in length. Longer articles allow you to include more keywords, which can create organic traffic to your site, and readers value posts that explore topics in greater depth.

2. Find Ways to Monetize

Use Content For Lead Generation

Blogging can be an excellent way to make money both passively and actively. Still, with Facebook ads and other channels becoming more difficult and expensive, many bloggers are turning to content creation to generate leads. When done right, blogs are a great way to drive traffic and increase leads organically. Sarahsayspets.blog exemplifies authentic monetization with her storefront and content marketing. 

Utilize Affiliate Marketing 

Affiliate marketing is an easy way to earn passive income, and adding affiliate links to your blog posts is one of the tactics you can use. Today, there are various affiliate platforms, most of which are free to join, and individual programs. 

Regardless of your niche, there are tons of options for organically integrating affiliate marketing into your blog.

3. Give People Content Where and How They Want It

Include Visual Content

Blogs need visual content. It keeps readers more engaged by appealing to shorter attention spans, can break up blocks of writing, and allows your audience to consume the same information in multiple ways. 

Visuals don’t just mean pictures; blogs can benefit from graphs, charts, infographics, and videos [link to new video article].

Integrate Social Media

Almost everyone is on social media in one form or another, and integrating yours with your blog gives you a more complete blogger profile. Treating your social media channels as an extension of your blog [link to new social media article] helps you connect with your current audience and is important for finding and building a larger one.

Content Marketing

Focusing on content marketing gives you a broader strategy across multiple channels. Blogs are one form of content marketing and can be a place to display other types. Your blog can serve as a resource for readers to learn new information about the services you offer, and as a platform for finding your ebooks, podcasts, YouTube channels, etc.

4. User Experience Matters

Prioritize Mobile Optimization

Today, most people have a mobile device with them at all times and as a result, they regularly read blogs on their phones. Rather than treating mobile optimization as an afterthought, keep mobile formatting at the forefront of your strategy to give mobile users a positive and user-friendly experience.

Make Content Scannable

As attention spans have shortened, people often prefer easily accessible information they don’t have to spend time searching for. Subheadings and visual content help keep your posts more engaging. Many readers also look for a TL;DR (too long; didn’t read) at the beginning of blog posts, a short summary to appeal to those who prefer a quick overview over a longer article.

5. Build a Brand, Not a Website

Whether you’re a business, organization, or individual blogger, building a brand matters. Blogs aren’t simply places to share information; they can help create and advance your brand. Your color, font, format, and writing style all speak to a larger image. When paired well with social media, podcasts, and e-commerce shops, your blog helps your audience form a picture of who you are and what your brand is all about.

The Takeaway

One of the most exciting things about the world of blogging is that it’s constantly changing and evolving. Staying educated about current trends keeps your blog fresh and modern. The more trends you adopt, the more you can stand out and achieve success.

.blog Featured Site: sarahsayspets.blog

Sarah Hodgson is the dog trainer, pet behavior consultant, and media expert behind Sarahsayspets.blog. With over thirty years of experience helping people and their pets and having authored several dog training books, she’s a self-described “pet-obsessed mom.” Sarah lives in New York, where she does in-person dog training, and also offers virtual lessons for clients around the world.

Who is the Blog for, and What’s It About?

Sarahsayspets.blog is the ultimate resource for pet owners. In addition to sharing her own services, Sarah educates anyone who cares for animals. She discusses everything from cats and dogs to small mammals, birds, fish, and reptiles, and her posts range from serious issues, like “How Toxic is Chocolate for Dogs,” to playful topics, such as “How to Throw a Doggie Birthday Party.”

What Makes It Special?

This blog is an excellent example of successful monetization. Sarah includes links to everything she sells, recommended products, relevant training, and course options, and free downloads within her blog posts. A pop-up invites visitors to sign up to receive blog updates, curated pet products, course announcements, ebooks, and videos. To incentivize readers, she uses a free ebook as a lead magnet to sign up.

Sarah makes it easy to scroll through her feature page and find the exact topic you’re looking for. Each article is tagged with its relevant categories, and the search feature creates a user-friendly experience. Combined with adorable pictures of puppies on every page, it’s hard not to love the blog. 

What Can We Learn?

Sarah demonstrates her expertise by providing free content and linking to articles she has written as a HuffPost contributor. She uses visual content effectively. Readers can find links to her YouTube videos throughout her blog, and she integrates her TikTok account, where she has many popular videos.

@sarahsayspets

How do you stop a dog from swiping food off the counter? 🧐 Watch the find out! #howto #food #dog #counter #jumping #up #asksarah #tips #tricks #dogtraining #dogtrainer

♬ original sound – veggibeats

Sarah has found the perfect balance between informing readers and enticing them to purchase her services. Her blog is highly educational, making it a good resource for any animal lover while providing plenty of opportunities to purchase her books and services for those who want more.

 

Blogs and Videos: How and Why They Go Together

Video content has become central to how we share and consume information. A survey by Wyzowl found that the average person spends around 19 hours per week watching online videos, an increase of 8.5 hours since 2018.  

Not only are we watching more, but we’re also sharing videos twice as often as any other type of online content. When asked how they want to learn about a product or service, 73% said they prefer to watch a short video, while only 11% would rather read an article.

Given the popularity of videos, how can bloggers use them to their advantage? The good news is that it isn’t necessary to create something entirely new; the best method is to integrate videos into your existing marketing channels. And, with over 570 million blogs and 77% of internet users reading them daily, adding videos to yours is a great way to make it stand out.

It’s clear that video content is highly valuable and worth investing in; here’s how bloggers can benefit from using them.

Five Ways To Use Videos in Your Blog

  1. Tutorials

Tutorials are an easy way to incorporate video content into your blog. People often read blogs to learn how to do something or gain new information, and videos are great teaching tools. 

Instructional guides are enhanced by visual content even without putting yourself on camera. Tons of programs  make it easy to record your screen while narrating your explanation.

  1. Video Summaries

Use videos to present a concise summary of your blog post. Similar to Cliffs Notes versions of books, which only capture the most critical and enticing parts, a video summary can act as a highlight reel of your article. This is ideal for capturing additional audiences who may be short on time or prefer watching a video to reading an article.

  1. Vlogs

Videos can also be standalone blog posts. If you don’t have time to craft an article, you can post a vlog instead of written content. Or, your vlog can serve to add depth to a short-form blog post. 

Even if you’re connecting your video to a blog post, don’t assume your audience will read the article first. It’s always best to include a brief intro explaining what the video is about.

  1. About Us Videos

Readers love to know the people behind their favorite blogs. “About Us” videos are a fantastic way to educate your audience about who you are and engage with them on a more personal level. It doesn’t need to be complex; a simple video that lets your audience see the face and voice behind the blog is a valuable tool.

  1. Unique Content

Your audience cares about what you uniquely offer. Do you regularly share your favorite products on your blog? Try adding video reviews to your site. Are you a travel blogger? Share clips of your trips, rate travel products, or post “How To” videos about packing. Do you have a food blog? Post videos to accompany recipes or summarize your top ten recipes.

How to Add Videos to Your Blog

One of the simplest ways to add videos to your blog is to embed copy the “embed video” link from YouTube and insert it into your webpage. Make sure videos are customized to your site, so  they look great and don’t exceed your column width.

It’s beneficial to inform readers that there’s a video in your post. Signal it in the title simply by adding ‘(Video)’. 

Remember that quality matters. Use a tripod to ensure stability and invest in a microphone to provide clear audio. Check that your lighting source is sufficient and your background is free from distractions. Although vertical videos work well on social media, for blog-quality content, film horizontally.

The Takeaway

Video marketing is a key tactic in today’s world. Its popularity has risen quickly over the last few years, and it won’t go away any time soon. 

Adding video content to your blog can help you reach new audiences, stand out, and get more shares. 

Regardless of your niche, there are opportunities to incorporate video content in a way that’s unique to your blog and enhances what you already offer.