.blog Featured Site: thesightseeingcoeliac.blog

Choosing a niche is one of the first and most important steps in starting and growing a blog. Our next featured blogger, thesightseeingcoeliac.blog, shows us that identifying a niche within a niche and getting really specific will pull the right audience to you. If you’ve ever wondered if niching down will limit you, this blog is the perfect example to learn from. 

Who is the blogger?

Rachel Goldsworthy is the blogger behind thesightseeingcoeliac.blog. She was diagnosed with coeliac disease – an autoimmune disorder that restricts her from eating gluten. Her blog takes her love of travel and shares her adventures through the lens of a coeliac. 

Who is the blog for and what’s it about?  

Many people with coeliac struggle when eating out. Travel also becomes complicated because of dietary restrictions but Rachel does not let this stop her. She’s visited 20 countries since her diagnosis.

After her diagnosis, she researched restaurants and food she could eat while traveling. Soon after, she shared tips with others on eating out in Central London, where she worked at the time. She gradually became more adventurous with the food she was trying, and The Sightseeing Coeliac blog was created.

Rachel shares tips and gluten-free travel guides to help fellow coeliacs enjoy their travels. It’s not just a travel blog, it’s one specifically for people with coeliac disease. 

What makes it special?

Thesightseeingcoeliac.blog demonstrates how to find a niche within a niche.

There are many travel blogs on the internet, which can make it hard to stand out from the crowd. Only 1% of people have a coeliac diagnosis. By focusing her blog on travel tips for people with gluten-free diets, Rachel pinpointed a specific niche within travel blogging.

With her extensive travel experience, Rachel has covered a lot of ground literally and figuratively. There are many opportunities and content ideas for her to cover within her niche. All the information she shares is directly related to what her audience expects to find on her blog, and her travel guides are wonderful, detailed resources.

With every post, Rachel helps fellow coeliacs have more positive travel experiences. 

What can we learn?

The blogosphere is massive. Bloggers must be intentional about finding the right audience. Sharing information related to a narrow topic helps readers quickly identify if the blog is for them. 

Rachel also shows the power of sharing her personal life through a blog allowing her to connect with others like her.

Why Infographics are Still Important for Blogging

Are infographics a thing of the past or are they still important? Infographics were once seen as an easy way to convey information clearly and concisely. But are they still worth incorporating in a blog post today? We say yes to the debate on infographics and their value today. Here’s why infographics are still essential for bloggers today.

Infographics in the Past

Infographics first gained popularity as an innovative way to display complex data in a captivating and easily understandable way. Rather than only relying on words to present information, bloggers turned to infographics to visually represent their material. Readers were drawn to this visually appealing format, and infographics took off.

The prevalence of infographics grew significantly in the 2010s, seeing the biggest increase in marketing budgets in 2015-2016. Google Trends shows a peak in searches for infographics from 2010 to 2014, with the frequency of searches lowering some since then but still indicating broad interest.

Historically, infographics were often long and information-dense. Much of the knowledge being shared was summarized within the graphic. As businesses began noticing that infographics were an appealing way to display data, many included them in their blogs. Some came to rely on visitors sharing infographics to drive traffic to their sites. However, perhaps, with so many bloggers and websites relying on infographics, they no longer stood out and were no longer guaranteed to produce results.

Infographics in the Present

Numbers don’t lie, and data shows that humans are inherently visual learners. People retain significantly more information when it is presented visually compared. Infographics combine information with the visual imagery that our brains crave.

Sites with visual content in their blog posts see better results than those without, and visual content is shared at a much greater frequency than other content. Even as the trends have changed, infographics continue to be shared at a rate three times higher than any other content on social media. In addition, articles spotlighting infographics receive 72% more views than articles without them.

The key to making an infographic that doesn’t get lost in the shuffle is adapting to current trends. Previously, it was common to produce longer, more complex infographics. Today, with so much content competing for our attention, readers may not stop to take in a more detailed infographic. The good news is that great infographics continue to produce results.

So, what makes a great infographic? Successful infographics provide high-quality, accurate information in a visually appealing way. 

In the age of social media, readers are often used to getting information quickly and concisely. Very few people are reading every single blog post from beginning to end. Some skim for the information they want, and infographics fill that demand. Today’s infographics are shorter than they were in the past and are often broken up for easy sharing on social media.

In 2022, videos are leading content, with reels and TikTok seeing huge popularity, and successful infographics are following this trend. Successful modern infographics are much more likely to include a video or interactive component. In place of more static infographics, those with dynamic parts are often preferred. In recent years, we have witnessed the rise of gif infographics, real-time data visualization, and interactive infographics, with these new forms often enjoying more popularity and shares than the older style.

Infographics in the Future

Blogging is always evolving, and, like all content creators, successful bloggers will continue to adapt to changing trends.

While we can’t predict future shifts, we can stay informed and learn new skills. Bloggers can benefit from rethinking the way they use infographics to reach current audiences and adapt to modern attention spans.

The Takeaway

Regardless of the form they take, infographics remain an effective way to clearly and concisely present information. Visually appealing infographics entice the parts of our brain that seek out and retain visual input. They also are attractive to individuals looking for a simple synopsis instead of reading a full article. Infographics are easy to share and can increase traffic.

Finally, infographics can reflect your brand voice. Bloggers can tailor infographics to their niche, choose fonts and colors, and utilize language that is consistent with their brand. So yes, we say infographics are still important and can be an effective tool in engaging the reader and driving more traffic to your post.

.blog Featured Site: thissweetlife.blog

Who is the blogger?

Natalie Sullivan is the face and voice behind thissweetlife.blog. She is a married, stay-at-home mom of three from Queensland, Australia, and the author of Remember Mama. Remember Mama is a book written to remind mothers of how amazing and loved they are. She exudes a bright and positive outlook that engages her blog readers, and makes them feel like a part of her inner circle.

Who is the blog for and what’s it about?

This Sweet Life is a blog written for moms. Featuring family, house, and style, it gives practical advice to women who want to feel even more confident and competent. The posts cover a wide variety of mom-life themes, from ideas for holiday looks, to home organization and makeovers, to chronicles of family birthday parties and travels.

It is a place to find entertainment, reassurance, and joy. It gives its community of readers the experience of being greeted by a friend that understands them. Natalie’s blog is a resource for all mothers, and she shares photos, as well as advice, which allows her readers to get a genuine look into her personal family life.

What makes it special?

Moms want to feel connected, and This Sweet Life creates a space of friendship, shared experiences, and camaraderie. Natalie provides advice that feels attainable to the modern mom. She offers practical ideas and shows how they can be implemented into your own home and life. Her blog is full of links to products and services that she uses and recommends, making it easy for her readers to find exactly what she is referencing. This Sweet Life also shows how a blogger can successfully monetize their blog. In addition to the product reviews and referrals, Natalie has a shop that features gift guides and highlights her book for purchase. She also has a page dedicated to showcasing work she has done for brands and offering other businesses her skills as a content creator.

What can we learn?

It is clear that thesweetlife.blog is intentionally designed. It has a cohesive theme that’s expressed from the blog’s name to its sweet, family-focused pictures to the language used throughout the siteThis Sweet Life perfectly caters to its audience, achieving the goals of offering a “warm hug” and being your virtual “gal pal.” Its colorful and clean look leaves us feeling cheerful and ready to incorporate some new ideas into our own lives.

2 Years In: How Has Covid-19 Changed Blogging?

“All great changes are preceded by chaos.” – Deepak Chopra

2020 was a turning point. Without warning, COVID-19 entered our daily lives and suddenly changed our way of living. Many of these changes were ones we could never have anticipated. We saw an unprecedented rise in the number of people working from home and a significantly reduced ability to travel and spend time together. 

The blogging industry also experienced several shifts and we witnessed some bloggers pivot while others decided this was the perfect time to start their blogging journey.

Workplace Changes Impacted Blogging

With COVID-19, remote work became the norm. Many companies restructured their organizations to accommodate their employees working from home indefinitely. Besides that, people who normally sought entertainment outside of the home were forced to be creative inside. Unable to engage in their normal hobbies, many people took to blogging as a way to process what they were feeling, connect with others, and find a creative outlet for their energy. Many people who lost their jobs also turned to blogging for added income. 

Online interests shifted as well, as searches for DIY and home improvement projects skyrocketed. People wanted to learn how to beautify the spaces they were spending so much time in. They decided to take on projects that they had either put off before or that they would normally have hired others to do. As a result, several blogs highlighting DIY hacks and home improvement like restyledhomes.blog, were born, and many existing sites grew in popularity.

The increase in blogging didn’t stop there. Those impacted by the pandemic were looking for information about how to make money from home, like https://yaro.blog/5292/top-10-methods-to-make-money-online). Others searched for ways to entertain and educate their children. And many more went online for help managing their stress, protecting their mental health, and coping with life during a pandemic. Some bloggers noticed this increase in demand and focused on content in these areas. 

The Focus on Healthcare Impacted Blogging

Blogging also saw a huge interest in healthcare-related information. Almost overnight, epidemiologists became “famous.” Everyone wanted to learn as much as they could about what a pandemic was and how it would impact everyday life. Learning about the COVID-19 virus and how to protect ourselves filled people’s minds and search engines.

There was also an increase in the amount of people blogging about the pandemic. Some wanted to document this historic time, while others sought to share their expertise. And some people simply looked to connect virtually with those they could no longer see in person. What resulted was a shift both in the types of blogs being read and published.

Travel Restrictions Impacted Blogging

COVID-19 forced travel to a screeching halt. As a result, travel blogging was one of the niches that saw the greatest shift. Travel bloggers were unable to travel like normal, and travel-related searches took a substantial hit.

Many travel bloggers were forced to pivot. They shifted their focus from exclusively highlighting their travels to writing about travel-adjacent topics or entirely different fields. https://awesome.blog is an example of a travel blog that pivoted successfully. Before COVID-19, this blog was dedicated to documenting their family’s global travels. During the pandemic, they shifted to feature more stories about the Philippines. They also began covering other COVID-19 -related topics.

While some adjusted the focus of their blogs to adapt, others decided to continue providing their readers with an escape from reality. Regardless of approach, a shift in blogging was undeniable.

What This Means For The Future of Blogging

COVID-19 changed our world. That is a fact. But, change always has and always will exist. So, the question is: What do we do with that change? Do we resent it or view it as an opportunity to reset?

The beauty of blogging is that it is flexible and always changing . We saw a big shift due to COVID-19 that resulted in growth. Bloggers can continue to use this time as an opportunity to expand and evolve. They can adapt their blogs to meet the demands of the time.

Some bloggers might be inspired to shift to new topics, expand their repertoire, and seek new knowledge and skills. Others might use this time as an opportunity to grow their connections by reaching out to other bloggers. Perhaps they can find ways to collaborate or learn from one another.

Changes in blogging may encourage some to search out new sources of income. Bloggers who previously shied away from affiliate and influencer promoting might recognize the advantages in this form of marketing. Others who have avoided selling products and courses may be inspired to branch out. 

The Takeaway

From the number of bloggers to the topics that people search for and write about, blogging has changed as a result of COVID-19. As it continues to evolve, bloggers are growing and adapting. While some of the changes initiated by COVID-19 may begin to shift back, (e.g., increase in travel, return to in-person work, etc.) bloggers in the pandemic and post-pandemic era can still use this period as an opportunity to expand and grow.

.blog Featured Site: theorganisedmum.blog

We love that blogs allow people to share their personal experiences in a way that helps others. Our next featured dotblogger is a great example. Theorganisedmum.blog shares a housekeeping and time management system that the blogger developed out of her own necessity. She built her solution into a brand and blog with a strong following.

Who is the blogger?

Gemma Bray is the Organised Mum. As a new mom, she found that the hours of everyday cleaning were taking over her life. She knew things needed to change, so she developed a method to keep the house clean in just 30 minutes a day. No more cleaning on weekends! 

As she found success with the cleaning method called The Organised Mum Method (TOMM), she began sharing it with others. Eventually, she also created The Organised Time Technique (TOTT) to help busy, overwhelmed moms make the most of their day. Gemma is the author of two books and has developed separate housekeeping and timekeeping apps.

Who is the blog for and what’s it about?

Theorganisedmum.blog was created for overwhelmed moms looking for some help getting their life in order. The blog covers everything in TOMM and TOTT, including cleaning, eating, and living. Gemma provides specific walkthroughs for readers so they can get started implementing her systems in their own lives. She even provides free printables that moms can use to help remember her system. In addition to her cleaning schedule, Gemma shares tips for recipes, meal planning, and meal prep.

What makes it special?

Gemma continues to expand her offerings and meet her audience’s new and existing needs. She has grown her blog and expanded her topic all while staying within a niche.

The Organised Mum is full of helpful information. There are printables, books, a podcast, and apps catered to her audienced. Because Gemma made these products out of her own necessity as an overwhelmed mom, she knows exactly how to connect with her target audience.

What can we learn?

Theorganisedmum.blog is full of evergreen content that makes blogging easy. The challenges of learning to balance cleaning, cooking, and living exist for every new mom, meaning her content will always be in demand. Her blogs and products will remain relevant for years.

The Organised Mum is also a perfect example of using one’s own life experiences to create a blog. Gemma solved a problem for herself and built a blog to share her solution with others like her.

If you’re thinking about starting a blog, let theorganisedmum.blog inspire you. Like Gemma, you can blog and share the solutions you’ve discovered to difficulties in your life. If you have an existing blog, think about ways you can expand your brand through other platforms and resources. 

What Is Guest Posting And Why Is It Important To Your Blog?

Any blogger knows there are two essentials to being successful: you have to create engaging content, then get people to read it! Guest posting, or “guest blogging,” is a simple way to do both.

What is Guest Posting?

As the name implies, guest posting is writing a blog post for another person’s blog. There are a number of reasons a blog might want a guest writer and a lot of benefits to creating content for someone else’s blog. It can be mutually beneficial to both parties, and we’ll explore some of those advantages.

How Does Guest Posting Benefit the Writer?

  • Build relationships

It is important to build relationships with other influential bloggers in your area of expertise. In doing so you will gain knowledge, share ideas and open the door to future collaborations. You’ll learn skills to help you grow as a blogger and a leader in your field.

  • Establish yourself as an expert

When you position yourself alongside other leaders in your industry, you become a part of that group. If a reader trusts the site you’re posting on; you’ll also be perceived as trustworthy. Guest posting on a well-respected site increases your authority. Readers know you’ve been appropriately vetted and assume your content is accurate and worth reading. You also grow your blogging portfolio, thereby enhancing your credentials.

  • Get seen by a new audience

When you post on someone else’s blog, you open yourself up to a whole new audience. Not only is your work read by more people, but by people who are already interested in your specialty. Therefore, the odds of them following you after reading your guest post are relatively high. The host site may even share your post on their social media pages, further driving your visibility and converting their followers into yours.

  • Drive traffic to your blog

Search engine optimization (SEO) is important for any blog. When you post on a popular website and provide a link to your own blog content, not only do others view you with increased authority, search engines, like Google, do too! Increasing your rank on search engines is essential to getting your content seen by more people. As more sites reference your blog, your search ranking improves, potentially driving more visitors to your site. 

Ultimately, allowing other sites to host your posts increases the amount of your work that’s available online and raises the likelihood that your content will be found and read.

How Does Guest Posting Benefit the Blog?

  • Build relationships with other bloggers

The benefits of relationship-building go both ways. We discussed how bloggers benefit from building relationships with other industry leaders; the same is true for hosting sites. No matter your career, who you know is just as important as what you know. Blogging is no different. 

The more contacts you have, the more opportunities you create for yourself. When people know who you are, they are more likely to refer to you and link to your work. This creates more traffic and networking opportunities, thereby resulting in a positive feedback loop.

  • Get fresh content

Great blogs have great content. Guest posting is a wonderful way to get new voices on your blog. Every blogger has their own style, and your readers can benefit from hearing relatable information in a new way. 

By inviting other bloggers, especially those with different expertise, to contribute to your blog, you add fresh and engaging content to your site. Your subscribers are more likely to stay engaged and committed when they know they can rely on your site to stay up to date and receive relevant information.

  • Grow your audience

Having engaging content on your site is only half of the equation. You also need readers to find you. When you invite a guest blogger to post on your site, they bring some of their following to you. They’ll often share posts with their audience and on social media, creating more organic traffic. 

Overlap between followers may exist, but there will also be people who have never heard of you or your blog. Because this new audience will already be interested in the topic area you’re writing about, they’ll be more inclined to become a regular visitor to your site as well.

  • Save time and energy

Blogging requires time and energy. You can love it and be great at it but still find yourself struggling with writer’s block or lacking motivation from time to time. Guest posting brings fresh content to your site. Readers get access to new information, and you get additional content at a fraction of the effort. Furthermore, you can continue creating content while guest bloggers work on posts for your blog, increasing the number of posts written within the same time period.

Try Guest Posting

Guest posting is mutually beneficial and something all bloggers should consider. Whether you’re the host site or the guest writer, you can greatly benefit from participating in guest blogging.

Both guest bloggers and hosts establish new relationships while simultaneously growing their respective audiences. Guest posters can expand their reach, build their following, and grow as an authority in the field professionally and through SEO. Host sites can also expand their current reach while providing inspiring information to existing subscribers with less effort.

Ultimately, if you want to add to your marketing repertoire, give guest posting a try. It can provide blogs with good content, and help you grow professionally and personally.

NDD.blog Home to all the News on Nordic Domain Days

After two years of COVID, we’re finally returning to in-person events again. We can see people face to face, shake hands or bump fists, and mingle. Every industry seems to have some new events coming up, and the domain name industry is no different. A lot of people are excited to come back together. This leads us to one of the first industry events to be held in person again — Nordic Domain Days.

What is Nordic Domain Days (NDD)?

NDD is one of the first in-person industry events of 2022, with .blog as a sponsor. At this two-day conference, registries, registrars, resellers, services providers, and investors come together to network, learn, and share insights into the domain name industry.

This year NDD will be held in Stockholm on May 9-10. Topics will range from domain name abuse to email security and Domain Name System Security Extensions (DNSSEC).

NDD provides a forum for active networking and business building. The event will be led by several keynote speakers from the domain industry. They will share their insights, experience, and expertise directly with participants. Attendees will also have opportunities to network and socialize with peers, competitors, and customers, giving them a great opportunity to evolve and grow their network.

How the event uses NDD.blog

We are proud to see NDD.blog front and center in promoting the event. NDD.blog is the go-to source for all the latest information and updates on the event. The blog features speaker and partner spotlights, updates and announcements, and details on the event program and workshops. The NDD blog is regularly updated with posts that keep readers engaged as the event approaches. NDD demonstrates how an event can use its blog to generate excitement.

The easy-to-navigate blog is divided into five categories: Agenda, Announcements, Information, Partners, and Speakers. Visitors of the site can quickly search for whatever information they need. For example, .blog’s partnership is featured in this post, and information posts share more about registration, update visitors on COVID policies, and introduce the team leading NDD.

Hosting an event like NDD is a great way to bring industry leaders together. NDD showcases how a site can effectively leverage its blog to communicate with potential participants and attendees. Providing information about an event doesn’t have to be limited to a webpage. A blog can serve as an effective platform for communicating the agenda, providing exciting announcements, and showcasing speakers and partners.

We’re excited to be sponsoring this event and would love to see you there. Register to attend here, and use sign-up code NDD-BLOG-INVITE for a 20% discount. Don’t forget to come meet us on May 9 at After Work Drinks, hosted by .blog.

Social Media Marketing Tips for Bloggers

It’s never been easier to start a blog. There are many tools and resources that make it simple to get up and running. Growing your blog audience is more challenging but not impossible. Thankfully, social media can help bridge the gap and get your blog the attention it deserves.

Social media’s role in growing your blog

If you want to get new readers to your blog, you need to get your content in front of new people. There are more than 4.55 billion people scrolling through social media platforms every day, meaning the platforms are full of potential readers.

People use social media platforms to connect with others with common interests and share information they find important, helpful, or entertaining. When you post your content and interact with others through social media, it increases your online presence and the chance of others sharing your content as well. Social media helps improve your SEO by people sharing your content. This leads to more readers and an increase in revenue opportunities for your blog. 

You can use the platforms to drive traffic back to your blog directly through shared links. Social media accounts also allow you to share your blog link in your profile so people who find your posts interesting can read your profile and easily visit your website.

Staying active on social media provides you with an additional opportunity to interact with your audience and potential readers. Their posts and comments afford you instant access to key reader insights, including their interests and needs. It allows you to stay up-to-date with the trends and see what areas you can create additional content in to further engage your target audience.

Creating a social media strategy that works 

Now that you understand the impact social media can have on your blog, it’s time to create a social media strategy. 

Choose your social media platforms

Don’t try to be everywhere at once. It’s easy to overwhelm yourself and burn out if you try to create a presence on every social media platform. Do research to discover where your target audience is spending their time. Each platform is unique, so it’s important to choose the ones that make the most sense for your niche.

Limit yourself to one or two platforms to get started. Once you have a good understanding of the platform and are consistently posting, you can explore the idea of adding platforms if it makes sense for your blog. 

Set specific goals

It’s easy to waste time and effort on social media when you don’t have goals in place. Choose one or two specific goals to focus on, such as:

  • Get X number of visitors from social media to the blog by [date]
  • Get X number of followers and engagement by [date] 

When choosing goals for social media, make sure they align with your overall blogging goals. Having thousands of followers on social media is not as useful as you may think. If you’re not purposeful in how you’re interacting with followers, that number becomes a vanity metric. 

Get to know your target audience

Understanding your target audience is vital to the success of your blog. You want to have a good understanding of their online behaviors and what keeps their attention. Some audiences prefer short-form videos such as TikTok and Instagram Reels. Other demographics and audiences prefer reading useful content. Some watch videos with the sound on, and others read the subtitles. 

The better you know your audience, the easier it will be for you to create social media content that connects with them. It’s helpful to browse other social media channels to get a feel for what’s trending, what’s working, and what’s not. 

Create a social media calendar

Once you determine what content your audience loves to connect with on social media, you’ll want to create a scheduling calendar. Similar to blogging, consistency is key on social platforms. You will not benefit from posting once and then disappearing for weeks at a time.

Create a calendar on a monthly or quarterly basis so you can batch your content as you go. Include content ideas and topics along with what social media platform you will post on. Pay attention to the best times to post on each social media platform for the best reach and engagement.

Remember to schedule in time to interact with your followers as well. The key to success on social media is being social. Interacting in the comments allows you to build relationships with your followers which helps them trust you more. It also allows you to show your expertise as you answer questions.

Don’t be shy when it comes to engaging with your online community. It’s not a one-way street, so make sure you like, comment, and repost their content as well (when it makes sense in your niche). You can even collaborate with others in your industry to help expand your reach.

Track your results

Data is only valuable when you use it to your benefit. Tracking performance across your social media platforms can help you understand how your brand is performing with your ideal audience, how they are engaging, and how you are growing. This will help formulate plans for future content.

For tracking, analytics will be essential! Most social media platforms have this built into their site to make it easy for you. You should review this data to help make educated business decisions for your content and blog.

When something doesn’t deliver the way you planned, you can use data to understand how to improve your approach. Don’t worry if your numbers aren’t immediately where you want them to be. With consistency and dedication, you will get where you want to go.

Tools for your social media strategy

There are many tools that can make implementing your social media strategy faster and easier. Here are just a few examples from an article we wrote previously on the topic:

  • SparkToro is an intelligent tool to help you discover what your ideal audience likes to read, listen to, and watch. It even provides information on who they like to follow, what they are likely to share, and what they’re talking about online. 
  • Ritetag will keep you on-trend with the latest buzzwords and hashtags so your post lands right in front of your intended audience. This is really helpful for seeing what kind of exposure you have the potential of getting without doing a lot of labor-intensive research.
  • Socialbakers compares your social media content to that of others, to really highlight just how well your content is performing in terms of engagement. It also shows you what keywords, content, and information is being well-received across the web.
  • Social Media Schedulers help with content planning and help you save time by batching your work. Popular options include Hootsuite, SproutSocial, and Tailwind.

Being Social

The best way to learn about your blog’s new best friend, social media, is to simply get started! With practice and time, you will learn how social media platforms can help grow your blog. Finding and interacting with the right audience is an important step in growing your blog into a trustworthy, fan-favorite destination. 

.blog Featured Site: berenstainbears.blog

March is National Reading Month in schools across the United States. To celebrate, we chose a dotblogger who is behind some of children’s favorite books, berenstainbears.blog.

Who is the blogger?

The first Berenstain Bear book was published in 1962 by Stan and Jan Berenstain. The series has remained popular with children and parents ever since and grew into a franchise including books, television series, software and video games, and even a stage show.

The Berenstain couple’s son, Mike Berenstain, took over the franchise when Stan and Jan passed away and continued publishing new books. Berenstainbears.blog is written on behalf of the franchise.

Who is the blog for, and what’s it about? 

The Berenstain Bear blog is geared toward parents and children that are fans of the books. The posts highlight books in the series that match upcoming holidays. In addition, it shares craft ideas, recipes, and other fun and creative activities for children and families related to the books.

What makes it special?

The blog shares personal stories and insights into the Berenstain family. These posts allow readers to connect with the family while seeing that many of the Berenstain Bear family adventures are connected to the authors’ personal stories and memories.

There is a nostalgic feel to the website for parents who also grew up enjoying the Berenstain Bear books. It also includes trivia and stories behind the creation of the books. Overall, the blog is a fun resource for both parents and children that allows them to take the books a step further with activities readers can do on their own.

What can we learn?

Berenstainbears.blog is as timeless as the books. The themes and topics discussed in the books and highlighted on the blog are ones people can relate to and holidays celebrated each year. Creating evergreen content like this can help a blog to remain relevant to readers for years to come.

This blog is an excellent example of how to further connect with and provide helpful resources for your audience. If you’re looking for fun ideas to do as a family or want to relive some of your favorite childhood stories, this blog has it all.

5 Reasons Why You Need Visual Content on Your Blog

Blogging is a powerful tool for everyone from influencers, to content marketers, photographers, et al. Blogs have evolved from simple websites to being a key channel for businesses and individual bloggers to connect to their target audiences and build their digital presence.  

As blogs have evolved, there has been a growing trend for more imagery and other visuals to also be included in blog articles. 

It’s important to define what we mean by visuals. Visuals can mean a lot more than photos. And depending on the type of blog you’re writing, each can be impactful in its own way.

Here are some examples of visual content for blogs: 

  • High-quality still images 
  • GIFs 
  • Quote cards or other graphics 
  • Infographics 
  • Short-form videos 
  • Long-form videos 
  • Embedded tweets or Facebook posts also can act as a visual 
  • Interactive graphs or charts
  • Slideshow presentations 
  • Annotated Screenshots – especially for tutorial blogs 

We’ll explore some of the reasons why visuals like these are becoming more important and how they can help enhance your blog.  

1. Keep the reader’s attention

Keeping someone’s attention in today’s digital world is a challenge. It’s estimated that it takes a user an average of 8 seconds to decide whether or not to stay on the page. 8 seconds! That is short for a decision on whether or not to read a 1000+ word blog article. 

Having visuals in your blog is crucial for maintaining a reader’s attention. When they scroll through the content, you want to grab their attention. Visuals can give your blog the added boost to convince a reader to continue. They also serve to break up the text and increase readability. 

Visuals can also aid in easily answering readers’ questions. For example, if you’re a food blogger, images really help the audience understand recipes and how the final product should look when you do it right. This applies to any type of education-based blog with tutorials or how-to guides. 

2. Build brand equity, awareness, and trust

`Brand equity’ is a phrase that is thrown around a lot. It is about building trust with your readers, viewers, and customers. The more you build trust and authority in the space, the more brand equity you’ve built. 

Adding professional-looking visuals to your blog can help build trust with your audience by signaling that they’ve found a high-quality site. When visuals are unique and help readers understand the content on the blog, it’s even better. Instead of stock-sourced photos, you are the source. Authenticity and original content adds value to your blogs and builds authority and trust.

3. More effective communication

Everyone learns differently. Some people are visual learners and need help by seeing the concepts being discussed. Understanding people learn different ways allows you to plan content that reaches a broader audience. 

For example, some people will skip right over headers and look at the images, while others will focus on the headings and written content as they read. Having content on your blog that grabs the attention of all learning types lets you reach a broader audience. 

Here are some examples of how visual content can help:

  • Use infographics to explain data and trends
  • Use video content to demonstrate a process
  • Use screenshots and gifs to illustrate concepts 

4. More organic traffic to your site 

Visuals on your blog also enhance SEO.  It creates more opportunities for search engines, like Google, to crawl your site and rank it higher on result pages. Organic traffic is ideal because it doesn’t cost you anything besides, of course, the time you’re putting into writing the blog. 

Image Alt Text

Search Engines don’t crawl the text on an image. That is why you should always include image alt text when adding visuals to your blog, otherwise, you lose the opportunity to help crawlers understand what that content is. When you do a Google image search, Google uses the alt image text of photos, so if you do not have them, your images won’t rank on its results page. 

More Efficient Content Repurposing

Visuals also allow you to increase organic traffic to your site through repurposed content. You can easily repurpose images for posts on visually-focused platforms like Instagram or LinkedIn, and you can repurpose videos on Instagram, Snapchat, and TikTok. Beyond repurposing on your own social media channels, visuals also help increase sharing of your content from others. 

5. Increase conversions and ROI 

If your blog exists to sell a product or service, then adding visuals to your blog can increase your conversions or Return On Investment (ROI). For brands with products, a blog with photos and videos showcases the products and inspires future purchases. 

Even if you don’t sell a product, blogs can convert subscribers to an email list through a newsletter sign-up or for different downloads (i.e. e-books, whitepapers). In this case, visuals help grab the reader’s attention and convert them to your subscriber lists. 

Thinking Outside the Visual Box 

Visual content can help enhance your blog by communicating more effectively while building trust and authority. When done well, they can also help increase website conversions and drive more traffic to your blog. 

Getting and keeping people’s attention is becoming harder over time. Visuals provide another tool for bloggers to use to keep their audience engaged and readers coming back for more.

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