What’s the Difference Between Blogging and Microblogging?

Though they might sound like almost the same thing, there are key differences between blogging and microblogging. Let’s dive in and take a look at how to incorporate both formats into your content strategy and how the two can complement each other.  

What Is Blogging?

Blogging takes its name from the original phrase ‘web log,’ referring to websites as online journals. This practice has evolved, and now almost all businesses have a ‘blog’ section on their website where experts share industry insights, business or personal news, and other updates relevant to the brand. 

The biggest advantage of blogging is that you can own and have complete control over your content. This gives the bloggers the freedom to design the website however they like and host it at their own personalized domain name, for example, my.blog. 

Blogs tend to be longer-format content, with more space to go into detail on your topic. They can also contribute to a website’s SEO performance. 

What Is Microblogging?

Blogging can come in many forms of content creation, and one example of content that you may not typically think of as blogging is microblogging. Microblogging is a content form, you might have guessed, that is much shorter than a regular blog. Usually, it takes place on a dedicated platform such as Tumblr, a platform where users post short-form content, including links, quotes, GIFs, text, and other multimedia. 

This allows users to express their thoughts and opinions quickly and concisely and update their feeds in real-time as they respond to news, other posters, and current topics. Some microbloggers update their feeds daily or even multiple times per hour. 

The topics they discuss might be confined to their area of expertise, or they could be completely random as they respond to world events, share memes, or comment on their own daily lives.

Microblogging usually takes place on specific, dedicated platforms where users create a profile to share content.

What Is The Difference Between Blogging And Microblogging?

While the two practices are similar, these are the main differences between microblogging and blogging:

Character limits

Microblogs can be as short as the user wants them to be and are often limited to something between 250-1,000 characters. Blogs do not have a character limit.


Blogs are written, designed, and often follow a specifically developed content or marketing strategy. Microblog posts can refer to any topic the user feels like commenting on and are not always focused on one specific industry or niche.


Blogs can be launched and owned by a single user (or group of users), while microblogging takes place on a designated platform like Twitter or Tumblr. People running their own blogs can choose their own domain name and website policies, unlike microblogging sites, where users must adhere to the policies of the parent website.


Though blogs can enable comments and gain followers, microblogs offer a more effective platform for gaining subscribers and interacting with followers and other users.


While there is no limit on how often you can blog or microblog, the time it takes to write and publish a blog means that most websites don’t publish more than a couple per week. Microblogs, on the other hand, can easily be updated however often the user chooses.

In Summary

So, are you ready to launch your blog and/or microblog? Now you know the difference, it should be easy to understand how each discipline can work for you. If you’re launching a blog to share news and information about your business or industry, be sure to launch a microblogging account too. There, you can share your blog and become part of a bigger conversation that will benefit your brand.

.blog Featured Site: thesporting.blog

Blogging about sports can mean competing for readers against major media and news networks, but thesporting.blog has a clear strategy on differentiating from the competition, and it’s all centered around producing quality evergreen content that stimulates debate and discussion. From martial arts to cricket, thesporting.blog covers just about everything within the world of sports.

Who is the blog for, and what’s it about?

With an aim to be the internet’s biggest publisher of evergreen sports content, thesporting.blog produces informative recaps, reviews, and articles, lists, and interviews by and about people involved in sports.

The blog was started in 2017 as a place for founder Oli Harris to write about and interview professional and amateur sports people. In the years since it has flourished to become a platform for fans of all sports to explore and discover more about their favorite teams and hobbies.

Now, thesporting.blog is more than just a blog. It’s home to a community of avid sports fans and runs its own podcast. In fact, there’s just one thing thesporting.blog doesn’t do: publish sports news. 

You won’t find the score of last night’s game here. Oli’s vision for an entirely evergreen sports website, where audiences can refer to any article at any time and find relevant information, need not compete with the hundreds (if not thousands) of sports news and commentary websites out there. They’ve carved their own timeless niche, and it’s working for them.

What makes it special?

Thesporting.blog is entirely inclusive. Fans of NFL, rugby, and kabaddi will all find sources of information, interviews, and expert insights into their favorite games. Having developed a community of passionate writers with one thing in common—a love of sports—thesporting.blog is able to offer unbiased information about even the most niche sports from across the globe. 

This sets it apart from other dedicated channels that are focused on just one sport or one team, and it offers new audiences a chance to explore games, teams, and other aspects of sports that they might not otherwise have known about.

 What to incorporate into your blog?

– When choosing a domain name for your blog, think about how you can use both sides of the dot. Thesporting.blog is easy to remember because it’s a phrase that incorporates the Top Level Domain, and tells us exactly what kind of website to expect.

– Creating evergreen content is a great way to keep your articles relevant for longer and makes room for annual updates, which helps boost your SEO.

.blog Featured Site: bulgarianonthego.blog

Travel blogger bulgarianonthego.blog is on a mission: not only to share the most beautiful attractions across the globe but also to fight against over-tourism and demonstrate the joys of ethical, off-the-beaten-track travel. After studying journalism and communication science in Vienna, Austria, writer Lyubomira launched her travel blog, which takes readers on an educational and inspirational tour of the world’s hidden treasures.

Who is the blog for, and what’s it about?

Lyubomira describes her blog as a “platform to share all of my practical tips and tricks with you, to tell you about places you might have never thought of visiting, and most importantly – inspire you to go out there and see the world, because nothing makes you richer than traveling.”

Her goal is to encourage would-be travelers to discover underrated destinations and hidden gems rather than following the crowd to all of the world’s most-visited tourist sites. Her blog is divided into three sections: 

  • Destinations, which rounds up her travels across three continents 
  • Useful Resources, which offers tips and tricks for travelers
  • Bulgaria Travel Community, a group that connects travelers to the best spots in Lyubomira’s home country

What makes it special?

By focusing on lesser-known travel destinations, bulgarianonthego.blog sheds light on hidden spots that many travelers miss out on. It also carves its own niche, setting itself apart from the other travel blogs that cover the same old ground— literally.

Her inspirational writing, aspirational photography, and oozing passion make the blog—and the destinations she writes about—a place you want to be. Always informative and not patronizing, her view of the world, travel, and discovering the lesser-known is perfectly conveyed through her posts on topics ranging from ski resorts to Christmas markets. And to accompany her prose, Lyubomira’s gorgeous photography would make even the most unadventurous reader want to pack their bags and book a flight.

All the content is clearly well-researched and thought-out, and all of the posts balance opinion with fact.

What can we learn?

In 2018, Lyubomira combined her passion and education by launching bulgarianonthego.blog. She was already traveling the world, one unblemished country at a time, so what better way to put her journalism studies into action than by writing about her adventures?

But it’s not just Lyubomira’s passion for travel that makes bulgarianonthego.blog one of the most inspiring travel blogs on the web. Her niche—promoting the benefits of exploring lesser-known, sustainable travel—gives her site an edge that appeals to an educated, engaged audience. 

From considering climate change to over-tourism and the devastation it can wreak on under-resourced communities, bulgarianonthego.blog offers the conscious traveler a wealth of alternative destinations and ideas.

 What to incorporate into your blog?

  • Discover your niche and run with it: When your audience understands what you’re about, they’ll come to you for the information they know they won’t find elsewhere.
  • Work with your passions: They say that if you find a job you love, you’ll never work a day in your life. Lyubomira combines her love for travel and expertise in communications and proves that perfectly.
  • Don’t skimp on the details: The consistent aesthetic of Lyubormia’s aspirational imagery is as important and impactful to bulgarianonthego.blog as her writing.

How Four of Our Dotbloggers Reached the Front Page of Google

You probably hear it all the time…SEO. To some those letters may mean nothing other than a typo for CEO, but almost every blogger knows what they stand for. Search Engine Optimization is a familiar concept—whether they like it or not.

Not all bloggers care about SEO or Google rankings equally. To businesses or people blogging as part of a career, these measures matter greatly; to the teenager blogging about their college application process, they may not matter at all. Whether you are blogging as a hobby or professionally, and whether or not you’re regularly monitoring SEO, it feels good to be acknowledged. And we’re here to tell you that regardless of your niche, you can rank on the first page in your area of expertise.

This article will highlight some of our bloggers who have found success ranking on the top page for certain keywords. We will take a peek at their blogs, see how they’ve found SEO success, and learn what we can take away from their experience.

SEO Without the Gluten

Blog: The Sightseeing Coeliac, Eating Gluten-Free Around the World 

Top Ranking Keyword: “Gluten-free Dublin”

This blog is the ultimate resource for gluten-free eating around the world. Rachel takes her readers around the world, sharing how a Coeliac diagnosis doesn’t have to be the end of eating out and adventuring.

Rachel didn’t want her medical need for a gluten-free diet to hinder her love of travel and eating, and her blog is a way to share how this is possible. Now, not only is she helping others who have a gluten-free diet, she is ranking on the top page of Google for the keyword “Gluten-free Dublin.”

What we can learn:

If we haven’t heard it enough already, a clearly defined niche is key to SEO success. This blog is not simply dedicated to travel or food, it specializes in the intersection of a specific diet and international travel. The more specific and detailed your niche, the greater the chances of ranking.

Suited for SEO

Blog: https://davidjones.blog/

Top Ranking Keyword: Suit ideas

David Jones is an in-person and online department store that shares a wide range of guidance through their blog. It’s an excellent reminder of why all businesses need a blog and demonstrates how good SEO understanding can increase sales and revenue.

By ranking on the top page of Google for “suit ideas,” David Jones can gain new customers who are searching for fashion advice and then stumble upon their brand. 

What we can learn:

Blogging and business go hand in hand. Good SEO practices, like strategic keyword use, can get your brand in the eyes of a larger audience. By providing useful content and focusing on well-searched keywords, businesses can bring new customers to their brand.

Sweet Sweet SEO

Blog: https://thissweetlife.blog/

Top Ranking Keyword: Palm Springs Bedroom

This lifestyle blog directed at moms is the equivalent of a virtual hug from your best friend. Blogger Natalie created This Sweet Life to provide entertainment, support, and advice for mothers. On her journey to create an online motherhood community and a place to discuss travel, style, and decorating, she hit the SEO sweet spot by ranking for “Palm Springs Bedroom.”

Even though her blog is not dedicated specifically to Palm Springs or even interior design, using a longer, more specific keyword resulted in her top-page ranking, which will help new readers find her blog.

What we can learn:

Long-tail keywords are longer, more specific keywords that are searched less often but have a higher conversion rate. By targeting these, a blog can rank higher because there is less competition. Using long-tail keywords can be especially helpful for bloggers in very saturated niches.

The Mother of All SEO

Blog: https://www.theorganisedmum.blog/

Top Ranking Keyword: The Organized Mum Method

Developed by a mom who was looking to organize her own home and life, the Organised Mum Method (TOMM) teaches moms how to keep their homes clean without spending all their time and energy doing it. Creator Gemma took her personal plan, made it public, and became a best-selling author and businesswoman in the process.

TOMM is featured on multiple sites and social media platforms. Because the same phrase, “The Organized Mum Method,” appears on so many sites, the blog easily ranks highly for the keyword that describes her top-selling method.

What we can learn:

Building a personal brand can help streamline your blog and lead to business success. Using the same terms on multiple channels increases the odds of your blog being discovered in a search. When building your brand, in addition to focusing on cohesive visual themes, utilize the same language to help SEO ranking.

SEO Success

SEO success isn’t just for a select few. Any blog in any niche can achieve it. The good news is that one niche isn’t better than another, so you can write about what you love and know and still achieve a top-page ranking. As always, the key to success is knowing your audience, being educated on SEO, sticking to your niche, and getting your social media and blog working together.

Remember, even for the most highly-ranked blogs, SEO success doesn’t happen overnight. Consistency, dedication, and persistence are a blogger’s best friends. Keep writing and trust that your hard work will pay off.

Looking Back at 2022 and Planning for 2023

Believe it or not, the end of 2022 is upon us and we are about to enter another new year. Looking at blogs of today, who would have predicted this blogging trajectory back in the 90s? We are grateful for how far they’ve come and that we get to play a role in the blogging journey of so many.

While we can never predict the future, we can look back and learn from the past and make educated guesses about where we are going, and that’s what this article is all about. Join us as we journey through 2022 and take a look ahead to 2023.

A Review of 2022

2022 was another exciting year for bloggers. Here are the lessons this year taught us:

Content marketing leads the way

Content marketing is here and here to stay. Blogs provide the perfect home for articles, videos and ebooks, and both readers and bloggers benefit from this content. Readers appreciate free gifts in exchange for signing up for email newsletters, and for bloggers, content marketing draws audiences to their site, converts sales, and helps build trust.

Search Engine Optimization (SEO) is always changing

Just in the last few months, we’ve seen evidence that SEO is constantly changing–read about Google’s most recent update here if you haven’t already. Google is constantly trying to improve its user experience and, as a result, bloggers have been asked to prioritize the reader and to further hone in on a specific niche.

Video content gets more popular

2022 has seen a continued rise in video content production and demand. Many consumers even report that they prefer video content to written content. YouTube and TikTok are huge and bloggers who regularly embed videos into their blogs [link to article on fantastic hip-hop blog] are successfully appealing to this modern-day audience.

Build your brand

Unlike in the early days of blogging, having a stand-alone blog is no longer the goal for most bloggers. Rather, a blog is one part of a greater brand. Bloggers must know their niche and their brand, being intentional about pairing their blog, social media, and other marketing into a cohesive brand image.

Getting Excited for 2023

2023 will continue to build upon the trends and lessons of this year; here are themes we predict will make their mark in the new year:

Quality over quantity

While regular posting is always worthwhile and desirable, especially in niches with quickly changing news, blogs will see an increased emphasis on quality over quantity. Prioritizing the reader means giving clear, detailed, informative, and interesting posts. Writing such thoughtful posts takes more time which may mean fewer total posts. Well-researched posts published once a month are better than shallow daily posts–unless, of course, the mission of your blog relies on daily posting.

Unique content wins

Blogging is no longer in its infancy. Most of what can be blogged about probably has been blogged about. But that doesn’t mean there is no room for more; it just means that blogs need to add something new and valuable. Remember that not all blogs have to look the same. Take a look at some of our featured dotbloggers to see how many amazing and creative blogs already exist. Emphasize what makes you unique and remember to take advantage of adding video content to your site.

Cater to shortened attention spans

Whether we think it is a good or bad thing that attention spans are decreasing, as bloggers, we must keep this fact in mind. When formatting your posts, remember that your readers are used to receiving information quickly. Make it easy for them by utilizing headers, having engaging visual content, and providing summaries. Lists are also a user-friendly way to share information with your readers.

Remember the world outside the Internet

Even though bloggers live online, there is a whole other outside world that is easy to forget. As the peak of Covid continues to become more of a memory than a day-to-day reality, many are eager to meet in person again. Actively look at networking opportunities so that you can connect with and learn from others in person in addition to virtually. Remember that just because your job is online, you too can benefit from the community.

We’re Here Through the Years

The end of the year is always an exciting time to review how you and your blog have grown. It is also a good time to take note of blogging trends that rose or decreased in popularity throughout the past year. In addition to reflecting, we love looking ahead to another year. It’s a time for bloggers to build anticipation and excitement about the new year, set goals and plan for another year of blogging. As we ring in 2023 together, we will continue to be here to support you and are grateful to experience another year of blogging together.

.blog Featured Site: fantastichiphop.blog

YouTube content creators can become familiar faces, but content creators don’t have to show their faces to be successful. This week we take a look at Fantastichiphop.blog, a blog that puts the creator’s vast knowledge of hip-hop music front and center. YouTuber, Fantastic Hip Hop shows us how a blog can complement a successful YouTube channel.

Who is the Blog for, and What’s It About?

This blog is for anyone passionate about hip-hop. Changing the world through the power of music”, it includes reviews, commentary, and rankings in both written and video formats.

What Makes It Special?

Fantastichiphop.blog is 100% dedicated to hip-hop music. The title and content make it clear quickly what readers will gain from visiting. This is a great example of how YouTube content creators can use a blog to gain further reach for their content and shows us how bloggers can benefit from including video content

All the content is clearly well-researched and thought-out, and all of the posts balance opinion with fact.

What Can We Learn?

There is no face behind this blog, which is evidence that bloggers don’t always have to show themselves but rather create a brand image and appeal. This approach also allows hip hop to be the true feature of fantastichiphop.blog.

The clear passion for hip-hop culture and well-defined niche organically benefit search engine optimization (SEO). [link to Google’s new update article] Equally notable is the impressive regularity with which Fantastic Hip Hop posts. The consistent and timely publication of reviews of new albums makes this site a relevant and helpful source of information for music lovers.


5 Tips to Achieve Blogging Success as a Subject Matter Expert

Subject matter experts (SMEs) are people with high levels of experience and a deep understanding in a specific area. SMEs aren’t always bloggers, but knowing what you are blogging about and positioning yourself as an expert in your field is key to having success as a blogger. Often, businesses will bring on SMEs to increase the authority of their blogs.

Maybe you’re an SME with your own blog, or maybe you’ve been asked to guest post. Either way, this article will give tips on successfully blogging as an SME.

Write from an outline

When you are knowledgeable and passionate about a subject, it’s sometimes hard to discuss it concisely. An outline can help you organize your thoughts and keep you on track. 

Before you begin writing, make a note of all the ideas you want to address. Write down the points you plan to cover, then expand upon them. You can write them in simple bullet points or break them up into headers with additional information under each one. Writing from an outline ensures you cover everything you set out to address and makes your writing process more organized and streamlined.

Read other articles

Experienced bloggers know how important it is to learn from other bloggers within their niche. The same goes for SMEs. Reading content in your field can inform you of what readers want to learn about.

When you read other blogs, pay attention to the tone of voice, common themes, and popular content. These markers will guide you as you formulate your own posts. Remember that the questions that fellow SMEs in your field discuss are not always the same questions that the general population is curious about. The more research you do ahead of writing, the more impactful your article will be.

Speak to your audience

When writing as an SME, it is important to remember that you are the expert, and your audience probably isn’t. Strive to give your knowledge in an accessible way. Use language that makes your article more approachable and easy to read. When using acronyms, even ones commonly used in your field, be sure to spell them out first so your knowledge can be understood across all levels of expertise.

Stay up to date

If you’re running your own blog, regularly updating your posts can help keep your site relevant. Over time, information changes and even small tweaks to potentially outdated posts help keep your blog up to date. Ensuring the continuing accuracy of your blog also positions it as a trustworthy source.

Even if you are guest posting, you can ask the host blogger if they would like edits on your past articles. Most importantly, it is essential to stay well-researched and educated to maintain your status as an SME.

Be yourself

No matter how long you have been an SME, you might feel pressure to prove your expert status. Try to remember that you have earned your position, and be authentic—this is how you earn credibility.

You have specific knowledge, experience, and skills. Trust your authority and don’t shy away from your uniqueness. Just like your background, your uniqueness is a strength, and your personal journey within your field of expertise contributes something valuable and is worthy of sharing.

From SME to Blogging Expert

Knowing your field and finding success as a SME doesn’t always translate to successful blogging. Blogging is a craft that takes experience and thought. Whether you are a regular blogger or an SME who has never blogged before, following these simple tips will help you find success and feel confident sharing your knowledge on any blog.

.blog Featured Site: fujifilm.blog

The team behind fujifilm.blog describe themselves as “curious, explorers of daily life, collectors of experiences.” Inviting readers to “explore the world of Fujifilm,” this blog offers all the photography content you would expect from a global photography brand alongside a look into the company’s culture, values, history, and people.

Who is the Blog for, and What’s It About?

The official Fujifilm Corporate blog features photographers and Fujifilm employees and gives tips on all things related to photography. It highlights new products and technology and shares Fujifilm’s greater mission: to make the world a better place through articles such as this one on  Breast Cancer prevention.

What Makes It Special?

The blog supports Fujifilm employees by uplifting “colleagues that invent, produce, communicate and sell our innovative products and services to create value from innovation.” Beyond photography, the blog shines a light on the company brand and values. Posts, such as this one highlighting how Fujifilm has been integral in developing healthcare technology from 1934 through the pandemic, share lesser-known applications of the company’s technology.

What Can We Learn?

Fujifilm.blog effectively showcases the culture around the brand; for both those who are part of Fujifilm and those who want to learn more about the company. It’s a great illustration of why all businesses should blog.


.blog Featured Site: samk.blog

Comedian, author, and award-winning activist, Sam Killermann, is the voice and heart behind samk.blog. Sam travels the world performing comedy and giving talks on themes of social justice, gender, and sexuality. He has been featured in TIME, The New York Times, The Atlantic, National Geographic, and “other fancy places.”

Who is the Blog for, and What’s It About?

In his own words, Sam’s blog is “part open letter to the world, and part sharing experiences and observations of why I hold the world so dear.” The ultimate goal of his work is to nudge people toward a healthier, happier, more whole way of living. Everything he does and writes about is centered around activism. Posts are divided into three main categories: Better Humaning, in which he answers the question, “how can I be a better me while creating space for others to be a better them?”; Technolophizing, which addresses “how can we ensure technology is serving us, and our well-being—and not the other way around?”’ and Adventravel, which features stories from backpacking around the world and other anecdotes from his travels.

What Makes It Special?

This website was built from the ground up using Jamstack, which was created to be as fast, accessible, and environmentally sustainable as possible. Everything is open source and uncopyrighted, so it can be shared with others. 

Sam also does his own illustrations and is proud of having designed the symbol used for gender-neutral bathrooms across the world.

Like his uncopyrighted website content, he notes that every book he has ever written or co-written is available as a free PDF so that money isn’t a barrier to education. He says, “[y]ou cannot steal my books: I’ve already gifted them to you.” 

Sam has an upcoming book release that originated as a series of blog posts.

What Can We Learn?

Ultimately, Sam made a blog that he liked. It’s impossible not to notice the changing color pattern while you browse. “You might be wondering about the constantly shifting chameleon color scheme,” he says, then addresses if it was a necessary addition. “Yes, my friend. Because it makes me happy to visit this site, and I need to come here for this thing to work. So it was more than a need: it’s everything.” This sentence gives an insight into his conversational writing style, humor, and personality, which are all prevalent throughout the blog.

His blog also hosts his CV, has a place for Patreon subscribers, email subscribers, and links to his books. In monetizing his blog, he has made supporting him financially really playful: “I support this site, my puppies, and my global justice projects, by selling books. Royalties buy coffee. Coffee fuels articles.”


.blog Is 6! So, Here Are Six Tips for Celebrating Your Blog’s Anniversary

We’re so excited that we’re celebrating our sixth anniversary this week! We know we wouldn’t be here without you, so we want to recognize you and bring attention to your accomplishments.

Do you know your blog’s anniversary? Is it coming up? Do you celebrate it? No matter how you answer these questions, we want to share why your anniversary is worth celebrating and give you some ideas on how to do it.

Why it’s Worth Celebrating

Having a blog is a commitment that takes care, attention, and love. If you’re in a relationship, your partner probably wouldn’t appreciate you forgetting your anniversary or letting it go by without any acknowledgment. Your blog deserves to be celebrated too!

Having a blog that lasts multiple years is an accomplishment in and of itself. Are you in that group? If so, pause and give yourself a pat on the back. Not there yet? That’s okay, you will be soon. Celebrating even mini milestones helps to recognize your hard work. Imagine your blog as your baby and celebrate each month of its life. You and your blog are both growing constantly, and you should be proud of all the hard work it took to get here.

Celebrating your blogging anniversary can also inspire you and give you momentum. Any job can get monotonous after a while. Taking time to mark your milestones can bring some excitement back to your blogging journey and remind you of why you got started in the first place.

Just as many of us create a list of goals or resolutions in the New Year, your blog’s anniversary can serve as an opportunity to reflect on your growth and reset your goals. None of us stay the same year after year. Growth can mean many different things or be any size achievement. Did you learn a new skill set? Did you achieve one of last year’s goals? Did your blog hit a certain number of readers? Use this annual event as a time to note where you’ve come from, acknowledge your accomplishments, and look forward to the future with a renewed plan and direction.

How to Celebrate

1. Host a Giveaway

Who doesn’t love free things? Hosting a giveaway is a fun way to mark your blog’s anniversary, and there are many different ways to do it:

  • Create branded swag and give it away to your followers. 
  • Create a gift basket, auction it off, and then give the proceeds to a charity that aligns with your blog. 
  • Make a big gift package and choose one random reader to win it at random.
  • Encourage readers to share your blog with others. Incentivize sharing by having a drawing for a prize package, where each share equals one entry.

2. Have a Party

Aren’t parties synonymous with celebrations? Having a party is a fun way to mark your blogging anniversary, and it doesn’t have to be huge to count. Certainly, you can throw an elaborate event and invite important bloggers in your niche, but you can also keep it simple and celebrate the occasion with a few of your closest friends.

Think of this day as your blog’s birthday and celebrate with a birthday party. Not into parties? Buy yourself a cake to celebrate on your own!

3. Create a Special Anniversary Post

This is a blog anniversary, after all, so celebrating with a special anniversary post makes sense. You can even make it an annual tradition. Every year, make a list of your most popular posts alongside your favorite posts.

On your five-year anniversary, you can list your five most popular posts plus your five favorite posts of all time, remembering to link to them. Or maybe ask people to share their favorite moments from your blog. You can also ask people to vote on a topic beforehand and then release the winning post on your blog’s anniversary. 

4. Host an Online Event

Your blog’s celebration doesn’t have to be in person. Use the occasion as an opportunity to connect with your followers through a virtual celebration. You can host a virtual party, share a free webinar, or offer a Q&A. Your readers are the ones who keep your blog alive, and getting people involved increases engagement and builds community. It also gives you the chance to learn from your readers directly: What do they like? What do they want to see more of? What keeps them coming back again and again?

5. Make an Announcement

What better time to make a special announcement? Use your anniversary to share a project that you’ve been working on. Are you launching a new book, adding a storefront to your site, or starting a new series? Build excitement about what the next year of your blog will hold.

6. Give your Blog a Makeover

Have you been thinking about changing your coloring or format? Is there something new you have been thinking about bringing to your blog but haven’t found the right time yet? Let your anniversary be the day you launch or announce this change. As you evolve, your blog can too. Remember that your blog doesn’t have to stay stuck in the year it was built; it can get better with age.

Cheers to Another Year

Each year, as we celebrate our own anniversary, we are reminded of our growth and progress. We are here for you and because of you, and for that, we offer our sincerest thank you! We look forward to celebrating our future anniversaries with you, and we can’t wait to see and host all of yours.