We’re so excited that we’re celebrating our sixth anniversary this week! We know we wouldn’t be here without you, so we want to recognize you and bring attention to your accomplishments.
Do you know your blog’s anniversary? Is it coming up? Do you celebrate it? No matter how you answer these questions, we want to share why your anniversary is worth celebrating and give you some ideas on how to do it.
Why it’s Worth Celebrating
Having a blog is a commitment that takes care, attention, and love. If you’re in a relationship, your partner probably wouldn’t appreciate you forgetting your anniversary or letting it go by without any acknowledgment. Your blog deserves to be celebrated too!
Having a blog that lasts multiple years is an accomplishment in and of itself. Are you in that group? If so, pause and give yourself a pat on the back. Not there yet? That’s okay, you will be soon. Celebrating even mini milestones helps to recognize your hard work. Imagine your blog as your baby and celebrate each month of its life. You and your blog are both growing constantly, and you should be proud of all the hard work it took to get here.
Celebrating your blogging anniversary can also inspire you and give you momentum. Any job can get monotonous after a while. Taking time to mark your milestones can bring some excitement back to your blogging journey and remind you of why you got started in the first place.
Just as many of us create a list of goals or resolutions in the New Year, your blog’s anniversary can serve as an opportunity to reflect on your growth and reset your goals. None of us stay the same year after year. Growth can mean many different things or be any size achievement. Did you learn a new skill set? Did you achieve one of last year’s goals? Did your blog hit a certain number of readers? Use this annual event as a time to note where you’ve come from, acknowledge your accomplishments, and look forward to the future with a renewed plan and direction.
How to Celebrate
1. Host a Giveaway
Who doesn’t love free things? Hosting a giveaway is a fun way to mark your blog’s anniversary, and there are many different ways to do it:
- Create branded swag and give it away to your followers.
- Create a gift basket, auction it off, and then give the proceeds to a charity that aligns with your blog.
- Make a big gift package and choose one random reader to win it at random.
- Encourage readers to share your blog with others. Incentivize sharing by having a drawing for a prize package, where each share equals one entry.
2. Have a Party
Aren’t parties synonymous with celebrations? Having a party is a fun way to mark your blogging anniversary, and it doesn’t have to be huge to count. Certainly, you can throw an elaborate event and invite important bloggers in your niche, but you can also keep it simple and celebrate the occasion with a few of your closest friends.
Think of this day as your blog’s birthday and celebrate with a birthday party. Not into parties? Buy yourself a cake to celebrate on your own!
3. Create a Special Anniversary Post
This is a blog anniversary, after all, so celebrating with a special anniversary post makes sense. You can even make it an annual tradition. Every year, make a list of your most popular posts alongside your favorite posts.
On your five-year anniversary, you can list your five most popular posts plus your five favorite posts of all time, remembering to link to them. Or maybe ask people to share their favorite moments from your blog. You can also ask people to vote on a topic beforehand and then release the winning post on your blog’s anniversary.
4. Host an Online Event
Your blog’s celebration doesn’t have to be in person. Use the occasion as an opportunity to connect with your followers through a virtual celebration. You can host a virtual party, share a free webinar, or offer a Q&A. Your readers are the ones who keep your blog alive, and getting people involved increases engagement and builds community. It also gives you the chance to learn from your readers directly: What do they like? What do they want to see more of? What keeps them coming back again and again?
5. Make an Announcement
What better time to make a special announcement? Use your anniversary to share a project that you’ve been working on. Are you launching a new book, adding a storefront to your site, or starting a new series? Build excitement about what the next year of your blog will hold.
6. Give your Blog a Makeover
Have you been thinking about changing your coloring or format? Is there something new you have been thinking about bringing to your blog but haven’t found the right time yet? Let your anniversary be the day you launch or announce this change. As you evolve, your blog can too. Remember that your blog doesn’t have to stay stuck in the year it was built; it can get better with age.
Cheers to Another Year
Each year, as we celebrate our own anniversary, we are reminded of our growth and progress. We are here for you and because of you, and for that, we offer our sincerest thank you! We look forward to celebrating our future anniversaries with you, and we can’t wait to see and host all of yours.