5 Ways a Blog Can Help You Build Your Personal Brand

Blogging is critical to a strong business marketing strategy, but what about your personal brand? A blog is one of the best ways to solidify your online presence and build positive awareness. Let’s look at what a personal brand is, why it matters, and how blogging can help build yours.

What is a personal brand?

A personal brand answers the following questions:

  • What makes you special?
  • What is your niche? 
  • What are you known for? 
  • Are you a thought leader in a particular field? 

Let’s tease apart a few brand-related terms: 

Your personal brand demonstrates your mission, values, and voice. 

Your brand identity communicates your brand. It involves anything that influences public perception, including all the visual elements that set you apart, like your logo, website, and graphics.

Brand awareness refers to how recognizable your brand is. Bear in mind that brand awareness isn’t always positive! A brand can have high but negative brand awareness, meaning it’s well-known but has a poor reputation. 

The goal is to use your blog to build positive brand awareness.

How can blogging build your personal brand?

Whether you’re a business or an individual, you need to solidify your brand to shape customer perceptions and foster loyalty.

Content marketing, like blogging and social media, can help build brand awareness. To ensure positive awareness (i.e., a good reputation), it’s important to always provide the best possible content.

Tips on using your blog to build your brand:

1. Be clear about your brand and niche

One of the key components of a successful blog is a clearly-defined niche. When you know yours, you can learn about your competition, the bloggers you should be networking with, and which keywords to prioritize. It’s also much easier to provide helpful and engaging content when you know the specific audience you’re targeting. 

Knowing who you are and your goals as a blogger are essential to building your brand.

2. Bring your personality to your blog

Your blog communicates your brand identity before visitors ever read a word of your posts. Everything about your site design tells your audience something about you. Then, your stories and brand voice develop a more complete picture of your brand.

While it’s perfectly fine to get inspiration from other blogs, it’s important to make your blog your own. Keep it as authentic as possible, and don’t try to be someone you’re not. Maintaining a consistent brand will be much easier if you don’t have to remind yourself of who you’re pretending to be!

3. Be consistent

The more you write, the more you define your brand. Publish regularly and provide good content so readers can rely on your blog and increase positive brand awareness. Frequent posting also ensures you’re providing the most up-to-date information.

Make sure to keep your formatting and voice the same across posts. When your posts are consistent, people know what they can expect from you. 

4. Grow your online presence

It helps to think of your blog as part of a larger brand-growing team, so build social media accounts alongside it. When these two platforms work together, you create more opportunities to expand and display your brand. 

Having multiple forums isn’t much more work than just one! You can make small content changes across platforms so that there’s consistency across your blog posts, email, Twitter, Instagram, TikTok, YouTube, and podcasts.

5. Value networking

Getting to know others in your niche is a great way to support brand building. The bigger your network, the more opportunities you’ll have. Invite like-minded bloggers to guest post on your site, and ask if you can post on theirs. 

The Takeaway

Whether you’re a business or an individual, it’s important to think of yourself as a brand and to market yourself accordingly. With focused attention, consistency, and good content, a blog can help create and build your personal brand.

.blog Featured Site: outdoorliving.blog

Outdoorliving.blog is run by three friends, Cármen, Francisca, and Caetana. They met on a “great adventure” in 2012 and have been exploring the world together ever since. When the pandemic limited their travels, they created outdoorliving.blog to bring the joys of the outside into people’s homes.

Who is the Blog for, and What’s It About?

Outdoorliving.blog is “where happiness begins.” Its adventurous creators encourage readers to find joy in the natural world by sharing their stories and experiences. They focus on yoga, sustainability, and travel while showcasing designs inspired by global nature.

What Makes It Special?

Cármen, Francisca, and Caetana’s personalities, experiences, and expertise guide their blog. Though they love traveling, their expansive mission invites anyone who values the outdoors to join their holistic journey.

The bios, posts, and photos show how a passion for nature can become a creative and sustainable lifestyle, including sustainable travel products, eco-friendly laundry routines, to exercise tips. 

What Can We Learn?

Outdoorliving.blog is a wonderful example of a blog that successfully pivoted during the pandemic. It demonstrates how to naturally integrate videos and content marketing, for example, by offering multiple ebooks for readers who join the email list.

Take Your Blog to the Next Level with These 5 Blogging Trends

There are more than 600 million blogs online, and thousands of new posts are uploaded every minute. One of the best ways to make your blog stand out is to understand and adopt current trends. Here are the top five blogging methods, styles, and techniques for you to focus on today:

1. Good Content Always Wins

Prioritize Fact-Driven and Well-Researched Content

Today’s consumers want factual, informative content. With easy access to so much information, readers are drawn to sites they can rely on for accurate and unique insights. As a blogger, it’s important to include well-respected sources and data to keep your readers’ trust.

It can even be worth it to invest in gathering your own data. New insights give your audience something unique while showing you know them and their interests. Taking the time to contribute to your field could lead to other sites referencing your blog, which improves your credibility and SEO (Search Engine Optimization).

Write Quality Long-form Posts

On average, the top posts on the first page of Google are 1500-2000 words in length. Longer articles allow you to include more keywords, which can create organic traffic to your site, and readers value posts that explore topics in greater depth.

2. Find Ways to Monetize

Use Content For Lead Generation

Blogging can be an excellent way to make money both passively and actively. Still, with Facebook ads and other channels becoming more difficult and expensive, many bloggers are turning to content creation to generate leads. When done right, blogs are a great way to drive traffic and increase leads organically. Sarahsayspets.blog exemplifies authentic monetization with her storefront and content marketing. 

Utilize Affiliate Marketing 

Affiliate marketing is an easy way to earn passive income, and adding affiliate links to your blog posts is one of the tactics you can use. Today, there are various affiliate platforms, most of which are free to join, and individual programs. 

Regardless of your niche, there are tons of options for organically integrating affiliate marketing into your blog.

3. Give People Content Where and How They Want It

Include Visual Content

Blogs need visual content. It keeps readers more engaged by appealing to shorter attention spans, can break up blocks of writing, and allows your audience to consume the same information in multiple ways. 

Visuals don’t just mean pictures; blogs can benefit from graphs, charts, infographics, and videos [link to new video article].

Integrate Social Media

Almost everyone is on social media in one form or another, and integrating yours with your blog gives you a more complete blogger profile. Treating your social media channels as an extension of your blog [link to new social media article] helps you connect with your current audience and is important for finding and building a larger one.

Content Marketing

Focusing on content marketing gives you a broader strategy across multiple channels. Blogs are one form of content marketing and can be a place to display other types. Your blog can serve as a resource for readers to learn new information about the services you offer, and as a platform for finding your ebooks, podcasts, YouTube channels, etc.

4. User Experience Matters

Prioritize Mobile Optimization

Today, most people have a mobile device with them at all times and as a result, they regularly read blogs on their phones. Rather than treating mobile optimization as an afterthought, keep mobile formatting at the forefront of your strategy to give mobile users a positive and user-friendly experience.

Make Content Scannable

As attention spans have shortened, people often prefer easily accessible information they don’t have to spend time searching for. Subheadings and visual content help keep your posts more engaging. Many readers also look for a TL;DR (too long; didn’t read) at the beginning of blog posts, a short summary to appeal to those who prefer a quick overview over a longer article.

5. Build a Brand, Not a Website

Whether you’re a business, organization, or individual blogger, building a brand matters. Blogs aren’t simply places to share information; they can help create and advance your brand. Your color, font, format, and writing style all speak to a larger image. When paired well with social media, podcasts, and e-commerce shops, your blog helps your audience form a picture of who you are and what your brand is all about.

The Takeaway

One of the most exciting things about the world of blogging is that it’s constantly changing and evolving. Staying educated about current trends keeps your blog fresh and modern. The more trends you adopt, the more you can stand out and achieve success.

.blog Featured Site: sarahsayspets.blog

Sarah Hodgson is the dog trainer, pet behavior consultant, and media expert behind Sarahsayspets.blog. With over thirty years of experience helping people and their pets and having authored several dog training books, she’s a self-described “pet-obsessed mom.” Sarah lives in New York, where she does in-person dog training, and also offers virtual lessons for clients around the world.

Who is the Blog for, and What’s It About?

Sarahsayspets.blog is the ultimate resource for pet owners. In addition to sharing her own services, Sarah educates anyone who cares for animals. She discusses everything from cats and dogs to small mammals, birds, fish, and reptiles, and her posts range from serious issues, like “How Toxic is Chocolate for Dogs,” to playful topics, such as “How to Throw a Doggie Birthday Party.”

What Makes It Special?

This blog is an excellent example of successful monetization. Sarah includes links to everything she sells, recommended products, relevant training, and course options, and free downloads within her blog posts. A pop-up invites visitors to sign up to receive blog updates, curated pet products, course announcements, ebooks, and videos. To incentivize readers, she uses a free ebook as a lead magnet to sign up.

Sarah makes it easy to scroll through her feature page and find the exact topic you’re looking for. Each article is tagged with its relevant categories, and the search feature creates a user-friendly experience. Combined with adorable pictures of puppies on every page, it’s hard not to love the blog. 

What Can We Learn?

Sarah demonstrates her expertise by providing free content and linking to articles she has written as a HuffPost contributor. She uses visual content effectively. Readers can find links to her YouTube videos throughout her blog, and she integrates her TikTok account, where she has many popular videos.

@sarahsayspets

How do you stop a dog from swiping food off the counter? 🧐 Watch the find out! #howto #food #dog #counter #jumping #up #asksarah #tips #tricks #dogtraining #dogtrainer

♬ original sound – veggibeats

Sarah has found the perfect balance between informing readers and enticing them to purchase her services. Her blog is highly educational, making it a good resource for any animal lover while providing plenty of opportunities to purchase her books and services for those who want more.

 

Blogs and Videos: How and Why They Go Together

Video content has become central to how we share and consume information. A survey by Wyzowl found that the average person spends around 19 hours per week watching online videos, an increase of 8.5 hours since 2018.  

Not only are we watching more, but we’re also sharing videos twice as often as any other type of online content. When asked how they want to learn about a product or service, 73% said they prefer to watch a short video, while only 11% would rather read an article.

Given the popularity of videos, how can bloggers use them to their advantage? The good news is that it isn’t necessary to create something entirely new; the best method is to integrate videos into your existing marketing channels. And, with over 570 million blogs and 77% of internet users reading them daily, adding videos to yours is a great way to make it stand out.

It’s clear that video content is highly valuable and worth investing in; here’s how bloggers can benefit from using them.

Five Ways To Use Videos in Your Blog

  1. Tutorials

Tutorials are an easy way to incorporate video content into your blog. People often read blogs to learn how to do something or gain new information, and videos are great teaching tools. 

Instructional guides are enhanced by visual content even without putting yourself on camera. Tons of programs  make it easy to record your screen while narrating your explanation.

  1. Video Summaries

Use videos to present a concise summary of your blog post. Similar to Cliffs Notes versions of books, which only capture the most critical and enticing parts, a video summary can act as a highlight reel of your article. This is ideal for capturing additional audiences who may be short on time or prefer watching a video to reading an article.

  1. Vlogs

Videos can also be standalone blog posts. If you don’t have time to craft an article, you can post a vlog instead of written content. Or, your vlog can serve to add depth to a short-form blog post. 

Even if you’re connecting your video to a blog post, don’t assume your audience will read the article first. It’s always best to include a brief intro explaining what the video is about.

  1. About Us Videos

Readers love to know the people behind their favorite blogs. “About Us” videos are a fantastic way to educate your audience about who you are and engage with them on a more personal level. It doesn’t need to be complex; a simple video that lets your audience see the face and voice behind the blog is a valuable tool.

  1. Unique Content

Your audience cares about what you uniquely offer. Do you regularly share your favorite products on your blog? Try adding video reviews to your site. Are you a travel blogger? Share clips of your trips, rate travel products, or post “How To” videos about packing. Do you have a food blog? Post videos to accompany recipes or summarize your top ten recipes.

How to Add Videos to Your Blog

One of the simplest ways to add videos to your blog is to embed copy the “embed video” link from YouTube and insert it into your webpage. Make sure videos are customized to your site, so  they look great and don’t exceed your column width.

It’s beneficial to inform readers that there’s a video in your post. Signal it in the title simply by adding ‘(Video)’. 

Remember that quality matters. Use a tripod to ensure stability and invest in a microphone to provide clear audio. Check that your lighting source is sufficient and your background is free from distractions. Although vertical videos work well on social media, for blog-quality content, film horizontally.

The Takeaway

Video marketing is a key tactic in today’s world. Its popularity has risen quickly over the last few years, and it won’t go away any time soon. 

Adding video content to your blog can help you reach new audiences, stand out, and get more shares. 

Regardless of your niche, there are opportunities to incorporate video content in a way that’s unique to your blog and enhances what you already offer.

.blog Featured Site: polychrome.blog

Sarah Grossman is the San Diego-based content creator and event designer behind Polychromist, at polychrome.blog. The blog brings her passions for design, fashion, and travel to life and combines them with art and nature to create a colorful and engaging blog. Sarah describes her unique style as “eclectic mood-based fashion.”

Who is the Blog for, and What’s It About?

Polychromist is “a colorful art fashion blog” where each post is a colorful photo shoot featuring fashion styled by the blogger and set against colorful works of art. The blog seeks to showcase up-and-coming designers and thrifted vintage pieces. Sarah shares vibrant environments on her blog that capture her unique design, and, as its name suggests, it’s home to all things color.

What Makes It Special?

The first thing Polychromist visitors notice is how visually captivating it is. The overall format resembles Instagram, which immediately engages readers and makes them want to follow her on social media without needing prompting. This is a wonderful resource for anyone interested in art, fashion, and travel, and she makes it easy for readers to learn more about the clothes and places featured in her posts.

Along with the images and design, storytelling is at the heart of polychrome.blog. Sarah weaves stories about events, artists, and her own life to give readers an honest glimpse into her perspective and personality.

What Can We Learn?

One of the things that is most striking about polychrome.blog is the consistent and familiar format. Each post follows the same format and includes the same elements: a story, a location or event, and an outfit. Readers know they can find details and links for everything she talks about at the end of each post. Everything is consistently tied back to the theme of a “colorful art fashion blog.”

Polychrome.blog is evidence that blogs can be successful without writing long-form posts. The key is to follow your audience: Are they looking for tons of written information, or are images a better way to communicate their interests? For Sarah, short stories and pictures are what keep her blog true to the “colorful art fashion” theme. 

She includes paid ad space as a simple way to monetize her blog, and around it, every feature of the site ties back to her theme and exemplifies her well-defined niche. 

How To Make Your Blog and Social Media Work Together

You probably already know how valuable blogs are. And, if you’re reading this, it’s likely you also know that social media is a great marketing tool. What you may not be aware of is the importance of combining the two. We’re going to look at the benefits and how to make your blog and social media channels work together.

Why You Should Coordinate Your Blog and Social Media Channels

All bloggers want traffic to their sites. Having an active social media presence can help with that goal, improve engagement, and give you greater insights into your audience. 

People are more likely to comment on social media posts than in a blog’s comment section, so an active presence gives you more opportunities to communicate with your readers. The more places they have to connect, the more attached they feel, and therefore, the more engaged they are.

What Does Online Cohesiveness Look Like?

It’s not enough to simply have a blog and social media accounts. To maximize their benefits, it’s important to have an active, connected, and cohesive presence across platforms. 

There are many creative ways bloggers can use social media to direct followers to their posts. Of course, your social media platforms should contain a link to your blog, but don’t stop there! Update your profiles regularly to direct readers to your most recent posts. You can even use tools that allow you to merge multiple links into a single page with a unique URL. Include creative and engaging video content, photos, and graphics with a call to action that guides viewers to your blog.

Rather than considering them as two separate entities, it helps to think of your online presence as a single unit. Your blog is the content, and your social media is its distribution channel. Therefore, all your profiles and websites should have similar branding and a consistent voice.

Embed social media into your blog posts, with links to your accounts and easy sharing integration for a user-friendly experience. Doing so encourages readers to follow your blog on multiple platforms and gives them an easy way to share posts, which increases traffic and engagement.

How to Make Your Blog and Social Media Channels Work Together

A simple way to create cohesiveness is to make sure your brand name, logo, and taglines match across channels. Whenever possible, the blog’s name, website, and social media tag should be the same, so do your best to make them match. If you’re a new blogger, you can browse platforms for available usernames are available before committing to a domain name.

Twitter is a popular place to broadcast information and interact with people. Adding tweetable quotes from the post you’re sharing makes users more likely to read and retweet a blog. 

Social media is also an easy way to market to a target audience. Use keywords in hashtags so users interested in your specific topics are more likely to come across you. Boosting or sponsoring a post can provide further visibility because social media platforms have perfected algorithms that target them to the right people.

Creating polls on social media can help bloggers learn about their audience. They’re a great way to receive insight into what your readers care about and the topics they’d like you to cover. On top of that, when a blogger asks for feedback, it makes followers feel included and valued.

Not all people are drawn to the same content. Especially when you’re first getting started, it’s important to diversify your social media content to learn what leads to the most views and engagement. Posts that share the same links can be adapted into many different formats: gifs, videos, comics, memes, quotes, and images. By diversifying your content, you can reach more people and learn what type of marketing your audience is most drawn to. 

Stay active and post regularly. One of the most efficient ways to drive content creation and keep an audience engaged is to have a social media and content calendar. It helps keep you organized and ensures consistency across platforms.

The Takeaway

On the surface, blogging and social media marketing may seem like two separate strategies. But the best way to maximize the benefits of each is to treat them as one cohesive unit. When both platforms work together, bloggers get thr advantage of both mediums. Combining them lets bloggers expand their brands, increase engagement, and drive site traffic. By keeping your blog and social media accounts aligned, you’ll improve both channels and accelerate progress toward your goals.

.blog Featured Site: davidjones.blog

Our latest featured blogger is a well-known Australian department store. We take a look at how David Jones effortlessly blends content and ecommerce to enhance the online shopping experience. 

David Jones is a premium retailer. Since it first opened its doors in 1838, the department store has grown and evolved while staying true to its original mission to sell the best and most exclusive goods.

Who is the Blog for, and What’s It About?

davidjones.blog is a self-proclaimed home of fashion, culture, and style. The blog features everything from food, home, and fashion to accessories and apparel for the whole family, and even electronics, appliances, and gifts.

Readers can shop directly from blog posts, and customers can learn about products and events. Posts include tips on topics, including style, decorating, beauty, recipes, and kids, and serve as a place to get inspiration and learn about various brands and the latest trends.

What Makes It Special?

davidjones.blog seamlessly integrates blogging and ecommerce strategy by connecting content to the online shopping experience. Posts contain links that guide readers to where they can buy the product, and they’re composed of a great mix of storytelling, advice, and products. 

The blog stays current by planning out a calendar and featuring holiday-specific content, like Valentine’s Day and Easter. 

What Can We Learn?

It’s clear that this blog knows what its consumers care about, so they focus on social responsibility and sustainability, create curated edits for specific demographics, and provide blog posts that address its shopper’s interests.

Their posts are visually engaging, with pictures that highlight items for sale and links that make them easy to purchase. 

Overall, davidjones.blog is a great example of how a company can use a blog to successfully advance their ecommerce strategy.

Why Your Nonprofit Needs A Blog

It’s widely recognized that businesses benefit from blogs. In fact, companies are often leaving money on the table if they don’t blog. But what about nonprofit organizations and charities? If their goal isn’t to make a profit, does having a blog advance their goals in the same way it does for a for-profit business? The answer is yes! Below we will outline why these types of organizations also benefit from having an active blog.

Free Publicity for Your Cause

Although charities don’t operate to make a profit, they must bring in money. Nonprofits rely on donors and regular contributions to stay alive and serve their mission. Blogs are an excellent way to bring awareness to your organization and inform people about the goals and mission of your nonprofit. The more people you reach, the more potential donors you will find.

Publishing good content also increases your credibility and helps position your organization as an expert in the field. Readers will see that you are educated about your cause and trust you with their time and money. Other organizations may also see what you’re doing for the community and want to help promote your mission, especially if they consider your blog as an opportunity to gain visibility for their own work.

Share Events

Unlike newsletters, information on a blog isn’t limited to your existing audience. Events shared on a blog can be found by anyone, which expands your reach and opens the door for more fundraising opportunities, a larger volunteer pool and more attention in general. 

Without a blog, you may find yourself waiting for others to write about your organization, and you are often forced to rely on local journalists to share news about your events. With a blog, you control the narrative. Relying on press releases to promote your events takes away from your voice and personal touch. You know your charity better than any outsider could, and as a result, your words are more likely to share the heart of your organization in a meaningful and impactful way.

Interact With Your Audience

If you rely on others, e.g., donors and volunteers, for your organization’s success, the more forums that you have to connect with your audience, the better. Blogs give you the opportunity to engage in two-way conversations with your audience and make it easy for those who are interested in your nonprofit to connect with you through comments on your posts. They also provide a place for you to receive timely feedback and give you an easy way to keep your donors and supporters regularly informed.

Have a Place to Share News

As part of a charity or nonprofit organization, you can leverage your blog to educate donors about your progress and any goals that you’re trying to reach. You get to choose what’s important and unique about your organization and what’s worthy of highlighting and sharing.

An active blog gives you content for all your other platforms, as well. News and information that you highlight in your blog can easily be shared across emails, newsletters, and social media. Not only does having multiple mediums through which people can find you benefit your organization, but people are more likely to share blog posts than information on a static website, further increasing your visibility.

Drive Traffic to Your Website Through Search Engine Optimization (SEO)

As a nonprofit, two of the most important goals of your organization are getting new donors and making an impact in your community. Having a blog positively impacts both of these goals. Each article you post serves as an additional page on your site, increasing the chances of your website being seen and promoted, even without considering the added benefit of readers sharing your content.

Blog posts naturally increase the number of keywords on your site and provide opportunities for others to share information about your organization, giving you backlinks and helping improve your Google ranking.

The Takeaway

Just because your organization’s goal isn’t to make a profit, your fundraising and marketing goals are no different than they are in a for-profit business. Just as a for-profit business benefits from having a blog, it can also advance the goals of any nonprofit. By providing free publicity, a place to share events and news, and driving traffic to your website through SEO, a blog is a valuable tool for facilitating nonprofit success.

Welcoming Jebidiah Burnett as KKWT’s Premium Domain Name Portfolio Manager

KKWT, the registry subsidiary of Automattic, is excited to announce another addition to the team. Jebidiah Burnett is well known in the premium domain namespace.  He is a true sales professional with over 10 years of direct Premium Domain Name experience, having spent time at Above.com, GoDaddy, and Donuts Inc.

Jebediah comes with a wealth of nTLD premium domain name experience and knowledge involved with strategy, execution, and sales throughout his career. In addition, he has some record-setting premium domain name sales!

Jebidiah will work alongside Don Ruiz and Leanne Hogben to develop a premium domain names strategy for inbound and outbound premium domain name sales. His skill set and the role will complement our ongoing work offering .blog to the world. 

Working for Automattic certainly has its benefits, like the ability to work anywhere in the world. Jebidiah has decided to stay in Seattle, Washington where he resides with his wife and four children and can spend his spare time traveling around the US quarter-midget racing circuit in which his son competes.