Time to Migrate to a .blog Domain? Tips to Make it a Smooth Transition

Are you thinking of moving your website over to a .blog domain? 

Maybe your niche is changing and you need a new domain name that reflects that. There are many reasons why you might want to migrate to .blog. While it may feel like a big change, domain migrations are more common than you think. By following a few simple tips, you’ll have a smooth transition for you and your audience.

Reasons to migrate to .blog

There are several instances when it makes sense to migrate your website to a new domain.

You need a domain that clearly communicates what you’re doing. One of the benefits of a .blog domain is that it lets readers know that you’re running a blog from the start. Readers associate blogs with shared knowledge and experience, so this can be attractive to an audience looking for information in a certain area.

You’ve rebranded and need an update. If you’ve rebranded, your existing domain might not make sense anymore. To have a domain that communicates what your website is about might require you to migrate to a new domain.

Your current domain is difficult to market. Domains that are long or use uncommon spellings of words can be difficult for your audience to remember. Or you may have registered a creative name that you thought was catchy at the time but have since found that your audience doesn’t make the connection you were hoping they would with it. If your domain is difficult to market, it might be time to migrate to a new one.

Tips to make the transition easier

Choose the right URL. If you’re going to go through the process of migrating to a new domain, make sure you choose the right one. You want it to be unique, coincide with your brand, and be memorable. Learn more about choosing the best domain name in our blog post “5 Tips For Selecting The Best Domain Name For Your Blog“.

Have a communication plan in place. You want to clearly communicate to your audience that a change is coming so you don’t catch them by surprise. Once you’ve secured the new domain name, share the upcoming change on your blog, email and social media several times before the move.

Delete what you don’t want to migrate. If there is any content on your site that will no longer apply after you switch domains, delete it before starting the process. There’s no reason to migrate over content that won’t serve a purpose after the move. You should also search for any references to the old domain name and update that content. 

How to change your domain name

It’s crucial to have a migration plan in place to ensure a smooth transition to your new .blog domain. This is broken into 3 simple phases.

Prelaunch planning

The prelaunch phase is broken down into a few very important steps. This includes everything from checking the history of your new domain to benchmarking your current analytics.

It’s important to have a clear understanding of your current website, including URLs, backlinks, rankings, and indexing. This information helps you to see the impact of your migration. During the prelaunch stage, it’s also critical to generate a new sitemap along with mapping and creating redirects.

Launch

The launch phase is when your new domain goes live. During this phase there are some key steps to take to ensure Google finds your new domain properly like submitting your XML sitemap(s) in Search Console. You also want to verify your redirects and annotate google analytics so you can remember when you made the switch. 

Post Launch

The post launch phase of migration is when you monitor the results. This is a great time to be putting out new links to the blog along with doing some promotional work to draw new traffic in.

You’ll also want to keep an eye on your site for potential errors so you can correct them as you find them. It’s also important to watch your rankings to compare them to your established benchmarks to see how your new domain is performing.

We’ve created a free guide and checklist of the steps you can take from start to finish as you migrate to .blog, How to Move Your Blog to a New Domain, to make it easier for you.

Common concerns and solutions

You probably have some reservations and concerns about moving to a new domain. After all, you’ve spent time building up your ranking and bringing traffic to your current site. These concerns are normal, but thankfully, there are simple solutions to help address them.

One of the most common concerns is the fear of losing some of your audience. Having a communication plan in place before migrating can make the transition smooth for your existing audience. You can make announcements about the update to get your audience excited. You can also encourage them to join your email list which makes it easy for you to stay in contact with them throughout the process.

Another concern you may have is experiencing a negative change in your SEO or losing backlinks. Establishing redirects can help address this and you can contact any site owners that you know are directly linking to you to provide them with the updated link. Check out this article on Seth Godin migrating his popular blog over to Seths.blog as an example of how to do it the right way.

Any website change comes with risks. However, with proper planning and by following the steps in our guide, your new domain name will have a long term positive impact on your SEO and brand.  

Ready to make the move?

If you’re ready to start migrating over to your new domain, the tips above will help you experience the fewest bumps in the road. While it’s normal to experience some drops in SEO and traffic for a short time, the right migration plan will help you bounce back before you know it.

Once you’re up and running with your new domain, you’ll be happy you took the chance and made the move. You’ll have your new domain established where you can continue to proudly share your stories and messages with your audience, new and old.

.blog Featured Site: fresheggsdaily.blog

We love it when we come across a fun and unique blog. We’d like to introduce you to a farmer who is excelling with her blog, fresheggsdaily.blog. This is a great example of the different ways a blog can be used to optimize other business opportunities.

Who is Fresh Eggs Daily®?

Fresh Eggs Daily® is a business and blog run by Lisa Steele. Lisa is a 5th generation chicken farmer and has grown a following of almost a million accounts across her social media channels. She’s known as “the Queen of the Coop”.

And if that wasn’t enough, Lisa is also an author, had her own show, and has appeared on many television programs. She also created a line of natural poultry products. It’s safe to say when it comes to chicken farming, Lisa is the guru. Her blog does a great job of sharing valuable information with other chicken farmers while also supporting her business.

How Fresh Eggs Daily® is using their blog

Fresh Eggs Daily® isn’t what you might expect from a chicken farming blog. Lisa has done a fantastic job of sticking to her niche market—people raising chickens—and her blog and business are excelling because of it.

She is using her blog effectively in many different ways to grow her brand. And while there is a lot of information to consume, it’s all directly related to her specific niche.

Here are some of the things Lisa is using her blog for:

Keeping in touch with her audience

A great way to help your audience to engage further with your blog and content is to get them to sign up for your email list. When you do this, you gain their permission to talk to them right in their inbox instead of waiting for them to show up at your blog.

As soon as you get to the Fresh Eggs Daily® blog, she has a popup inviting you to sign up.

Selling ads 

In a recent post, we shared the different ways that you can use your blog to make money. Lisa is using several of those strategies on her blog and one of them is advertising space. As you browse her website, you’ll come across multiple ads.

Selling products

Not only is Lisa using her blog to make money from advertising, she’s also using it to sell products. Her shop pages link out directly to her Amazon store where she sells all kinds of products for raising chickens.

Promoting other products

Lisa has done a great job of putting her blog to use for her business. She had a TV show for a few years along with six books. There are links for everything right on her blog making it easy to buy her book and watch her show.

Offering press and media links

To make it easy for people to reach out to work with her, Lisa includes a Media page on her blog with all the necessary details that anyone would need.

What’s your passion?

There truly is a market out there for just about any topic that you can dream up. If there is something that you’re interested in, there’s a good chance that others are interested in it too. Starting a blog is a great way to pull that community of like-minded people together.

Blog Post Formats: 10 Different Types and When You Should Use Them

The blogging world (aka blogosphere) is so diverse! It’s not only the wide range of topics, there is also diversity in the types of blog content that is created and shared. When you’re starting a blog or working on growing an existing blog, you may wonder what type of blog post you should be creating and sharing.

Is there one type of blog post format that is better than another? Are there guidelines and standards that you should try to adhere to?

While there is no “right or wrong” way when it comes to blogging, it’s helpful to stay up-to-date on the latest trends so you know what’s performing well and what’s not.

Types of blog post formats

There are a wide variety of format types for blogs that you can use. Here are some of the most common:

1. Lists

List style blog posts are pretty common and they’re great for readers too. They provide a quick summary on each list item and can include a few links for more information. These blog posts also tend to be really easy to write too!

All you need to do is choose the topic, do some research and then create your list. Write a little bit about each point and include some links for more information. You’re actually reading a list post right now. For another example, take a look at this list post from maybeitsjustme.blog.

2. How to

‘How to’ blog posts are another popular blog post format. This is where you simply teach your readers how to do something. With a little SEO keyword research, these are smart posts to write because people hit the search engines all day long trying to find out how to do all different kinds of things. If you can teach them how to do it, you can draw them to your blog and show off your expertise.

Here are a couple examples from the .blog family of bloggers:

3. Interviews

Interviews are a great way to collaborate with other bloggers and experts in your niche. This can help you get your message in front of a new audience.

It’s also an effective way to get strong content on your blog without having to spend all your time putting it together. You can interview the person on video/audio and turn it into a blog post or you can simply send them the list of questions and have them send back their answers.

You can see an example of a blog post interview on trustyourgut.blog. The blog is focused on raising awareness around Inflammatory Bowel Disease (IBD) and inspiring hope and support for others living with similar conditions. 

4. Opinions

Opinion blog posts are a great way to share your thoughts while helping your audience get to know you a little more. If you want to write a strong opinion piece, it helps to do your research before you start writing so you can back up your opinion. 

5. Cheatsheets

Cheatsheet blog posts are also known as checklists. These are similar to ‘how to’ blog posts because they allow you to help your reader. These are great blog posts to create downloadable PDFs for as well.

6. Reviews

In a review post, you simply provide your opinions or experiences on a certain product or service. You can see an example at appetiteforwine.blog.

7. Roundups

A roundup blog post is similar to a list post except you’re typically gathering a list of content from other bloggers. For example, you gather a list of the best blog posts about how to groom your dog at home, with expert tips from dog groomer blogs. You put them together in a post, sharing the title, author, and a few sentences about the post.

Roundups can be helpful in growing your audience because you can let the other blogger know that you’ve included them on your roundup post. Many bloggers will want to share if they were highlighted or featured in a blog post.

One example that’s a little different is on AfterPay’s Blog. In this post, afterpay.blog did a roundup highlighting specific locations with links.

8. Personal stories

We believe that storytelling is an important part of blogging. Writing a blog allows you to connect with others, show your personality, and share your story with the world.

There’s no right or wrong way to tell your story, however, it does help to make sure you stick to stories that relate to the niche of your blog. You can share as much or as little as you’re comfortable with.

Here’s one example from goingsomewhere.blog.

9. Case studies

If you offer products or services on your blog, a case study can help you illustrate the benefits of working with you. In your blog post, you’ll give a specific example of a story of one of your clients and how you helped them. Showing readers the benefits instead of simply telling them how you can help, builds trust and credibility.

10. Videos

YouTube is the biggest search engine after Google. You can help grow your audience by creating videos on the same topics that you write blog posts about. This gives people one more way to connect with you and can help humanize your brand by letting people see and hear you.

Once you have your video on YouTube, you can embed it into your blog to double up your SEO efforts. Some bloggers like to include a transcript of the video in their blog post as well.

One example is Landingsandtakeoffs.blog.

What type of blog post should you share?

Don’t get overwhelmed by all the different types of blog post format options out there. Research shows that ‘how to’ posts, roundups, interviews and blog posts that include original research all perform above the benchmark.. However, it can be a good idea to mix up your posts by using different types of content.

Along with thinking about what type of blog post format you want to use, there are a few other things to keep in mind as you create your post.

First is the length of your post. Over the years, the average blog post has increased in word length and with good reason. While it used to be common for blog posts to be 300-500 words, Backlinko found the average word count of a top-ranked post in Google is now up to 1,890 words.

The next thing to keep in mind is the importance of using images, graphics, and videos to break up your post. Long blocks of texts are difficult to read online. It helps readers stay engaged when you break up the text and make it easy to digest.

Lastly, remember that some types of content are easier to put together than others. If you’re short on time and working to be consistent with your blog posts, choose what will be easiest for you to write while keeping it high-quality. Blogging takes time and effort and having a plan in place is key.

Choosing the right content plan for your blog

That’s a lot of information to process on blog content. If you’re just getting started it might seem a little overwhelming. You don’t have to jump in and do it all at once. Start with what you’re comfortable with and then try new formats as you go along.And remember, in the end, your blog is there to serve the purpose that you want. While the stats might say that you need 2,000+ word posts to perform well, Seth Godin proves that’s not always the case.

Pamela Hardt-English: The Impact One Woman Had for the Future of Tech

There are countless women whose work has changed the world in positive ways. We want to celebrate International Women’s Day by showing appreciation for a woman whose work paved the way for how the internet works which ultimately led to the largest economic boom in history.

Pamela Hardt-English is the strong and determined, yet incredibly humble woman who led the way in the creation of Resource One, which was known as the “people’s computer center”. The work she and the group at Resource One did was performed in an unprecedented way, opening the door for the creation of the internet and everything that comes along with it. 

Who is Pamela Hardt-English?

Pamela Hardt-English grew up in the midst of the women’s rights movements. It was still very common at that time for women to go from high school to becoming housewives but Pamela wanted more. She wanted to be able to take care of herself instead of having to rely on someone else.

She started her journey studying math but soon transferred to computer science in college. The industry was new at that time. They needed people and were open and accepting of women in the field.

Project One and the Creation of Resource One

During this time period, Pamela learned about Project One located in San Francisco. This was a warehouse community (aka a live-work community) that supported the counterculture movement. It was a compound that housed things like technology organizations and artists. There was even a high school and daycare in the compound where children were taught in a free way of thinking.

There was no real organizational structure in place at Project One. It was a place that was run by the people that were part of the community, like Open Source is today. They all pitched in together to do what needed to be done. Ideas flowed and intelligent and creative minds connected together.

Pamela found a home here along with a friend and fellow computer science student and this was where the idea of Resource One started.

Establishing Resource One

While Resource One ended up becoming one of the core parts of Project One, it began as the simple, yet complex, idea of creating a computer system that would allow the everyday person access to shared resources.

During this time period, if a person wanted to get information on a certain topic, they would need to go directly to the source or organization in order to obtain it. This meant that a lot of knowledge and resources that were available weren’t really accessible to a large number of people.

Pamela wanted to change that.

She and a few friends had the idea to create a computing center that was able to share resources. They wanted to help connect the city by putting the information in the hands of the people so they could begin to make decisions for themselves instead of having others control decisions for them. They believed by creating this shared computing resource to provide access to information, they could help create more of a diffused leadership instead of people being so controlled by just a few individuals or organizations.

Pamela was able to connect with the president of the Bank of America along with a network of local business leaders she had connected together and was able to source a decommissioned SDS 940. She also learned how to fundraise and talked to people and organization boards across the city working to raise the $100,000 they needed to fund the project.

The role of women in Resource One

Within the walls of Project One and in the project of Resource One, women weren’t limited to what they could do by traditional gender roles at the time. Everyone pitched in to accomplish what needed to be done whether it was building a wall or raising necessary funds.

Women, and men alike, were empowered to take action to make things happen.

The Impact that Pamela’s Work Had on the Future

Pamela eventually grew frustrated with the limitations of the technology. They were not able to completely create what she had envisioned due to the state of technology during that time. She eventually went on to pursue other interests, but the foundation that she had begun remained.

Another group continued to build upon what Pamela had started. Three women, Sherry Reson, Mary Janowitz, and Joan Lefkowitz, stepped in and used the Resource One foundation to build a shared directory that individuals could subscribe to in order to access information at stations across the city. And, on top of that, Lee Felsenstein transformed Resource One into Community Memory to continue building the technology needed to move the original idea forward.

None of this would have been possible at that time without the original work put in place by Pamela Hardt-English. 

We couldn’t let this opportunity pass to highlight a woman that helped change the world in such an impactful way and yet so few people know her name. The work that we do today was made possible by the work of Pamela Hardt-English and many other women like her. They were willing to step out of the traditional gender roles of the times they were in and pushed forward to achieve big things. Not only did she help pave the way for the internet, but she helped pave the way for women in the tech world. 

.blog Featured Site: pinkispink.blog

We’re into the second month of the New Year and if we’re all being honest, this is the time when many people start to fall away from New Year’s Resolutions. The .blog team is committed to our resolutions though and hopefully in this article we can help you with one of yours as well. 

One of our resolutions that we shared was to spend more time highlighting members of the .blog family of bloggers, who we call dotbloggers. But we know that a lot of people make resolutions around health and wellness. That’s why we’re going to highlight a dotblogger that can help you out with your health goals – pinkispink.blog.

All about Pink is Pink

One of things that we love about blogs is that they give people an opportunity to share their personal stories and a part of them with the world. And we think that the Pink is Pink blog is doing an incredible job of authentic storytelling.

The blog is run by a health coach named Karla Branco who has a focus on integrative nutrition. She shares her own personal story about how living a busy corporate life (even in the health industry) was running her down and having a negative impact on her physical and mental health. When her husband’s job caused her to move from Brazil to Barcelona, she used the opportunity to shift the direction of her health and life.

She learned how to find balance in her life and eventually became a health coach.

What Karla shares on the blog

Through her extensive training and experience, she’s gained a wealth of knowledge in health and wellness, which she shares on her blog. The Pink is Pink blog is a type of holistic health and wellness blog.

Karla has her blog divided into two main categories: recipes and welfare. Her “recipe” category is then broken down further into breakfast, salads, snack, lunch, and desserts. Her “welfare” category is split into food, self-care, sport, and relationship.

But here’s the catch. While the recipes are available to anyone, the blog posts in the welfare section are only for subscribers of her blog. There is no cost to subscribe and it’s a great way to be able to build an email list where you can further engage with your audience.

How Karla is monetizing her blog

New bloggers are always interested in learning how to make money blogging, and Karla provides a great example. She uses her blog to sell her services as a health coach.

By creating blog posts, she’s able to show the expertise that she has in the health and wellness field. And through her sharing bits of her own life and story with her audience, she is able to build trust with them. When reading through her blog, you start to feel like you know her. This can make it easier for people to take the step of reaching out for help with their own health.

Karla even has a store set up on her blog to make it easy for people to choose what package they want to buy from her. While she is selling services, this is a great example of how you can use a store on your blog for selling products as well.

Thinking outside of the box with your .blog domain

You can turn your blog into a business or build a blog for your business. As you’ll notice through our Meet the Bloggers series this year, there are many diverse ways that blogs are being used. We’ve already seen it through the blogs we’ve already highlighted. iHeart.blog shares music and media to further connect with their audience. Lilyotron.blog shares her expertise in the tech world while showcasing her freelance writing abilities. And cutcardstock.blog uses their blog to highlight creative ways that people can use their products while making it easy for them to buy.

If you’re ready to put your creative ideas to use, get your .blog domain and get started today. And maybe next year, we will see you as one of our featured bloggers! 

How to Make Money Blogging: Here’s What You Need to Know

Remember back when blogs first started? They were a type of online journal or diary where you could share your stories, experiences, and thoughts with the world. It didn’t take long for bloggers to learn that blogs opened a new door to new income streams.

Stories abound of bloggers making a full-time income (or more) from their blog. This may sound too good to be true, but it’s not. In fact, many bloggers share the details of their income reports to show how much money they’re making and where it’s coming from. But this can be misleading because some new bloggers get the impression that it’s easy to make a six-figure income from blogging. And that’s not painting the whole picture.

The bloggers that make money blogging know the right strategies to use to effectively monetize their blogs. It’s not just about writing great blog posts. The following tips will help.

Ways to make money blogging

When it comes to blogging income, there are two different categories that income falls into—active income and passive income.

Active income is when you trade your time for money. You are “actively” working every time you earn money. A common example of this in the blogging world is coaching. For example, a Health Coach might have a blog to help connect with their audience. The blog plays an important role in helping build the business but the money comes from the coaching itself. In order to make money, the blogger has to trade their time for cash during coaching sessions.

Passive income on the other hand is money that a blogger makes without having to spend their time on it. This could be through ad space or selling products. The blogger might have had to spend time initially on the creation of the product or setting up the ad, but after that, they continue to make money from it even if they’re sleeping.

It’s a great idea to diversify the income streams on your blog. You don’t want all your blog income coming from the same source. Here are some ideas of how you can make money from your blog:

Affiliate income

Many bloggers make money from affiliate income such as Amazon Associates. This is where you include links in your blog posts for products or services sold by another blog or business. If one of your readers clicks the link and makes a purchase, you earn a certain percentage of the sale.

Sell products

Last week we introduced you to one of our bloggers, CutCardStock.blog. This blog shares crafts that can be made and then shows the products they sell that you can buy in order to make the craft yourself.

You can do something similar or create merchandise for your blog that you can sell. 

In addition, as an expert in your niche, you can create and sell online courses. This is a great way to build passive income from your blog. Once you have your course created you can continue to sell it over and over again. 

Sell Services

Having a blog gives you a great location to highlight and promote the services that you offer. Your blog can be used to educate your target market about your services while helping build authority by showing them you’re the expert. 

This can work for any type of service including freelance writing, graphic design, coaching, and the list goes on and on. A blog can help humanize your business brand, which can make it easier for people to connect with you and want to do business with you. 

Advertising space

This is one of the first ways that bloggers started to make money and it’s still effective. You can sell ad space on your website. There are many ad companies you can find to work with or you can sell the space on your own. Some of the larger name ad companies include Google Adsense, Infolinks, and Media.net

Sponsored/promoted posts

A sponsored or promoted post is when a business pays you to publish a post on your website. You’ll typically see these posts with a disclaimer on top that says something like “While this is a sponsored post all of the opinions are my own”. For example, here’s a blogger with a sponsored recipe post from an apple grower.   

Other ideas

You can get as creative as you want when it comes to making money from your blog.

Another popular option is to build a membership. When you have grown a community of followers on your blog, it can be a logical next step to form a paid membership that they can join. The membership could give them access to special training or resources.

Key things to remember when monetizing your blog

Some bloggers make it sound really easy to make money blogging. And while it’s completely possible to make a good income from a blog, there are some important things to keep in mind.

If you want to make money blogging, you have to think of your blog like a business. Here are some tips:

  • Choose a niche: It’s important to have a specific niche for your blog, especially if you want to make money from it. If you’re writing a little bit about a lot of topics it becomes harder to find an audience. You want to use your blog to show yourself as the expert in an area and a niche helps you achieve that. Make sure you choose a topic that you enjoy writing about and talking about so you don’t get bored.
  • Define your target audience: There is a saying in blogging that “if you’re writing for everyone then you’re writing for no one”. Once you have chosen a niche, you want to get specific about who you’re writing for. This will help you to direct your message so you can engage and grow your audience.
  • Don’t spread yourself too thin: When you want to make money blogging, it’s easy to try to jump into everything at once. Take your time to implement one strategy at a time. This will help you to start excelling in one area before you start moving on to learn about another.
  • Consistency is key: Be careful not to get so focused on the income streams that you forget to keep writing blog posts. Your posts are what is going to keep people coming back to your blog. If you only write one new post and then disappear for weeks, it’s going to be hard to keep people coming to your site. And if you don’t have anyone coming to your blog, your income streams won’t matter.

A final piece of advice for making money blogging

The online world is constantly changing and adapting. To be successful in making money blogging, it’s important that you learn how to change and adapt along with it. Make sure that you’re watching your metrics and making adjustments as needed.

It’s also wise to keep an eye on the current trends. We invite you to continue checking back on our blog. We post weekly and are committed to staying on top of the latest news and trends in the blogging world.

.blog Featured Site: cutcardstock.blog

Valentine’s Day has a way of bringing out the crafty side in people. Kids get to work crafting and creating hand-cut heart cards for friends and family. And crafters carefully design the perfect cards to make their loved ones feel appreciated. And on this Valentine’s Day, we want to show some love to one of our dotbloggers.

One of the things that we love about blogging is the way that blogs allow people to tell their stories and share their interests and passion with the world. And that’s also what we love about cutcardstock.blog! In this Meet the Bloggers post, we want to introduce you to the inspiring story of how one woman saw a gap in a hobby she enjoyed and grew it into a prospering business.

Meet cutcardstock.blog

Darrell and Cindy Crots are the couple behind the blog and business cutcardstock. The story of how they started their business is one that we’re excited to share with other bloggers.

Cindy was a stay-at-home mom looking to make a little extra money. She noticed that paper suppliers didn’t give the option of buying cardstock in sizes smaller than 8.5×11. So she got to work from her dining room table cutting cardstock. She would make special cuts for people and then deliver them to a local paper company who would ship the product to their own customers.

The demand continued to grow so Cindy and Darrell continued to grow the business along with it. Eventually, Darrell quit his job and the two of them took their business from a part-time side hustle to full-time careers.

The small business that started at their dining room table is now running out of a 5,500 square foot warehouse, employing a small team of people, and serving tens of thousands of customers!

How cutcardstock uses their blog

Not only do we love the story of how cutcardstock has grown, we also love the way they’re putting the .blog domain to work for them.

Their shop is located at cutcardstock.com but they blog at cutcardstock.blog. The two sites work together seamlessly allowing customers to easily move from one to the other.

Their creative blog is full of craft ideas! Each post shares pictures of the craft design and the steps that anyone can follow to create the same project. And the best part is that they specifically share what cardstock you’ll use to complete the project, complete with links back to the shop so you can purchase everything you need.

They have a team of designers that are writing these blog posts. You can see the pictures of the designer along with a little snippet about each of them. It really helps to personalize their brand which makes it easier for customers to engage.

A great example for new bloggers

Cutcardstock.blog shows how a business can effectively add a .blog domain to benefit their existing website. They use their blog to show they are the experts in the field and build trust with their customers. They connect with a niche audience and then provide them with both the ideas and products they need to enjoy the hobby they love.

They are also a great example of how you can make money blogging. On the blog next week, we’ll be sharing some more examples of how you can do the same.

To continue spreading the love on Valentine’s Day, here are some of the other blogs that we’ve highlighted recently:

Next up on the Meet the Bloggers Series we’ll be jumping into the world of food and health blogging. But until then, we encourage you to check out the projects on cutcardstock.blog!

2021 Super Bowl Commercials: An Unprecedented Year Made for Creative Advertising

This year became a historical year for the Super Bowl when Tom Brady (aka, the G.O.A.T.), who entered the NFL in 2000, the same year Google sold their very first search ad, led the Tampa Bay Buccaneers to become the only city to play in, host, and win the big game!!!

As we know watching the Super Bowl isn’t just about football. It’s the one day a year when people actually watch TV for the commercials. Like most things in the past year, this year’s Super Bowl commercials were a little “unprecedented”. Some of the iconic symbols were missing like the Budweiser Clydesdales (although Sam Adams capitalized on the Clydesdales) and the Coca-Cola Polar Bears. The effects of the pandemic caused several major brands to sit this year out as they shifted finances to other areas. Some of the other brands that we didn’t see this year were Avocados from Mexico, Audi, Hershey’s and Pepsi (who did sponsor the halftime show).

But when one door closes, another one opens. With some of the major players stepping out, advertising space opened up for new brands. And we continued to see examples of TLDs being highlighted during the commercials. Here were some of the highlights from the night.

Super Bowl lineup rookies

Being a rookie in the Super Bowl is a huge deal, so we want to highlight a few of the brand rookies we saw during the Big Game.

Miracle-Gro: Not only did Miracle-Gro make this the first year they advertised during the Super Bowl, they brought in some big names to do it including John Travolta and Martha Stewart to name a few. The company saw growth last year due to the pandemic, which made this a great year to stay in front of their audience.

Vroom: Another Super Bowl rookie was vroom.com. They used their ad spot to show how they take the pain out of the car buying experience. As a digital company, they made sure to mention their domain to make it easy for people to find them.

Fiverr: Fiverr also advertised for the first time during Super Bowl LV. The company is a digital freelance marketplace that has provided solutions for both employers and workers during 2020. With many still looking for answers, this was a good year to get more eyes on how the company can help.

While these rookies got in the game for the first year ever, much like the Kansas City Chiefs, there were some missed opportunities. Getting creative with their TLDs could have helped reinforce their brand online. For example, Vroom might have spoken to the experience they provide, but they could have “driven it home” if they would have ended the commercial with something like “experience.vroom”.

Ads that spotlighted domains

While we feel like the domain level could have been elevated in many areas, there were still plenty of brands that made sure to include their domain in the advertising. This included companies like Jimmy Johns, Jeep, Klarna, Squarespace, and Dr. Squatch. 

Ford used their ad spot to send a message of hope and strength to people after a long and emotional year. At the end of the commercial, they chose to highlight their fordfund.org domain instead of encouraging people to buy Ford. While the ad showcased their vehicles, the message was to #FinishStrong.

We also have to highlight the preview for the movie Old written and directed by M. Night Shyamalan. The preview was what we’ve come to expect from the director. It piqued our interest, and then ended with the URL “old.movie”. This is the perfect example of what we expect to see happening more and more when it comes to domains. It’s simple and easy to remember. And it tells us exactly what we can expect to find on the website. If they had used something like “oldthemovie.com” it wouldn’t have had the same impact.

The one ad we can’t NOT mention

Tampa Bay may have won the Super Bowl, but we also noticed a different winner before Sunday night even arrived. In the days leading up to the game, we started watching for creative uses of TLDs in marketing, and one company nailed it—Miller Lite. They created an 836-character URL and promised free beer to anyone that successfully typed in the URL during Michelob Ultra’s commercial.

While this might be the exact opposite of the 3-character premium URLs we launched in the fall, the focus of using the long URL for marketing was very creative! They got in front of their target market with a challenge, offered a prize, highlighted a unique URL, and stole attention away from a competitor. That’s tough to beat.

New TLD adoption is becoming mainstream 

While dotcom has long been the TLD that people are most familiar with, things are changing as new TLD adoption is continuing to become more mainstream. There are almost 30 million new TLD domains in the marketplace today.

A domain name is no longer an afterthought for businesses. Companies are creating domains to help set their brand apart. And it’s a good thing that they are. The research shows that almost twice as many people will check out a company’s website compared to a physical location. Therefore, using a memorable (and brandable) domain is effective at helping businesses reach their target market.

As we saw during the Super Bowl preview of Old, a company can use a new TLD in their marketing to add brand awareness. And this is a trend that we expect to see more of. There is already a steady growth curve that we’re seeing in the registration and use of new TLDs.

While we did see plenty of brands that included their URLs in their Super Bowl marketing, there were only a few brands that truly capitalized on the opportunity to include branding and memorability in their domains. In a world that is increasingly turning online for all business purposes, these are opportunities that you don’t want to miss.

So, congratulations are in order for the Tampa Bay Buccaneers as Super Bowl Champs as well the brands with successful ads for rising above the competition on Sunday evening.

.blog Featured Site: lilyotron.blog

We’re excited to have Lilyotron as part of the dotblog family! This is a fun blog written by Lily, a Tech Enthusiast, Writer, and Speaker. She does a great job of showcasing a few of the many ways that a blog can be used.

What is Lilyotron?

Lilyotron is a blog that started back in 2017. It’s a great place to find tips and resources on everything from working from home, career advice, and almost all things tech.

The person behind Lilyotron is Lily Snyder. On her blog, she describes herself as a “software technology consultant with the soul of a writer.” Her blog is a combination of her two passions and a way to grow her business as a tech consultant and writer. While she highlights the services that she offers, the blog posts themselves provide a way for her to share her knowledge and showcase her expertise.

Lily is an expert in the tech world and has a long list of accomplishments to show she’s an industry leader in her field including:

  • Co-founding a virtual reality company
  • Being recognized as one of the top women in the VR industry
  • Getting featured in App Development Magazine
  • Speaking at multiple industry events

How Lilyotron is put to great use

As mentioned above, Lily uses her blog to support her business as a consultant, writer and speaker. She does an effective job of using her blog to highlight her expertise and build authority within the tech industry. Some of her blog posts cover the latest news and reviews from the tech industry.

As you’ll see on her blog, Lily is also a huge advocate of remote work. She does a fantastic job of sharing tips and tricks for other remote workers. And she shares information in a way that is often lighthearted and entertaining. She takes a refreshing approach to writing about the latest trends in the tech world.

But the great part about blogging is you can make your blog exactly what you want it to be.

.blog is for everyone

Blogs are diverse. If you’ve been thinking about starting a blog, jump in! Whether you want to share your thoughts and opinions, gain traction for your business, or get your expertise out there, a blog can help you do it.

We love seeing the individual personalities of people show through in their blogs! There is such diversity between .blogs from large companies like iHeart Radio to professionals with a passion for writing.

Blogs can be used for a wide range of purposes. Companies can use them to connect with their customers on a more personal level. Professionals can use blogs to teach and educate. People can use them to share their stories and entertain. Or, they can be used to accomplish a mix of purposes as Lilyotron.blog shows us.

More blogs are on the way

This year, we’re excited to showcase the diversity of those who blog with .blog. We’re going to highlight a wide range of blogs. There will be new blogs to long running veteran bloggers. Corporations blogging for their customers to individuals with a story to tell. We want to help you explore the vast world of blogging in a fun way.

If you’re interested in seeing more examples of the different types of blogs that are out there, check out our post The Diversity of .blog Domains. And, next month we’ll highlight a couple more dotbloggers and continue exploring all the ways you can share with .blog. 

.blog Featured Site: The iHeart Radio Blog

We’re excited to showcase one of our bigger dotbloggers — iHeart. This is the blog of the popular radio streaming platform iHeart Radio, which, at last count, has over 120 million users

iHeart Radio originally began running a blog as part of their business and website back in 2015. They’re the perfect example of an existing blog purchasing a .blog domain and migrating their content over to the new domain.

How iHeart “blogs”

When blogs originally began, they were simple text. They were people writing to share their opinions, thoughts, and stories with the world. The iHeart blog does a great example of showcasing the transition and growth that blogging has experienced over the years.

The iHeart blog uses a variety of content types to entertain and engage its readers. For example, they have a recent post to share the Artist of the Week that is formatted exactly like people expect from a blog. It’s simple text sharing the information they wanted to communicate.

But that’s not all they do!

iHeart Radio is all about streaming music and podcasts. They provide things for you to listen to, so it wouldn’t make sense for their blog to ignore this fact. They do a great job of using a variety of posts to incorporate the aspects of their business.

On the iHeart blog, you’ll find things to read, videos to watch, and music and podcasts to listen to. They have fully embraced all the different types of content that a blog can provide.

Continue reading “.blog Featured Site: The iHeart Radio Blog”
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