.blog Featured Site: outdoorliving.blog

Outdoorliving.blog is run by three friends, Cármen, Francisca, and Caetana. They met on a “great adventure” in 2012 and have been exploring the world together ever since. When the pandemic limited their travels, they created outdoorliving.blog to bring the joys of the outside into people’s homes.

Who is the Blog for, and What’s It About?

Outdoorliving.blog is “where happiness begins.” Its adventurous creators encourage readers to find joy in the natural world by sharing their stories and experiences. They focus on yoga, sustainability, and travel while showcasing designs inspired by global nature.

What Makes It Special?

Cármen, Francisca, and Caetana’s personalities, experiences, and expertise guide their blog. Though they love traveling, their expansive mission invites anyone who values the outdoors to join their holistic journey.

The bios, posts, and photos show how a passion for nature can become a creative and sustainable lifestyle, including sustainable travel products, eco-friendly laundry routines, to exercise tips. 

What Can We Learn?

Outdoorliving.blog is a wonderful example of a blog that successfully pivoted during the pandemic. It demonstrates how to naturally integrate videos and content marketing, for example, by offering multiple ebooks for readers who join the email list.

.blog Featured Site: sarahsayspets.blog

Sarah Hodgson is the dog trainer, pet behavior consultant, and media expert behind Sarahsayspets.blog. With over thirty years of experience helping people and their pets and having authored several dog training books, she’s a self-described “pet-obsessed mom.” Sarah lives in New York, where she does in-person dog training, and also offers virtual lessons for clients around the world.

Who is the Blog for, and What’s It About?

Sarahsayspets.blog is the ultimate resource for pet owners. In addition to sharing her own services, Sarah educates anyone who cares for animals. She discusses everything from cats and dogs to small mammals, birds, fish, and reptiles, and her posts range from serious issues, like “How Toxic is Chocolate for Dogs,” to playful topics, such as “How to Throw a Doggie Birthday Party.”

What Makes It Special?

This blog is an excellent example of successful monetization. Sarah includes links to everything she sells, recommended products, relevant training, and course options, and free downloads within her blog posts. A pop-up invites visitors to sign up to receive blog updates, curated pet products, course announcements, ebooks, and videos. To incentivize readers, she uses a free ebook as a lead magnet to sign up.

Sarah makes it easy to scroll through her feature page and find the exact topic you’re looking for. Each article is tagged with its relevant categories, and the search feature creates a user-friendly experience. Combined with adorable pictures of puppies on every page, it’s hard not to love the blog. 

What Can We Learn?

Sarah demonstrates her expertise by providing free content and linking to articles she has written as a HuffPost contributor. She uses visual content effectively. Readers can find links to her YouTube videos throughout her blog, and she integrates her TikTok account, where she has many popular videos.

@sarahsayspets

How do you stop a dog from swiping food off the counter? 🧐 Watch the find out! #howto #food #dog #counter #jumping #up #asksarah #tips #tricks #dogtraining #dogtrainer

♬ original sound – veggibeats

Sarah has found the perfect balance between informing readers and enticing them to purchase her services. Her blog is highly educational, making it a good resource for any animal lover while providing plenty of opportunities to purchase her books and services for those who want more.

 

.blog Featured Site: polychrome.blog

Sarah Grossman is the San Diego-based content creator and event designer behind Polychromist, at polychrome.blog. The blog brings her passions for design, fashion, and travel to life and combines them with art and nature to create a colorful and engaging blog. Sarah describes her unique style as “eclectic mood-based fashion.”

Who is the Blog for, and What’s It About?

Polychromist is “a colorful art fashion blog” where each post is a colorful photo shoot featuring fashion styled by the blogger and set against colorful works of art. The blog seeks to showcase up-and-coming designers and thrifted vintage pieces. Sarah shares vibrant environments on her blog that capture her unique design, and, as its name suggests, it’s home to all things color.

What Makes It Special?

The first thing Polychromist visitors notice is how visually captivating it is. The overall format resembles Instagram, which immediately engages readers and makes them want to follow her on social media without needing prompting. This is a wonderful resource for anyone interested in art, fashion, and travel, and she makes it easy for readers to learn more about the clothes and places featured in her posts.

Along with the images and design, storytelling is at the heart of polychrome.blog. Sarah weaves stories about events, artists, and her own life to give readers an honest glimpse into her perspective and personality.

What Can We Learn?

One of the things that is most striking about polychrome.blog is the consistent and familiar format. Each post follows the same format and includes the same elements: a story, a location or event, and an outfit. Readers know they can find details and links for everything she talks about at the end of each post. Everything is consistently tied back to the theme of a “colorful art fashion blog.”

Polychrome.blog is evidence that blogs can be successful without writing long-form posts. The key is to follow your audience: Are they looking for tons of written information, or are images a better way to communicate their interests? For Sarah, short stories and pictures are what keep her blog true to the “colorful art fashion” theme. 

She includes paid ad space as a simple way to monetize her blog, and around it, every feature of the site ties back to her theme and exemplifies her well-defined niche. 

.blog Featured Site: davidjones.blog

Our latest featured blogger is a well-known Australian department store. We take a look at how David Jones effortlessly blends content and ecommerce to enhance the online shopping experience. 

David Jones is a premium retailer. Since it first opened its doors in 1838, the department store has grown and evolved while staying true to its original mission to sell the best and most exclusive goods.

Who is the Blog for, and What’s It About?

davidjones.blog is a self-proclaimed home of fashion, culture, and style. The blog features everything from food, home, and fashion to accessories and apparel for the whole family, and even electronics, appliances, and gifts.

Readers can shop directly from blog posts, and customers can learn about products and events. Posts include tips on topics, including style, decorating, beauty, recipes, and kids, and serve as a place to get inspiration and learn about various brands and the latest trends.

What Makes It Special?

davidjones.blog seamlessly integrates blogging and ecommerce strategy by connecting content to the online shopping experience. Posts contain links that guide readers to where they can buy the product, and they’re composed of a great mix of storytelling, advice, and products. 

The blog stays current by planning out a calendar and featuring holiday-specific content, like Valentine’s Day and Easter. 

What Can We Learn?

It’s clear that this blog knows what its consumers care about, so they focus on social responsibility and sustainability, create curated edits for specific demographics, and provide blog posts that address its shopper’s interests.

Their posts are visually engaging, with pictures that highlight items for sale and links that make them easy to purchase. 

Overall, davidjones.blog is a great example of how a company can use a blog to successfully advance their ecommerce strategy.

.blog Featured Site: fastmail.blog

This week we take a look at fastmail.blog. This is a company that has turned its blog into a vast knowledge base supporting its email product, while still connecting with readers on a personal level, and establishing the brand as an expert voice in email security.

Who is the Blogger?

Fastmail is a privacy-friendly email hosting provider. Their slogan, “email on your side,” highlights the driving mission of their business and their goal of bringing a human touch back to email.

Who is the Blog for, and What’s It About?

Fastmail.blog aims to educate consumers about the benefits of their service and the importance of email privacy. Their posts demonstrate how Fastmail is different from other email providers while providing readers with actionable tips to operate better online both personally and professionally. In addition to promoting their own business, they use their blog to share tools for living and working in the digital age.

What Makes It Special?

By highlighting the importance of privacy and internet security, fastmail.blog persuades potential clients that their product is valuable even when the posts aren’t directly discussing their service.

The blog is a valuable resource for customers and includes posts that spotlight new features and teach consumers how to better use their products. Fastmail.blog introduces employees in “Meet Our Team” posts, giving a personal quality and supporting the company values of privacy, security, and a “human touch”.

What Can We Learn?

Having a blog can have lots of benefits for businesses. Each post serves as a new page, improving search engine optimization (SEO) and driving traffic. The blog is a rich resource of knowledge on Fastmail products and services. By connecting to their audience through posts that provide tips on productivity and internet security, they build trust in their company as a credible and valuable source of information. Building this foundation paves the way for new customers and helps retain their current customers, all while supporting their mission and reinforcing their brand.

.blog Featured Site: thesightseeingcoeliac.blog

Choosing a niche is one of the first and most important steps in starting and growing a blog. Our next featured blogger, thesightseeingcoeliac.blog, shows us that identifying a niche within a niche and getting really specific will pull the right audience to you. If you’ve ever wondered if niching down will limit you, this blog is the perfect example to learn from. 

Who is the blogger?

Rachel Goldsworthy is the blogger behind thesightseeingcoeliac.blog. She was diagnosed with coeliac disease – an autoimmune disorder that restricts her from eating gluten. Her blog takes her love of travel and shares her adventures through the lens of a coeliac. 

Who is the blog for and what’s it about?  

Many people with coeliac struggle when eating out. Travel also becomes complicated because of dietary restrictions but Rachel does not let this stop her. She’s visited 20 countries since her diagnosis.

After her diagnosis, she researched restaurants and food she could eat while traveling. Soon after, she shared tips with others on eating out in Central London, where she worked at the time. She gradually became more adventurous with the food she was trying, and The Sightseeing Coeliac blog was created.

Rachel shares tips and gluten-free travel guides to help fellow coeliacs enjoy their travels. It’s not just a travel blog, it’s one specifically for people with coeliac disease. 

What makes it special?

Thesightseeingcoeliac.blog demonstrates how to find a niche within a niche.

There are many travel blogs on the internet, which can make it hard to stand out from the crowd. Only 1% of people have a coeliac diagnosis. By focusing her blog on travel tips for people with gluten-free diets, Rachel pinpointed a specific niche within travel blogging.

With her extensive travel experience, Rachel has covered a lot of ground literally and figuratively. There are many opportunities and content ideas for her to cover within her niche. All the information she shares is directly related to what her audience expects to find on her blog, and her travel guides are wonderful, detailed resources.

With every post, Rachel helps fellow coeliacs have more positive travel experiences. 

What can we learn?

The blogosphere is massive. Bloggers must be intentional about finding the right audience. Sharing information related to a narrow topic helps readers quickly identify if the blog is for them. 

Rachel also shows the power of sharing her personal life through a blog allowing her to connect with others like her.

Why Infographics are Still Important for Blogging

Are infographics a thing of the past or are they still important? Infographics were once seen as an easy way to convey information clearly and concisely. But are they still worth incorporating in a blog post today? We say yes to the debate on infographics and their value today. Here’s why infographics are still essential for bloggers today.

Infographics in the Past

Infographics first gained popularity as an innovative way to display complex data in a captivating and easily understandable way. Rather than only relying on words to present information, bloggers turned to infographics to visually represent their material. Readers were drawn to this visually appealing format, and infographics took off.

The prevalence of infographics grew significantly in the 2010s, seeing the biggest increase in marketing budgets in 2015-2016. Google Trends shows a peak in searches for infographics from 2010 to 2014, with the frequency of searches lowering some since then but still indicating broad interest.

Historically, infographics were often long and information-dense. Much of the knowledge being shared was summarized within the graphic. As businesses began noticing that infographics were an appealing way to display data, many included them in their blogs. Some came to rely on visitors sharing infographics to drive traffic to their sites. However, perhaps, with so many bloggers and websites relying on infographics, they no longer stood out and were no longer guaranteed to produce results.

Infographics in the Present

Numbers don’t lie, and data shows that humans are inherently visual learners. People retain significantly more information when it is presented visually compared. Infographics combine information with the visual imagery that our brains crave.

Sites with visual content in their blog posts see better results than those without, and visual content is shared at a much greater frequency than other content. Even as the trends have changed, infographics continue to be shared at a rate three times higher than any other content on social media. In addition, articles spotlighting infographics receive 72% more views than articles without them.

The key to making an infographic that doesn’t get lost in the shuffle is adapting to current trends. Previously, it was common to produce longer, more complex infographics. Today, with so much content competing for our attention, readers may not stop to take in a more detailed infographic. The good news is that great infographics continue to produce results.

So, what makes a great infographic? Successful infographics provide high-quality, accurate information in a visually appealing way. 

In the age of social media, readers are often used to getting information quickly and concisely. Very few people are reading every single blog post from beginning to end. Some skim for the information they want, and infographics fill that demand. Today’s infographics are shorter than they were in the past and are often broken up for easy sharing on social media.

In 2022, videos are leading content, with reels and TikTok seeing huge popularity, and successful infographics are following this trend. Successful modern infographics are much more likely to include a video or interactive component. In place of more static infographics, those with dynamic parts are often preferred. In recent years, we have witnessed the rise of gif infographics, real-time data visualization, and interactive infographics, with these new forms often enjoying more popularity and shares than the older style.

Infographics in the Future

Blogging is always evolving, and, like all content creators, successful bloggers will continue to adapt to changing trends.

While we can’t predict future shifts, we can stay informed and learn new skills. Bloggers can benefit from rethinking the way they use infographics to reach current audiences and adapt to modern attention spans.

The Takeaway

Regardless of the form they take, infographics remain an effective way to clearly and concisely present information. Visually appealing infographics entice the parts of our brain that seek out and retain visual input. They also are attractive to individuals looking for a simple synopsis instead of reading a full article. Infographics are easy to share and can increase traffic.

Finally, infographics can reflect your brand voice. Bloggers can tailor infographics to their niche, choose fonts and colors, and utilize language that is consistent with their brand. So yes, we say infographics are still important and can be an effective tool in engaging the reader and driving more traffic to your post.

.blog Featured Site: thissweetlife.blog

Who is the blogger?

Natalie Sullivan is the face and voice behind thissweetlife.blog. She is a married, stay-at-home mom of three from Queensland, Australia, and the author of Remember Mama. Remember Mama is a book written to remind mothers of how amazing and loved they are. She exudes a bright and positive outlook that engages her blog readers, and makes them feel like a part of her inner circle.

Who is the blog for and what’s it about?

This Sweet Life is a blog written for moms. Featuring family, house, and style, it gives practical advice to women who want to feel even more confident and competent. The posts cover a wide variety of mom-life themes, from ideas for holiday looks, to home organization and makeovers, to chronicles of family birthday parties and travels.

It is a place to find entertainment, reassurance, and joy. It gives its community of readers the experience of being greeted by a friend that understands them. Natalie’s blog is a resource for all mothers, and she shares photos, as well as advice, which allows her readers to get a genuine look into her personal family life.

What makes it special?

Moms want to feel connected, and This Sweet Life creates a space of friendship, shared experiences, and camaraderie. Natalie provides advice that feels attainable to the modern mom. She offers practical ideas and shows how they can be implemented into your own home and life. Her blog is full of links to products and services that she uses and recommends, making it easy for her readers to find exactly what she is referencing. This Sweet Life also shows how a blogger can successfully monetize their blog. In addition to the product reviews and referrals, Natalie has a shop that features gift guides and highlights her book for purchase. She also has a page dedicated to showcasing work she has done for brands and offering other businesses her skills as a content creator.

What can we learn?

It is clear that thesweetlife.blog is intentionally designed. It has a cohesive theme that’s expressed from the blog’s name to its sweet, family-focused pictures to the language used throughout the siteThis Sweet Life perfectly caters to its audience, achieving the goals of offering a “warm hug” and being your virtual “gal pal.” Its colorful and clean look leaves us feeling cheerful and ready to incorporate some new ideas into our own lives.

.blog Featured Site: theorganisedmum.blog

We love that blogs allow people to share their personal experiences in a way that helps others. Our next featured dotblogger is a great example. Theorganisedmum.blog shares a housekeeping and time management system that the blogger developed out of her own necessity. She built her solution into a brand and blog with a strong following.

Who is the blogger?

Gemma Bray is the Organised Mum. As a new mom, she found that the hours of everyday cleaning were taking over her life. She knew things needed to change, so she developed a method to keep the house clean in just 30 minutes a day. No more cleaning on weekends! 

As she found success with the cleaning method called The Organised Mum Method (TOMM), she began sharing it with others. Eventually, she also created The Organised Time Technique (TOTT) to help busy, overwhelmed moms make the most of their day. Gemma is the author of two books and has developed separate housekeeping and timekeeping apps.

Who is the blog for and what’s it about?

Theorganisedmum.blog was created for overwhelmed moms looking for some help getting their life in order. The blog covers everything in TOMM and TOTT, including cleaning, eating, and living. Gemma provides specific walkthroughs for readers so they can get started implementing her systems in their own lives. She even provides free printables that moms can use to help remember her system. In addition to her cleaning schedule, Gemma shares tips for recipes, meal planning, and meal prep.

What makes it special?

Gemma continues to expand her offerings and meet her audience’s new and existing needs. She has grown her blog and expanded her topic all while staying within a niche.

The Organised Mum is full of helpful information. There are printables, books, a podcast, and apps catered to her audienced. Because Gemma made these products out of her own necessity as an overwhelmed mom, she knows exactly how to connect with her target audience.

What can we learn?

Theorganisedmum.blog is full of evergreen content that makes blogging easy. The challenges of learning to balance cleaning, cooking, and living exist for every new mom, meaning her content will always be in demand. Her blogs and products will remain relevant for years.

The Organised Mum is also a perfect example of using one’s own life experiences to create a blog. Gemma solved a problem for herself and built a blog to share her solution with others like her.

If you’re thinking about starting a blog, let theorganisedmum.blog inspire you. Like Gemma, you can blog and share the solutions you’ve discovered to difficulties in your life. If you have an existing blog, think about ways you can expand your brand through other platforms and resources. 

NDD.blog Home to all the News on Nordic Domain Days

After two years of COVID, we’re finally returning to in-person events again. We can see people face to face, shake hands or bump fists, and mingle. Every industry seems to have some new events coming up, and the domain name industry is no different. A lot of people are excited to come back together. This leads us to one of the first industry events to be held in person again — Nordic Domain Days.

What is Nordic Domain Days (NDD)?

NDD is one of the first in-person industry events of 2022, with .blog as a sponsor. At this two-day conference, registries, registrars, resellers, services providers, and investors come together to network, learn, and share insights into the domain name industry.

This year NDD will be held in Stockholm on May 9-10. Topics will range from domain name abuse to email security and Domain Name System Security Extensions (DNSSEC).

NDD provides a forum for active networking and business building. The event will be led by several keynote speakers from the domain industry. They will share their insights, experience, and expertise directly with participants. Attendees will also have opportunities to network and socialize with peers, competitors, and customers, giving them a great opportunity to evolve and grow their network.

How the event uses NDD.blog

We are proud to see NDD.blog front and center in promoting the event. NDD.blog is the go-to source for all the latest information and updates on the event. The blog features speaker and partner spotlights, updates and announcements, and details on the event program and workshops. The NDD blog is regularly updated with posts that keep readers engaged as the event approaches. NDD demonstrates how an event can use its blog to generate excitement.

The easy-to-navigate blog is divided into five categories: Agenda, Announcements, Information, Partners, and Speakers. Visitors of the site can quickly search for whatever information they need. For example, .blog’s partnership is featured in this post, and information posts share more about registration, update visitors on COVID policies, and introduce the team leading NDD.

Hosting an event like NDD is a great way to bring industry leaders together. NDD showcases how a site can effectively leverage its blog to communicate with potential participants and attendees. Providing information about an event doesn’t have to be limited to a webpage. A blog can serve as an effective platform for communicating the agenda, providing exciting announcements, and showcasing speakers and partners.

We’re excited to be sponsoring this event and would love to see you there. Register to attend here, and use sign-up code NDD-BLOG-INVITE for a 20% discount. Don’t forget to come meet us on May 9 at After Work Drinks, hosted by .blog.