Why Infographics are Still Important for Blogging

Are infographics a thing of the past or are they still important? Infographics were once seen as an easy way to convey information clearly and concisely. But are they still worth incorporating in a blog post today? We say yes to the debate on infographics and their value today. Here’s why infographics are still essential for bloggers today.

Infographics in the Past

Infographics first gained popularity as an innovative way to display complex data in a captivating and easily understandable way. Rather than only relying on words to present information, bloggers turned to infographics to visually represent their material. Readers were drawn to this visually appealing format, and infographics took off.

The prevalence of infographics grew significantly in the 2010s, seeing the biggest increase in marketing budgets in 2015-2016. Google Trends shows a peak in searches for infographics from 2010 to 2014, with the frequency of searches lowering some since then but still indicating broad interest.

Historically, infographics were often long and information-dense. Much of the knowledge being shared was summarized within the graphic. As businesses began noticing that infographics were an appealing way to display data, many included them in their blogs. Some came to rely on visitors sharing infographics to drive traffic to their sites. However, perhaps, with so many bloggers and websites relying on infographics, they no longer stood out and were no longer guaranteed to produce results.

Infographics in the Present

Numbers don’t lie, and data shows that humans are inherently visual learners. People retain significantly more information when it is presented visually compared. Infographics combine information with the visual imagery that our brains crave.

Sites with visual content in their blog posts see better results than those without, and visual content is shared at a much greater frequency than other content. Even as the trends have changed, infographics continue to be shared at a rate three times higher than any other content on social media. In addition, articles spotlighting infographics receive 72% more views than articles without them.

The key to making an infographic that doesn’t get lost in the shuffle is adapting to current trends. Previously, it was common to produce longer, more complex infographics. Today, with so much content competing for our attention, readers may not stop to take in a more detailed infographic. The good news is that great infographics continue to produce results.

So, what makes a great infographic? Successful infographics provide high-quality, accurate information in a visually appealing way. 

In the age of social media, readers are often used to getting information quickly and concisely. Very few people are reading every single blog post from beginning to end. Some skim for the information they want, and infographics fill that demand. Today’s infographics are shorter than they were in the past and are often broken up for easy sharing on social media.

In 2022, videos are leading content, with reels and TikTok seeing huge popularity, and successful infographics are following this trend. Successful modern infographics are much more likely to include a video or interactive component. In place of more static infographics, those with dynamic parts are often preferred. In recent years, we have witnessed the rise of gif infographics, real-time data visualization, and interactive infographics, with these new forms often enjoying more popularity and shares than the older style.

Infographics in the Future

Blogging is always evolving, and, like all content creators, successful bloggers will continue to adapt to changing trends.

While we can’t predict future shifts, we can stay informed and learn new skills. Bloggers can benefit from rethinking the way they use infographics to reach current audiences and adapt to modern attention spans.

The Takeaway

Regardless of the form they take, infographics remain an effective way to clearly and concisely present information. Visually appealing infographics entice the parts of our brain that seek out and retain visual input. They also are attractive to individuals looking for a simple synopsis instead of reading a full article. Infographics are easy to share and can increase traffic.

Finally, infographics can reflect your brand voice. Bloggers can tailor infographics to their niche, choose fonts and colors, and utilize language that is consistent with their brand. So yes, we say infographics are still important and can be an effective tool in engaging the reader and driving more traffic to your post.

2 Years In: How Has Covid-19 Changed Blogging?

“All great changes are preceded by chaos.” – Deepak Chopra

2020 was a turning point. Without warning, COVID-19 entered our daily lives and suddenly changed our way of living. Many of these changes were ones we could never have anticipated. We saw an unprecedented rise in the number of people working from home and a significantly reduced ability to travel and spend time together. 

The blogging industry also experienced several shifts and we witnessed some bloggers pivot while others decided this was the perfect time to start their blogging journey.

Workplace Changes Impacted Blogging

With COVID-19, remote work became the norm. Many companies restructured their organizations to accommodate their employees working from home indefinitely. Besides that, people who normally sought entertainment outside of the home were forced to be creative inside. Unable to engage in their normal hobbies, many people took to blogging as a way to process what they were feeling, connect with others, and find a creative outlet for their energy. Many people who lost their jobs also turned to blogging for added income. 

Online interests shifted as well, as searches for DIY and home improvement projects skyrocketed. People wanted to learn how to beautify the spaces they were spending so much time in. They decided to take on projects that they had either put off before or that they would normally have hired others to do. As a result, several blogs highlighting DIY hacks and home improvement like restyledhomes.blog, were born, and many existing sites grew in popularity.

The increase in blogging didn’t stop there. Those impacted by the pandemic were looking for information about how to make money from home, like https://yaro.blog/5292/top-10-methods-to-make-money-online). Others searched for ways to entertain and educate their children. And many more went online for help managing their stress, protecting their mental health, and coping with life during a pandemic. Some bloggers noticed this increase in demand and focused on content in these areas. 

The Focus on Healthcare Impacted Blogging

Blogging also saw a huge interest in healthcare-related information. Almost overnight, epidemiologists became “famous.” Everyone wanted to learn as much as they could about what a pandemic was and how it would impact everyday life. Learning about the COVID-19 virus and how to protect ourselves filled people’s minds and search engines.

There was also an increase in the amount of people blogging about the pandemic. Some wanted to document this historic time, while others sought to share their expertise. And some people simply looked to connect virtually with those they could no longer see in person. What resulted was a shift both in the types of blogs being read and published.

Travel Restrictions Impacted Blogging

COVID-19 forced travel to a screeching halt. As a result, travel blogging was one of the niches that saw the greatest shift. Travel bloggers were unable to travel like normal, and travel-related searches took a substantial hit.

Many travel bloggers were forced to pivot. They shifted their focus from exclusively highlighting their travels to writing about travel-adjacent topics or entirely different fields. https://awesome.blog is an example of a travel blog that pivoted successfully. Before COVID-19, this blog was dedicated to documenting their family’s global travels. During the pandemic, they shifted to feature more stories about the Philippines. They also began covering other COVID-19 -related topics.

While some adjusted the focus of their blogs to adapt, others decided to continue providing their readers with an escape from reality. Regardless of approach, a shift in blogging was undeniable.

What This Means For The Future of Blogging

COVID-19 changed our world. That is a fact. But, change always has and always will exist. So, the question is: What do we do with that change? Do we resent it or view it as an opportunity to reset?

The beauty of blogging is that it is flexible and always changing . We saw a big shift due to COVID-19 that resulted in growth. Bloggers can continue to use this time as an opportunity to expand and evolve. They can adapt their blogs to meet the demands of the time.

Some bloggers might be inspired to shift to new topics, expand their repertoire, and seek new knowledge and skills. Others might use this time as an opportunity to grow their connections by reaching out to other bloggers. Perhaps they can find ways to collaborate or learn from one another.

Changes in blogging may encourage some to search out new sources of income. Bloggers who previously shied away from affiliate and influencer promoting might recognize the advantages in this form of marketing. Others who have avoided selling products and courses may be inspired to branch out. 

The Takeaway

From the number of bloggers to the topics that people search for and write about, blogging has changed as a result of COVID-19. As it continues to evolve, bloggers are growing and adapting. While some of the changes initiated by COVID-19 may begin to shift back, (e.g., increase in travel, return to in-person work, etc.) bloggers in the pandemic and post-pandemic era can still use this period as an opportunity to expand and grow.

What Is Guest Posting And Why Is It Important To Your Blog?

Any blogger knows there are two essentials to being successful: you have to create engaging content, then get people to read it! Guest posting, or “guest blogging,” is a simple way to do both.

What is Guest Posting?

As the name implies, guest posting is writing a blog post for another person’s blog. There are a number of reasons a blog might want a guest writer and a lot of benefits to creating content for someone else’s blog. It can be mutually beneficial to both parties, and we’ll explore some of those advantages.

How Does Guest Posting Benefit the Writer?

  • Build relationships

It is important to build relationships with other influential bloggers in your area of expertise. In doing so you will gain knowledge, share ideas and open the door to future collaborations. You’ll learn skills to help you grow as a blogger and a leader in your field.

  • Establish yourself as an expert

When you position yourself alongside other leaders in your industry, you become a part of that group. If a reader trusts the site you’re posting on; you’ll also be perceived as trustworthy. Guest posting on a well-respected site increases your authority. Readers know you’ve been appropriately vetted and assume your content is accurate and worth reading. You also grow your blogging portfolio, thereby enhancing your credentials.

  • Get seen by a new audience

When you post on someone else’s blog, you open yourself up to a whole new audience. Not only is your work read by more people, but by people who are already interested in your specialty. Therefore, the odds of them following you after reading your guest post are relatively high. The host site may even share your post on their social media pages, further driving your visibility and converting their followers into yours.

  • Drive traffic to your blog

Search engine optimization (SEO) is important for any blog. When you post on a popular website and provide a link to your own blog content, not only do others view you with increased authority, search engines, like Google, do too! Increasing your rank on search engines is essential to getting your content seen by more people. As more sites reference your blog, your search ranking improves, potentially driving more visitors to your site. 

Ultimately, allowing other sites to host your posts increases the amount of your work that’s available online and raises the likelihood that your content will be found and read.

How Does Guest Posting Benefit the Blog?

  • Build relationships with other bloggers

The benefits of relationship-building go both ways. We discussed how bloggers benefit from building relationships with other industry leaders; the same is true for hosting sites. No matter your career, who you know is just as important as what you know. Blogging is no different. 

The more contacts you have, the more opportunities you create for yourself. When people know who you are, they are more likely to refer to you and link to your work. This creates more traffic and networking opportunities, thereby resulting in a positive feedback loop.

  • Get fresh content

Great blogs have great content. Guest posting is a wonderful way to get new voices on your blog. Every blogger has their own style, and your readers can benefit from hearing relatable information in a new way. 

By inviting other bloggers, especially those with different expertise, to contribute to your blog, you add fresh and engaging content to your site. Your subscribers are more likely to stay engaged and committed when they know they can rely on your site to stay up to date and receive relevant information.

  • Grow your audience

Having engaging content on your site is only half of the equation. You also need readers to find you. When you invite a guest blogger to post on your site, they bring some of their following to you. They’ll often share posts with their audience and on social media, creating more organic traffic. 

Overlap between followers may exist, but there will also be people who have never heard of you or your blog. Because this new audience will already be interested in the topic area you’re writing about, they’ll be more inclined to become a regular visitor to your site as well.

  • Save time and energy

Blogging requires time and energy. You can love it and be great at it but still find yourself struggling with writer’s block or lacking motivation from time to time. Guest posting brings fresh content to your site. Readers get access to new information, and you get additional content at a fraction of the effort. Furthermore, you can continue creating content while guest bloggers work on posts for your blog, increasing the number of posts written within the same time period.

Try Guest Posting

Guest posting is mutually beneficial and something all bloggers should consider. Whether you’re the host site or the guest writer, you can greatly benefit from participating in guest blogging.

Both guest bloggers and hosts establish new relationships while simultaneously growing their respective audiences. Guest posters can expand their reach, build their following, and grow as an authority in the field professionally and through SEO. Host sites can also expand their current reach while providing inspiring information to existing subscribers with less effort.

Ultimately, if you want to add to your marketing repertoire, give guest posting a try. It can provide blogs with good content, and help you grow professionally and personally.

Social Media Marketing Tips for Bloggers

It’s never been easier to start a blog. There are many tools and resources that make it simple to get up and running. Growing your blog audience is more challenging but not impossible. Thankfully, social media can help bridge the gap and get your blog the attention it deserves.

Social media’s role in growing your blog

If you want to get new readers to your blog, you need to get your content in front of new people. There are more than 4.55 billion people scrolling through social media platforms every day, meaning the platforms are full of potential readers.

People use social media platforms to connect with others with common interests and share information they find important, helpful, or entertaining. When you post your content and interact with others through social media, it increases your online presence and the chance of others sharing your content as well. Social media helps improve your SEO by people sharing your content. This leads to more readers and an increase in revenue opportunities for your blog. 

You can use the platforms to drive traffic back to your blog directly through shared links. Social media accounts also allow you to share your blog link in your profile so people who find your posts interesting can read your profile and easily visit your website.

Staying active on social media provides you with an additional opportunity to interact with your audience and potential readers. Their posts and comments afford you instant access to key reader insights, including their interests and needs. It allows you to stay up-to-date with the trends and see what areas you can create additional content in to further engage your target audience.

Creating a social media strategy that works 

Now that you understand the impact social media can have on your blog, it’s time to create a social media strategy. 

Choose your social media platforms

Don’t try to be everywhere at once. It’s easy to overwhelm yourself and burn out if you try to create a presence on every social media platform. Do research to discover where your target audience is spending their time. Each platform is unique, so it’s important to choose the ones that make the most sense for your niche.

Limit yourself to one or two platforms to get started. Once you have a good understanding of the platform and are consistently posting, you can explore the idea of adding platforms if it makes sense for your blog. 

Set specific goals

It’s easy to waste time and effort on social media when you don’t have goals in place. Choose one or two specific goals to focus on, such as:

  • Get X number of visitors from social media to the blog by [date]
  • Get X number of followers and engagement by [date] 

When choosing goals for social media, make sure they align with your overall blogging goals. Having thousands of followers on social media is not as useful as you may think. If you’re not purposeful in how you’re interacting with followers, that number becomes a vanity metric. 

Get to know your target audience

Understanding your target audience is vital to the success of your blog. You want to have a good understanding of their online behaviors and what keeps their attention. Some audiences prefer short-form videos such as TikTok and Instagram Reels. Other demographics and audiences prefer reading useful content. Some watch videos with the sound on, and others read the subtitles. 

The better you know your audience, the easier it will be for you to create social media content that connects with them. It’s helpful to browse other social media channels to get a feel for what’s trending, what’s working, and what’s not. 

Create a social media calendar

Once you determine what content your audience loves to connect with on social media, you’ll want to create a scheduling calendar. Similar to blogging, consistency is key on social platforms. You will not benefit from posting once and then disappearing for weeks at a time.

Create a calendar on a monthly or quarterly basis so you can batch your content as you go. Include content ideas and topics along with what social media platform you will post on. Pay attention to the best times to post on each social media platform for the best reach and engagement.

Remember to schedule in time to interact with your followers as well. The key to success on social media is being social. Interacting in the comments allows you to build relationships with your followers which helps them trust you more. It also allows you to show your expertise as you answer questions.

Don’t be shy when it comes to engaging with your online community. It’s not a one-way street, so make sure you like, comment, and repost their content as well (when it makes sense in your niche). You can even collaborate with others in your industry to help expand your reach.

Track your results

Data is only valuable when you use it to your benefit. Tracking performance across your social media platforms can help you understand how your brand is performing with your ideal audience, how they are engaging, and how you are growing. This will help formulate plans for future content.

For tracking, analytics will be essential! Most social media platforms have this built into their site to make it easy for you. You should review this data to help make educated business decisions for your content and blog.

When something doesn’t deliver the way you planned, you can use data to understand how to improve your approach. Don’t worry if your numbers aren’t immediately where you want them to be. With consistency and dedication, you will get where you want to go.

Tools for your social media strategy

There are many tools that can make implementing your social media strategy faster and easier. Here are just a few examples from an article we wrote previously on the topic:

  • SparkToro is an intelligent tool to help you discover what your ideal audience likes to read, listen to, and watch. It even provides information on who they like to follow, what they are likely to share, and what they’re talking about online. 
  • Ritetag will keep you on-trend with the latest buzzwords and hashtags so your post lands right in front of your intended audience. This is really helpful for seeing what kind of exposure you have the potential of getting without doing a lot of labor-intensive research.
  • Socialbakers compares your social media content to that of others, to really highlight just how well your content is performing in terms of engagement. It also shows you what keywords, content, and information is being well-received across the web.
  • Social Media Schedulers help with content planning and help you save time by batching your work. Popular options include Hootsuite, SproutSocial, and Tailwind.

Being Social

The best way to learn about your blog’s new best friend, social media, is to simply get started! With practice and time, you will learn how social media platforms can help grow your blog. Finding and interacting with the right audience is an important step in growing your blog into a trustworthy, fan-favorite destination. 

5 Reasons Why You Need Visual Content on Your Blog

Blogging is a powerful tool for everyone from influencers, to content marketers, photographers, et al. Blogs have evolved from simple websites to being a key channel for businesses and individual bloggers to connect to their target audiences and build their digital presence.  

As blogs have evolved, there has been a growing trend for more imagery and other visuals to also be included in blog articles. 

It’s important to define what we mean by visuals. Visuals can mean a lot more than photos. And depending on the type of blog you’re writing, each can be impactful in its own way.

Here are some examples of visual content for blogs: 

  • High-quality still images 
  • GIFs 
  • Quote cards or other graphics 
  • Infographics 
  • Short-form videos 
  • Long-form videos 
  • Embedded tweets or Facebook posts also can act as a visual 
  • Interactive graphs or charts
  • Slideshow presentations 
  • Annotated Screenshots – especially for tutorial blogs 

We’ll explore some of the reasons why visuals like these are becoming more important and how they can help enhance your blog.  

1. Keep the reader’s attention

Keeping someone’s attention in today’s digital world is a challenge. It’s estimated that it takes a user an average of 8 seconds to decide whether or not to stay on the page. 8 seconds! That is short for a decision on whether or not to read a 1000+ word blog article. 

Having visuals in your blog is crucial for maintaining a reader’s attention. When they scroll through the content, you want to grab their attention. Visuals can give your blog the added boost to convince a reader to continue. They also serve to break up the text and increase readability. 

Visuals can also aid in easily answering readers’ questions. For example, if you’re a food blogger, images really help the audience understand recipes and how the final product should look when you do it right. This applies to any type of education-based blog with tutorials or how-to guides. 

2. Build brand equity, awareness, and trust

`Brand equity’ is a phrase that is thrown around a lot. It is about building trust with your readers, viewers, and customers. The more you build trust and authority in the space, the more brand equity you’ve built. 

Adding professional-looking visuals to your blog can help build trust with your audience by signaling that they’ve found a high-quality site. When visuals are unique and help readers understand the content on the blog, it’s even better. Instead of stock-sourced photos, you are the source. Authenticity and original content adds value to your blogs and builds authority and trust.

3. More effective communication

Everyone learns differently. Some people are visual learners and need help by seeing the concepts being discussed. Understanding people learn different ways allows you to plan content that reaches a broader audience. 

For example, some people will skip right over headers and look at the images, while others will focus on the headings and written content as they read. Having content on your blog that grabs the attention of all learning types lets you reach a broader audience. 

Here are some examples of how visual content can help:

  • Use infographics to explain data and trends
  • Use video content to demonstrate a process
  • Use screenshots and gifs to illustrate concepts 

4. More organic traffic to your site 

Visuals on your blog also enhance SEO.  It creates more opportunities for search engines, like Google, to crawl your site and rank it higher on result pages. Organic traffic is ideal because it doesn’t cost you anything besides, of course, the time you’re putting into writing the blog. 

Image Alt Text

Search Engines don’t crawl the text on an image. That is why you should always include image alt text when adding visuals to your blog, otherwise, you lose the opportunity to help crawlers understand what that content is. When you do a Google image search, Google uses the alt image text of photos, so if you do not have them, your images won’t rank on its results page. 

More Efficient Content Repurposing

Visuals also allow you to increase organic traffic to your site through repurposed content. You can easily repurpose images for posts on visually-focused platforms like Instagram or LinkedIn, and you can repurpose videos on Instagram, Snapchat, and TikTok. Beyond repurposing on your own social media channels, visuals also help increase sharing of your content from others. 

5. Increase conversions and ROI 

If your blog exists to sell a product or service, then adding visuals to your blog can increase your conversions or Return On Investment (ROI). For brands with products, a blog with photos and videos showcases the products and inspires future purchases. 

Even if you don’t sell a product, blogs can convert subscribers to an email list through a newsletter sign-up or for different downloads (i.e. e-books, whitepapers). In this case, visuals help grab the reader’s attention and convert them to your subscriber lists. 

Thinking Outside the Visual Box 

Visual content can help enhance your blog by communicating more effectively while building trust and authority. When done well, they can also help increase website conversions and drive more traffic to your blog. 

Getting and keeping people’s attention is becoming harder over time. Visuals provide another tool for bloggers to use to keep their audience engaged and readers coming back for more.

6 Questions Every New Blogger Asks

Running a blog is a fun and rewarding experience, but it also takes time, resources, and effort. Many new bloggers realize they need a little help figuring out the best ways to get their blog off the ground. 

They don’t just want to know how to start a blog; they have questions on everything from generating traffic to creating content and making money.

Here, we’ll show you what new bloggers are searching for online, what type of content works best, and the tools required to get started and run a successful blog.

1. How do I start a blog?

This is the most commonly asked question for new bloggers. They have great ideas and feel the urge to write, but don’t know where to begin. For businesses, they want to know how they can add a blog that works with their existing website and marketing plans. 

This seemingly simple question often prevents new bloggers from getting started. Sometimes the hardest part of starting something new is just getting started. 

There are a number of easy-to-understand guides on everything from choosing a domain name to building a website. Here at .blog, we’ve written a number of step-by-step guides to enable aspiring bloggers to get online. Here are just a few recent examples:

How to Start a Blog in 5 Simple Steps

5 Tips for Selecting the Best Domain Name for Your Blog

In addition to articles like these, you can also find a number of helpful podcasts or videos showing step-by-step how to do things like choosing a blog theme, buying a domain name, and setting up web hosting.

2. How do I choose a niche?

Choosing what to write about is one of the next most-searched-for questions by new bloggers. They want to know several things:

  1. What is a niche?
  2. Does my blog need one?
  3. How do I choose one?

While some bloggers come into the industry with a clear idea about their goals, many new bloggers need help to refine their vision. One way to build clarity is to start by asking a few key questions.

In our guide Why Your Blog Needs a Niche and How to Find the Right One, we ask aspiring bloggers the following:

  • What is your passion?
  • What do you do in your free time for fun?
  • What are your hobbies?
  • What do you enjoy talking about?
  • What do you enjoy learning?
  • What are you good at?
  • Which topics do you know well?
  • In which areas do other people constantly ask for your help?
  • About which topics could you talk to your friends and even strangers for hours?

All of these questions are designed to help bloggers define and refine their goals and, ultimately, their niche. 

This process does not need to feel overwhelming for new bloggers, finding your niche can be simple and fun by exploring your own passions and strengths. 

3. How do I get traffic?

Another top question for new bloggers, especially those blogging for business, is how to get people to read their content. 

Bloggers can attract traffic to their website in a number of ways and there is a variety of content on topics ranging from:

  • Building up a social media following
  • Search Engine Optimization (SEO)  
  • Paid advertising

It’s a good idea to review content that covers a number of topics like 5 Essential Steps to Grow Your Audience. More in-depth blogs for each tactic are also helpful as bloggers move to implement a few of the ideas.

Likely, not every piece of advice will apply to every blogger. Bloggers can identify which ones are most interesting and applicable to them.

Beyond just reading articles it is a good idea to review real-world examples of blogs using each tactic to see it come to life. 

4. What tools do I need to be a blogger?

Many new bloggers are looking for help through third-party tools that will help them craft the best possible content. 

Some of the most popular tools used by bloggers include:

Grammarly – A cloud-based writing assistant that reviews spelling, grammar, punctuation, and clarity.

Canva – A graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. 

Hootsuite or Buffer – A social media management platform that supports integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.

Moz or SEMRush – A keyword research tool that helps maximize SEO, inbound marketing, link building, and content marketing.

In our blog posts, ​​12 Tools To Create Stunning Visuals For Your Blog and 12 Social Media Tools Every Blogger Should Know About, we list some popular tools by category so readers can compare features.  

5. What should I write about?

This question may seem to go hand-in-hand with the question about choosing a niche, but it’s actually quite different. It’s one thing to know what your niche is, but it’s another to know what you should be writing about within that niche.

Using tools like Keyword Tool, Google Trends, and Answer the Public will help new bloggers to find the most-searched-for topics in their particular niche. Doing keyword research with tools like Moz or SEMRush will also be helpful for new bloggers to uncover the ways readers currently find their content.

It’s not just what a new blogger should write about, though, it’s how they write about it. This is where a guide to blog formats will be useful. In our post Blog Post Formats: 10 Different Types and When You Should Use Them, we break down the different ways a blogger can write, including:

  • Lists
  • Interviews
  • Reviews
  • Personal stories (including longform content)

Once bloggers have decided what they want to write about, they’ll need ways to keep track of all their ideas. Content calendar templates – or links to third-party tools, like Google Calendar or Hubspot – to help them better manage their ideas and stay on track with their publishing goals.

6. Can bloggers make money?

Last, but certainly not least, one of the biggest questions new bloggers have is if they can monetize their blog. The answer is, of course – but how they get there is another thing altogether. There are a number of ways bloggers can make money, including:

  • Selling products
  • Sharing sponsored content
  • Selling services (such as photography)
  • Including affiliate links

In our blog How to Make Money Blogging, we cover each of these topics and provide some actionable steps to take. 

As you can see, new bloggers have plenty of questions when starting out. But it’s a lot easier than you may think. The internet is full of helpful resources that answer these questions and getting started is often the biggest hurdle. By using different tools and guides bloggers can learn what they need to start their new blogs. A blog can also evolve over time so new bloggers shouldn’t get too hung up on making the perfect decisions. Nothing is set in stone and the more you blog, the more you’ll learn. 

How to Start a Photo Blog: A Quick Guide for Beginners

People have been using photo-sharing sites like Flickr or Google Photos for years but there has been a shift towards sharing photos in a more personal way. Linking to other sites or sharing on a social platform like Facebook gives up some control over your photos and content. Instead, professional and amateur photographers are using custom domains like dominey.blog to showcase their work. Whether it’s professional photography or just a hobby, the .blog extension is perfect for anyone looking to start a new photo blog and take full ownership of a little piece of the internet. 

Getting started with a photography blog is simple, and you can be quick to set up. Here, we explore some of the main points you’ll want to consider before you start your photo blog and how to set it up and make it successful.

Before You Start

Determine Your Why 

The first thing to determine before you begin working on your photography blog is your goal and motivation in creating one. Photo blogs can be used for a number of reasons:   

  • Sharing photos with friends and family
  • Creating a portfolio of your work for potential clients
  • Organizing your personal photo collection in a more accessible and easy-to-search way
  • Starting a professional photography business
  • Building up your personal brand online to showcase your talents and interests
  • Showcasing your love for photography and wanting to extend your hobby to others

Each of these are great reasons to start your own photo blog, but determining your specific focus before you start will help you to refine your vision.

Choose a Focus or Niche

Another important consideration before starting your photo blog is the type of photography you want to concentrate on. There is a wide variety of possible themes, such as these to name a few:

  • travel photography blog
  • food photography blog
  • fashion photography blog
  • street photography blog
  • food blog photography
  • family photography blog
  • maternity photography blog
  • lifestyle photography blog
  • landscape photography blog
  • nature photography blog
  • aerial photography blog
  • sports photography blog
  • architectural photography blog
  • wedding photography blog

Your options are almost endless, so having a specific focus will go a long way to making your photo blog stand out online and attracting your target audience. 

Finding the Perfect Domain Name

Now that you’ve refined your purpose and focus, you can start searching for the right domain name for your blog. 

When choosing a domain name for your website, it is recommended to keep it short, memorable, and easy to spell. Check out this article for more tips on picking the best domain name for your blog

With over 1.9 billion websites, you need to find a way to stand out. Using a .blog domain allows you to immediately communicate who you are and what you do. 

Take a look at the following photographers who use .blog domains, for some inspiration:

Emilysphotograpy.blog – Emily uses this for her photography business and has used her blog to brand herself in her niche: dog-friendly weddings and family portraits.

Natureview.blog – This blog was created to showcase high-quality photography of animals and nature.

Leica-camera.blog – This blog was created by Leica to showcase their cameras. It features photo essays that serve to highlight the quality and capabilities of their range of cameras. In this case, it is an extension of their main website which displays their products in this unique way.

Picking a domain name doesn’t have to be a frustrating process. Have fun and use your creativity to pick the perfect name for you.   

Getting Set Up

Now that you’ve chosen your domain name, it’s time to start building your blog.

Depending on your level of technical expertise, you can choose to build one using HTML, a website builder, or content management system (CMS).

There’s a wide array of web hosting companies to choose from too, so do a little research to select the one that best suits your needs. Here we cover some options on choosing the best blogging platform. Regardless of where you host your site, most will offer a variety of options including pre-made templates so you don’t have to reinvent the wheel. 

WordPress, for example, has hundreds of templates to choose from, created specifically for photographers. To name just a few: 

  • Elegance Pro
  • Divi
  • Ultra
  • Neve
  • Coastline
  • Fargo
  • Shutterup

Keep in mind that some templates may come with a one-time cost.

Other hosting providers, such as Squarespace, also provide templates designed specifically for photographers. Their platform is designed in such a way that you can choose a template and then simply drag and drop new elements or delete old elements, so it is a good choice if you have never created a website before.

Your template is also not set in stone, so don’t worry about making the “right” choice – your needs will change over time, and so will your tastes! You can make changes at any time.

No matter how you choose to design your blog, you will want to ensure that you are focusing on the niche you determined at the beginning of this process. Give your best, most compelling photographs the starring role on your website to draw in the visitor.

Promoting Your Work

You’ve built and launched your blog – now it’s time to show it off to the world.

How you promote your work will largely depend on your goals for your photo blog. If you have created it to share photos with friends and family, let them know about your new website through social media or email. 

If you are building a business with your blog and need it to be properly categorized by search engines, you need to ensure you are optimizing your site. A few search engine optimization (SEO) principles to follow include:

Add alt-text to all of your images

Search engines do not have the ability to understand your photographs unless you provide them with a text description. You can do this by adding “alt-text” to each image, describing it. Doing this will also boost your chances of appearing in Google Image search results rather than just text-based search results.

Add text content to your photo blog

Even if you are using your blog as a portfolio, which means it will be image-heavy, you need to add some textual elements to your blog to help search engines understand what your website is about. Add in keywords and keyphrases that relate to your specific niche, like “wedding photographer in Detroit” can help you show up in search results and get traffic to your blog.  

For more SEO tips check out these articles, 7 SEO Best Practices That Every Blogger Should Follow and How To Grow Your Blog Audience.

Ultimately, remember that there is no one correct way to start a photo blog and no one way to promote it — every blog creator has his or her own story. From picking a theme to posting with clarity, these tips should be able to help guide you towards launching your own successful photography blog.

Why All Businesses Should Blog

While podcasts get all the press, blogs are quietly delivering on targeted marketing goals.

And here’s the proof. Businesses that blog get 55% more visitors to their website than their non-blogging competition, according to research by HubSpot. Those visitors can then become customers thanks to sales and marketing efforts. They can also make purchases based on the compelling content on your blog.

Plenty of businesses turn to blogging to create an impact on everything from sales to brand building. Tyson Foods, for example, uses thefeed.blog to share important behind-the-scenes stories of their business, from diversity and inclusion efforts to sustainability in their factories. By using a blog on a custom domain, the Tyson Foods team is able to connect directly with consumers in an authentic way. You can read more about them, in this article we posted earlier this month.

Build Your Brand’s Voice

In marketing, authenticity matters. Each business has a brand voice ー one that conveys the company’s message to consumers in a unique way. 

How do you define your own brand’s voice? Here’s a helpful chart:

Brand Voice

Think of your business as a person; if they were a person, who would they be? How would they talk? What would they like? This is a great exercise for all businesses, but it’s even more important when you are setting out on your blogging journey. You want your readers to know what to expect when they come to your blog, which in turn helps you to build authority in your particular industry or niche.

Another way to build authority through your brand voice is to conduct research on what consumers are searching for when it comes to the product or service you sell. Websites like AnswerThePublic are free tools that allow you to determine the questions people are asking about your industry or niche ー use it as the basis of your blogging strategy. If you are writing blogs in your own authentic voice and you are answering the questions that real people are asking, having a blog will pay off for you. 

Through blogging, you can refine this voice to be the most authentic version of your brand possible. Customers will instantly know what company has written content they find online. That’s the power of brand building through blogging.

Connect to Your Audience

Notice how we refer to “audience” and not “customers”? Yes, blogs are a fantastic way to stay in touch with your existing customers, but their real power lies in helping you reach a much wider audience.

In the example of Tyson Foods, their custom blog thefeed.blog, allows them to have a less formal voice than on their corporate site, which opens them up to new audiences that might not normally have connected with their message.

By blogging, you are creating a way to establish direct contact with your target markets and personas, while building trust. Stephen R. Covey, the author of The Seven Habits of Highly Effective People, wrote, “When the trust account is high, communication is easy, instant, and effective.” Don’t get us wrong: it takes time to build trust, just like it does in any relationship. But if you are blogging consistently and providing high-value content (meaning you are not constantly selling to readers, but are providing them with information), the trust will build. Through building trust, you are establishing yourself as a company that customers will want to do business with ー and they’ll think of you first when the time comes for them to make a purchase.

Drive Traffic

As we mentioned earlier, businesses that blog receive 55% more traffic to their websites than those that don’t. Even more mind-boggling is the 97% more inbound links that businesses that blog have and the 434% more indexed pages.

If you’re not fluent in search engine optimization (SEO), here’s what this means for you:

First, the simple act of blogging means you are creating a new page on your website. When you create a new page, it gives Google (and other search engines) another reason to index your website. It also demonstrates to Google that your website is active and that it should be crawling your site more frequently to check for new content to index. All of this equates to your website appearing more frequently on the search engine results page.

Second, the more quality content you create on your blog, the better chance you have of getting the all-important backlinks (or inbound links) from other websites. Backlinks are one of several criteria that Google uses when determining where to show a page in search results. If it finds that one of your blog posts has been linked to multiple times from other websites, it demonstrates that it is an important post that people want to read and it will rank higher. This is why it’s imperative to write content that people want to read and share.

Finally, using the keywords and key phrases that your target audience is already searching for is another way to organically increase website traffic. Perform keyword research prior to writing each blog and determine the 2-3 phrases you’d like to focus on ー then use them to optimize your content. Keep in mind that you don’t want to “keyword stuff”, which is when you use your keywords over and over in an effort to trick the Google crawlers. Google knows what you’re doing and they will tank your rankings. Instead, write with your brand voice in mind and keep it natural ー like you’re speaking to someone in person.

Providing Evergreen Content for Other Channels

If you are at a loss for creating engaging social media content, having a blog is a built-in way to create evergreen content (that is, content that can be used over and over and does not have a “best before date”).

But it’s not just your social media accounts that will benefit from your blogging content: you can use blogs in your marketing emails, in your customer account portals, and even as part of your paid advertising strategy.

Repurpose your content. Use blogs to create infographics, as the basis for podcasts, or to pitch your expertise to news outlets (which could lead to even more backlinks).

The possibilities for sharing and repurposing your blog content are practically endless.

Why Businesses Should Blog

Blogging is a great way to build authority in your niche and attract potential customers, but it’s also a fantastic way to share who you are in a real, authentic way. If you are intrigued by blogging, make 2022 the year you add it to your strategy. By using a .blog domain name, you’ll stand out even more.

Who Blogs?

Each year there are hundreds of millions of new blog posts published. With so many new posts being produced every day, it’s worth asking the question: who blogs?

Trying to pinpoint who blogs is nearly an impossible task. Anyone with a computer or smartphone internet access can blog — and millions do. Blogging has no boundaries and is one activity that is truly diverse and inclusive. Bloggers come in all ages, sexes, ethnicities, sizes, shapes, colours, religious, and socio-economic backgrounds. They write from every country, and in every language. Every blogger is unique in their own way.

Take Gary: He’s a self-proclaimed foodie, travel addict, and aviation enthusiast who logs his travels on The Gastronomic Traveler. Then there’s Charlotte, the 22-year-old from England, aka The Girl That Games. Yoga Mama writes a yoga blog for pregnant and nursing mothers from Bulgaria, while Danny Zappa is a Swedish photographer who lives in Brazil.The Animal Farm Foundation is a US-based non-profit corporation that rescues and re-homes animals. Lyn is a young women from Vietnam who’s studying in Japan and sharing her experiences at Enjoy Japan Life. Shinola is a Detroit-based watch manufacturer. Do you see what’s happening here? Anyone and everyone blogs. People who want to network, share ideas, create revenue streams, advertise and market, connect with like-minded people, have a voice, help others, stay in touch, learn and grow.

Many people blog as a long-form of their social media networks, students blog to share schoolwork with their teachers and classmates, marketers blog to promote products and services, hobbyists to find others with common interests, and organizations blog to raise awareness. Some people blog for the pure joy of creating and sharing, while others do it as part of their job or to make money.

For any topic you can think of, there is a blog post on it, and a unique person or group of people sharing their passion. Whether it’s a travel, food, photography, or daily blog, thousands of new voices join the ranks of “who blogs?” every day.

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