.blog Featured Site: polychrome.blog

Sarah Grossman is the San Diego-based content creator and event designer behind Polychromist, at polychrome.blog. The blog brings her passions for design, fashion, and travel to life and combines them with art and nature to create a colorful and engaging blog. Sarah describes her unique style as “eclectic mood-based fashion.”

Who is the Blog for, and What’s It About?

Polychromist is “a colorful art fashion blog” where each post is a colorful photo shoot featuring fashion styled by the blogger and set against colorful works of art. The blog seeks to showcase up-and-coming designers and thrifted vintage pieces. Sarah shares vibrant environments on her blog that capture her unique design, and, as its name suggests, it’s home to all things color.

What Makes It Special?

The first thing Polychromist visitors notice is how visually captivating it is. The overall format resembles Instagram, which immediately engages readers and makes them want to follow her on social media without needing prompting. This is a wonderful resource for anyone interested in art, fashion, and travel, and she makes it easy for readers to learn more about the clothes and places featured in her posts.

Along with the images and design, storytelling is at the heart of polychrome.blog. Sarah weaves stories about events, artists, and her own life to give readers an honest glimpse into her perspective and personality.

What Can We Learn?

One of the things that is most striking about polychrome.blog is the consistent and familiar format. Each post follows the same format and includes the same elements: a story, a location or event, and an outfit. Readers know they can find details and links for everything she talks about at the end of each post. Everything is consistently tied back to the theme of a “colorful art fashion blog.”

Polychrome.blog is evidence that blogs can be successful without writing long-form posts. The key is to follow your audience: Are they looking for tons of written information, or are images a better way to communicate their interests? For Sarah, short stories and pictures are what keep her blog true to the “colorful art fashion” theme. 

She includes paid ad space as a simple way to monetize her blog, and around it, every feature of the site ties back to her theme and exemplifies her well-defined niche. 

How To Make Your Blog and Social Media Work Together

You probably already know how valuable blogs are. And, if you’re reading this, it’s likely you also know that social media is a great marketing tool. What you may not be aware of is the importance of combining the two. We’re going to look at the benefits and how to make your blog and social media channels work together.

Why You Should Coordinate Your Blog and Social Media Channels

All bloggers want traffic to their sites. Having an active social media presence can help with that goal, improve engagement, and give you greater insights into your audience. 

People are more likely to comment on social media posts than in a blog’s comment section, so an active presence gives you more opportunities to communicate with your readers. The more places they have to connect, the more attached they feel, and therefore, the more engaged they are.

What Does Online Cohesiveness Look Like?

It’s not enough to simply have a blog and social media accounts. To maximize their benefits, it’s important to have an active, connected, and cohesive presence across platforms. 

There are many creative ways bloggers can use social media to direct followers to their posts. Of course, your social media platforms should contain a link to your blog, but don’t stop there! Update your profiles regularly to direct readers to your most recent posts. You can even use tools that allow you to merge multiple links into a single page with a unique URL. Include creative and engaging video content, photos, and graphics with a call to action that guides viewers to your blog.

Rather than considering them as two separate entities, it helps to think of your online presence as a single unit. Your blog is the content, and your social media is its distribution channel. Therefore, all your profiles and websites should have similar branding and a consistent voice.

Embed social media into your blog posts, with links to your accounts and easy sharing integration for a user-friendly experience. Doing so encourages readers to follow your blog on multiple platforms and gives them an easy way to share posts, which increases traffic and engagement.

How to Make Your Blog and Social Media Channels Work Together

A simple way to create cohesiveness is to make sure your brand name, logo, and taglines match across channels. Whenever possible, the blog’s name, website, and social media tag should be the same, so do your best to make them match. If you’re a new blogger, you can browse platforms for available usernames are available before committing to a domain name.

Twitter is a popular place to broadcast information and interact with people. Adding tweetable quotes from the post you’re sharing makes users more likely to read and retweet a blog. 

Social media is also an easy way to market to a target audience. Use keywords in hashtags so users interested in your specific topics are more likely to come across you. Boosting or sponsoring a post can provide further visibility because social media platforms have perfected algorithms that target them to the right people.

Creating polls on social media can help bloggers learn about their audience. They’re a great way to receive insight into what your readers care about and the topics they’d like you to cover. On top of that, when a blogger asks for feedback, it makes followers feel included and valued.

Not all people are drawn to the same content. Especially when you’re first getting started, it’s important to diversify your social media content to learn what leads to the most views and engagement. Posts that share the same links can be adapted into many different formats: gifs, videos, comics, memes, quotes, and images. By diversifying your content, you can reach more people and learn what type of marketing your audience is most drawn to. 

Stay active and post regularly. One of the most efficient ways to drive content creation and keep an audience engaged is to have a social media and content calendar. It helps keep you organized and ensures consistency across platforms.

The Takeaway

On the surface, blogging and social media marketing may seem like two separate strategies. But the best way to maximize the benefits of each is to treat them as one cohesive unit. When both platforms work together, bloggers get thr advantage of both mediums. Combining them lets bloggers expand their brands, increase engagement, and drive site traffic. By keeping your blog and social media accounts aligned, you’ll improve both channels and accelerate progress toward your goals.

.blog Featured Site: davidjones.blog

Our latest featured blogger is a well-known Australian department store. We take a look at how David Jones effortlessly blends content and ecommerce to enhance the online shopping experience. 

David Jones is a premium retailer. Since it first opened its doors in 1838, the department store has grown and evolved while staying true to its original mission to sell the best and most exclusive goods.

Who is the Blog for, and What’s It About?

davidjones.blog is a self-proclaimed home of fashion, culture, and style. The blog features everything from food, home, and fashion to accessories and apparel for the whole family, and even electronics, appliances, and gifts.

Readers can shop directly from blog posts, and customers can learn about products and events. Posts include tips on topics, including style, decorating, beauty, recipes, and kids, and serve as a place to get inspiration and learn about various brands and the latest trends.

What Makes It Special?

davidjones.blog seamlessly integrates blogging and ecommerce strategy by connecting content to the online shopping experience. Posts contain links that guide readers to where they can buy the product, and they’re composed of a great mix of storytelling, advice, and products. 

The blog stays current by planning out a calendar and featuring holiday-specific content, like Valentine’s Day and Easter. 

What Can We Learn?

It’s clear that this blog knows what its consumers care about, so they focus on social responsibility and sustainability, create curated edits for specific demographics, and provide blog posts that address its shopper’s interests.

Their posts are visually engaging, with pictures that highlight items for sale and links that make them easy to purchase. 

Overall, davidjones.blog is a great example of how a company can use a blog to successfully advance their ecommerce strategy.

Why Your Nonprofit Needs A Blog

It’s widely recognized that businesses benefit from blogs. In fact, companies are often leaving money on the table if they don’t blog. But what about nonprofit organizations and charities? If their goal isn’t to make a profit, does having a blog advance their goals in the same way it does for a for-profit business? The answer is yes! Below we will outline why these types of organizations also benefit from having an active blog.

Free Publicity for Your Cause

Although charities don’t operate to make a profit, they must bring in money. Nonprofits rely on donors and regular contributions to stay alive and serve their mission. Blogs are an excellent way to bring awareness to your organization and inform people about the goals and mission of your nonprofit. The more people you reach, the more potential donors you will find.

Publishing good content also increases your credibility and helps position your organization as an expert in the field. Readers will see that you are educated about your cause and trust you with their time and money. Other organizations may also see what you’re doing for the community and want to help promote your mission, especially if they consider your blog as an opportunity to gain visibility for their own work.

Share Events

Unlike newsletters, information on a blog isn’t limited to your existing audience. Events shared on a blog can be found by anyone, which expands your reach and opens the door for more fundraising opportunities, a larger volunteer pool and more attention in general. 

Without a blog, you may find yourself waiting for others to write about your organization, and you are often forced to rely on local journalists to share news about your events. With a blog, you control the narrative. Relying on press releases to promote your events takes away from your voice and personal touch. You know your charity better than any outsider could, and as a result, your words are more likely to share the heart of your organization in a meaningful and impactful way.

Interact With Your Audience

If you rely on others, e.g., donors and volunteers, for your organization’s success, the more forums that you have to connect with your audience, the better. Blogs give you the opportunity to engage in two-way conversations with your audience and make it easy for those who are interested in your nonprofit to connect with you through comments on your posts. They also provide a place for you to receive timely feedback and give you an easy way to keep your donors and supporters regularly informed.

Have a Place to Share News

As part of a charity or nonprofit organization, you can leverage your blog to educate donors about your progress and any goals that you’re trying to reach. You get to choose what’s important and unique about your organization and what’s worthy of highlighting and sharing.

An active blog gives you content for all your other platforms, as well. News and information that you highlight in your blog can easily be shared across emails, newsletters, and social media. Not only does having multiple mediums through which people can find you benefit your organization, but people are more likely to share blog posts than information on a static website, further increasing your visibility.

Drive Traffic to Your Website Through Search Engine Optimization (SEO)

As a nonprofit, two of the most important goals of your organization are getting new donors and making an impact in your community. Having a blog positively impacts both of these goals. Each article you post serves as an additional page on your site, increasing the chances of your website being seen and promoted, even without considering the added benefit of readers sharing your content.

Blog posts naturally increase the number of keywords on your site and provide opportunities for others to share information about your organization, giving you backlinks and helping improve your Google ranking.

The Takeaway

Just because your organization’s goal isn’t to make a profit, your fundraising and marketing goals are no different than they are in a for-profit business. Just as a for-profit business benefits from having a blog, it can also advance the goals of any nonprofit. By providing free publicity, a place to share events and news, and driving traffic to your website through SEO, a blog is a valuable tool for facilitating nonprofit success.

Welcoming Jebidiah Burnett as KKWT’s Premium Domain Name Portfolio Manager

KKWT, the registry subsidiary of Automattic, is excited to announce another addition to the team. Jebidiah Burnett is well known in the premium domain namespace.  He is a true sales professional with over 10 years of direct Premium Domain Name experience, having spent time at Above.com, GoDaddy, and Donuts Inc.

Jebediah comes with a wealth of nTLD premium domain name experience and knowledge involved with strategy, execution, and sales throughout his career. In addition, he has some record-setting premium domain name sales!

Jebidiah will work alongside Don Ruiz and Leanne Hogben to develop a premium domain names strategy for inbound and outbound premium domain name sales. His skill set and the role will complement our ongoing work offering .blog to the world. 

Working for Automattic certainly has its benefits, like the ability to work anywhere in the world. Jebidiah has decided to stay in Seattle, Washington where he resides with his wife and four children and can spend his spare time traveling around the US quarter-midget racing circuit in which his son competes.

.blog Featured Site: fastmail.blog

This week we take a look at fastmail.blog. This is a company that has turned its blog into a vast knowledge base supporting its email product, while still connecting with readers on a personal level, and establishing the brand as an expert voice in email security.

Who is the Blogger?

Fastmail is a privacy-friendly email hosting provider. Their slogan, “email on your side,” highlights the driving mission of their business and their goal of bringing a human touch back to email.

Who is the Blog for, and What’s It About?

Fastmail.blog aims to educate consumers about the benefits of their service and the importance of email privacy. Their posts demonstrate how Fastmail is different from other email providers while providing readers with actionable tips to operate better online both personally and professionally. In addition to promoting their own business, they use their blog to share tools for living and working in the digital age.

What Makes It Special?

By highlighting the importance of privacy and internet security, fastmail.blog persuades potential clients that their product is valuable even when the posts aren’t directly discussing their service.

The blog is a valuable resource for customers and includes posts that spotlight new features and teach consumers how to better use their products. Fastmail.blog introduces employees in “Meet Our Team” posts, giving a personal quality and supporting the company values of privacy, security, and a “human touch”.

What Can We Learn?

Having a blog can have lots of benefits for businesses. Each post serves as a new page, improving search engine optimization (SEO) and driving traffic. The blog is a rich resource of knowledge on Fastmail products and services. By connecting to their audience through posts that provide tips on productivity and internet security, they build trust in their company as a credible and valuable source of information. Building this foundation paves the way for new customers and helps retain their current customers, all while supporting their mission and reinforcing their brand.

7 Ways to Make Your Blog Stand Out

Blogging is useful for both businesses and people looking to have a voice online. Blogging is a valuable marketing tactic that many businesses see as an essential way to drive traffic to their site and increase sales. Anyone can start a blog, so people looking for a way to share their content with others often turn to blogging. Blogging has become so popular, that millions of blog posts are published every day. With so many blogs and bloggers, people sometimes wonder how to get attention for their blog. In this article, we will discuss seven ways to make your blog stand out.

  1. Choose a Niche

Before starting a blog, you must first decide what it will be about. Make sure your topic is focused. The more you can pinpoint your niche and define your subject matter, the better.

In life, you can have as many interests as you want – cooking, exercising, gardening, marketing, fashion, travel – but, in blogging, it’s best to choose one topic of interest to guide your blog. If your blog is too broad, it’s much harder to capture a dedicated target audience. Your readers may love to cook but don’t care about marketing trends. Having a focus helps you grow an audience quicker and stand out as an expert in your niche.

  1. Know Your Audience

Once you’ve identified the purpose of your blog, you then want to determine who your target audience is. Think about who you want to reach, and be specific. What’s the age range and gender of your target audience? How much money do they make? What do they care about? What problems are they facing? What time of day are they accessing your information? What tone of voice do they prefer, more professional or more casual? Do they like longer or shorter posts? Higher word counts may appeal to Google, but does your audience prefer them?

Once you know who they are, you need to know what they want to read. Again, don’t make assumptions. Learn about your audience, do the research, and apply what you learn to your blog. 

And finally, engage with your audience. Appreciate that they’re taking time to read what you write. When you make them feel valued by interacting with them on social media and in your comments section, you increase their feelings of goodwill and loyalty.

  1. Have Great Content 

Having a niche is essential, but having great content is what sets your blog apart from others in the same niche. A great blog starts with a good, well-thought-out headline to catch people’s attention. With content everywhere, it’s crucial to grab your reader quickly. And once they’ve noticed you, you will want to keep them.

Successful blogs have information that people want. Rather than just guessing what your audience wants, do your research. Sites like Google Trends and Answer The Public can give insight into what people are searching for. Ask yourself: “What do people in my niche want to know?”

Scoping out your competitors can also provide valuable insight. Is there a popular blog within your niche? Read it, learn what they’re writing about, and notice how they engage with their followers. Your goal is not to be a carbon copy of another site but to take cues from their success and make it your own.

It’s also important to ensure your site is filled with accurate information. Reference reputable sources, include data, and maybe even add some of your own research. Remember to update your blog posts when new information becomes available.

Another way to capture your audience is to make some of your content exclusive. Require readers to leave their email addresses to access certain features of your site. Doing so gives you another way to reach your audience and gives them the feeling of getting special access — and who doesn’t like to feel like a VIP?

  1. Make It Visually Appealing

First impressions go a long way. When people access a site, and it’s difficult to navigate or isn’t visually appealing, it’s easy for them to click away and get their information elsewhere. Start by using a good website template to create your design, and make sure that your website is easy to navigate.

In your blog posts, incorporate visuals into your articles and use headings. Both break up the text and make your posts easy to scan. Also, remember to stay to date on trends. What worked in the past, doesn’t always continue to fuel success. You can remain authentic to who you are while adding elements, like videos or infographics, to your blog to keep it modern and relevant.

  1. Show Your Personality

It’s important to learn from successful people, but don’t just try to replicate them. Your uniqueness makes you exciting and interesting, and when you show your personality on your blog, it makes it similarly exciting and interesting.

Have a personal writing style and share stories that show your personality. When people read your blog, you want them to know that they can count on a consistent voice. There are many different ways to present yourself online, but make sure that there’s consistency throughout your site. 

  1. Keep Search Engine Optimization (SEO) in Mind

Be educated on SEO and keywords, but don’t fall trap to keyword overloading. Knowledge of how to improve your ranking on Google will benefit you, and actively using those tools to increase your blog’s success will help you get noticed in a crowded market. At the same time, remember that keywords should complement great content, not dictate it. Choose a certain number of keywords to incorporate into each article, remembering that longer posts will naturally contain more, and then focus on making your content engaging.

Getting “backlinks” from reputable websites has become an important factor to improve your search rankings. Remember that relationships matter. Build relationships with other bloggers in your niche, and reach out to them about guest posting and highlighting your blog. Include links in your own posts to other blogs, and more importantly seek out links back to yours. 

  1. Be Consistent

One of the most undervalued tips for creating a successful blog is consistency. Have a regular publishing schedule so your audience knows when to expect posts, and so you continue building a library of articles.

Remember your brand voice and keep language, imagery, and color schemes consistent across posts. Extend the same theme to other accounts that are connected to your blog, such as any social media accounts, to make your blog instantly recognizable across platforms.

And finally, don’t give up. Many new bloggers give up before their blogs have time to gain traction. Give yourself and your blog time to find your stride, learn the ropes, and see what makes your unique site successful.

The Takeaway

No matter how great a blog is, no blogger has ever become famous overnight. Blogging is a long-term commitment, but there are ways to help your blog gain traction and stand out from the rest. Choose a niche, have great content, know your audience, make your blog visually appealing, show your personality, keep SEO in mind, and be consistent. 

Continue to practice these strategies to help your blog stand out, and trust that your dedication will pay off.

.blog Featured Site: thesightseeingcoeliac.blog

Choosing a niche is one of the first and most important steps in starting and growing a blog. Our next featured blogger, thesightseeingcoeliac.blog, shows us that identifying a niche within a niche and getting really specific will pull the right audience to you. If you’ve ever wondered if niching down will limit you, this blog is the perfect example to learn from. 

Who is the blogger?

Rachel Goldsworthy is the blogger behind thesightseeingcoeliac.blog. She was diagnosed with coeliac disease – an autoimmune disorder that restricts her from eating gluten. Her blog takes her love of travel and shares her adventures through the lens of a coeliac. 

Who is the blog for and what’s it about?  

Many people with coeliac struggle when eating out. Travel also becomes complicated because of dietary restrictions but Rachel does not let this stop her. She’s visited 20 countries since her diagnosis.

After her diagnosis, she researched restaurants and food she could eat while traveling. Soon after, she shared tips with others on eating out in Central London, where she worked at the time. She gradually became more adventurous with the food she was trying, and The Sightseeing Coeliac blog was created.

Rachel shares tips and gluten-free travel guides to help fellow coeliacs enjoy their travels. It’s not just a travel blog, it’s one specifically for people with coeliac disease. 

What makes it special?

Thesightseeingcoeliac.blog demonstrates how to find a niche within a niche.

There are many travel blogs on the internet, which can make it hard to stand out from the crowd. Only 1% of people have a coeliac diagnosis. By focusing her blog on travel tips for people with gluten-free diets, Rachel pinpointed a specific niche within travel blogging.

With her extensive travel experience, Rachel has covered a lot of ground literally and figuratively. There are many opportunities and content ideas for her to cover within her niche. All the information she shares is directly related to what her audience expects to find on her blog, and her travel guides are wonderful, detailed resources.

With every post, Rachel helps fellow coeliacs have more positive travel experiences. 

What can we learn?

The blogosphere is massive. Bloggers must be intentional about finding the right audience. Sharing information related to a narrow topic helps readers quickly identify if the blog is for them. 

Rachel also shows the power of sharing her personal life through a blog allowing her to connect with others like her.

Why Infographics are Still Important for Blogging

Are infographics a thing of the past or are they still important? Infographics were once seen as an easy way to convey information clearly and concisely. But are they still worth incorporating in a blog post today? We say yes to the debate on infographics and their value today. Here’s why infographics are still essential for bloggers today.

Infographics in the Past

Infographics first gained popularity as an innovative way to display complex data in a captivating and easily understandable way. Rather than only relying on words to present information, bloggers turned to infographics to visually represent their material. Readers were drawn to this visually appealing format, and infographics took off.

The prevalence of infographics grew significantly in the 2010s, seeing the biggest increase in marketing budgets in 2015-2016. Google Trends shows a peak in searches for infographics from 2010 to 2014, with the frequency of searches lowering some since then but still indicating broad interest.

Historically, infographics were often long and information-dense. Much of the knowledge being shared was summarized within the graphic. As businesses began noticing that infographics were an appealing way to display data, many included them in their blogs. Some came to rely on visitors sharing infographics to drive traffic to their sites. However, perhaps, with so many bloggers and websites relying on infographics, they no longer stood out and were no longer guaranteed to produce results.

Infographics in the Present

Numbers don’t lie, and data shows that humans are inherently visual learners. People retain significantly more information when it is presented visually compared. Infographics combine information with the visual imagery that our brains crave.

Sites with visual content in their blog posts see better results than those without, and visual content is shared at a much greater frequency than other content. Even as the trends have changed, infographics continue to be shared at a rate three times higher than any other content on social media. In addition, articles spotlighting infographics receive 72% more views than articles without them.

The key to making an infographic that doesn’t get lost in the shuffle is adapting to current trends. Previously, it was common to produce longer, more complex infographics. Today, with so much content competing for our attention, readers may not stop to take in a more detailed infographic. The good news is that great infographics continue to produce results.

So, what makes a great infographic? Successful infographics provide high-quality, accurate information in a visually appealing way. 

In the age of social media, readers are often used to getting information quickly and concisely. Very few people are reading every single blog post from beginning to end. Some skim for the information they want, and infographics fill that demand. Today’s infographics are shorter than they were in the past and are often broken up for easy sharing on social media.

In 2022, videos are leading content, with reels and TikTok seeing huge popularity, and successful infographics are following this trend. Successful modern infographics are much more likely to include a video or interactive component. In place of more static infographics, those with dynamic parts are often preferred. In recent years, we have witnessed the rise of gif infographics, real-time data visualization, and interactive infographics, with these new forms often enjoying more popularity and shares than the older style.

Infographics in the Future

Blogging is always evolving, and, like all content creators, successful bloggers will continue to adapt to changing trends.

While we can’t predict future shifts, we can stay informed and learn new skills. Bloggers can benefit from rethinking the way they use infographics to reach current audiences and adapt to modern attention spans.

The Takeaway

Regardless of the form they take, infographics remain an effective way to clearly and concisely present information. Visually appealing infographics entice the parts of our brain that seek out and retain visual input. They also are attractive to individuals looking for a simple synopsis instead of reading a full article. Infographics are easy to share and can increase traffic.

Finally, infographics can reflect your brand voice. Bloggers can tailor infographics to their niche, choose fonts and colors, and utilize language that is consistent with their brand. So yes, we say infographics are still important and can be an effective tool in engaging the reader and driving more traffic to your post.

.blog Featured Site: thissweetlife.blog

Who is the blogger?

Natalie Sullivan is the face and voice behind thissweetlife.blog. She is a married, stay-at-home mom of three from Queensland, Australia, and the author of Remember Mama. Remember Mama is a book written to remind mothers of how amazing and loved they are. She exudes a bright and positive outlook that engages her blog readers, and makes them feel like a part of her inner circle.

Who is the blog for and what’s it about?

This Sweet Life is a blog written for moms. Featuring family, house, and style, it gives practical advice to women who want to feel even more confident and competent. The posts cover a wide variety of mom-life themes, from ideas for holiday looks, to home organization and makeovers, to chronicles of family birthday parties and travels.

It is a place to find entertainment, reassurance, and joy. It gives its community of readers the experience of being greeted by a friend that understands them. Natalie’s blog is a resource for all mothers, and she shares photos, as well as advice, which allows her readers to get a genuine look into her personal family life.

What makes it special?

Moms want to feel connected, and This Sweet Life creates a space of friendship, shared experiences, and camaraderie. Natalie provides advice that feels attainable to the modern mom. She offers practical ideas and shows how they can be implemented into your own home and life. Her blog is full of links to products and services that she uses and recommends, making it easy for her readers to find exactly what she is referencing. This Sweet Life also shows how a blogger can successfully monetize their blog. In addition to the product reviews and referrals, Natalie has a shop that features gift guides and highlights her book for purchase. She also has a page dedicated to showcasing work she has done for brands and offering other businesses her skills as a content creator.

What can we learn?

It is clear that thesweetlife.blog is intentionally designed. It has a cohesive theme that’s expressed from the blog’s name to its sweet, family-focused pictures to the language used throughout the siteThis Sweet Life perfectly caters to its audience, achieving the goals of offering a “warm hug” and being your virtual “gal pal.” Its colorful and clean look leaves us feeling cheerful and ready to incorporate some new ideas into our own lives.