Marketing .blog Domains: Who To Target & How to Reach Them

Even though many of the biggest names in the online world have created .blog sites some new bloggers remain unfamiliar with the benefits of this TLD, creating a large marketing opportunity within this niche.

With over 500 million blogs online today, .blog is still only scratching the surface of its potential in the marketplace.

Understanding the benefits of .blog

When it comes to Top-Level Domains (TLDs), the uniqueness of .blog domains puts it into a category of its own, which we refer to as a diagonal TLD. This allows it to be something that can apply to “anyone” without also applying to “everyone”. Let us explain.

The advantage of the diagonal TLD

Vertical TLDs are ones that apply to specific industries. This includes options such as .photography or .car. They are very niche and clearly communicate who they are for and what they’re about.

Generic TLDs such as .website or .site are very broad. They can apply to everyone which is what draws some towards using them. However, they don’t communicate anything about the industry or niche.

The diagonal TLD combines the benefits of both the vertical and generic options. Using .blog clearly communicates that the website is part of the blogging niche without limiting it to only one industry or niche. It applies to every person or business with a blog.

.blog is a quality TLD

Another aspect that adds to the benefits that .blog delivers is that it’s a high-quality TLD:

  • High Renewal Rate over 74%
  • High Usage Rate over 65%
  • High Attachment Rates of over 85% to paid services
  • Low Abuse Rate at less than a 0.02%

This speaks to the level of trustworthiness people associate with .blog.

Who is the target for .blog domains?

Simply put, .blog is for bloggers. The TLD applies to any individual or business that has or wants to start a blog. This could be that the sole purpose of the business is blogging, or that the business has added a blog as part of its digital marketing efforts.

Using a .blog domain is attractive to bloggers because it makes a great first impression and communicates immediately what they’re doing.

Blogs are thought of as having more of a personal touch to them. They help create a community feel. Many businesses like to use blogs to help humanize their brand which can help them be seen as more approachable by their audience.

What works and what doesn’t when marketing .blog 

When it comes to marketing .blog to potential customers, there are a few key strategies to keep in mind:

Focus on new bloggers

When presented as an option, the .blog domain has a high conversion rate for registrars and resellers catering to bloggers. It’s meaningful to them because it speaks directly to what they are in the process of creating.

The domain is part of their blog. What better way for them to communicate what they’re doing than to include the word “blog” in the domain itself.

For registrars that provide blogger tools and packages that speak to the blogging industry, it’s a good idea to provide the options that are going to connect the most with them. The .blog domain holds meaning and communicates a message for bloggers that other TLDs are not able to do.

If you’re not already marketing the .blog domain to potential bloggers, it’s certainly a missed opportunity.

Understand why existing bloggers might buy a .blog domain 

While new bloggers are a great target market, they’re not the only one. Companies are also starting to use the .blog domain as a redirect option for their website.

When you have an existing blog or website, it’s a lot of work to transfer content to a new site. This is where the beauty of the redirect comes into play. It allows companies to register a domain name that may be easier to remember or convey more clearly to their target audience. This can also help them to create brand protection and stand out from their competition without having to abandon what they already have established.

Amazon, Nike, and Calvin Klein are examples of companies that have taken advantage of this option. redirects users to redirects users to And redirects users to the Calvin Klein website using the .com domain.

This helps them to maintain brand consistency while also expanding their online real estate and reach.

When marketing to existing clients, target those looking to:

  • Add a blog to their existing marketing efforts
  • Find ways to shorten their URLs
  • Create redirects in order to help them grow

Focus marketing efforts in the right places

When it comes to marketing the .blog domain, you want to direct your efforts into the right places. Here are areas to focus your efforts:

  • Landing pages with relevant calls to action for bloggers – This is one of the marketing avenues that provide the highest rate of success. Create a landing page that focuses on a blog specific hosting package and services and include the .blog domain option. The message on the page is speaking to the target audience of the domain and can be used as a destination for the other marketing channels below.
  • Domain name availability searches – Focus on reaching new bloggers that are searching for blog intent terms or those coming directly from blog-specific content or landing pages.
  • Search Engine Optimization (SEO) – New bloggers are searching online for tips and tricks to help them get started and succeed in the blogging world. Create content that answers the questions they’re looking for and highlight the .blog domain as well.
  • Search Engine Marketing (SEM) – Get to the top of the list by running paid advertising campaigns to promote .blog domains.
  • Social Media – Bloggers and marketers are active on social media. Hit your social media accounts and spread awareness about the benefits of .blog for bloggers.
  • Affiliate Marketing – Incentivize others to do your marketing for you. There are many bloggers out there that are teaching new bloggers how to blog. They are generally more than happy to promote brands with affiliate links in exchange for a commission.

Don’t miss out on the opportunity to sell .blog domains

There is a wide pool to cast your nets into with the .blog TLD. Using the information above, you can create a strategic marketing plan to tap into this market by reaching new bloggers and existing bloggers ready to expand.

.blog Turns 4!

2020 may not have given us many reasons to celebrate, but today we have a great reason to. And we’d love for you to join in!

 .blog is now 4 years old!!! And like most 4-year olds, we are constantly learning and growing through observation and trial-and-error as we prepare for what’s ahead. We aren’t just set in our ways, doing what we do. We remain curious about the new TLD market and the ever-changing domain landscape.

And though we are proud to say we can tie our own shoes, we have goals that we’re working towards. Our goals are a little more lofty in that we strive to give every blogger big or small, individual or corporate, the opportunity to utilize .blog. Because you know what else 4 year olds are great at? Telling stories.

If you’ve ever hung out with a 4-year old before, you know exactly what we’re talking about. They want your undivided attention so they can report on the big things they’re learning and share all the new knowledge that they’ve gained. 

.blog helps provide bloggers the opportunity to share their stories and knowledge with the world. 

This year, more than any other in our recent history, the world has been reminded of the importance of connection. And that’s what blogs are all about—helping people share, connection and build community. We’re thankful for the opportunities that we’ve had throughout the past four years to help individuals and businesses do just that.

We look forward to what’s ahead and thank you for your support in helping us on our mission to offer .blog to the world.

Is Your Blog Growing? Here Is How To Find Out

You’re ready to show your expertise and let your voice be heard. You’ve been putting in the time and doing the work to build your blog, and now you’re ready to grow. But how do you measure performance of a blog? What analytics are worth paying attention to? And how do you know if you’re getting it right?

It’s helpful to think of your blog as a business. In order for businesses to measure performance and success, they establish Key Performance Indicators (KPIs) to help them track their progress. KPIs are simply statistics that the business tracks to show how they are doing in certain areas.

It’s not uncommon for bloggers to get caught up in tracking what have become known as “vanity metrics” instead of the KPIs that truly reflect growth. Vanity metrics are the analytics or statistics that might make the blog look good, like page views, without really showing an accurate picture of what’s going on under the surface.

When you want to experience real growth in your blog, it’s important to track and measure the right areas. This allows you to see what’s working, what’s not, and what changes need to be made.

What are the right KPIs to track as a blogger?

If you’re new to tracking your blog metrics, Google Analytics is a tool that is free and easy to use. However, there is a lot of information available on the platform. That’s why it’s helpful to know which numbers to look at to get an accurate picture of how your blog is performing.

The best way to know what analytics to look at is to start by asking questions about what results you want to see on the blog. This will help you find the KPIs that will give an accurate picture of where your blog currently is.

Here are three of the most important questions to consider:

1. Is my blog audience growing?

If you want to know if your audience is growing, pay attention to the traffic on your site. The numbers of users can easily show there is an increase in traffic, but you want to dig even deeper. Here are some things to pay attention to:

Are there patterns or trends in the number of users?

This could look like having certain months or days of the week when your users spike or drop significantly. If you identify a pattern, you can explore other analytics to see what contributes to it.

How are people finding my blog?

When you understand the traffic source, how people arrive on the blog, it can help you know where to focus your efforts. You can see how many people are going directly to your website vs finding your through search. You can also see what social media platforms are working the best for you.

Is my email list growing?

An increase in email subscribers is a good indicator that you are getting the right traffic on your blog. The readers arriving on the blog are interested in your content enough to give you direct access to them through their email address.

2. Are people engaged on the blog?

The goal of blogging isn’t just to get people to show up on your blog. You want them to engage with the content that you’re sharing. There are several analytics you can track to help you see the quality of your readership:

  • Average Session Duration – The longer readers are on your blog, the more likely they are to be engaged with the content.
  • Pages / Session – Engaged readers are more likely to click through to read other posts and explore your blog. The higher the number of pages per session, the more engaged a reader is with your content.
  • Social shares – Readers are more likely to share content when it really connects with them. Common reasons readers share blog posts with others is they were entertained by it, learned something from it, or it affirmed something they already believed.
  • Returning Traffic vs New Visitors – If all your traffic is new, it shows you that people aren’t finding a reason to return to the blog later. Yes, you want new traffic to continue growing, but you also want to keep existing readers coming back for more.
  • Comments – The number of comments on a blog can be referred to at times as a vanity metric. However, reading the comments can provide insight on what readers like, dislike, engage with, and want to see more of. So while the number of comments on your blog may not give you an accurate idea of how well your blog is doing, there’s still valuable information to be learned from them.

3. What content is working?

As a blogger, you want to know what content is performing well on your blog. That way you know what to create more of. This is part of digging a little deeper into your blog. While it helps to know if your pageviews are increasing, it’s even more helpful to know which pages and posts are getting the most attention.

Here are the analytics to keep an eye on:

  • Page traffic – Which pages are people visiting the most?
  • Average views by post – Tracking your blog’s average views per post helps you monitor the quality of your posts. It will also show you if you have a few posts that are out performing or underperforming others. When the average views per post starts to decline, even if your numbers overall are increasing, it spotlights an area to focus on improving.
  • Traffic by landing pages – These numbers will help you see the effectiveness of your landing pages. If you’re not driving traffic to the page, it shows you an area you can focus on for growth.
  • Traffic by exit page – The exit page is the last page that a viewer looks at before leaving your blog. If you notice many readers are dropping off your blog from the same page, it’s an indication that you might need to work on adjusting it. This can help readers continue to flow through the site.
  • Backlinks by page – Backlinks are when other websites link to your web page or blog post. This helps to build the authority of your blog which can help you improve in the search rankings. You want to create content that others want to link to.

It’s OK to start small with measuring performance

If you were a little overwhelmed reading through the list of questions and KPIs to think about with your blog, don’t worry. If you’re just starting out, focus on just one or two areas. As your level of comfort and understanding with those analytics grows, it will allow you room to add in more.

As you begin to see the impact that the metrics have on your blog, you’ll be able to tailor your blogging efforts in the right areas to skyrocket growth. And if you want to continue to learn about what you can do to grow your audience to see the improvements in your analytics, read 5 Essential Steps To Grow Your Blog Audience

12 Social Media Tools Every Blogger Should Know About

Marketing your blog is a big part of being a blogger. One that you can’t ignore if you want to reach more people and help them with your knowledge and expertise. We’ve already covered the five essential steps to growing your audience here. As a reminder, being active on social media is one of them. 

It’s a great way to distribute your content, engage with your audience, and drive traffic back to your blog. There are plenty of tools available to help you do that. We’ll cover 12 amazing tools for social media sharing and scheduling, research as well as reporting and analytics.  

Social Media Sharing & Scheduling Tools

With so many social media networks at your disposal, bloggers can easily burn out, trying to be everywhere at once. A sharing and scheduling tool can make your life easier and save you tons of time. Here are a few of the more popular options:

  1. Hootsuite

With Hootsuite, you can schedule your social media posts ahead of time and manage them in one convenient calendar. If people reply to your posts – no matter on which channel – the messages go into one inbox, making it easy for you to respond. You can try Hootsuite for free for 30 days. Then join a paid plan from $19/month or continue with the free version that allows you to manage up to three social media accounts. 

  1. SproutSocial

Like Hootsuite, SproutSocial offers an easy way to plan, organize, and schedule your social media posts across the most widely used networks. In addition, it provides a way to listen to your audience and analyze their sentiment to optimize your social media strategy. SproutSocial also offers a 30-day free trial, but not a free plan. The standard plan starts at $99/month per user. 

  1. Buffer

Buffer makes social media management simple by focusing on two areas: publishing and analyzing. You can gain in-depth insights into the performance of your posts in one dashboard. It will provide you with recommendations for the best time and frequency to post. Buffer offers a 14-day free trial and a free account to manage up to three social media profiles. Their pro plan starts at $15/month. 

  1. Tailwind

If you’re growing your blog audience on Pinterest and Instagram, then Tailwind might just be the right tool for you. You can quickly schedule your photos, videos, and pins for the next few weeks. The integrated analytics will show you what’s working and what isn’t to help you pin and post at the best times. A unique feature of Tailwind is Tribes. Join other bloggers in your niche and share each other’s content. 

  1. Social Media Sharing Buttons 

While you can share your newest blog posts on social media, your readers should be empowered to do the same. That’s why every blog post needs social media sharing buttons. We recommend limiting the buttons to the most important networks that your audience uses (e.g., Facebook, LinkedIn, Twitter, and Pinterest). Generally, these buttons are available by default in your WordPress theme or blogging tool of choice. You can also use the WordPress Plugin WP Socializer to add them to your posts. 

Another way to encourage your audience to share your content is the Click to Tweet feature. It’s a quick way for your readers to share a key takeaway from your blog with their Twitter audience. Simply write the message that you want people to share, and the tool generates a link. Then add this link to a simple “click to tweet” call-to-action. Clicking the link will prepopulate a tweet that your audience can fire off.

Research Tools

A solid social media strategy for bloggers also involves being deliberate about what you write about, where you share it, and with whom you partner with. These research tools will help you discover what’s working for your audience. 

  1. Ritetag

Using a few popular hashtags that match the topic of your blog article and social post can help the likelihood that your audience will see your social media post. allows you to discover popular and trending hashtags in your space. You can also search for a particular hashtag to see exposure, retweets, last 24 hr stats and whether it’s been banned. The paid version includes even more stats to help you pick the perfect hashtags. 

  1. Buzzsumo

Buzzsumo is the go-to tool to explore what content is already performing well in a given niche.  With a few clicks, you can find out what people are searching for, view trends, and uncover new ideas for your blog. You’ll also get to know the leading voices in your space. That’s a start to securing potential guest posting and collaboration opportunities. 

  1. Quora

If you’re wondering what to write about next, tap into the Q&A site for fresh inspiration. You can find common questions that your audience is asking and then create a blog post with the answer. Quora is also a powerful networking tool when you’re an active user and answer questions yourself.

  1. SparkToro

SparkToro is an audience intelligence tool that helps you discover what (and who) your audience reads, listens to, watches, follows, shares, and talks about online. This allows you to find the right topics to cover and the right people to partner with. You’ll also know how to get in front of your audience.

Reporting & Analytics Tools 

You’re firing off tweets and posts, but how effective are they at reaching and engaging your audience? These reporting and analytics tools will help you find the answer. 

  1. Databox

When you’re using a service like Hootsuite, Sproutsocial, or Buffer, your analytics needs will likely be covered. However, if you’re looking to customize what metrics you report on, another option is to build your own dashboard. Tools like Databox make it easy to track the performance of your social media efforts across channels and your improvements over time on one single dashboard. They even have pre-built templates to help you get started. 

  1. Followerwonk

Followerwonk specializes in the analysis of your Twitter followers, providing you with detailed breakdowns of your network and their activity. You can find out when they’re most active and which words appear in their bios most often. The tool also segments your followers by location, gender, and social authority. 

  1. Socialbakers

Socialbakers offers a vast collection of analytics tools. For example, you can compare the performance of your Facebook page or Instagram profile to that of other businesses and bloggers. And you can find out which content is performing the best on Facebook across keywords and industries. This should leave you with some great inspiration for your own content and make the search for influencers in your space to approach and partner with easier. 

Make the most out of the content you produce

You’ve spent hours crafting a thoughtful blog post. It would be a shame if it doesn’t reach the people who most need to hear your message. Social media is an effective way to share your content, and the tools above can help you do that effectively. Most of them are even free to get started. When you cut the time you spend on research and distribution, you can be even more productive at writing.

Welcoming Leanne Hogben as KKWT’s Head of Registry Services

KKWT, the registry subsidiary of Automattic, is excited to announce an addition to the team. Leanne Hogben, a familiar face from the industry, has joined KKWT in the role of Head of Registry Services. Her depth of experience, knowledge, and capabilities will surely complement KKWT. Leanne will work alongside Paolo Belcastro and Don Ruiz to help tackle improvements in operational activities and growing business.

After spending the past 14 years at GMO internet, of which 7 have been with Registry Services helping to launch and grow .shop, Leanne brings with her a wealth of experience and knowledge. She has worked in all areas of registry services and has a firm grasp of the domains market and the challenges new TLDs still face in the changing global domains climate.  

Being from Australia and having lived in Japan for many years, Leanne also has extensive insights into the APAC region – the key players, the cultures, and opportunities for new TLDs.

Working for Automattic certainly has its perks. One of which is the ability to work anywhere in the world. Leanne has decided to start her position with KKWT from her home in Melbourne, Australia, giving our team another place to consider for team meet-ups!

.blog Three-Character Premium Domain Names

.blog three-character premium domain names are coming soon – here’s what you need to know!

We are excited to launch over 47,000 premium domain names on October 7th, 2020, at 15.00 UTC. You can now join the likes of Seth Godin ( and Tim Ferriss ( with your very own premium three-character domain. 

Our premium domain names will sell at prices ranging from a few hundred dollars to over $100K / year. All premium domain names will renew at the premium retail pricing.

So, what makes a domain name “premium”? And why should you consider securing one for your blog? We have summarized the need-to-know information for you below to help you select the best domain name for your blog.

What is a premium domain name?

Certain domain names are “premium” because they are more sought-after and hence more valuable than the average domain name. There are several factors at play that increase the value of a premium domain name:  

Length: They can be exceptionally short. For our release on October 7th, domain names will be three-characters in length. 

Keywords: They may include recognizable keywords that can drive traffic. For example,  

Brandability: They may be catchy or memorable, like, for the cannabis industry. 

Popularity: Events, products, or even catch phrases that are popular, have present day appeal, or are trending will certainly be more valuable. 

Marketability: Domain name that contains words or phrases attractive to pay-per-click advertisers will bring more traffic and be more sought after as well.

As they carry a higher value, premium domain names are also sold at a higher price than average domains and often appreciate in value over time.

What are the advantages of premium domain names?

A domain name is one of the first things your audience sees and it can influence how they perceive you. Selecting a premium name shines the best possible light onto your brand and gives you three main advantages:

Brand building: Having an ultra-short domain name can boost your authority in your space. You’d certainly stand out. Besides, a premium domain name allows you to claim the best keyword in your niche that your audience recognizes instantly.

Impact on SEO: While quality content is still the most important factor for ranking well on search engines, a premium domain name with a popular keyword can have a positive effect. People are more likely to click on your site in the search results if your domain name seems relevant and credible. 

Maximize on direct traffic: Some people still bypass search engines by entering a domain name that they believe will take them to a relevant website. If your domain name includes the most obvious keyword, you can benefit from this direct traffic to your site. 

Who are premium domain names for?

In general, anybody can purchase a .blog premium domain name when they are available. But three groups benefit from them the most.

Bloggers: Choosing a premium domain name gives bloggers instant credibility and builds trust with their space. With a premium domain name they are more likely to be perceived as a trusted voice.

Companies: When launching new brands or products, businesses are on the lookout for the perfect domain name match. Choosing a less than ideal domain name can severely impact the success of their brand or product.

Investors: Investors buy premium domain names, expecting that their purchase will increase in value over time. Whether they develop the domain into a website or just hold it for a while, investors see the value premium domain names have for future buyers. 

How much are premium domains? Are they worth it?

While standard domain names cost between $10 and $30, premium domains are typically priced higher. For example, our .blog three-character premium names will start at a few hundred dollars and can cost up to $100K per year. .Blog premium domains renew annually at premium retail pricing.

Think of a premium domain name as an investment in your brand. If you find a premium domain that is perfect for the brand you’re building, then spending the extra money is a smart move and well worth it. 

How to buy a premium domain name?

Our three-character premium names will be available from October 7th, 2020, 15.00 UTC. Buying a premium domain works just the same way as purchasing a regular one. Head over to to check the availability of your desired domain name. If it’s still available, choose a retailer from our list of partners and complete the purchase on their site. 

Secure your dream premium domain on October 7th, 2020 

We recommend that you purchase your premium domain name as soon as possible. Once someone else has bought it, it might be difficult to convince the buyer to sell it to you, and you’ll likely have to pay an even higher price. 

If you have any questions about premium domain names, feel free to reach out to us at

12 Tools To Create Stunning Visuals For Your Blog

You’ve surely heard the saying, “A picture is worth a thousand words.” This cliche carries a lot of truth. We are all naturally drawn to visuals. They simply convey meaning quicker than words and are more memorable. That’s why your blog posts will have a bigger impact when accompanied by stunning pictures or graphics. Visuals grab your reader’s attention faster and invite them to stick around longer.

The best thing is you don’t even need to be a professional photographer or graphic designer to create striking images. There are free, easy-to-use online tools  that every blogger can leverage. Here’s our favorite tools to source, create, and edit images for your blog.

Where to source great images for your blog 

The first choice is using your own images. This adds a nice personal touch to your blog. But, often, you might not have something that fits the topic.  

That’s when some bloggers turn to Google search to find pictures. Adding anything you discover on Google to your blog is not a smart idea. You may be violating somebody else’s copyright and could get into legal trouble. 

Luckily, there are plenty of sites where you can find free, high-quality images that are cleared to use for your blog posts. 

1. Pexels 

Just enter a keyword into Pexel’s powerful search, and you’ll be presented with beautiful visuals. All photos and videos on Pexels are free for you to download, use, and even modify. You don’t have to give credit to the photographer, but it’s appreciated if you do.   

2. Unsplash

Similar to Pexels, Unsplash has its own license, allowing you to use every photo for free for commercial and private purposes. You just can’t compile the photos to start a competing service.

3. Burst 

Burst is a free stock photo platform, powered by e-commerce company Shopify. If you’re looking to monetize your blog, then their business idea section could provide some inspiration. 

4. Flaticon 

Icons are a great way to break up text and visualize concepts in your blog posts. On Flaticon, you’ll find over 3 million icons in different formats, free to use. They are conveniently organized into packs so you can pick your favorites from a group of icons in the same style.  

5. DrawKit

A viable alternative to pictures is illustrations. DrawKit provides beautiful hand-drawn illustrations, completely for free. They add new ones every week. 

How to create and edit images for your blog 

Sometimes, you want to add a personal twist to your visuals. While graphic design used to be reserved for people with Photoshop skills, anyone can now leverage a wide range of online tools to create beautiful images and infographics. Most are free to use and easy to get started with. 

Here are our favorites for creating and editing your visuals. 

6. Canva 

With Canva, you can create about anything – blog headers, Facebook posts, YouTube thumbnails, logos, business cards, posters, and much more. This go-to design tool is packed with templates that make it easy to get started, even if you lack inspiration. 

Once you’ve selected a template (or started from a blank page), you can add stock images, icons, and graphics to your design with easy drag-and-drop functionality. Almost everything is free to use except for some premium content. Once you’re done, you can export files directly to your computer or social media.

On top of that, their design school offers free tutorials that teach graphic design basics, designing with Canva, growing your community with social media marketing, and branding your business. 

7. PicMonkey

If you’re pushing the boundaries of Canva, then you should try PicMonkey. It’s various photo editing features extend beyond Canva’s capabilities. The filters, photo effects, and touch up tools allow you to create wow-worthy images. With thousands of templates and 6000+ graphics and icons, there are no limits to your creativity. 

Feel free to try out all features, but if you want to download your final design, you’ll have to join a paid plan. The basic option currently starts at $7.99 per month. 

8. Snappa

Snappa is another free tool to create engaging visuals. With over 3 million high-resolution stock photos, 200+ fonts, and 100,000+ vectors and shapes, you’re spoiled for choice when creating your design. 

You can share your creations directly on social media from within Snappa and even pre-schedule posts when you connect a Buffer account. 

9. Removebg

This simple tool has one job only: remove the background from your image. Maybe you want to transport yourself to a sandy beach or show your product in a different setting. Removebg makes it possible. You can try it out as often as you want and only need to pay if you download the image. 

10. Piktochart

With Piktochart, you can easily create social media graphics or presentations. But the tool is best known for making infographics accessible to non-designers. If you have data to present, then visualizing it with charts and graphs will tell a more compelling story. You can use Piktochart for free if you don’t mind having their watermark on your graphics. 

11. Easelly

Easelly is another great infographic maker. Just choose a ready-made template and start customizing it with your information. You can download your graphic for free, without any watermark or Easelly branding. 

12. Squoosh

Once you’ve created your beautiful visuals, it’s time to add them to your blog posts. Before uploading them, we recommend that you reduce the size of the images with a tool like Squoosh. It compresses pictures without compromising on quality, avoiding that your page load speed is negatively impacted. 

Visuals are a great way to get your message across 

We’d recommend including at least one image or graphic in every blog post. With the tools we’ve highlighted, you won’t have to spend hours searching and editing to produce a striking visual. Once you’ve got the hang of the tools, you’ll have images ready in no time. 

There’s another reason to use visuals on your blog. This strategy can help you rank better in Google search results when you optimize your images for SEO

Bonus Tip: Don’t forget to include alt tags on your images for accessibility and SEO best practices.

5 Essential Steps To Grow Your Blog Audience

As a blogger, there is nothing better than having a community of like-minded individuals around you. Reaching other people with your writing means that you can help them with your expertise and knowledge. And in turn, you will learn from them and get fresh inspiration for your content.

For that to happen, you have to market your blog. It’s a big part of being a blogger. However, many ignore blog promotion because they want to focus on writing only. The caveat is that excellent writing alone doesn’t draw in an audience automatically. Ultimately, building your following is entirely in your hands.  

To be fair, growing your traffic beyond your friends and family does take some time and work. Luckily, you won’t have to guess what to do. Most writers who’ve built a large audience have followed a few best practices, which we want to share with you today. 

5 steps to growing your blog audience 

There are many different avenues you can take to build your audience. But, you certainly don’t have to attempt to master every one of them at once. Starting with one or two methods can already pay off. Before you jump in, let’s discuss one important principle first. 

1. Focus on what really matters

If there’s one principle that every blogger should internalize, it would be to focus on what you can control. You can control your attitude. You can follow your passion. And you can continue to show up and publish your blog posts even if just a handful of people are reading them. The right attitude is especially important when self-doubt inevitably creeps in. Always remember the reason why you started to blog

What you can’t always control are the results. So, how do you get more followers then? The fascinating thing is that when you respect the process and commit to the long game, the results will follow. By honing your writing, publishing consistently, and promoting your blog, you’ll eventually attract the people who are on the same wavelength as you. 

With the right mindset internalized, you’re ready to dive into the details of building a blog audience. 

2. Network with others 

At first, it might seem like blogging is a lone adventure – an author writing and publishing from the solitude of his or her home office. The truth is, blogging really comes to life through social interactions. Often, a whole community of bloggers and readers forms around a certain niche. 

To grow your following, you need to connect with others in your field. It’s as easy as starting conversations with fellow bloggers on your favourite social networks and leaving helpful comments on their blogs. 

When talking regularly to bloggers, the topic of guest posting might also come up. It basically means that you write a post that will be published on another blog. By exposing your name and your writing to a new audience, you’re likely to gain more followers. Especially when you promote the post as it was your own. To secure a guest blogging opportunity, highlight how your contribution will benefit the blog’s owner and his or her readers.

3. Get organic traffic 

People search for keywords in your niche every day on Google and other search engines. When one of your blog posts shows up in the search results, and someone clicks on it, you’ve received organic traffic. 

So, how do you get your blog to top search engine rankings consistently? The answer is search engine optimization (SEO). It’s an ever-evolving and complex discipline, but there are certain fundamentals that every blogger can apply. Check out our 7 fundamental SEO best practices for bloggers

Although you can start implementing these principles right away, there likely won’t be any quick results. SEO is a long-term strategy. It takes time for your site to build the authority to rank in a top position. 

4. Be active on social media 

Social media is an excellent way to distribute your content. Make sure to share every new blog post with your network on your preferred social channels, like Facebook, LinkedIn, or Twitter. When you accompany the link to your blog post with an enticing description of what your audience can get out of it, they’ll be much more likely to click.

Once someone is reading your post, you can also make it easier for them to share it with their network. Simply add social sharing buttons or “Click to Tweet” boxes to your blog posts. 

Another way to leverage social media to grow your following is to join groups on Facebook and LinkedIn with your target audience. Help out whenever you can by answering questions and adding comments. When you link to blog posts that are relevant for the discussion, you’re likely to gain some new followers. 

5. Grow your email list 

While social media helps to reach your audience, you’re still at the mercy of algorithms that determine if someone sees your post or not. One surefire way to get your content to your followers is to build an email list. It’s as simple as adding a sign-up box to your blog. Email service providers like ConvertKit or Mailchimp let you even get started for free. Now, you decide when you want to get in touch with your audience. 

But how do you get people to join your email list? Incentivize them with a lead magnet. This could be a free guide, template, or checklist that addresses one of the most pressing problems your audience is grappling with. When someone joins, greet them with a short welcome email sequence. In two or three emails, you can introduce yourself, share your most popular articles, and even ask some questions to get to know your new subscriber better. 

Promoting your blog is time well spent

Promoting your blog is just as important as writing your blog posts. Think about it. You’re already putting time and effort into producing quality content. By making sure that your writing is seen by the right people, you’re getting the most out of your work. 

However, if you’re already struggling to find time to write, it can seem impossible to dedicate even more time to blog marketing. In this case, take a look at our 7 practical tips for busy bloggers. These best practices will help you fit blogging into your time-strapped life. 


Working from home? 5 Tips To Stay Positive and Productive 

In 2020, many of us have found ourselves suddenly working from home. While this might be a dream come true for some, others miss the office and face new challenges trying to get their work done.

Although you’re saving time not commuting to the office, working from home doesn’t necessarily mean that you’re getting more done. In fact, it can make it harder to be productive. And with fewer opportunities to socialize in person, you might even notice a feeling of loneliness creeping in. 

In this challenging time, we can all benefit from some support to navigate this unknown territory. 

Here are our five suggestions to help you be productive and stay positive while working at home.  

1. Find a dedicated place to work

We’ve all probably done this at some point: In the morning, we start checking our emails in bed, then we move with our laptop to the kitchen table, and finally, we end up on the couch. This game of musical chairs provides some variety but doesn’t necessarily promote deep concentration. You’ll likely find yourself distracted by the things around you, such as the dirty dishes in the sink or the book you were reading the night before. 

Our advice is: Find one spot at home that you can dedicate to work. Obviously not every home offers an entire room for an office, but a separate area already helps. You can isolate your office space using plants or room dividers. Having a dedicated space also makes it easier to separate work and family life. Once your workday is over, you can leave your “office” and enjoy your free time, which ties into our next suggestion.

2. Establish boundaries and routines 

When working from home, the border between your job and family life tends to vanish. One reason is that your usual commute to the office doesn’t operate as a buffer anymore. It becomes all too common to keep glancing at the open laptop placed on the couch table when you actually want to play a board game with your kids. We often underestimate how simple daily routines like changing into our work clothes influence our headspace and help us transition into the different roles we play. 

Our suggestion is to re-establish these boundaries between work and family life. One way to do that is to start each day like you were going to the office. Take a shower, have a proper breakfast, and wear something that wouldn’t cause you to panic if a spontaneous video call were to happen. This morning routine will get you in the right mindset to tackle your priorities for the day. Once you start working, you should also have a clear plan for when to stop. 

Establishing routines is even more important when you have kids at home. They benefit most from a structured day with dedicated times for quiet play, watching TV, and meals. As a result, your little ones will be less inclined to interrupt you in a conference call when they know that they’ll have your undivided attention during playtime. 

3. Don’t forget to take breaks

Taking regular breaks isn’t a new concept, and you’ve hopefully been doing it already in the office. The difference at home is that your favourite coworker doesn’t stop by your desk to take you for a coffee. It’s much easier to forget that you should look up from your laptop once in a while. 

What you can do is set a timer on your phone for one hour. After working in a concentrated state for so long, you should take at least a five to ten-minute break. But, don’t keep sitting and get sucked into browsing the internet. Stand up from your desk, walk around, and get some fresh air. 

Extra tip: To avoid the afternoon slump right after lunch, take a 20-min power nap on your couch to gather new energy for the rest of the day. Make sure to set your alarm, so you don’t drift off into a deep sleep, though. 

4. Schedule time to socialize

When working from home for an extended period, many office dwellers start to miss the informal water cooler chats and coffee breaks with their coworkers. The isolation at home and lack of personal interactions can make you feel lonely, and that can even hurt your performance. 

The good news is that video calls not only work for project updates and weekly meetings. You can actively schedule time in your calendar just to catch up and talk non-work topics. Why not take it one step further and organize a pizza lunch for the whole team? Everyone orders pizza to their home and eats together in a video conference. 

5. Manage expectations 

Staying productive at home is harder for some than for others. You might have to take care of your kids or manage other personal responsibilities, which can impact your availability. As your boss and coworkers can’t easily see what you’re up to, they might start to make their own assumptions.

To not let any resentment creep in, it’s crucial to manage everyone’s expectations right from the start. Communicate openly when you’ll be available for meetings or chats. With the uncertainty about your whereabouts removed, your team will be more at ease. 

What happens when you share your experience?

Maintaining your social connections is probably the most important thing you can do to stay positive while working at home. As much as possible, leverage digital tools to keep up the communication and stay connected. Often, it already helps to hear from other people who are in the same boat and struggle with the same challenges. 

Why not write about your experiences on a blog? By sharing your journey, you can make a difference to someone looking for the answers you already have. Your writing could inspire, educate, and even change someone’s life.

Not convinced yet? Here are five more reasons to start a blog this year.

Why And When To Use A Domain Redirect For Your Blog

A redirect forwards one domain name to another domain name. For example, when you type into your browser, the installed redirect automatically makes your browser go to instead. Or try It will forward you to

But, why does it make sense to buy a domain name and then redirect it to another website? That’s what we’ll explain in this blog post. You will also learn what type of redirect to use. Let’s get to it!

Why and when should you redirect?

There are several reasons for businesses to use redirects. Here are the four most common ones and their benefits. 


Imagine you established your website a few years ago. Since then, your audience has grown and your focus shifted. Your old domain name doesn’t suit the new direction of your business anymore. That’s when companies decide to rebrand. They choose a more memorable, brandable domain name and redirect their old domain to the new one. When done correctly, you won’t lose out on SEO and page authority. In fact, your traffic might even go up if your new brand turns out to be more marketable.

Link shortening 

Established businesses often launch their blogs within their existing websites. Unfortunately, this can result in very long domains, like To make it easier for visitors to find the site, Amazon has shortened the link to, which then redirects to the original domain. 

Shorter domain names are generally easier to remember and type out. Check out our five tips for selecting the best domain name for your blog. 

Brand protection

Businesses in competitive landscapes benefit from purchasing more than one domain to protect their brand. Owning any other TLD versions of their domain name prevents others from registering domains that are too similar and might mislead visitors. The different domain names simply have to be redirected to the main site. For example, redirects to, and redirects to

Preparing for a launch

Redirects don’t always have to be permanent. Suppose you are launching a new website but are not quite ready to reveal it yet. The domain name  of the new site could temporarily link to another website you own so that the link doesn’t appear broken for early visitors. 

How to redirect the right way

There are multiple ways for website owners to do this, but one way is preferable for both users and SEO – the 301 redirect

A 301 redirect tells browsers as well as search engines that a page has moved permanently. The search engine bots understand that the page has changed location and that the content can now be found at the new domain. The main advantage is that the 301 redirect will pass most of the site’s ranking power to the new domain. 

However, it will  take a little  time for search engines to discover the 301, recognize it, and credit the new domain with the rankings and trust of its predecessor.


Redirects are a useful tool to improve the experience of your users. They can purposefully guide your visitors to the right page, increasing your traffic. If you are looking for more guidance on redirects and how to manage a portfolio with multiple domains, then your domain registrar can be a good source of information. 

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