Freedom With New TLDs

The internet has over a billion websites and growing. Consequently, finding short domains that are pronounceable and memorable for users is getting much harder to find in traditional extensions like .com. As such, many businesses and website owners are forced to rethink their brand and domain strategy.

No more settling for the second-best name for your website! 

Following an application process to create alternatives to the existing domain names like .com, .net, .org, and others, ICANN (the Internet Corporation for Assigned Names and Numbers) approved over 1200 new gTLDs (generic top-level domain) just a few years ago.

The new gTLDs help overcome the availability challenges in the internet namespace. Now, users have choices to select from a number of multiple domain extensions according to their niche areas and availability. 

We know what a new TLD is but what does it mean? 

New TLDs means freedom!

We are no longer limited to a few choices for our online identity. We have the freedom of choice to choose from domain extensions that speak to us as a brand, community, cause, business, family, or maybe a blog…but something close to our hearts.

On top of that, new TLDs are fun and creative. These enable businesses and website owners to express themselves in ways never dreamed of before. 

Now, users can achieve a significant level of specificity than what can be achieved with standard gTLDs such as and .org since there are a lot more domains available. 

For instance, registering a .yoga TLD for a yoga centre would generate authority in the yoga space. 

Here are a few more examples of new TLDs::

  • .blog: For anybody that has a blog – “for all the ways you share”. 

Of course, this is our favorite new TLD, but other options include:

  • .tech: With the increasing number of tech startups, a .tech TLD will make your website stand out.
  • .luxury: High-end fashion brands, car companies, furniture, these are all services that can succeed under the .luxury domain extension.
  • .design: This domain best fits the design professionals, including web designers, interior designers and more for their portfolio page. 
  • .restaurant: Set your restaurant apart from other eateries using .restaurant domain. For example, describes the pizza business. 

These are only a few of the many new TLDs available, each providing a unique value to your web presence.

In addition, we can all benefit from new TLDs in several other ways. For instance, new TLDs are:

  • More descriptive. There is at least one new TLD that matches the purpose of your website, thus making your URL easy, memorable, and relevant. 
  • Good for custom links: You have more freedom when creating branded links and vanity URLs.

With a total registration of over 27 million new TLDs since 2014, the new TLD space is growing. And as awareness of new TLDs increases, these new and creative domain extensions will continue to remove barriers of our once limited domain space. 

New TLDs may be taking some time, but they have the potential to take over the market in the future. So, next-generation web builders can take advantage of this new freedom now and be part of this change!

Upcoming Changes at .blog

When it comes to registry operations, the technical infrastructure used to support a TLD is one very important part of the puzzle. Registry operators work silently in the background ensuring that everything works, consistently and predictably.

Prior to the launch of .blog, we evaluated a wide variety of options when selection backend registry operators. Due to their lengthy experience, stability, and knowledge in the domain industry, we chose Nominet as our registry operator. The Nominet team was critical in the .blog launch and we remain highly appreciative of the insight, expertise, and service they’ve provided us over these past three years.

As we move into the next phase of .blog, we have decided to partner with CentralNic. CentralNic registry is the leading registry backend service provider for new Top-Level Domains with over 30% market share and 8 million domains under management. We look forward to working with the CentralNic team to further advance .blog through tools and services available via their registry services.

Deciding to change backend providers was a difficult decision and not one that we take lightly. We understand the time and effort it takes during the migration process, both on behalf of registrars, as well as everyone else involved. We strongly believe that this new partnership will enhance the .blog experience for our registrar, reseller partners, and registrants. We’re fortunate to have Nominet’s continued support to make this transition as smooth as possible.

Currently, the change is pending approval at ICANN. The expected completion date for the migration is late August/early September 2019. Once we have more detailed information, we will communicate that to our registrar channel and will remain in communication to make sure this process is as transparent and seamless as possible.

Now Powering 200,000 .blogs

We believe in the power of blogging. It’s what fuels our mission to democratize publishing by providing a relevant and accessible domain name for bloggers around the world. With each .blog registration, we view it as one more voice being amplified through the power of the internet.

That’s why we’re especially excited to have hit 200,000 .blog registrations. For us, it’s more than just a number. It’s a growing number of bloggers actively sharing their thoughts, beliefs, experiences, and expertise with the world.

Continue reading “Now Powering 200,000 .blogs”

Find Your Niche with

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

A student-run publication, “Blockchain at Berkeley” has its roots in the Blockchain at Berkeley student organization at the University of California, Berkeley. They’re a membership-based group that provides educational resources to both the Berkeley student community and the public at large about blockchain and cryptocurrencies, including a full library of open source classes about cryptocurrencies and blockchain. It’s a new and complex field, and the students at Blockchain at Berkeley are doing their part to share their expertise so that everyone can benefit, both newbies and experts alike. Continue reading “Find Your Niche with”

.blog Turns Two

It’s time for .blog to blow out the candles yet again: today marks our second birthday! Two years ago today, .blog went into General Availability, meaning it became available for anyone and everyone to register.

Continue reading “.blog Turns Two”

Making the Switch: A Peek into Migrating

For established bloggers, switching to a new domain name is like leaping into the unknown. How will people know how to find me? Will my search rankings drop? Will I lose followers?
Continue reading “Making the Switch: A Peek into Migrating”

Get inspired with

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

Elizabeth is the interior design buff behind Blue and White Home, a blog chock full of inspiration for vintage, colorful, and classic homes. In addition to her posts filled to the brim with beautiful photos of inspirational interiors and exteriors, “Blue and White Home” is graced with guest posts by Elizabeth’s teenage daughter, who also happens to be the artist behind the site logo. Elizabeth started her site from scratch and has built it over the years to create a fantastic and enthusiastic following who appreciate her love for design just as much as we do. Continue reading “Get inspired with”

.blog’s Grand Meetup

When we’re asked where the .blog team is based, we all respond with a big smile, stating, “Everywhere!” Knock Knock WHOIS There, the registry for .blog, is a remote company, meaning we all get to work from home. Or from cafes, patios, and pretty much anywhere else we can find internet, all around the world. Continue reading “.blog’s Grand Meetup”

Create Courageously with

This post is part of a series to showcase the wide variety of talented bloggers using .blog domains. In each post, we’ll interview a site owner to explore their .blog and dive into an area of expertise, ranging from editing tips and tricks to how to build your following.

“The OAM” is where writer Jacqui shares her experiences with both living sober and as a nomad. She regularly uproots to explore the world, documenting her adventures all over the globe with her pen — or, rather, her keyboard. Her introspective and personal approach to blogging creates a sincere and touching documentation of her travels. “The OAM” is an excellent resource for those living a sober life or who are digging into the more spiritual side of what it means to be alive, be present, and be creative.  Continue reading “Create Courageously with”

Thank you TBEX North America!

Last week, hundreds of travel bloggers saw Corning, NY through a new lens – possibly even one manufactured by the Crystal City itself!

Known for its innovations in glassware, Corning, NY is a quaint city in the Finger Lakes region of New York. Most months, tourists are drawn to the area for its stunning landscapes, fresh homegrown foods, and award-winning wineries. However last week, it was filled with a different kind of visitor: travel bloggers.  Continue reading “Thank you TBEX North America!”