.blog Featured Site: micro.blog

If you’re tired of popular social media platforms, this week’s featured dotblogger is for you. Micro.blog creates an easy way for microbloggers to share and connect. We featured this blog back in 2017 and it’s great to see how much it’s grown.  

It’s also the perfect example of the benefits of using a premium domain name. Micro.blog clearly communicates exactly what the website is—a space for microblogging. It’s a highly intuitive URL. 

What is microblogging?

To understand the significance of this dotblogger site, you need to know about microblogging.

Much like they sound, microblogs are quick and short blogs. They consist of short sentences, images, or video links. And they’re extremely popular among individuals who feel the blogosphere is verbose. They’re also popular among individuals who don’t consider themselves “bloggers”.

Many people use microblogging platforms every day without knowing it. Posting on popular social media platforms like Twitter, Instagram, Facebook, and LinkedIn are examples of microblogging. Reddit is another popular platform.

What is micro.blog? 

Micro.blog seeks to provide a platform to those who want to share. And so they have created their own, removing much of what people dislike about mainstream social media platforms.

The platform enforces strong community guidelines. It’s not a place for fake news, hate comments, or advertisements. It’s a community of independent microbloggers. Here’s why that matters.

When blogging first grew in popularity, many people had their own websites where they shared their thoughts and opinions. As the web grew and expanded, there was a big shift to using social networking sites instead of personal websites. But with that transition, bloggers gave up some of their freedom.

By sharing on social networking sites you lose a degree of control over your content. Your post or even your account could be deleted. Ultimately, if the platform closes, you may lose access to all of your past posts. In a world where many people are storing their personal images and stories on these platforms, there’s a lot at risk.

How micro.blog works

Micro.blog has a different approach. It allows you to connect your personal blog through their free plan and receive a username. There are also several paid plans that provide you with additional benefits. For example, there are affordable plans that include hosting if you don’t already have a blog up and running.

You can also choose from different plans that allow for cross-posting to other platforms, meaning you can post once and have it appear on Twitter, Medium, Tumblr, LinkedIn, and Mastodon automatically. This gives you the advantage of being active across the platforms while allowing you to keep your content, images, and videos on your own site.

Overall, micro.blog makes it easier to blog and share varying post sizes, videos, and podcasts with the world. You maintain full control of your content, with the advantage of using a platform to easily connect with others.

Check out this video from their site describing how it works.

Conclusion

Blogging comes in a variety of styles. Micro.blog has created a place to bring microbloggers together and offers an alternative to social media platforms.

If you’re ready to start sharing your content or you’re tired of popular social networking sites, a micro.blog account might be the right fit for you.

How to Pick the Right Premium Name

What’s in a (domain) name?

Starting a blog is easier than you might think and it all begins with the perfect name. Building your site is a big task and there is a lot to think about when selecting your domain name. After all, your name is a big part of your brand and the first thing your customer will see when they first search your company or land on your page. The right domain name can help your business by being memorable, understandable, and brandable. That’s why investing in a premium domain name can be so valuable.

Why are premium domain names important?

A premium domain ensures that your business has a name that can help drive success and brand recognition with your customer base. There are so many premium domain names available to use so it’s important for you to know how to find the best domain name for you. 

We want to make sure you understand why a premium domain name could be a major asset to your brand and voice. We shared an article recently called 5 Ways a Site Benefits from a Premium Domain Name that explains the benefits of a premium domain name and how the right name can help your business. 

Premium domain names sound fancy but the right one can set you apart from the crowd. Investing in the right name from the get-go ensures that your blog is easy to find and easy to remember. The ideal name is easy to navigate to directly because the last thing you want is to be hard to find or unsearchable. Think about something that is easy to type in and easy to remember. 

Because premium domain names are often short and clear, they can help you gain brand recognition, credibility, authority, and customer trust. When a domain name is catchy, it makes it easy for customers to find your business. The right name can immediately tell your customers who you are and make it easy for them to find you any time.

Last October, we introduced three-letter premium domain names and published some great tips and advice for securing the right premium domain names for your business. The article includes information on how to find and secure domain names and why premium domain names are worth the investment. Whether you are going for a three-letter name or longer, there are some important things highlighted in the article that you should consider. You can read our article at https://my.blog/2020/09/24/blog-three-character-premium-domain-names/

Finding the premium domain name that’s right for you

To make the process easy, we have tools to discover and learn where to secure .blog premium domain names. Our site has an easy-to-navigate section where you can search all available .blog premium names, see what names have been registered by fellow bloggers and gain insight to how others are using their .blog premium names. Need help shaping your name? You can search keywords for inspiration (ie. fashion, travel, fitness). With links to previously purchased premium domain names, you can also pick up a pre-loved name. Once you’ve found your .blog premium domain name, we can help you find a registrar and check pricing to get you going.  

Check out our resources with inspiration and information on premium domain names.

https://get.my.blog/

https://get.my.blog/list/available

Once you’ve started searching for the right name, keep in mind the four pillars of a successful premium domain name.

4 things to look for in your premium domain name

1. Consider the length of your name – brevity can be best!

A short domain name is easy to remember, succinct and clear. The last thing you want is for your customer to struggle with spelling out your name. The longer the name, the more opportunity there is to make an error when typing it into a browser. Shorter names have the benefit of being more recognizable and being more user friendly.  

2. Make it clear, make it concise and make it clean

Your domain name should be easy to understand and pronounce for anyone visiting your site. Ideally, your name should speak to the business you have. Say your name out loud. Is it easy to say? If you’re having trouble speaking it out loud, chances are your customer will have trouble remembering it or typing it out. Your name should be easy to say and easy to spell. A clear and concise name can be extremely beneficial in gaining brand recognition and trust from your desired audience.

3. If you want customers to remember your site, make it memorable

A memorable name is one that is catchy, clear and speaks to your business. It can be hard to name your business but think about a name that is unique but also can tell the story of your brand in a succinct way. Remember to keep it short and clear to create a name that no one will forget.

4. Consider using the right extension to make your domain name pop

If you’re creating a business, the best way to ensure recognition is to end your domain name with the appropriate ending. Gone are the days of .com being the only option. Using an extension like .blog signals to your audience that your site is blog focused and helps to add that clarity and memorability that you are looking for.

You can read about more tips for choosing the domain name that’s right for you here:  https://my.blog/2020/06/18/5-tips-for-selecting-the-best-domain-name-for-your-blog

Your premium domain name is just a click away.

Ready to get started? With resources available to guide you through finding the best premium name, we have you covered. Remember to keep length, clarity, recall and the right extension at the top of your domain name wish list. Investing in your business name is the first step to success and with so many available options, the right name is just a click away.

Check out my.blog for all our resources and get ready to find your new name today.

.blog Featured Site: mgs.blog

Next up in our Featured Bloggers series is mgs.blog. In our last blog article, we covered why premium domain names matter. This is a great example of a blogger with a short, memorable, and easy to type premium domain. The domain consists of the blogger’s initials. He is an influential leader in the tech space with many followers, who has chosen to aggregate his writing, thoughts, and content using a .blog domain name.

The writer behind mgs.blog

M.G. Siegler is a self-proclaimed “writer turned investor turned investor who writes”.

His career began in front-end web development. But it was his hobby that propelled him forward. While working as a developer, he dove into the world of blogging. Eventually he was hired to blog for VentureBeat and eventually TechCrunch.

In time, he became a General Partner at CrunchFund before becoming a General Partner at Google Ventures, now known as GV. As an investor, he’s worked with big brands like Airbnb, Square, Uber, and Vine.

He also invested in content and social media startups like Medium and Secret. The app Secret was designed to allow people to share secrets anonymously with their phone connections. It was an original idea meant to help normalize and level social media interactions. And while it did not last, Medium took off.

Siegler has also continued writing. He has a Medium blog called 500ish Words. He believes online content is “too verbose” so he keeps posts close to just 500 words.

What’s different about mgs.blog

What truly makes mgs.blog stand out is the way in which it’s written. When you’re blogging purely to share and express thoughts, you don’t have to worry about those guidelines. For example, long-form blog posts tend to out-perform shorter blogs for SEO. But Siegler keeps his posts short because he’s not writing for search engines. He’s writing as a way to think and share ideas.

Another thing that stands out about mgs.blog is it’s a collection of writings. This is not the only place where Siegler writes. He includes links to articles he has written elsewhere. If you’re interested in following him, it’s an easy way to do so.

He also has well over 200K followers that engage with his blog posts. His posts tend to read more like social media updates and the engagement follows. The short posts with personal flair are refreshing. He’s not writing to please anyone. He’s writing to express himself.

mgs.blog takes us back to the beginning

Blogs started as a way for people to share thoughts and information online. They’ve grown into effective marketing tools for businesses and a source of income for individuals. And while this is good, it’s not the only way that blogs can or should be used.

mgs.blog takes us back to where we started. It shows how a blog can be a useful and fun way to ponder, reflect, and share thoughts and opinions.

If you’re looking for a way to reflect and share your thoughts, becoming a dotblogger is a great option. 

5 Ways a Site Benefits from a Premium Domain Name

A vital part of a site’s branding is the domain name. It can seriously impact a website’s ability to stand out. When competition is fierce, creating the right first impression is crucial for attracting visitors and setting a site apart; this is where a premium domain name comes in. 

What is a Premium Domain Name? 

A domain name is the digital equivalent of a street address. But with nearly 2 billion websites in existence, the streets are crowded and finding one that fits your business is getting harder.

A premium domain name helps your business stand out. Premium domain names are valuable because they use popular, highly recognizable keywords for better branding and marketability. They are often shorter in length, like our three character premium names released in October last year. 

What Makes a Premium Domain Name Valuable? 

Domain names considered “premium” are categorized as such based on the following four characteristics.

Length: Premium domain names are quite often shorter than regular domain names. This makes them more memorable and appeals to a broader audience. It’s also easier for someone to type your URL directly into their browser instead of having to search for it. 

Brandability: Being shorter, premium domains often have better branding potential. They’re punchy, to the point, and effectively communicate your brand (i.e. sam.blog or food.blog). This makes it easier for your audience to connect immediately and know what to expect.

Keywords: The importance of effective keyword placement for SEO is well understood, but an often overlooked place for them is in the domain name. Premium domain names contain popular keywords that are highly searchable, which may help them show up in search results.  

Marketability: Premium domain names work with a business’s branding efforts, not against them. Domain names containing keywords clearly communicate the content to the visitor and are easier to market. 

The purchase price reflects the value that a premium domain can add to a company. Premium domains sell for more than regular domains, starting at a few hundred dollars to over $100k a year. The good news for anyone thinking of investing in one is that premium domains often appreciate over time. So, not only can they add value to your business day-to-day, but they may even sell for a healthy profit if you decide to move on to a different venture. 

Who Should Have a Premium Domain? 

For website owners looking to monetize their site, premium domains have a particular appeal. Having a premium domain name makes it easier to stand out. If you’re relying on visitors to earn an income, having a memorable name makes it easier for them to, well, remember you. Then, the next time they need something you offer, they know where to go. For example, the website mallorca.blog effectively uses a premium domain to become the go-to online destination for all things relating to the Spanish island. If you’re looking for information related to Mallorca, where better to look than a website specifically dedicated to the topic? And with the help of a premium domain, the site’s intent is demonstrated without even needing to click through. 

5 Benefits of Premium Domain Names

Buying a premium domain isn’t necessarily the cheapest decision, but it can provide an excellent ROI for those willing to invest in their brand. Here are just five of the ways a business can benefit from a premium domain name. 

  1. They help to build a strong brand reputation.

Whatever your site offers, whether it’s ecommerce, content, coaching, or one of the many SaaS offerings, the ultimate goal is to become the go-to destination in your niche. Aside from having a quality offering, the way to do that is by building a memorable brand name that becomes synonymous with your product. Premium domain names allow you to carry your brand name into your website’s address, further cementing your reputation. 

  1. They convey trust.

Having a clear, to-the-point domain name builds trust with a user. This trust becomes even more critical if you’re asking them to purchase something from the site. 

Premium domains show you’ve invested time and effort into making a quality, well-built site. In an age of spam sites and higher fraud risk, reputation and appearance are everything. 

  1. They are more memorable. 

The shorter the URL, the easier it is to remember. While the goal is to attract new visitors through organic search results, ideally, you want them returning to the site directly. This way, there’s less chance they might stumble across a competitor while trying to find you again. 

Having a memorable domain name feeds back into the first point about building a strong brand reputation too. Anything you can do to stay top of customers/visitors’ minds is only going to help a business thrive. 

  1. They are more shareable. 

Premium domains, due to their shorter length, easy brand-ability, and use of keywords, are much more likely to pass the podcast test. In other words, if you hear the site being discussed, you’re more likely to be able to spell it without seeing it written down. This is important as word-of-mouth advertising is a free and effective way to grow your audience and boost authority. Recommendations are one of the most powerful resources in marketing. 

Optimizing your brand for shareability also lets you take advantage of the power of social media, and may even make it easier to form partnerships with other businesses. As of 2020, 3.6 billion people are using social media platforms, a number forecast to hit 4.41 billion by 2025. Premium domains, with their podcast test compatibility, are easier to share across social media as people can easily find your handles. 44.8% of internet users use social media to find information about a brand so having a strong presence is key. 

  1. They may have SEO benefits.

SEO is the key to a website’s success. Though algorithms and bots determine what a site is about and whether it’s relevant to search queries, premium domain names, in conjunction with relevant content, may contribute to higher search result placement.

How to Purchase a .blog Premium Domain Name

You can find and purchase a .blog premium domain name at most of the same domain registrars you’d use to find a regular name. Click here to find a .blog premium domain name registrar. 

.blog Featured Site: foodandmood.blog

Foodies everywhere will be inspired by this week’s featured dotblogger, foodandmood.blog. You  may have heard before that “a picture paints a thousand words,” and this blogger does a breathtaking job of communicating her love of recipes and food through both her words and her photography.

Meet foodandmood.blog

The Food and Mood blog is not meant to be a resource for following a simple recipe, and it’s not written for a person who just wants to rush through cooking a meal. This is a blog for people who love the experience of preparing meals and enjoy it from start to finish.

Mateja Zvirotić Andrijanić is the woman behind the blog. She describes herself as “the one to whom a meal is much more than a mere human need.” She doesn’t just eat because she has to. She has a real passion and love for the entire grain-to-plate process.

This blog is written by and for the person who enjoys picking fruit, going to the market, and then figuring out how to make the most of what they have. It combines the beauty of nature with creating delicious, mouth-watering recipes.

Why foodandmood.blog stands out

Aside from being a blogger, Mateja is also a food photographer. She includes stunning photographs of the ingredients and completed dishes that she creates. Doing so allows her to showcase her photography skills and connect with potential clients. While she doesn’t sell her services directly on foodandmood.blog, she refers interested readers to her photography portfolio.

On the blog, her images help tell the story of the recipes she creates. She also does an incredible job of providing detailed descriptions of the process as opposed to the simple step-by-step directions you may find on other food blogs. You can tell that Mateja knows her audience and speaks directly to them. 

She’s all about taking her time when putting together a recipe. Her recipes aren’t about finding shortcuts but about enjoying the process as well as the final product.

Another thing that helps the Food and Mood blog stand out is that she publishes some posts in both English and Croatian. This is a great example of an easy way to expand your audience to other countries and languages. Foodies are found in all countries around the world, and Mateja is able to connect more widely by publishing her blog in English as well as her native language.

How bloggers can reach others

Mateja is active and creative in the way she uses her blog to reach and collaborate with others. She includes beautiful, high-quality images of her dishes to showcase her photography, but she doesn’t leave connecting with others to chance.

On the About page, Mateja directly shares the ways through which people can work with her. She lists several options and includes an opening for people to share new ideas for collaboration as well.

Outside of her blog, Mateja uses social media. She actively shares her blog content on Instagram, Facebook, and Pinterest to drive traffic to her blog posts. These platforms also allow her to showcase her food photography, and catch her audience’s attention of as they scroll through their feed.

As foodandmood.blog shows, blogs can be an effective way to connect people across the world. They can facilitate easy communication in multiple languages. Reaching a global audience is just one of the beautiful things about blogging.

Blogging vs Content Marketing: What’s the Difference?

Are you a blogger or a content marketer?

The truth is, you can be both. Blogging may be one component of content marketing, but content marketing is more than blogging.

Let’s start by defining blogging. The word “blog” comes from “weblog,” which describes an ongoing log of information on the web. Usually, people look at the most recent posts first, to see the most current information.

Blogging is a way to share interests, business information, or opinions meant to provoke thought in a certain niche. It is also a great way to interact with audiences.

Content marketing is exactly what it sounds like: creating and sharing content to market your product, business, service, or something else. When people talk about content marketing today, they are typically referring to online content.

The best way to think about the relationship between content marketing and blogging is that blogging can be part of a content marketing strategy, but content marketing is a much broader category that includes creating and distributing different types of content to a target audience.

Blogging is one form of content creation, but there is a larger world of content marketing you could explore.

Types of Content to Use in Marketing

If you haven’t delved into content marketing yet, you might want to learn more about it. There are four main forms of content: written, audio, video, and image. Most likely, you’ll be using a combination of these forms in your content marketing. Here are a few examples:

·  White papers – these are reports or guides on issues related to a topic to help educate readers. Often they include problems in that area and discuss possible solutions. White papers are commonly used in B2B content marketing.

·  Case studies – these are accounts of customer experiences, showing the problem a customer had and how your product or service helped them.

·  Videos – videos are used in creative ways for content marketing, not just as advertisements but as customer-created content, to tell a story about your business or service, to share information, to showcase products or people using your products, and more.  

·  Podcasts – podcasts have grown in popularity, as people listen to them on their commute or when they’re working out. Through the use of interesting stories, discussions, and special guests, podcasts can be great tools for spreading the word about your business.

·  Books – Publishing a book that shares valuable information from your field or your unique perspective as a thought leader can be a great form of content marketing. If you make it an eBook or audiobook, you can further expand its reach.

·  Newsletters – sharing updates such as new products or services, new business partners or success stories can let people know you are still active and your business is still thriving. 

·  Infographics – these usually include statistics, graphs, charts, and images or symbols. They are attention-grabbing and easy to understand.

So, Are You Blogging, Content Marketing, or Both? 

To answer that question, look at your strategy. Are you solely focusing on creating articles on your blog? Or are you creating content beyond that and using multiple channels to both distribute it on and create content for? 

When you start to do content marketing, your strategy will be linked to goals such as driving traffic to your website or making sales. You will produce content that is more intentionally tailored to the audience/ customers you are trying to attract. 

Often content marketing strategies use more than one channel. That means, in addition to a blogging website, you will be sharing your content in other forms on multiple platforms. You will also most likely want to create different kinds of content. 

Whether you are blogging for fun or as part of a broader content marketing strategy, you might want to check out some of our tips for growing your blog audience

If you are already blogging, how can you use it for content marketing?

One way is to change your approach to blogging and producing content. Instead of writing about whatever comes to mind, you will want to think about your target audience. What interests them? What topics will catch their attention? How can you offer valuable information to them?  

Once you focus your blogging efforts on creating content to draw in your audience, you can connect your blog to other types of content marketing you’re doing. You can promote your blogs on social media by sharing excerpts, summaries, and teasers about upcoming or recent blog posts.

You can also test out other types of content through some of the channels we mentioned in the last section. Think about who your audience is and the channels they might find you through, and then provide the content they’re craving.

You can use the other types of content previously mentioned, such as books, videos, and newsletters, to get people interested in your brand and voice. Then, you can direct them to your blog where you promote your business and products or services. If your blog is on your website, even better!

If you want to keep track of how effective your efforts are at driving traffic to your blog, you may want to check out our post on blogging feedback.

Conclusion

If you’ve decided that you don’t need to do content marketing or don’t have the time for it, blogging can still be a valuable strategy for getting your voice out there and driving more traffic to your website.

Yet, content marketing, especially when applied to and used in conjunction with blogging, can expand the possibilities and reach for your business. You’ll reach more people, through a variety of channels. 

You have all the tools you need to reach your audience and grow your blog. Why not try doing some content marketing today?

The Best Blogging Courses to Help Grow Your Blog

Blogging is a great way to express yourself, share your passion, or grow your business. As a blogger, you’re always looking for ways to improve your blog. 

If you want to learn how to set up your blog, make changes, and strategize, consider taking a blogging course.

The good news, in this age of online learning, is that there are many well-crafted blogging courses that can provide you with the tools and insight you need to get started or make your blog stand out. You’ll be surprised at how much you can pick up with a few online resources. 

Where to Start

If you’re just getting started, the first thing you need to do is learn how to use your chosen blogging platform.

WordPress 

If you are using WordPress, the most popular platform for blogging, you might want to try one of these courses:

The WordPress.com Blogging for Beginners course allows you to learn everything you need to know about blogging from the most trusted experts in the industry. 

In Understanding WordPress – How to Navigate Self-Hosted WordPress you can learn with instructor Grayson Bell, who has been blogging with WordPress for over 14 years. 

Medium 

Another popular blogging platform is Medium. Casey Boticello, Medium blogger expert and founder of Medium Blogging Guide, has a blogging course for $49.99. If you pay an additional $40, you will also get a one-year subscription to his Blogging Guide, which will help you stay up to date with strategies for monetizing your blog.

Blogger.com

If you plan to use the Blogger.com platform, watch a free tutorial from a blogging expert on Youtube.

Squarespace

Another option popular with bloggers is Squarespace. There is a great free course that breaks down the different components of this platform and shows you some possibilities to explore when you become a more advanced blogger.

Courses for Building Your Blog

Once you’ve chosen your platform and learned basic blog setup, you may like to move on to learning some general blogging tips and strategies. There are countless platforms where you can learn about these.

Free Courses to Grow Your Blog

If you’re looking for some budget-friendly options, try a free blogging course.

Professional blogger Yaro Starak offers email blogging courses. His free 10-day email Foundation course will help you get started and avoid pitfalls. He also has other free resources and email courses, such as how to buy and sell blogs to make a profit.

Another dotblogger offers web design tips and has tailored how-to instructional articles for free. Learn about popular themes for design, how to link to your social media, design tricks, and more.

Popular Blogging Courses to Consider Purchasing

Here we highlight some of the many courses available for purchase.

Problogger

One of the most popular and accessible options is Problogger. Courses range from free to $99.

You could start with Problogger’s free Ultimate Guide to Starting a Blog course, which gives you 12 lessons. From there, check out some of the other courses that help you learn how to create content, find readers, build your community, and make money.

Udemy

Another popular platform to find helpful blogging courses is Udemy. Top courses often include articles and other free resources.

The highly-rated course, Build a Blog in 30 Days is $79.99, but is sometimes on sale for as low as $14.99.

Best-selling course, Blogging Masterclass: How To Build A Successful Blog In 2021, taught by expert, Brad Merill costs $129.99 for 3.5 hours of content, but is sometimes on sale for as low as $25.99.  

LinkedIn Learning 

Another place you can find blogging courses is on LinkedIn Learning. Buy individual courses or sign up for the unlimited plan starting at $19.99.

Try Starshine Roshell’s Writing a Compelling Blog Post course for 45 minutes of content that will help develop your voice and build your brand.

Skillshare 

Skillshare has become a popular place for online experts to share skills. Watch introductory videos for free, but for most courses, you will need to upgrade to a premium plan at $19 a month or $99 a year.

One highly recommended course is Creating Content That People Love to Read (and Google Loves to Rank), by longtime blogger, Raelene Morey.

Moz for SEO Tips

If you’re struggling to gain traction on the web and want to learn SEO for blogging, look at what Moz, a leader in SEO, has to offer.

Moz’s course on SEO fundamentals costs $49 for 67 minutes of content, or the course, Learn Keyword Research is $119 for 84 minutes of content, and they post free video content every week on their Whiteboard Fridays segments.

Courses to Help You Monetize Your Blog

Below is a sample of courses on different monetization strategies for your blog. 

Free Courses 

Alison Reeves Masterclass on The 4-Step Framework for a Money-Making Blog will teach you how to make your blog unique, create great content, and generate a passive income.

Udemy

Udemy course, Blogging for a Living – Perfect Small Budget Project with Theo MacArthur gives you 13 hours of quality content on monetizing your blog with low up-front costs. Normally $129.99, the course is sometimes on sale for as low as $25.99.

Courses for Mommy Bloggers 

Popular Mommy Blogger, Suzi Whitford has a highly recommended and popular Blog By Number course.

For $97, you get 3 hours of content to teach you how to make money, even on a blog that you are starting from scratch. Suzi shares lots of free resources along the way, and shows you how to cut costs and increase profits.

Courses for Travel Bloggers 

Proven Travel Blogger Matthew Kepnes, or “Nomadic Matt,” has a training and mentorship program to help you start, build, and become successful at making a full-time income from blogging.

Nomadic Matt has a team to help you develop a strategy, learn all about the technology, and become an SEO master. Get access to his course for $79 a month, or pay $199 per quarter for full access to his material, including hands-on assistance and a supportive community.

Courses for Food Blogging

If you’re considering this niche, look at Food Blogger Pro and Learn How to Start, Grow, & Monetize Your Food Blog with Lindsay and Bjork Ostrom.

The Ostroms have a free podcast on their website, and an option to buy a membership, which grants you access to expert advice, guidance, and a community of like-minded bloggers.

Conclusion

Taking a blogging course is a great step to starting or improving your blog. Why not try one of the courses and see what you learn?

Also, don’t forget to check out the other resources on our blog. We’ve written a lot of articles and guides for new and experienced bloggers so be sure to browse through them as well! 

.blog Featured Site: appetiteforwine.blog

Louis Pasteur once said, “A bottle of wine contains more philosophy than all the books in the world.” And that’s a quote that gives you a sneak peek into our latest featured dotblogger, appetiteforwine.blog. It’s a blog that focuses on the story behind the wine.

Meet Appetite for Wine

One of the beautiful things about blogs is they allow people to share their passion and connect with others who feel the same way. This featured dotblog is a great example. It’s written by Kent Reynolds and Robyn Raphael-Reynolds, a couple who enjoys fine wine and everything that goes along with it.

Kent and Robyn live in California close to Wine Country. They’ve been sharing their passion for wine on the blog for almost six years. As you follow along with their stories you start to feel like you know them. Their content is engaging and personal – they even shared the story of their wedding with their readers in 2019.

What you’ll find on the Appetite for Wine blog

Posts on the blog fall into several categories.

Destinations – Kent and Robyn share their experiences at vineyards and wineries around the world. They mainly cover US destinations such as Napa Valley and even a vineyard in Hawaii. But they also include other countries like Greece, Portugal, and Canada, with stories on both the well-known and lesser-known locations.

Reviews – What would a wine blog be without reviews of wine? The Appetite for Wine blog does reviews on wine and wine-related products like books about wine, and music suitable for wineries. Their reviews provide a deep level of detail and knowledge of the subject which helps them build credibility as experts. 

General posts – Kent and Robyn also write posts that offer general tips and stories. They share their personal experiences, like the story of the first wine tasting they hosted and tips for protecting bottles of wine as you travel.

Monthly Wine Writing Challenge Appetite for Wine participates in a monthly writing challenge. It was created by other wine writers looking to boost creative wine writing.

This is a great example of a blog with a clearly defined niche. Everything on it is related to wine. This helps readers to know exactly what they’ll find when they first encounter the blog.

How the blog is being used

appetitieforwine.blog is all about one couple sharing their passion for wine. After just a few minutes on the blog, you can tell Kent and Robyn have a real interest in and understanding of wine. This makes it easy for others with the same interest to connect with them.

They aren’t focused on selling products or services on the blog. They do provide links for some products, but it’s not the main purpose of the blog. There are also a few ads on the website such as above the header and in the sidebar. This is an easy way to monetize the blog.

They also highlight wine industry awards and recognition they’ve received. Examples include Top 100 Wine Blogs and The Great Seal of the Wine Century Club. Having these badges on the blog helps to build their credibility with readers.

Overall, you get the impression that the blog is a creative writing outlet for the couple. It’s a way to write about and share their information about something they love with others who have the same interest in wine.

Back to the basics of blogging

In 2021, blogs are being used in many diverse ways. They are used as marketing tools. They’re used to engage potential clients. But appetiteforwine.blog is a fantastic reminder that blogging is a great way to share your passion while connecting with those that have shared interests. Do you have a passion worth sharing? Starting your own blog might be a way to find your audience.

.blog Featured Site: legendsofsport.blog

If you’re a sports fan, we have the perfect dotblogger for you to meet. Today’s featured blog is legendsofsport.blog run by sports photographer Andrew D. Bernstein.

Meet the blogger

When it comes to sports photography, Andrew D. Bernstein is one of the greatest. Back in the 1980s, he was part of the team that created NBA Photos, which later became the worldwide leader in NBA photography licensing. He’s also been in many other ventures over the years.

His company is called Andrew D. Bernstein Associates Photography, Inc. Over the years, he has worked with LA teams, including the Dodgers, Clippers, Kings, and Lakers. His work has been used by companies that include Pepsi, Coca-Cola, Nike, and Reebok.

Andrew helped revolutionize sports action photography indoors through new technology and tactics. His accomplishments and work speak for themselves.

Outside of photography, Andrew has made numerous appearances on radio and television to share his work. He is also the founder of the media and events company Legends of Sport.

What is Legends of Sport?

Legends of Sport is a blog and podcast. The podcast is in its third year and is now being distributed by the Los Angeles Times. In the podcast, Andrew interviews different sports legends to learn more about their careers. These legends even share details about their personal lives. Some of the athletes who have been featured on the podcast include Kobe Bryant, Kevin Love, Steve Kerr, and Candace Parker.

Legends of Sport allows Andrew to share his passion for the sports world in a different way rather than solely through his photography.

Similar to the podcast, the blog allows him to dive deeper into sports topics and legendary teams and athletes. The blog was created to celebrate sports teams, athletes, events, and historic moments. Topics include legendary teams like the 1987 Los Angeles Lakers and the 2011 Dallas Mavericks, to name a few examples.

On the blog, Andrew also includes a section called “Today in Sports History.” He posts new content here every single day. These posts share the stories of iconic moments and unforgettable athletes from history. There is a lot of work that goes into posting on a daily basis, but it adds a great element to the blog.

While the Legends of Sport blog is not about Andrew’s photography business, he includes links back to his business website. This enables people to learn more about him and the work that he does.

If sports are one of your passions, we encourage you to browse legendsofsport.blog and relive some of your favorite moments from sports history.

Using a blog to share your passion

Blogs are a fun way to connect with others who share your passion. Andrew is a sports fan who turned his passion into a career in photography. Now, he’s also expanded it into a podcast. Andrew’s blog is a place where sports fans can learn about their favorite legends. It’s also a platform where Andrew freely shares his interests with the world.

In the past, we’ve featured blogs that businesses and entrepreneurs use to support their marketing efforts. The Legends of Sport blog drives traffic to the podcast and Andrew’s photography website. However, it’s also a place for him to share his love of sports and connect with others who feel the same.

The great thing about the diversity of blogs is that you can use them to write about and share information on any topic. It is a great way for you to create content and find a community of people with whom you can share your passion the same way that Andrew does. 

Top 5 tips to be a successful blogger!

Successful bloggers have one, great thing in common – they’re authentic. Sure, it’s a word we hear online all the time – ‘be authentic, just be yourself, etc, etc’, but what does it actually mean for your blog?

First up, it’s a good idea to consider why people read blogs, specifically, your blog. There are millions of them out there, so what’s going to make yours unique? Sometimes, it’s not about doing the right thing (because the right thing  is for you to figure out), but about avoiding following the crowd. Find your style and let people see the real you. We’ve put together these five tips to becoming a successful blogger. 

  1. Find your voice

Here’s where the authenticity comes in, right at the start. Try visiting your own blog or website from the perspective of a stranger. How does your personality come across? What keywords would you use to sum up the person behind this blog? Are these words a reflection of who you really are? It’s a great exercise to do, not just now but regularly. Keep yourself on track and ask friends you trust to do the same thing too for extra valuable feedback.

If your blog is surrounding a particular niche or branding, make sure this is instantly recognisable too. Web visitors (particularly new ones) don’t hang around for long, so it’s crucial to make that impact right away and deliver a strong message of ‘This is who I am and this is what you can expect from my blog’. Blogger, Stephanie Cristi does this well here.

Just like Stephanie, lots of bloggers choose to blog under their own name, mirroring this in their domain. It’s a quick and easy way for your audience to identify with you and make a connection with your individuality. Make sure you check out .blog for availability. We recently released 3-character premium domain names – your perfect domain name could be available so grab it before someone else does. 

OK, so you’ve got your first impression nailed, now what? When you’re blogging, remember that readers might see you as a brand just as much as a person, and while you’ve spent your whole life defining who you are as a person, you might not have given so much time to figuring out who you are as a brand. 

Traditionally, brands spend a ton of time figuring out what makes them who they are. This includes everything from a mission statement to company values you can find on most brand websites. We’re not suggesting you go this far and have documents written up on this stuff if you don’t want to, but take a little time to consider how you might want to present yourself. Your blog’s tone and voice is a key part of this. 

By making blogging a part of who you are, you’ll have regular opportunities to check in with your authenticity. If your brand starts to feel like a real effort to project, you can probably bet something isn’t right and you might need to go back to the drawing board to figure out the kind of voice you are communicating to your audience. 

  1. Build an online community

If you’re a blog reader and not just a blogger (and you should be, it’s a great way to learn from the best), you’ll know that blogging doesn’t solely take place on your website. Your blog needs to extend to your whole community, to draw in new audiences and reach people who might not otherwise find you. 

By thinking of yourself as part of a wider community, you’ll find loads of opportunities to share your work with others, build loyal readers and allow people to get to know you in micro doses. Yes, we’re talking about social media here. Whether you’re active several times a day, or choose to schedule your content ahead of time, social media is a great tool for giving people bitesize chunks of your blog (and therefore your brand) in a quick, engaging way which invites more web traffic. 

If you do opt for the latter and prefer the scheduling option, make sure you still dip in regularly and respond to comments in real time. When you’re new to blogging, that back-and-forth rapport between you and your readers is key to building a reputation as someone active, who engages with their community and is there for their audience and not just the opportunities that blogging brings. 

Blogger, Andrea Badgley has written some great further tips on networking here.

  1. Write, write, and write some more

There’s a saying amongst creators: Done is better than perfect. Why? It’s simple, because perfect often isn’t done! If you’re waiting to create a flawless blog post, your audience will get bored and move on. By providing consistent, regular content, you’re feeding their appetite and practicing your craft. This perfectly imperfect method is demonstrated here really well by blogger, Tess.

Let’s get honest here – you might look back at your early blog posts in a few years’ time and cringe – but that’s OK! What we’re looking for here is development and practice. You can only achieve that by doing and refining your work as you go. 

Find a rhythm to your writing, or let one find you. By writing regularly and keeping yourself in check with your brand (see back to tip #1), it will feel more natural the more you do it. 

Think about the way you work best too – is there a time of day you enjoy writing? Could you schedule an hour every week or more to regularly commit yourself to writing at this time?

If writing your content still feels daunting at times, remember that it’s not the only content you can offer. Break up your blog posts with relevant and engaging images, videos, and graphics to highlight your brand further, and connect with your audience visually. 

  1. SEO

Those three little letters you will definitely have heard of, but how much do you know about them?

SEO stands for Search Engine Optimization. It’s basically Google’s and other search engines’ way of figuring out what your blog is about to be able to present it to the right audiences.

Once you’re confident that you’ve started out on the right foot with your blog, giving some time to exploring SEO is a great idea and a tool that will benefit you enormously if done well. 

People often make the mistake of thinking that you need a ton of keywords in your blog to hit as many audience opportunities as possible, but in reality just honing in on one or two is often more successful.

Consider what your next blog post is about, and do some keyword research around that. Tools like Google AdWords and Answer the Public let you see the real-world phrases people are using to find content on your topic, and you can use them to build the strength of your blog post. 

As well as this, take a moment to go into the SEO settings in your blog with each post. You’ll have the opportunity to add meta tags, keyword listings and SEO summaries that help Google understand what your blog post covers and how helpful it will be to people searching your topics. 

  1. Enjoy the process

If there is one thing to remember in blogging, it’s that it is meant to be fun. Sure, if your blog takes off and you build a great community there’ll be times that you feel the pressure to create, but overall, blogging is something to enjoy. Building a blog takes time, so don’t fret if it feels like nothing much is happening right away, just focus on your achievements and celebrate every milestone, however small they start off. 

What’s enjoyable right at the start might be different to what’s enjoyable six months from now, but whatever stage you’re at, keep it light, keep it up, and enjoy the process. 

Want more great blogging tips? Check out our post on the best blogging tips and tricks here.

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