Looking to Become a Blogger? We’ve Got the Tools You Need

Blogs are everywhere. People turn to them for news, inspiration, travel guides, cookbooks, and anything else you can imagine. Even though there are millions of blogs, there’s always room for new bloggers. Everyone has a unique experience, expertise, and energy, and every new blogger adds positively to the blogosphere. 

No matter what stage you’re at as a blogger, we’re here to support you along the way, and .blog has the resources you need. Have you been thinking about starting a blog but waiting for a sign? If so, this is your sign, and this article is for you!

Before You Start

Just thinking about starting a blog? You’re in the right place. Part of building a successful blog is planning ahead. These articles can help answer some of your questions and guide your planning process:

6 Questions Every New Blogger Asks

How do I start a blog? What should I write about? What tools do I need to be a blogger? All beginning bloggers have questions, and this article answers 6 of the most common ones.

How to Choose the Best Blogging Platform for Your Needs

Before you can even start writing, you need a blogging platform. Choosing one can be intimidating, but this article walks you through questions that will help you choose the best place for your blog.

5 Tips for Selecting the Best Domain Name for your Blog

Do you already have a dream domain name in mind? If so, great–read this article to get confirmation that you’ve chosen the right one. If not, no worries–this article will give you the tips and confidence you need to select the best domain name for your blog.

Building Your Blog

Now that you’ve taken the leap into the blogging world, you’re probably working through the details of building a successful blog. These articles guide you through some of the logistical steps of getting going:

How to Start a Blog in 5 Simple Steps

You’re ready to dive in–fantastic! But what next? This article helps you get started in 5 simple steps. You’ll be blogging in no time.

5 Tips to be a Successful Blogger

Who doesn’t want success? Even if you aren’t looking to make a living with your blog, this article will teach you everything you need to know to get the best start.

7 Secrets to Building a Successful Blog

The last article had 5 tips; this one has 7 secrets–shh! This information is for dotbloggers only. We kid, but check out this article to learn the keys to blogging success.

How to Start a Photo Blog: A Quick Guide for Beginners

This article is dedicated to beginning a photo blog, but it can be tailored to any niche. If you have a photo blog, you can’t miss this one, but even if you don’t, the tips are still relevant.

Looking for More Inspiration

We get it: sometimes you need a reminder of why you started in the first place or evidence of why you should. These articles detail why building a blog is worth it:

Why It’s Worth Starting a Blog in 2022

We obviously think blogging is worth it, but don’t just take it from us. This article gives all the evidence you need to jump in.

6 Reasons Why You Should Start Blogging This Year

Answering the question, “should I start a blog?” This article outlines six reasons why blogging can positively add to your life.

You Are A Blogger

Blogging is for everyone. Whether you’re looking to make a career of it, building a blog to support your business, or are simply blogging as a hobby, you can learn how to build a successful blog at .blog. Our commitment to bloggers is ongoing, and we’re always adding new articles to support your success. We can’t wait to see where your blogging journey leads.

What is World Blog Day and How Can You Celebrate?

Did you know there’s a whole day dedicated to celebrating blogs and the bloggers behind them? Since the early 2000s, August 31st has been known as World Blog Day. Naturally, we’re excited to mark this holiday!

What are blogs?

If you’re here, you probably already know the answer to this question, but you might not know about the history of blogging.

In 1994, Justin Hall, a Swarthmore College undergraduate, created links.net and began using it as a diary. He pioneered the practice of documenting thoughts and sharing personal insights online, so he’s often credited with being the world’s first blogger. 

Despite its growing popularity, the word “blog” didn’t come about for a few more years. Jorn Barger described his website “log” as a “weblog” in 1997, and the term was eventually truncated to just “blog” and used as both a noun and a verb.

WordPress launched in 2003, providing an accessible platform for bloggers, and things continued to evolve from there. Sites like Huffington Post and Buzzfeed blurred the line between blogging and journalism, and throughout the early 2000s, blogging continued to gain popularity worldwide.

In 2015, the .blog domain was added, helping bloggers expand their reach and better cater to their target audiences. 

There are now over 600 million blogs online, and millions of new posts are published every day.

Why are they worth celebrating?

Blogs are an exciting, accessible, and noteworthy way to share and receive information. Because anyone can become a blogger, they’re diverse and varied, and they cover a whole host of incredible topics. 

Want to learn something new? You can learn it on a blog!

With so many different topics and styles, there’s a blog out there for everyone. Bloggers pour their time, energy, and hearts into creating desirable content and maintaining their sites, and we think that’s worth celebrating.

How can you celebrate?

1. Have a blogging party

Need an excuse to throw a party? Have one for World Blog Day! Hosting a blogging event, either virtually or in person, is a great way to network, promote your brand, and celebrate. It doesn’t have to be elaborate; you can invite people to join you on social media, host a giveaway, or give out branded swag.

2. Blog about it

Why not celebrate the day dedicated to blogging by writing a blog post? Schedule a special post educating people about the history of blogging or, better yet, outline the history of blogging in your particular niche.

3. Network with other bloggers

Use this day as an opportunity to get to know others in your field. See if any organizations in your niche are hosting events or contact a fellow blogger about guest posting.

4. Try something new

World Blog Day could be your chance to try something new, like adding a new feature to your blog. 

Do you already have a content calendar? If not, look for a free template to bring more organization and planning to your blog. What about video? Have you tried adding this trendy media to your site? If not, let World Blog Day inspire you to give it a try! 

If you need more ideas, check out our post on the latest blogging trends [link to blog trends article]. We’re always working to keep you up to date so your blog remains on the cutting edge.

5. Start a blog

Have you been thinking about starting a blog but haven’t yet? What better day to jump in! The blogging community is a wonderful place, and we’re always here to support you.

Happy World Blog Day

Since their very first appearance almost 30 years ago, blogs have exploded. They’ve grown and evolved from simple online diaries to incredible sources of information and entertainment. We’re thrilled to be part of the blogging community and share its rich history. 

For World Blog Day, we’re celebrating all bloggers and encouraging you to find a fun way to mark this special holiday.

5 Ways a Blog Can Help You Build Your Personal Brand

Blogging is critical to a strong business marketing strategy, but what about your personal brand? A blog is one of the best ways to solidify your online presence and build positive awareness. Let’s look at what a personal brand is, why it matters, and how blogging can help build yours.

What is a personal brand?

A personal brand answers the following questions:

  • What makes you special?
  • What is your niche? 
  • What are you known for? 
  • Are you a thought leader in a particular field? 

Let’s tease apart a few brand-related terms: 

Your personal brand demonstrates your mission, values, and voice. 

Your brand identity communicates your brand. It involves anything that influences public perception, including all the visual elements that set you apart, like your logo, website, and graphics.

Brand awareness refers to how recognizable your brand is. Bear in mind that brand awareness isn’t always positive! A brand can have high but negative brand awareness, meaning it’s well-known but has a poor reputation. 

The goal is to use your blog to build positive brand awareness.

How can blogging build your personal brand?

Whether you’re a business or an individual, you need to solidify your brand to shape customer perceptions and foster loyalty.

Content marketing, like blogging and social media, can help build brand awareness. To ensure positive awareness (i.e., a good reputation), it’s important to always provide the best possible content.

Tips on using your blog to build your brand:

1. Be clear about your brand and niche

One of the key components of a successful blog is a clearly-defined niche. When you know yours, you can learn about your competition, the bloggers you should be networking with, and which keywords to prioritize. It’s also much easier to provide helpful and engaging content when you know the specific audience you’re targeting. 

Knowing who you are and your goals as a blogger are essential to building your brand.

2. Bring your personality to your blog

Your blog communicates your brand identity before visitors ever read a word of your posts. Everything about your site design tells your audience something about you. Then, your stories and brand voice develop a more complete picture of your brand.

While it’s perfectly fine to get inspiration from other blogs, it’s important to make your blog your own. Keep it as authentic as possible, and don’t try to be someone you’re not. Maintaining a consistent brand will be much easier if you don’t have to remind yourself of who you’re pretending to be!

3. Be consistent

The more you write, the more you define your brand. Publish regularly and provide good content so readers can rely on your blog and increase positive brand awareness. Frequent posting also ensures you’re providing the most up-to-date information.

Make sure to keep your formatting and voice the same across posts. When your posts are consistent, people know what they can expect from you. 

4. Grow your online presence

It helps to think of your blog as part of a larger brand-growing team, so build social media accounts alongside it. When these two platforms work together, you create more opportunities to expand and display your brand. 

Having multiple forums isn’t much more work than just one! You can make small content changes across platforms so that there’s consistency across your blog posts, email, Twitter, Instagram, TikTok, YouTube, and podcasts.

5. Value networking

Getting to know others in your niche is a great way to support brand building. The bigger your network, the more opportunities you’ll have. Invite like-minded bloggers to guest post on your site, and ask if you can post on theirs. 

The Takeaway

Whether you’re a business or an individual, it’s important to think of yourself as a brand and to market yourself accordingly. With focused attention, consistency, and good content, a blog can help create and build your personal brand.

Take Your Blog to the Next Level with These 5 Blogging Trends

There are more than 600 million blogs online, and thousands of new posts are uploaded every minute. One of the best ways to make your blog stand out is to understand and adopt current trends. Here are the top five blogging methods, styles, and techniques for you to focus on today:

1. Good Content Always Wins

Prioritize Fact-Driven and Well-Researched Content

Today’s consumers want factual, informative content. With easy access to so much information, readers are drawn to sites they can rely on for accurate and unique insights. As a blogger, it’s important to include well-respected sources and data to keep your readers’ trust.

It can even be worth it to invest in gathering your own data. New insights give your audience something unique while showing you know them and their interests. Taking the time to contribute to your field could lead to other sites referencing your blog, which improves your credibility and SEO (Search Engine Optimization).

Write Quality Long-form Posts

On average, the top posts on the first page of Google are 1500-2000 words in length. Longer articles allow you to include more keywords, which can create organic traffic to your site, and readers value posts that explore topics in greater depth.

2. Find Ways to Monetize

Use Content For Lead Generation

Blogging can be an excellent way to make money both passively and actively. Still, with Facebook ads and other channels becoming more difficult and expensive, many bloggers are turning to content creation to generate leads. When done right, blogs are a great way to drive traffic and increase leads organically. Sarahsayspets.blog exemplifies authentic monetization with her storefront and content marketing. 

Utilize Affiliate Marketing 

Affiliate marketing is an easy way to earn passive income, and adding affiliate links to your blog posts is one of the tactics you can use. Today, there are various affiliate platforms, most of which are free to join, and individual programs. 

Regardless of your niche, there are tons of options for organically integrating affiliate marketing into your blog.

3. Give People Content Where and How They Want It

Include Visual Content

Blogs need visual content. It keeps readers more engaged by appealing to shorter attention spans, can break up blocks of writing, and allows your audience to consume the same information in multiple ways. 

Visuals don’t just mean pictures; blogs can benefit from graphs, charts, infographics, and videos [link to new video article].

Integrate Social Media

Almost everyone is on social media in one form or another, and integrating yours with your blog gives you a more complete blogger profile. Treating your social media channels as an extension of your blog [link to new social media article] helps you connect with your current audience and is important for finding and building a larger one.

Content Marketing

Focusing on content marketing gives you a broader strategy across multiple channels. Blogs are one form of content marketing and can be a place to display other types. Your blog can serve as a resource for readers to learn new information about the services you offer, and as a platform for finding your ebooks, podcasts, YouTube channels, etc.

4. User Experience Matters

Prioritize Mobile Optimization

Today, most people have a mobile device with them at all times and as a result, they regularly read blogs on their phones. Rather than treating mobile optimization as an afterthought, keep mobile formatting at the forefront of your strategy to give mobile users a positive and user-friendly experience.

Make Content Scannable

As attention spans have shortened, people often prefer easily accessible information they don’t have to spend time searching for. Subheadings and visual content help keep your posts more engaging. Many readers also look for a TL;DR (too long; didn’t read) at the beginning of blog posts, a short summary to appeal to those who prefer a quick overview over a longer article.

5. Build a Brand, Not a Website

Whether you’re a business, organization, or individual blogger, building a brand matters. Blogs aren’t simply places to share information; they can help create and advance your brand. Your color, font, format, and writing style all speak to a larger image. When paired well with social media, podcasts, and e-commerce shops, your blog helps your audience form a picture of who you are and what your brand is all about.

The Takeaway

One of the most exciting things about the world of blogging is that it’s constantly changing and evolving. Staying educated about current trends keeps your blog fresh and modern. The more trends you adopt, the more you can stand out and achieve success.

Blogs and Videos: How and Why They Go Together

Video content has become central to how we share and consume information. A survey by Wyzowl found that the average person spends around 19 hours per week watching online videos, an increase of 8.5 hours since 2018.  

Not only are we watching more, but we’re also sharing videos twice as often as any other type of online content. When asked how they want to learn about a product or service, 73% said they prefer to watch a short video, while only 11% would rather read an article.

Given the popularity of videos, how can bloggers use them to their advantage? The good news is that it isn’t necessary to create something entirely new; the best method is to integrate videos into your existing marketing channels. And, with over 570 million blogs and 77% of internet users reading them daily, adding videos to yours is a great way to make it stand out.

It’s clear that video content is highly valuable and worth investing in; here’s how bloggers can benefit from using them.

Five Ways To Use Videos in Your Blog

  1. Tutorials

Tutorials are an easy way to incorporate video content into your blog. People often read blogs to learn how to do something or gain new information, and videos are great teaching tools. 

Instructional guides are enhanced by visual content even without putting yourself on camera. Tons of programs  make it easy to record your screen while narrating your explanation.

  1. Video Summaries

Use videos to present a concise summary of your blog post. Similar to Cliffs Notes versions of books, which only capture the most critical and enticing parts, a video summary can act as a highlight reel of your article. This is ideal for capturing additional audiences who may be short on time or prefer watching a video to reading an article.

  1. Vlogs

Videos can also be standalone blog posts. If you don’t have time to craft an article, you can post a vlog instead of written content. Or, your vlog can serve to add depth to a short-form blog post. 

Even if you’re connecting your video to a blog post, don’t assume your audience will read the article first. It’s always best to include a brief intro explaining what the video is about.

  1. About Us Videos

Readers love to know the people behind their favorite blogs. “About Us” videos are a fantastic way to educate your audience about who you are and engage with them on a more personal level. It doesn’t need to be complex; a simple video that lets your audience see the face and voice behind the blog is a valuable tool.

  1. Unique Content

Your audience cares about what you uniquely offer. Do you regularly share your favorite products on your blog? Try adding video reviews to your site. Are you a travel blogger? Share clips of your trips, rate travel products, or post “How To” videos about packing. Do you have a food blog? Post videos to accompany recipes or summarize your top ten recipes.

How to Add Videos to Your Blog

One of the simplest ways to add videos to your blog is to embed copy the “embed video” link from YouTube and insert it into your webpage. Make sure videos are customized to your site, so  they look great and don’t exceed your column width.

It’s beneficial to inform readers that there’s a video in your post. Signal it in the title simply by adding ‘(Video)’. 

Remember that quality matters. Use a tripod to ensure stability and invest in a microphone to provide clear audio. Check that your lighting source is sufficient and your background is free from distractions. Although vertical videos work well on social media, for blog-quality content, film horizontally.

The Takeaway

Video marketing is a key tactic in today’s world. Its popularity has risen quickly over the last few years, and it won’t go away any time soon. 

Adding video content to your blog can help you reach new audiences, stand out, and get more shares. 

Regardless of your niche, there are opportunities to incorporate video content in a way that’s unique to your blog and enhances what you already offer.

How To Make Your Blog and Social Media Work Together

You probably already know how valuable blogs are. And, if you’re reading this, it’s likely you also know that social media is a great marketing tool. What you may not be aware of is the importance of combining the two. We’re going to look at the benefits and how to make your blog and social media channels work together.

Why You Should Coordinate Your Blog and Social Media Channels

All bloggers want traffic to their sites. Having an active social media presence can help with that goal, improve engagement, and give you greater insights into your audience. 

People are more likely to comment on social media posts than in a blog’s comment section, so an active presence gives you more opportunities to communicate with your readers. The more places they have to connect, the more attached they feel, and therefore, the more engaged they are.

What Does Online Cohesiveness Look Like?

It’s not enough to simply have a blog and social media accounts. To maximize their benefits, it’s important to have an active, connected, and cohesive presence across platforms. 

There are many creative ways bloggers can use social media to direct followers to their posts. Of course, your social media platforms should contain a link to your blog, but don’t stop there! Update your profiles regularly to direct readers to your most recent posts. You can even use tools that allow you to merge multiple links into a single page with a unique URL. Include creative and engaging video content, photos, and graphics with a call to action that guides viewers to your blog.

Rather than considering them as two separate entities, it helps to think of your online presence as a single unit. Your blog is the content, and your social media is its distribution channel. Therefore, all your profiles and websites should have similar branding and a consistent voice.

Embed social media into your blog posts, with links to your accounts and easy sharing integration for a user-friendly experience. Doing so encourages readers to follow your blog on multiple platforms and gives them an easy way to share posts, which increases traffic and engagement.

How to Make Your Blog and Social Media Channels Work Together

A simple way to create cohesiveness is to make sure your brand name, logo, and taglines match across channels. Whenever possible, the blog’s name, website, and social media tag should be the same, so do your best to make them match. If you’re a new blogger, you can browse platforms for available usernames are available before committing to a domain name.

Twitter is a popular place to broadcast information and interact with people. Adding tweetable quotes from the post you’re sharing makes users more likely to read and retweet a blog. 

Social media is also an easy way to market to a target audience. Use keywords in hashtags so users interested in your specific topics are more likely to come across you. Boosting or sponsoring a post can provide further visibility because social media platforms have perfected algorithms that target them to the right people.

Creating polls on social media can help bloggers learn about their audience. They’re a great way to receive insight into what your readers care about and the topics they’d like you to cover. On top of that, when a blogger asks for feedback, it makes followers feel included and valued.

Not all people are drawn to the same content. Especially when you’re first getting started, it’s important to diversify your social media content to learn what leads to the most views and engagement. Posts that share the same links can be adapted into many different formats: gifs, videos, comics, memes, quotes, and images. By diversifying your content, you can reach more people and learn what type of marketing your audience is most drawn to. 

Stay active and post regularly. One of the most efficient ways to drive content creation and keep an audience engaged is to have a social media and content calendar. It helps keep you organized and ensures consistency across platforms.

The Takeaway

On the surface, blogging and social media marketing may seem like two separate strategies. But the best way to maximize the benefits of each is to treat them as one cohesive unit. When both platforms work together, bloggers get thr advantage of both mediums. Combining them lets bloggers expand their brands, increase engagement, and drive site traffic. By keeping your blog and social media accounts aligned, you’ll improve both channels and accelerate progress toward your goals.

Why Your Nonprofit Needs A Blog

It’s widely recognized that businesses benefit from blogs. In fact, companies are often leaving money on the table if they don’t blog. But what about nonprofit organizations and charities? If their goal isn’t to make a profit, does having a blog advance their goals in the same way it does for a for-profit business? The answer is yes! Below we will outline why these types of organizations also benefit from having an active blog.

Free Publicity for Your Cause

Although charities don’t operate to make a profit, they must bring in money. Nonprofits rely on donors and regular contributions to stay alive and serve their mission. Blogs are an excellent way to bring awareness to your organization and inform people about the goals and mission of your nonprofit. The more people you reach, the more potential donors you will find.

Publishing good content also increases your credibility and helps position your organization as an expert in the field. Readers will see that you are educated about your cause and trust you with their time and money. Other organizations may also see what you’re doing for the community and want to help promote your mission, especially if they consider your blog as an opportunity to gain visibility for their own work.

Share Events

Unlike newsletters, information on a blog isn’t limited to your existing audience. Events shared on a blog can be found by anyone, which expands your reach and opens the door for more fundraising opportunities, a larger volunteer pool and more attention in general. 

Without a blog, you may find yourself waiting for others to write about your organization, and you are often forced to rely on local journalists to share news about your events. With a blog, you control the narrative. Relying on press releases to promote your events takes away from your voice and personal touch. You know your charity better than any outsider could, and as a result, your words are more likely to share the heart of your organization in a meaningful and impactful way.

Interact With Your Audience

If you rely on others, e.g., donors and volunteers, for your organization’s success, the more forums that you have to connect with your audience, the better. Blogs give you the opportunity to engage in two-way conversations with your audience and make it easy for those who are interested in your nonprofit to connect with you through comments on your posts. They also provide a place for you to receive timely feedback and give you an easy way to keep your donors and supporters regularly informed.

Have a Place to Share News

As part of a charity or nonprofit organization, you can leverage your blog to educate donors about your progress and any goals that you’re trying to reach. You get to choose what’s important and unique about your organization and what’s worthy of highlighting and sharing.

An active blog gives you content for all your other platforms, as well. News and information that you highlight in your blog can easily be shared across emails, newsletters, and social media. Not only does having multiple mediums through which people can find you benefit your organization, but people are more likely to share blog posts than information on a static website, further increasing your visibility.

Drive Traffic to Your Website Through Search Engine Optimization (SEO)

As a nonprofit, two of the most important goals of your organization are getting new donors and making an impact in your community. Having a blog positively impacts both of these goals. Each article you post serves as an additional page on your site, increasing the chances of your website being seen and promoted, even without considering the added benefit of readers sharing your content.

Blog posts naturally increase the number of keywords on your site and provide opportunities for others to share information about your organization, giving you backlinks and helping improve your Google ranking.

The Takeaway

Just because your organization’s goal isn’t to make a profit, your fundraising and marketing goals are no different than they are in a for-profit business. Just as a for-profit business benefits from having a blog, it can also advance the goals of any nonprofit. By providing free publicity, a place to share events and news, and driving traffic to your website through SEO, a blog is a valuable tool for facilitating nonprofit success.

Welcoming Jebidiah Burnett as KKWT’s Premium Domain Name Portfolio Manager

KKWT, the registry subsidiary of Automattic, is excited to announce another addition to the team. Jebidiah Burnett is well known in the premium domain namespace.  He is a true sales professional with over 10 years of direct Premium Domain Name experience, having spent time at Above.com, GoDaddy, and Donuts Inc.

Jebediah comes with a wealth of nTLD premium domain name experience and knowledge involved with strategy, execution, and sales throughout his career. In addition, he has some record-setting premium domain name sales!

Jebidiah will work alongside Don Ruiz and Leanne Hogben to develop a premium domain names strategy for inbound and outbound premium domain name sales. His skill set and the role will complement our ongoing work offering .blog to the world. 

Working for Automattic certainly has its benefits, like the ability to work anywhere in the world. Jebidiah has decided to stay in Seattle, Washington where he resides with his wife and four children and can spend his spare time traveling around the US quarter-midget racing circuit in which his son competes.

7 Ways to Make Your Blog Stand Out

Blogging is useful for both businesses and people looking to have a voice online. Blogging is a valuable marketing tactic that many businesses see as an essential way to drive traffic to their site and increase sales. Anyone can start a blog, so people looking for a way to share their content with others often turn to blogging. Blogging has become so popular, that millions of blog posts are published every day. With so many blogs and bloggers, people sometimes wonder how to get attention for their blog. In this article, we will discuss seven ways to make your blog stand out.

  1. Choose a Niche

Before starting a blog, you must first decide what it will be about. Make sure your topic is focused. The more you can pinpoint your niche and define your subject matter, the better.

In life, you can have as many interests as you want – cooking, exercising, gardening, marketing, fashion, travel – but, in blogging, it’s best to choose one topic of interest to guide your blog. If your blog is too broad, it’s much harder to capture a dedicated target audience. Your readers may love to cook but don’t care about marketing trends. Having a focus helps you grow an audience quicker and stand out as an expert in your niche.

  1. Know Your Audience

Once you’ve identified the purpose of your blog, you then want to determine who your target audience is. Think about who you want to reach, and be specific. What’s the age range and gender of your target audience? How much money do they make? What do they care about? What problems are they facing? What time of day are they accessing your information? What tone of voice do they prefer, more professional or more casual? Do they like longer or shorter posts? Higher word counts may appeal to Google, but does your audience prefer them?

Once you know who they are, you need to know what they want to read. Again, don’t make assumptions. Learn about your audience, do the research, and apply what you learn to your blog. 

And finally, engage with your audience. Appreciate that they’re taking time to read what you write. When you make them feel valued by interacting with them on social media and in your comments section, you increase their feelings of goodwill and loyalty.

  1. Have Great Content 

Having a niche is essential, but having great content is what sets your blog apart from others in the same niche. A great blog starts with a good, well-thought-out headline to catch people’s attention. With content everywhere, it’s crucial to grab your reader quickly. And once they’ve noticed you, you will want to keep them.

Successful blogs have information that people want. Rather than just guessing what your audience wants, do your research. Sites like Google Trends and Answer The Public can give insight into what people are searching for. Ask yourself: “What do people in my niche want to know?”

Scoping out your competitors can also provide valuable insight. Is there a popular blog within your niche? Read it, learn what they’re writing about, and notice how they engage with their followers. Your goal is not to be a carbon copy of another site but to take cues from their success and make it your own.

It’s also important to ensure your site is filled with accurate information. Reference reputable sources, include data, and maybe even add some of your own research. Remember to update your blog posts when new information becomes available.

Another way to capture your audience is to make some of your content exclusive. Require readers to leave their email addresses to access certain features of your site. Doing so gives you another way to reach your audience and gives them the feeling of getting special access — and who doesn’t like to feel like a VIP?

  1. Make It Visually Appealing

First impressions go a long way. When people access a site, and it’s difficult to navigate or isn’t visually appealing, it’s easy for them to click away and get their information elsewhere. Start by using a good website template to create your design, and make sure that your website is easy to navigate.

In your blog posts, incorporate visuals into your articles and use headings. Both break up the text and make your posts easy to scan. Also, remember to stay to date on trends. What worked in the past, doesn’t always continue to fuel success. You can remain authentic to who you are while adding elements, like videos or infographics, to your blog to keep it modern and relevant.

  1. Show Your Personality

It’s important to learn from successful people, but don’t just try to replicate them. Your uniqueness makes you exciting and interesting, and when you show your personality on your blog, it makes it similarly exciting and interesting.

Have a personal writing style and share stories that show your personality. When people read your blog, you want them to know that they can count on a consistent voice. There are many different ways to present yourself online, but make sure that there’s consistency throughout your site. 

  1. Keep Search Engine Optimization (SEO) in Mind

Be educated on SEO and keywords, but don’t fall trap to keyword overloading. Knowledge of how to improve your ranking on Google will benefit you, and actively using those tools to increase your blog’s success will help you get noticed in a crowded market. At the same time, remember that keywords should complement great content, not dictate it. Choose a certain number of keywords to incorporate into each article, remembering that longer posts will naturally contain more, and then focus on making your content engaging.

Getting “backlinks” from reputable websites has become an important factor to improve your search rankings. Remember that relationships matter. Build relationships with other bloggers in your niche, and reach out to them about guest posting and highlighting your blog. Include links in your own posts to other blogs, and more importantly seek out links back to yours. 

  1. Be Consistent

One of the most undervalued tips for creating a successful blog is consistency. Have a regular publishing schedule so your audience knows when to expect posts, and so you continue building a library of articles.

Remember your brand voice and keep language, imagery, and color schemes consistent across posts. Extend the same theme to other accounts that are connected to your blog, such as any social media accounts, to make your blog instantly recognizable across platforms.

And finally, don’t give up. Many new bloggers give up before their blogs have time to gain traction. Give yourself and your blog time to find your stride, learn the ropes, and see what makes your unique site successful.

The Takeaway

No matter how great a blog is, no blogger has ever become famous overnight. Blogging is a long-term commitment, but there are ways to help your blog gain traction and stand out from the rest. Choose a niche, have great content, know your audience, make your blog visually appealing, show your personality, keep SEO in mind, and be consistent. 

Continue to practice these strategies to help your blog stand out, and trust that your dedication will pay off.

2 Years In: How Has Covid-19 Changed Blogging?

“All great changes are preceded by chaos.” – Deepak Chopra

2020 was a turning point. Without warning, COVID-19 entered our daily lives and suddenly changed our way of living. Many of these changes were ones we could never have anticipated. We saw an unprecedented rise in the number of people working from home and a significantly reduced ability to travel and spend time together. 

The blogging industry also experienced several shifts and we witnessed some bloggers pivot while others decided this was the perfect time to start their blogging journey.

Workplace Changes Impacted Blogging

With COVID-19, remote work became the norm. Many companies restructured their organizations to accommodate their employees working from home indefinitely. Besides that, people who normally sought entertainment outside of the home were forced to be creative inside. Unable to engage in their normal hobbies, many people took to blogging as a way to process what they were feeling, connect with others, and find a creative outlet for their energy. Many people who lost their jobs also turned to blogging for added income. 

Online interests shifted as well, as searches for DIY and home improvement projects skyrocketed. People wanted to learn how to beautify the spaces they were spending so much time in. They decided to take on projects that they had either put off before or that they would normally have hired others to do. As a result, several blogs highlighting DIY hacks and home improvement like restyledhomes.blog, were born, and many existing sites grew in popularity.

The increase in blogging didn’t stop there. Those impacted by the pandemic were looking for information about how to make money from home, like https://yaro.blog/5292/top-10-methods-to-make-money-online). Others searched for ways to entertain and educate their children. And many more went online for help managing their stress, protecting their mental health, and coping with life during a pandemic. Some bloggers noticed this increase in demand and focused on content in these areas. 

The Focus on Healthcare Impacted Blogging

Blogging also saw a huge interest in healthcare-related information. Almost overnight, epidemiologists became “famous.” Everyone wanted to learn as much as they could about what a pandemic was and how it would impact everyday life. Learning about the COVID-19 virus and how to protect ourselves filled people’s minds and search engines.

There was also an increase in the amount of people blogging about the pandemic. Some wanted to document this historic time, while others sought to share their expertise. And some people simply looked to connect virtually with those they could no longer see in person. What resulted was a shift both in the types of blogs being read and published.

Travel Restrictions Impacted Blogging

COVID-19 forced travel to a screeching halt. As a result, travel blogging was one of the niches that saw the greatest shift. Travel bloggers were unable to travel like normal, and travel-related searches took a substantial hit.

Many travel bloggers were forced to pivot. They shifted their focus from exclusively highlighting their travels to writing about travel-adjacent topics or entirely different fields. https://awesome.blog is an example of a travel blog that pivoted successfully. Before COVID-19, this blog was dedicated to documenting their family’s global travels. During the pandemic, they shifted to feature more stories about the Philippines. They also began covering other COVID-19 -related topics.

While some adjusted the focus of their blogs to adapt, others decided to continue providing their readers with an escape from reality. Regardless of approach, a shift in blogging was undeniable.

What This Means For The Future of Blogging

COVID-19 changed our world. That is a fact. But, change always has and always will exist. So, the question is: What do we do with that change? Do we resent it or view it as an opportunity to reset?

The beauty of blogging is that it is flexible and always changing . We saw a big shift due to COVID-19 that resulted in growth. Bloggers can continue to use this time as an opportunity to expand and evolve. They can adapt their blogs to meet the demands of the time.

Some bloggers might be inspired to shift to new topics, expand their repertoire, and seek new knowledge and skills. Others might use this time as an opportunity to grow their connections by reaching out to other bloggers. Perhaps they can find ways to collaborate or learn from one another.

Changes in blogging may encourage some to search out new sources of income. Bloggers who previously shied away from affiliate and influencer promoting might recognize the advantages in this form of marketing. Others who have avoided selling products and courses may be inspired to branch out. 

The Takeaway

From the number of bloggers to the topics that people search for and write about, blogging has changed as a result of COVID-19. As it continues to evolve, bloggers are growing and adapting. While some of the changes initiated by COVID-19 may begin to shift back, (e.g., increase in travel, return to in-person work, etc.) bloggers in the pandemic and post-pandemic era can still use this period as an opportunity to expand and grow.