.blog: Measuring Success

It is sometimes difficult to measure the success of a new TLD. Is it registrations, revenue, usage, or renewal rates? For .blog is it the number of posts, blogging activity, or something less obvious like awareness for all new TLDs? Well, maybe it is a combination of all of these things.

We recently completed our first full year offering .blog and things are certainly moving in the right direction. We are pleased to announce that .blog is exceeding our expectations in many areas. With lofty goals, our strategy focuses on usage, uptake, and renewal rates.

The following graphic highlights these important .blog statistics.

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Solid growth, usage, renewal, and paid attachment rates should yield increased revenue, longer-term customers, and higher customer satisfaction for our channel of domain resellers and are great indicators of the potential of .blog as we continue offering it to the world.