.blog three-character premium domain names are coming soon – here’s what you need to know!
We are excited to launch over 47,000 premium domain names on October 7th, 2020, at 15.00 UTC. You can now join the likes of Seth Godin (Seths.blog) and Tim Ferriss (Tim.blog) with your very own premium three-character domain.
Our premium domain names will sell at prices ranging from a few hundred dollars to over $100K / year. All premium domain names will renew at the premium retail pricing.
So, what makes a domain name “premium”? And why should you consider securing one for your blog? We have summarized the need-to-know information for you below to help you select the best domain name for your blog.
What is a premium domain name?
Certain domain names are “premium” because they are more sought-after and hence more valuable than the average domain name. There are several factors at play that increase the value of a premium domain name:
Length: They can be exceptionally short. For our release on October 7th, domain names will be three-characters in length.
Keywords: They may include recognizable keywords that can drive traffic. For example, NFL.blog.
Brandability: They may be catchy or memorable, like 420.blog, for the cannabis industry.
Popularity: Events, products, or even catch phrases that are popular, have present day appeal, or are trending will certainly be more valuable.
Marketability: Domain name that contains words or phrases attractive to pay-per-click advertisers will bring more traffic and be more sought after as well.
As they carry a higher value, premium domain names are also sold at a higher price than average domains and often appreciate in value over time.
What are the advantages of premium domain names?
A domain name is one of the first things your audience sees and it can influence how they perceive you. Selecting a premium name shines the best possible light onto your brand and gives you three main advantages:
Brand building: Having an ultra-short domain name can boost your authority in your space. You’d certainly stand out. Besides, a premium domain name allows you to claim the best keyword in your niche that your audience recognizes instantly.
Impact on SEO: While quality content is still the most important factor for ranking well on search engines, a premium domain name with a popular keyword can have a positive effect. People are more likely to click on your site in the search results if your domain name seems relevant and credible.
Maximize on direct traffic: Some people still bypass search engines by entering a domain name that they believe will take them to a relevant website. If your domain name includes the most obvious keyword, you can benefit from this direct traffic to your site.
Who are premium domain names for?
In general, anybody can purchase a .blog premium domain name when they are available. But three groups benefit from them the most.
Bloggers: Choosing a premium domain name gives bloggers instant credibility and builds trust with their space. With a premium domain name they are more likely to be perceived as a trusted voice.
Companies: When launching new brands or products, businesses are on the lookout for the perfect domain name match. Choosing a less than ideal domain name can severely impact the success of their brand or product.
Investors: Investors buy premium domain names, expecting that their purchase will increase in value over time. Whether they develop the domain into a website or just hold it for a while, investors see the value premium domain names have for future buyers.
How much are premium domains? Are they worth it?
While standard domain names cost between $10 and $30, premium domains are typically priced higher. For example, our .blog three-character premium names will start at a few hundred dollars and can cost up to $100K per year. .Blog premium domains renew annually at premium retail pricing.
Think of a premium domain name as an investment in your brand. If you find a premium domain that is perfect for the brand you’re building, then spending the extra money is a smart move and well worth it.
How to buy a premium domain name?
Our three-character premium names will be available from October 7th, 2020, 15.00 UTC. Buying a premium domain works just the same way as purchasing a regular one. Head over to my.blog to check the availability of your desired domain name. If it’s still available, choose a retailer from our list of partners and complete the purchase on their site.
Secure your dream premium domain on October 7th, 2020
We recommend that you purchase your premium domain name as soon as possible. Once someone else has bought it, it might be difficult to convince the buyer to sell it to you, and you’ll likely have to pay an even higher price.
If you have any questions about premium domain names, feel free to reach out to us at firstname.lastname@example.org.