What’s in a (domain) name?
Starting a blog is easier than you might think and it all begins with the perfect name. Building your site is a big task and there is a lot to think about when selecting your domain name. After all, your name is a big part of your brand and the first thing your customer will see when they first search your company or land on your page. The right domain name can help your business by being memorable, understandable, and brandable. That’s why investing in a premium domain name can be so valuable.
Why are premium domain names important?
A premium domain ensures that your business has a name that can help drive success and brand recognition with your customer base. There are so many premium domain names available to use so it’s important for you to know how to find the best domain name for you.
We want to make sure you understand why a premium domain name could be a major asset to your brand and voice. We shared an article recently called 5 Ways a Site Benefits from a Premium Domain Name that explains the benefits of a premium domain name and how the right name can help your business.
Premium domain names sound fancy but the right one can set you apart from the crowd. Investing in the right name from the get-go ensures that your blog is easy to find and easy to remember. The ideal name is easy to navigate to directly because the last thing you want is to be hard to find or unsearchable. Think about something that is easy to type in and easy to remember.
Because premium domain names are often short and clear, they can help you gain brand recognition, credibility, authority, and customer trust. When a domain name is catchy, it makes it easy for customers to find your business. The right name can immediately tell your customers who you are and make it easy for them to find you any time.
Last October, we introduced three-letter premium domain names and published some great tips and advice for securing the right premium domain names for your business. The article includes information on how to find and secure domain names and why premium domain names are worth the investment. Whether you are going for a three-letter name or longer, there are some important things highlighted in the article that you should consider. You can read our article at https://my.blog/2020/09/24/blog-three-character-premium-domain-names/
Finding the premium domain name that’s right for you
To make the process easy, we have tools to discover and learn where to secure .blog premium domain names. Our site has an easy-to-navigate section where you can search all available .blog premium names, see what names have been registered by fellow bloggers and gain insight to how others are using their .blog premium names. Need help shaping your name? You can search keywords for inspiration (ie. fashion, travel, fitness). With links to previously purchased premium domain names, you can also pick up a pre-loved name. Once you’ve found your .blog premium domain name, we can help you find a registrar and check pricing to get you going.
Check out our resources with inspiration and information on premium domain names.
Once you’ve started searching for the right name, keep in mind the four pillars of a successful premium domain name.
4 things to look for in your premium domain name
1. Consider the length of your name – brevity can be best!
A short domain name is easy to remember, succinct and clear. The last thing you want is for your customer to struggle with spelling out your name. The longer the name, the more opportunity there is to make an error when typing it into a browser. Shorter names have the benefit of being more recognizable and being more user friendly.
2. Make it clear, make it concise and make it clean
Your domain name should be easy to understand and pronounce for anyone visiting your site. Ideally, your name should speak to the business you have. Say your name out loud. Is it easy to say? If you’re having trouble speaking it out loud, chances are your customer will have trouble remembering it or typing it out. Your name should be easy to say and easy to spell. A clear and concise name can be extremely beneficial in gaining brand recognition and trust from your desired audience.
3. If you want customers to remember your site, make it memorable
A memorable name is one that is catchy, clear and speaks to your business. It can be hard to name your business but think about a name that is unique but also can tell the story of your brand in a succinct way. Remember to keep it short and clear to create a name that no one will forget.
4. Consider using the right extension to make your domain name pop
If you’re creating a business, the best way to ensure recognition is to end your domain name with the appropriate ending. Gone are the days of .com being the only option. Using an extension like .blog signals to your audience that your site is blog focused and helps to add that clarity and memorability that you are looking for.
You can read about more tips for choosing the domain name that’s right for you here: https://my.blog/2020/06/18/5-tips-for-selecting-the-best-domain-name-for-your-blog
Your premium domain name is just a click away.
Ready to get started? With resources available to guide you through finding the best premium name, we have you covered. Remember to keep length, clarity, recall and the right extension at the top of your domain name wish list. Investing in your business name is the first step to success and with so many available options, the right name is just a click away.
Check out my.blog for all our resources and get ready to find your new name today.