With the growing prevalence of social media (Linkedin, Instagram, Tiktok, Facebook), you may be wondering if starting a blog in 2022 is still worth the effort.
The answer is yes!
Remember when Facebook and Instagram went down on October 4th, 2021, leaving social media first businesses disconnected from their customers? This incident proved how important it is to own a piece of the web rather than being at the mercy of these platforms.
While social media isn’t going anywhere soon, blog content still plays a crucial role in digital marketing strategies, driving organic content and establishing authority in a niche. This kind of exposure can also open doors for your career.
Starting a Blog in 2022?
If you’re still on the fence about starting a blog in 2022 because you feel that “everything has already been said and done,” think again.
Internet users are constantly searching for new content. 77% of internet users read blogs daily to shop, learn, be entertained, or find inspiration.
While it may be harder to stand out now with over 570 million blogs (and growing) on platforms like WordPress, Tumblr, Blogger, Squarespace, and Medium, it’s still worth sharing your opinion, knowledge, and experiences. Remember, no one can share a story or express ideas the way you do.
Millions of people are online every day—blogging can be the bridge that allows you to connect with people you would never encounter in real life. If your content could help a handful of those millions of online users, wouldn’t that make it worthwhile?
Starting a blog will not only help you refine your authentic voice but also find a niche audience that connects with your unique message.
You don’t need everyone reading your blog, just the right type of people.
Still not convinced?
Let’s get into the top reasons to start a blog and why it’s worth the effort.
A Blog Gives You More Control Over Your Content
While many people have found success building an audience on social media platforms and microblogs, publishing content on your website is still a must.
For starters, there are strict design and community guidelines placed on social media platforms, which may hinder how your content is presented. On Instagram, you’re limited to a 1080 x 1080 pixel image and 2,200 characters in the caption. Not to mention, you’ll be fighting with its constantly changing algorithms for views.
When you publish on other platforms, you don’t own the space where your article lives, which means that your post can be taken down at any time.
Think of it like owning a home versus renting—When you have your own blog, you’re 100% in control of your content and aren’t at the mercy of algorithms, design, monetization guidelines, or left in the dark in the rare instances the platform becomes compromised or disappears altogether.
Starting a Blog Promotes Your Business
“If people like you, they will listen to you, but if they trust you, they’ll do business with you.”– Zig Ziglar
No matter what industry you’re in, blogging is a reliable tool to boost your business’ visibility as a trusted resource. People are more likely to work with or purchase from someone with an established online presence, over faceless advertisements.
Instead of spending money on ads and crossing your fingers that they will capture passerbys’ attention, blogging can help to attract a relevant audience.
Search engines are your friend in this regard. Users rely on a keyword search to find the most trusted sources of information. With the right approach, your blog will come out on top.
Put all the stats aside, and think about your own experiences on the internet. Whether you’re shopping or learning a new skill, you’re likely spending time researching where your money’s best spent.
Imagine you’re searching for reviews and advice on Google, and you come across a blog post that answers your question. If you find yourself learning something valuable from that article, you’re more likely to trust the source and return for more information or be ready to buy.
Blogging Builds Your Expertise and Authority
Blogging can establish your credibility as a professional—no matter where you are in your career. Sharing your knowledge online gives readers a peek into your experience and skillset.
If you’re an expert on a subject or have a specific qualification, sharing content through high-quality blog posts can open new career opportunities. You can work as a mentor, coach, speaker, and even teach courses.
For students and recent graduates who don’t necessarily call themselves experts yet, starting a blog can help you build a portfolio to include in applications for jobs and internships.
Blogging showcases your personality, communication skills, dedication, and creativity to help you stand out.
Blogging Propels Long-Term Growth Over Social Media and Ads
While, you can expect to spend more time creating quality blog content than you would a social media post, the hard work pays off in the long run.
The lifespan of a blog post is much longer than that of a social media post. After you hit “publish,” your blog could funnel in more readers for months and potentially years, without much upkeep.
You can’t say the same for platforms like Instagram, Facebook, and TikTok that require you to constantly upload new content to stay relevant, or spend on paid advertising to remain visible.
Your blog post stays live and searchable for as long as you decide. The effort you put into writing long-form blog posts can compound into more leads over time.
Make Money From Your Blog
Many bloggers have found creative ways to earn a living with their content.
Some of the most popular ways successful bloggers generate income from their websites include:
- Affiliate marketing
- Selling digital products (ebooks, online courses, workshops, templates)
- Starting an ecommerce brand with physical products
Starting a blog can potentially lead to money-making opportunities in your future while you share what you love with others.
The Takeaway: It’s Not Too Late to Start a Blog
Blogging is constantly evolving. Creating content for your website provides you with a creative outlet to express your unique experiences, ideas, and values to a wider online audience.
With effort and consistency in your blogging, it can become more than a hobby—opening new doors to self-growth and career development opportunities.
The good news is that setting up a blog on your website isn’t as daunting as you think.
Start with a .blog domain name, and because .blog is newer than .com, there’s a good chance you’ll be able to register your selected name.