We love that blogs allow people to share their personal experiences in a way that helps others. Our next featured dotblogger is a great example. Theorganisedmum.blog shares a housekeeping and time management system that the blogger developed out of her own necessity. She built her solution into a brand and blog with a strong following.
Who is the blogger?
Gemma Bray is the Organised Mum. As a new mom, she found that the hours of everyday cleaning were taking over her life. She knew things needed to change, so she developed a method to keep the house clean in just 30 minutes a day. No more cleaning on weekends!
As she found success with the cleaning method called The Organised Mum Method (TOMM), she began sharing it with others. Eventually, she also created The Organised Time Technique (TOTT) to help busy, overwhelmed moms make the most of their day. Gemma is the author of two books and has developed separate housekeeping and timekeeping apps.
Who is the blog for and what’s it about?
Theorganisedmum.blog was created for overwhelmed moms looking for some help getting their life in order. The blog covers everything in TOMM and TOTT, including cleaning, eating, and living. Gemma provides specific walkthroughs for readers so they can get started implementing her systems in their own lives. She even provides free printables that moms can use to help remember her system. In addition to her cleaning schedule, Gemma shares tips for recipes, meal planning, and meal prep.
What makes it special?
Gemma continues to expand her offerings and meet her audience’s new and existing needs. She has grown her blog and expanded her topic all while staying within a niche.
The Organised Mum is full of helpful information. There are printables, books, a podcast, and apps catered to her audienced. Because Gemma made these products out of her own necessity as an overwhelmed mom, she knows exactly how to connect with her target audience.
What can we learn?
Theorganisedmum.blog is full of evergreen content that makes blogging easy. The challenges of learning to balance cleaning, cooking, and living exist for every new mom, meaning her content will always be in demand. Her blogs and products will remain relevant for years.
The Organised Mum is also a perfect example of using one’s own life experiences to create a blog. Gemma solved a problem for herself and built a blog to share her solution with others like her.
If you’re thinking about starting a blog, let theorganisedmum.blog inspire you. Like Gemma, you can blog and share the solutions you’ve discovered to difficulties in your life. If you have an existing blog, think about ways you can expand your brand through other platforms and resources.
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