Who is the blogger?
Natalie Sullivan is the face and voice behind thissweetlife.blog. She is a married, stay-at-home mom of three from Queensland, Australia, and the author of Remember Mama. Remember Mama is a book written to remind mothers of how amazing and loved they are. She exudes a bright and positive outlook that engages her blog readers, and makes them feel like a part of her inner circle.
Who is the blog for and what’s it about?
This Sweet Life is a blog written for moms. Featuring family, house, and style, it gives practical advice to women who want to feel even more confident and competent. The posts cover a wide variety of mom-life themes, from ideas for holiday looks, to home organization and makeovers, to chronicles of family birthday parties and travels.
It is a place to find entertainment, reassurance, and joy. It gives its community of readers the experience of being greeted by a friend that understands them. Natalie’s blog is a resource for all mothers, and she shares photos, as well as advice, which allows her readers to get a genuine look into her personal family life.
What makes it special?
Moms want to feel connected, and This Sweet Life creates a space of friendship, shared experiences, and camaraderie. Natalie provides advice that feels attainable to the modern mom. She offers practical ideas and shows how they can be implemented into your own home and life. Her blog is full of links to products and services that she uses and recommends, making it easy for her readers to find exactly what she is referencing. This Sweet Life also shows how a blogger can successfully monetize their blog. In addition to the product reviews and referrals, Natalie has a shop that features gift guides and highlights her book for purchase. She also has a page dedicated to showcasing work she has done for brands and offering other businesses her skills as a content creator.
What can we learn?
It is clear that thesweetlife.blog is intentionally designed. It has a cohesive theme that’s expressed from the blog’s name to its sweet, family-focused pictures to the language used throughout the siteThis Sweet Life perfectly caters to its audience, achieving the goals of offering a “warm hug” and being your virtual “gal pal.” Its colorful and clean look leaves us feeling cheerful and ready to incorporate some new ideas into our own lives.
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