Our latest featured blogger is a well-known Australian department store. We take a look at how David Jones effortlessly blends content and ecommerce to enhance the online shopping experience.
David Jones is a premium retailer. Since it first opened its doors in 1838, the department store has grown and evolved while staying true to its original mission to sell the best and most exclusive goods.
Who is the Blog for, and What’s It About?
davidjones.blog is a self-proclaimed home of fashion, culture, and style. The blog features everything from food, home, and fashion to accessories and apparel for the whole family, and even electronics, appliances, and gifts.
Readers can shop directly from blog posts, and customers can learn about products and events. Posts include tips on topics, including style, decorating, beauty, recipes, and kids, and serve as a place to get inspiration and learn about various brands and the latest trends.
What Makes It Special?
davidjones.blog seamlessly integrates blogging and ecommerce strategy by connecting content to the online shopping experience. Posts contain links that guide readers to where they can buy the product, and they’re composed of a great mix of storytelling, advice, and products.
The blog stays current by planning out a calendar and featuring holiday-specific content, like Valentine’s Day and Easter.
What Can We Learn?
It’s clear that this blog knows what its consumers care about, so they focus on social responsibility and sustainability, create curated edits for specific demographics, and provide blog posts that address its shopper’s interests.
Their posts are visually engaging, with pictures that highlight items for sale and links that make them easy to purchase.
Overall, davidjones.blog is a great example of how a company can use a blog to successfully advance their ecommerce strategy.