Sarah Grossman is the San Diego-based content creator and event designer behind Polychromist, at polychrome.blog. The blog brings her passions for design, fashion, and travel to life and combines them with art and nature to create a colorful and engaging blog. Sarah describes her unique style as “eclectic mood-based fashion.”
Who is the Blog for, and What’s It About?
Polychromist is “a colorful art fashion blog” where each post is a colorful photo shoot featuring fashion styled by the blogger and set against colorful works of art. The blog seeks to showcase up-and-coming designers and thrifted vintage pieces. Sarah shares vibrant environments on her blog that capture her unique design, and, as its name suggests, it’s home to all things color.
What Makes It Special?
The first thing Polychromist visitors notice is how visually captivating it is. The overall format resembles Instagram, which immediately engages readers and makes them want to follow her on social media without needing prompting. This is a wonderful resource for anyone interested in art, fashion, and travel, and she makes it easy for readers to learn more about the clothes and places featured in her posts.
Along with the images and design, storytelling is at the heart of polychrome.blog. Sarah weaves stories about events, artists, and her own life to give readers an honest glimpse into her perspective and personality.
What Can We Learn?
One of the things that is most striking about polychrome.blog is the consistent and familiar format. Each post follows the same format and includes the same elements: a story, a location or event, and an outfit. Readers know they can find details and links for everything she talks about at the end of each post. Everything is consistently tied back to the theme of a “colorful art fashion blog.”
Polychrome.blog is evidence that blogs can be successful without writing long-form posts. The key is to follow your audience: Are they looking for tons of written information, or are images a better way to communicate their interests? For Sarah, short stories and pictures are what keep her blog true to the “colorful art fashion” theme.
She includes paid ad space as a simple way to monetize her blog, and around it, every feature of the site ties back to her theme and exemplifies her well-defined niche.