Kinsume is an influencer marketing platform with an environmental twist. Their passion for sustainable living is supported by a core business connecting influencers and marketers. Their blog, exploratree.blog is a resource for both audiences, sharing marketing expertise and industry trends while shining a light on important climate change issues.
Who is the Blog for, and What’s It About?
Kinsume is a platform for businesses of all sizes to find ambassadors for their specific digital marketing needs. The success of both brand and ambassador is critical to Kinsume’s business. The informative content published on exploratree.blog targets both key audiences: influencers and marketers. How-to posts, lists, and tips for both groups help them get the most out of their relationships.
Simultaneously, the blog supports a climate-positive mission and its goal to plant 10 million trees per year. With content aimed at people interested in affiliate marketing and saving the planet, it’s a wonderful example of a blog with a focused and specific niche.
What Makes It Special?
Kinsume shows us that it’s possible to run a business and support a greater mission at the same time. They educate and advance the influencer marketing industry while positively impacting the planet through their pledge to plant one tree for every new subscriber. By connecting influencers with partner brands, they’ve planted over 10,000 trees already and don’t plan on stopping anytime soon. Read more about their mission and plant a tree yourself here.
What Can We Learn?
Exploratree.blog shows us how a business can use a blog to attract, engage with and support customers. The blog keeps readers engaged with visuals, tables of contents, and infographics, making it easy for marketers and affiliates to learn and browse. With tools like the Kinsume user guide, they show how a blog can serve to advance a company’s mission.
In addition to learning from the posts, readers know they’re helping the planet and feel empowered to make a difference in their own communities.