Blogging is critical to a strong business marketing strategy, but what about your personal brand? A blog is one of the best ways to solidify your online presence and build positive awareness. Let’s look at what a personal brand is, why it matters, and how blogging can help build yours.
What is a personal brand?
A personal brand answers the following questions:
- What makes you special?
- What is your niche?
- What are you known for?
- Are you a thought leader in a particular field?
Let’s tease apart a few brand-related terms:
Your personal brand demonstrates your mission, values, and voice.
Your brand identity communicates your brand. It involves anything that influences public perception, including all the visual elements that set you apart, like your logo, website, and graphics.
Brand awareness refers to how recognizable your brand is. Bear in mind that brand awareness isn’t always positive! A brand can have high but negative brand awareness, meaning it’s well-known but has a poor reputation.
The goal is to use your blog to build positive brand awareness.
How can blogging build your personal brand?
Whether you’re a business or an individual, you need to solidify your brand to shape customer perceptions and foster loyalty.
Content marketing, like blogging and social media, can help build brand awareness. To ensure positive awareness (i.e., a good reputation), it’s important to always provide the best possible content.
Tips on using your blog to build your brand:
1. Be clear about your brand and niche
One of the key components of a successful blog is a clearly-defined niche. When you know yours, you can learn about your competition, the bloggers you should be networking with, and which keywords to prioritize. It’s also much easier to provide helpful and engaging content when you know the specific audience you’re targeting.
Knowing who you are and your goals as a blogger are essential to building your brand.
2. Bring your personality to your blog
Your blog communicates your brand identity before visitors ever read a word of your posts. Everything about your site design tells your audience something about you. Then, your stories and brand voice develop a more complete picture of your brand.
While it’s perfectly fine to get inspiration from other blogs, it’s important to make your blog your own. Keep it as authentic as possible, and don’t try to be someone you’re not. Maintaining a consistent brand will be much easier if you don’t have to remind yourself of who you’re pretending to be!
3. Be consistent
The more you write, the more you define your brand. Publish regularly and provide good content so readers can rely on your blog and increase positive brand awareness. Frequent posting also ensures you’re providing the most up-to-date information.
Make sure to keep your formatting and voice the same across posts. When your posts are consistent, people know what they can expect from you.
4. Grow your online presence
It helps to think of your blog as part of a larger brand-growing team, so build social media accounts alongside it. When these two platforms work together, you create more opportunities to expand and display your brand.
Having multiple forums isn’t much more work than just one! You can make small content changes across platforms so that there’s consistency across your blog posts, email, Twitter, Instagram, TikTok, YouTube, and podcasts.
5. Value networking
Getting to know others in your niche is a great way to support brand building. The bigger your network, the more opportunities you’ll have. Invite like-minded bloggers to guest post on your site, and ask if you can post on theirs.
Whether you’re a business or an individual, it’s important to think of yourself as a brand and to market yourself accordingly. With focused attention, consistency, and good content, a blog can help create and build your personal brand.