Outdoorliving.blog is run by three friends, Cármen, Francisca, and Caetana. They met on a “great adventure” in 2012 and have been exploring the world together ever since. When the pandemic limited their travels, they created outdoorliving.blog to bring the joys of the outside into people’s homes.
Who is the Blog for, and What’s It About?
Outdoorliving.blog is “where happiness begins.” Its adventurous creators encourage readers to find joy in the natural world by sharing their stories and experiences. They focus on yoga, sustainability, and travel while showcasing designs inspired by global nature.
What Makes It Special?
Cármen, Francisca, and Caetana’s personalities, experiences, and expertise guide their blog. Though they love traveling, their expansive mission invites anyone who values the outdoors to join their holistic journey.
The bios, posts, and photos show how a passion for nature can become a creative and sustainable lifestyle, including sustainable travel products, eco-friendly laundry routines, to exercise tips.
What Can We Learn?
Outdoorliving.blog is a wonderful example of a blog that successfully pivoted during the pandemic. It demonstrates how to naturally integrate videos and content marketing, for example, by offering multiple ebooks for readers who join the email list.