If you’re starting a blog in 2025, and haven’t come across it yet, Hostinger Academy’s new video is worth a watch. It’s a quick, clear breakdown of how to launch a blog today — and yes, they recommend a .blog domain (we noticed that too 👀).
It’s part of a sponsored content partnership, but the advice holds up:
- Choose a clear niche
- Pick a name you can grow with
- Set up WordPress on solid hosting
- Write for humans and search engines
- Build consistently
- Monetize intentionally
What stood out to me wasn’t the checklist, it was the shift in mindset around visibility.
Nowadays, because AI has changed the way search engines work, SEO is less about keywords.
That means writing content should be structured to actually show up in search: it needs to be relevant and answer specific questions.
In other words, blogging today isn’t just about publishing regularly, it’s about creating value in a format that both people and machines can understand.
That’s where owning your domain becomes even more important.
Because no matter how search evolves, publishing on your own domain means you control the structure, the metadata, the experience, not just the words.
It also means you’re not building your audience on rented land. No risk of a platform changing direction or disappearing. A blog is yours, and it grows with you.
At .blog, we’ve seen creators launch everything from travel guides to leadership hubs to personal wellness journals, all with the same simple decision at the start:
Own your name and own your space.
If you’re launching something this year, Hostinger’s video is a smart place to begin. And if you want to build something that lasts, we’re here for that.
Knock Knock WHOIS There 