If you’ve ever searched for a domain name and wondered why some cost $15 per year while others carry a much higher price tag, you’ve come across something called premium names — a small but fascinating corner of the domain world.
We wrote about premium-name trends back in 2023, looking at which categories were gaining traction across .blog. Since then, the creator landscape has evolved, new use cases have emerged, and more individuals and brands are thinking strategically about their online identity.
This updated guide explores what premium names are today — and why you might consider one for your own blog or content platform.
So… what exactly is a premium name?
Premium names are domain names that stand out because they’re especially valuable — typically because they are:
- Short
- Easy to remember
- Highly searched
- Brandable
- Meaningful within a category
- Personal names (first or last names)
Examples include:
- tim.blog
- lessen.blog
- essence.blog
- savor.blog
- cancun.blog
- Short combinations of letters or numbers (3–4 digits)
These names are rare, memorable, and carry strong category or personal significance.
Premium .blog names typically start around $250 USD per year, with pricing varying depending on the name and registrar. Many premium domains remain accessible for creators investing in their long-term brand.
Why do people buy .blog premium names?
1. Personal branding: the clearest expression of “you” online
For many creators, leaders, founders, and writers, securing your first name on .blog is one of the strongest digital-identity moves you can make.
It signals:
- Intentionality
- Consistency
- Ownership of your voice and narrative
It’s difficult to imagine a cleaner expression of personal branding than:
- vanessa.blog
- michaels.blog
- neil.blog
This is one of the most compelling use cases for premium names in the .blog ecosystem.
2. Category ownership through expertise
For brands, premium names can be a way to establish authority through knowledge, not promotion.
Rather than using a .blog domain as a sales site, brands often use it as a dedicated space to publish original thinking, education, and insight around a specific topic — positioning themselves as a trusted voice within that category.
A category-focused .blog can become the place where expertise lives, separate from a company’s main commercial website.
3. Better visibility and memorability
Short, meaningful domains are easier for audiences to type, remember, and associate with your content.
A premium name can reduce friction and help your audience find you more naturally — something especially valuable for creators building long-term loyalty.
Premium names still available — at accessible tiers
While we don’t publish exact pricing (registrars set their own retail prices), many excellent premium names remain available at a reasonable rate.
These include:
- 3–4 digit number combinations
- Highly brandable short words
- A surprising number of first names
- Category terms such as amar.blog, america.blog, ambassador.blog, and more
Is a premium name right for you?
You might consider one if you are:
- Building a long-term personal brand
- Launching a professional content hub
- Creating category-leading content
- Seeking a clean, memorable domain for publishing
Most creators don’t start their journey with premium names — but as their platform evolves, the value of a premium identity often becomes clearer.
For creators in photography, leadership, food, fitness, wellness, tech, coaching, and writing, owning your name or a defining keyword on .blog can be a meaningful investment in your digital future.
Up next
Premium Names, Part Two: How to Find and Register One
In the next post, we’ll take a practical look at how to search for premium .blog names and what to expect when you find one — from pricing to registration.
If you’re exploring domain ideas in the meantime, start imagining:
What name would you want to carry your story for the next decade?
Knock Knock WHOIS There 