.blog, New and Improved

It’s time for a new look for .blog. Since our launch in November 2016, we’ve kept our branding focused on a style that speaks to the fun and communicative nature of our community: bloggers.

As .blog grew, and our mindset grew along with it, we decided it was time for a branding revamp. Our logo offers a more simple and sleek look, aligned with the overall design and vision of our parent company, Automattic. This more streamlined style brings your focus to our favorite keyword: blog.

In the process of redesigning the .blog logo, we reimagined the .blog website. We’ve introduced a variety of new features, including:

  • A .blog domain availability checker, so you can easily see if the .blog domain you’d like is available to register.
  • True to our bread and butter, we’ve highlighted our blog to be front and center on our site.
  • Our homepage now highlights sites included in our dotblogger program, so you can see all of the influencers and bloggers we’re proud to call members of the .blog family.

The new look is courtesy of Chris Runnells and Kjell Reigstad of the Automattic design team, the folks behind design.blog.

We’re excited to launch this new look and feel it is an excellent representation of our focus for the year to come. Straightforward, streamlined, and, as always, putting bloggers first.

If you’re interested in learning more about the team of designers behind the new look, check out design.blog. For our partners, you can find the new design guidelines under the Marketing tab.