Next up in our featured dotblogger series is omnitalk.blog. Run by two experienced professionals in the retail industry, this blog has quickly become one of the fastest growing retail blogs. It’s the perfect example of the versatility of blogging in 2021.
Like popular blogs, HuffPost and TechCrunch, Omnitalk.blog is an online news publication. The founders describe the blog as “the retail blog for retailers, written by retailers.”
About the OmniTalk blog and bloggers
The OmniTalk blog was founded by Chris Walton and Anne Mezzenga in 2017. They each bring unique professional experience and education to the table.
Chris has around 20 years of success in the retail industry with experience in retail tech. Before co-founding the company Third Haus, he worked at Target in a variety of different roles including, District Manager, VP of Merchandising for Home Furnishings on Target.com, and VP of the project Store of the Future.
Anne is an experienced Marketing Executive and also a co-founder of Third Haus, with previous experience on Target’s Store of the Future project, as Head of Marketing and Partnerships. Additionally, she held roles as producer and reporter for different ad and news agencies earlier in her career.
OmniTalk is all about sharing authentic experiences and thoughts on the past and future of retail. As well as reporting on industry news and trends, it shares opinions and asks questions.
What is featured on the blog?
Omnitalk.blog hosts a wealth of information for “retail junkies”. This information is delivered through podcasts, videos, news content aggregated from related industry publications, and blog posts. The blog covers the latest stories and trends coming out of the world of retail.
The content is varied and interactive, with a special series called “Ask an Expert” as well as guest posts from industry experts.
Chris and Amy are readily available to connect and collaborate with other retail professionals. The “Book a Speaking Engagement” page makes it simple for corporations and industry events to book Chris as a keynote speaker. They also feature an advertising page, complete with a media kit.
Other key features of the blog
There is a lot of information on the blog but it is easy to navigate and access. Different sections of the blog are well-linked and interconnected with a main menu, sidebar menu, and links in the footer.
Secondly, they consistently publish new content. The blog is kept fresh and relevant because there are multiple posts going live each day. This makes it a great one-stop-shop for those wanting to keep their finger on the pulse in the retail industry.
Finally, OmniTalk focuses on a very specific audience niche. It’s very clearly a place for those in the industry or those who are interested in an insider’s perspective
Conclusion
Just as OmniTalk covers the ins and outs of omnichannel retail, the blog itself takes an omnichannel approach as well. The audience is able to connect through blogs, video, and the podcast. They make it easy for their audience to engage, connect, and collaborate with them.
This dotblogger reminds us that blogs are not limited to an individual sharing their personal, everyday life stories. They can also be used as a platform for sharing industry information. OmniTalk shows us a different way to use a .blog domain.
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