Blogs are a great way to bring attention to a topic you’re passionate about. This week’s featured dotblogger is breakingbreadpodcastuk.blog. The blog focuses on the local food scene in Birmingham, England and supplements the Breaking Bread Podcast through articles, photos, and recipes.
The Breaking Bread bloggers
Liam and Carl are the podcasters behind the blog. They live in Birmingham and are passionate about their city. They believe the local people and food scene are special, leading them to create the Breaking Bread Podcast to showcase their activities.
The podcast has two parts. The first is made up of interviews with locals including chefs, restaurant owners, food producers, and other foodies. Their goal is to tell some of the stories behind what makes the Birmingham food scene what it is.
They aim to provide insight and details that you won’t learn simply from just eating at a local restaurant.
The second part of the podcast is the Breaking Bread Podcast Big Review Show. This is where Liam and Carl provide their own unique reviews of local eateries. They share thoughts about the food, atmosphere, and what stands out at each location.
During the pandemic when restaurants were closed, they started sharing recipes and insider tips for cooking restaurant-style meals at home.
What makes the blog stand out
Breakingbreadpodcastuk.blog stands out from the crowd of food bloggers by narrowing the focus to a specific niche. They concentrate solely on the local Birmingham food scene. This makes it easy for blog readers to quickly determine if the content is relevant to them. Their collaboration with other local people and businesses has an added advantage of being a way of helping them grow the traffic to their blog. When you interview individuals on a blog or podcast, they’re likely to want to share your content with people in their circle as well. This is an effective way to continue growing a blog audience.
Liam and Carl also stay active on social media to help drive traffic to the blog and podcast. This is an additional way to find and engage with readers while pointing them back to the blog.
The podcast-blog connection
Breakingbreadpodcastuk.blog stands out by combining multiple forms of content on their site. In 2021, diversifying the type of content on a blog can play an important role in helping it grow in visibility.
This blog doesn’t rely solely on written articles to attract people and connect with them. The content of their blog is based on their podcast. However, they’re not relying solely on a podcast to grow their audience either.
They combine their efforts on the blog by highlighting their podcast episodes and food photography as well. Each podcast has detailed show notes, which give a behind-the-scenes feel. This includes highlights from the episode as well as unique images that help tell the story.
In addition, being able to hear their voices helps to further humanize their brand. It makes it easier for their audience to connect with them and feel they know them. Even if you don’t have a podcast, embedding video into your blog can help accomplish this as well.
Blogs can be used to reach people across the globe. But they’re also a great tool to connect with and celebrate the people in your local area. Their impact can be reinforced by including multiple forms of content and media.
The Breaking Bread Podcast blog does a fantastic job of utilizing written, audio, and visual content to engage their audience. It’s just one more example of the diversity of blogging.
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