Author, podcast host, and public speaker, Neil Pasricha has been blogging for over a decade. His career began with a daily blog called 1,000 Awesome Things, which won a Webby Award in 2009. Its success paved the way for the publication of the bestselling, Book of Awesome, and Neil continues to spread positivity by thinking, writing, and speaking about intentional living.
Who is the Blog for, and What’s It About?
The overall focus of Neil.blog is intentional living, with themes of gratitude, happiness, failure, resilience, connection, and trust spread throughout his entire site.
It also acts as a personal branding tool, bringing together all of Neil’s content, products, and services. Through the blog, readers can join his 100k+ newsletter subscribers, watch his speeches, book him to speak at an event, access his Top 200-rated podcast, and purchase any of his bestselling books.
What Makes It Special?
In one word, awesome describes everything about Neil.blog. Neil is a Canadian family man whose blogging journey started with a countdown of 1000 awesome things, and this positive theme still underscores everything he does. It’s no wonder that he’s found such success as a writer and speaker. He writes with authenticity, a tenet he advocates for, and he is always engaging.
All content comes back to his mission and links to his podcasts, books, and YouTube videos, allowing readers to learn more. For example, in a single article, 10 Small Daily Habits to Dramatically Boost Your Productivity, Neil links to speaking engagements and books, references other well-respected books and resources, and shares personal details of his life, such as his daily shake, morning routine, and relatable clothing choices.
He also hosts a book club where he gives monthly recommendations. He notes that he started the book club as a “public commitment to read more.” Alongside it, he also shares transcripts of speeches that have inspired his work.
Neil.blog is an excellent resource for anyone who wants to bring positivity, productivity, and intentional living into their daily lives.
What Can We Learn?
Neil.blog is an excellent example of how a blog can be key to building your personal brand. While Neil earns money through speaking engagements, book sales, and the like, his blog is full of free content. His podcast, articles, and email newsletters are all 100% ad, sponsor, and commercial-free, giving readers an accessible insight into what his brand entails.
He engages potential email newsletter subscribers by sharing descriptions and examples, so readers know exactly what they’re signing up for. By noting that he reads every email he gets and aims to reply to each personally, he creates a personal connection with his audience.