Ten years ago, .blog launched with a simple idea: to give people a place to share what they know, what they love, and what they want to contribute to the world.
A decade later, the world and the internet have evolved considerably.
Platforms have risen and fallen, algorithms have changed their rules about what works and what doesn’t more times than we can count. New content formats have emerged. We’ve watched creators move from blogs to podcasts, newsletters, videos, online courses, and communities. We’ve seen AI enter the conversation and transform how people create and discover content.
And yet, something very fundamental hasn’t changed.
People still want an audience. They still want a platform. More importantly, they still want a place to share ideas, build communities, and create something that belongs to them. And that’s what .blog was built for.
A Different Kind of Growth
One of the things we’re most proud of after ten years isn’t simply the number of .blog domains that have been registered. That’s cool. What’s even cooler is what people have done with them.
From the beginning, our focus was never just on registrations. We wanted people to use their domains, to publish, to create, and to build something truly meaningful.
Over the years, that philosophy has helped .blog become one of the most actively used domain extensions in the industry. Many .blog domains aren’t sitting parked or forgotten. They’re home to real websites, real communities, and real creators.
Many people register domains with good intentions and never return to them. One thing we’re particularly proud of is how many .blog domains become living, evolving projects.
In an industry often focused on volume, we’ve always believed in playing the long game. Simply put, we’re a marathon, not a sprint.
The Evolution of the Creator
When .blog launched in 2016, the word “blogger” meant something very specific. Today, it means something much broader.
A modern blogger might be a writer, a podcaster, or a YouTuber.
They might run a newsletter, teach online courses, share photography, build a personal brand, or document a niche passion.
The tools have changed, and the desire to create and share has not.
One of the most exciting surprises over the past decade has been seeing the incredible variety of people and projects that have adopted .blog. From independent creators to educators, entrepreneurs, nonprofits, and businesses, the community has grown in ways we never could have predicted. In many ways, .blog was never just about blogging; it was about publishing.
Building Trust
Another thing we’ve learned over the past ten years is that trust matters.
A domain is more than a web address. It’s part of a creator’s identity.
That’s why we’re especially proud that .blog has maintained a strong reputation for quality and genuine usage. When people visit a .blog website, they’re likely to find a real destination: a person, a publication, a business, or a community sharing something valuable.
That trust wasn’t built overnight. It was built by the hundreds of thousands of people who chose to create with .blog and continue investing in the websites they’ve built.
Looking Ahead
As we think about the next ten years, we’re excited by a trend that feels surprisingly familiar.
For all the advances in technology, many creators are looking for the same things they wanted a decade ago: authenticity, ownership, and direct connection with their audience. Oddly, the increasing desire is partly thanks to AI entering the picture.
People are becoming more thoughtful about where they publish, how they build communities, and what parts of their online presence they truly control. And the public is hungry to hear fresh voices, novel ideas, and unique points of view.
The internet will continue to evolve: New platforms will emerge, and new tools will be created. AI will reshape parts of the publishing landscape in ways we’re only beginning to understand.
But the desire to create, share ideas, and build something of your own isn’t going anywhere. If anything, it’s becoming more important.
To everyone who has been part of the .blog journey over the past decade: thank you.
Whether you’ve published thousands of posts or you’re still planning your first one, you’ve helped shape and continue to define .blog.
We can’t wait to see what you’ll build next.
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