Can you imagine sitting on the beach, with an umbrella drink in your hand, the waves gently lapping on the shore, and watching your favorite movie? Or what about enjoying a rooftop viewing of a film with the stars above your head. That’s the reality one of our dotbloggers is making happen for people everywhere.
In this edition of our Featured Blogger series, we want to introduce you to openaircinema.blog.
A little about Open-Air Cinema
Back in the day, drive-in movies were a popular form of entertainment for people of all ages. Over the years, the movie-going experience transitioned to luxury indoor theaters. But a growing trend is showing that people love the experience of the open-air cinema.
Going to see a movie is no longer about simply watching the film. It’s about the experience that you receive. While indoor theaters have looked to level-up what they provide, some even including wait staff and full service restaurants, one company is helping people get in touch with a much bigger movie-going experience—the open-air cinema.
The AIRSCREEN Company has a website selling the inflatable movie screens that are being used to create these unforgettable events and experiences.
The Open Air Cinema blog shares the story of the company while inspiring people to want to learn more or even make a purchase. While the blog may not be the place where the company lets you purchase their product, it does a great job of helping to promote their products by telling the story of the incredible results they deliver.
How the blog is being used
The blog is being used in a few key ways to help showcase the inflatable screens the company sells on airscreen.com.
The first thing you’ll notice as soon as you land on the blog is their incredible use of photography. Instead of words, your screen is filled with a single image. You’re immediately watching a slideshow of events using The AIRSCREEN Company’s inflatable movie screens. It piques your interest from the start
The blog has a small section sharing the history of open-air cinema, starting back in 1895. There is also a section that shares the stories of the events their customers have created across multiple continents.
Lastly, the blog shares open-air cinema ideas others have pulled together to showcase how you can do the same. And these aren’t your basic ideas. They cover everything from film festivals and drive-ins to rooftop and hot tub showings.
They even share the story of how the premiere of “Mission Impossible Fallout” took place on the cliffs of the Norwegian fjords requiring a 4-hour hike for attendees. Not only does it sound exciting, but it showcases the many diverse ways that their movie screens can be used.
A small part of something bigger
Sometimes a blog works solely on its own. It’s not connected to anything else or serving any purpose outside of what you see on the blog. Then, there are blogs like openaircinema.blog that are just one important marketing piece of something bigger. This is a great example of a blog that pairs together with the commercial site to help showcase the cinema experience, tell stories of its customers and drive interest in the company’s products.
The AIRSCREEN Company uses this blog to highlight their products and how they can be used. They do a wonderful job of telling the stories of their customers. Browsing around on the blog leaves you wishing you had an open-air cinema in your local area. Better yet, the AIRSCREEN company hopes you’ll be inspired to create your own.
Even without having a “buy now” button anywhere on the blog, their use of the blog encourages you to want to make a purchase by directing you to airscreen.com. Their blog content is purposeful and their images are stunning. Every part of the blog is serving its purpose well.
This is just one more example of all the amazing ways that a blog can be used!