How Four of Our Dotbloggers Reached the Front Page of Google

You probably hear it all the time…SEO. To some those letters may mean nothing other than a typo for CEO, but almost every blogger knows what they stand for. Search Engine Optimization is a familiar concept—whether they like it or not.

Not all bloggers care about SEO or Google rankings equally. To businesses or people blogging as part of a career, these measures matter greatly; to the teenager blogging about their college application process, they may not matter at all. Whether you are blogging as a hobby or professionally, and whether or not you’re regularly monitoring SEO, it feels good to be acknowledged. And we’re here to tell you that regardless of your niche, you can rank on the first page in your area of expertise.

This article will highlight some of our bloggers who have found success ranking on the top page for certain keywords. We will take a peek at their blogs, see how they’ve found SEO success, and learn what we can take away from their experience.

SEO Without the Gluten

Blog: The Sightseeing Coeliac, Eating Gluten-Free Around the World 

Top Ranking Keyword: “Gluten-free Dublin”

This blog is the ultimate resource for gluten-free eating around the world. Rachel takes her readers around the world, sharing how a Coeliac diagnosis doesn’t have to be the end of eating out and adventuring.

Rachel didn’t want her medical need for a gluten-free diet to hinder her love of travel and eating, and her blog is a way to share how this is possible. Now, not only is she helping others who have a gluten-free diet, she is ranking on the top page of Google for the keyword “Gluten-free Dublin.”

What we can learn:

If we haven’t heard it enough already, a clearly defined niche is key to SEO success. This blog is not simply dedicated to travel or food, it specializes in the intersection of a specific diet and international travel. The more specific and detailed your niche, the greater the chances of ranking.

Suited for SEO

Blog: https://davidjones.blog/

Top Ranking Keyword: Suit ideas

David Jones is an in-person and online department store that shares a wide range of guidance through their blog. It’s an excellent reminder of why all businesses need a blog and demonstrates how good SEO understanding can increase sales and revenue.

By ranking on the top page of Google for “suit ideas,” David Jones can gain new customers who are searching for fashion advice and then stumble upon their brand. 

What we can learn:

Blogging and business go hand in hand. Good SEO practices, like strategic keyword use, can get your brand in the eyes of a larger audience. By providing useful content and focusing on well-searched keywords, businesses can bring new customers to their brand.

Sweet Sweet SEO

Blog: https://thissweetlife.blog/

Top Ranking Keyword: Palm Springs Bedroom

This lifestyle blog directed at moms is the equivalent of a virtual hug from your best friend. Blogger Natalie created This Sweet Life to provide entertainment, support, and advice for mothers. On her journey to create an online motherhood community and a place to discuss travel, style, and decorating, she hit the SEO sweet spot by ranking for “Palm Springs Bedroom.”

Even though her blog is not dedicated specifically to Palm Springs or even interior design, using a longer, more specific keyword resulted in her top-page ranking, which will help new readers find her blog.

What we can learn:

Long-tail keywords are longer, more specific keywords that are searched less often but have a higher conversion rate. By targeting these, a blog can rank higher because there is less competition. Using long-tail keywords can be especially helpful for bloggers in very saturated niches.

The Mother of All SEO

Blog: https://www.theorganisedmum.blog/

Top Ranking Keyword: The Organized Mum Method

Developed by a mom who was looking to organize her own home and life, the Organised Mum Method (TOMM) teaches moms how to keep their homes clean without spending all their time and energy doing it. Creator Gemma took her personal plan, made it public, and became a best-selling author and businesswoman in the process.

TOMM is featured on multiple sites and social media platforms. Because the same phrase, “The Organized Mum Method,” appears on so many sites, the blog easily ranks highly for the keyword that describes her top-selling method.

What we can learn:

Building a personal brand can help streamline your blog and lead to business success. Using the same terms on multiple channels increases the odds of your blog being discovered in a search. When building your brand, in addition to focusing on cohesive visual themes, utilize the same language to help SEO ranking.

SEO Success

SEO success isn’t just for a select few. Any blog in any niche can achieve it. The good news is that one niche isn’t better than another, so you can write about what you love and know and still achieve a top-page ranking. As always, the key to success is knowing your audience, being educated on SEO, sticking to your niche, and getting your social media and blog working together.

Remember, even for the most highly-ranked blogs, SEO success doesn’t happen overnight. Consistency, dedication, and persistence are a blogger’s best friends. Keep writing and trust that your hard work will pay off.

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